Textiles, Home & Personal Care
will join forces to manage and expand the combined businesses under the Drylock brand. Drylock will retain 100 per cent of the shares in the new Brazilian company. Brazil is the world’s fourth largest baby care market with annual sales of diaper and baby-pant sales of €1.7 billion. In addition, the current adult care market is over €450 million. Drylock Brazil will have annual
projected sales of more than €100 million in its first year of trading, which will represent a 7 per cent market share in the baby care sector and an 8 per cent share in the adult care market. Currently Drylock has sales in both baby care and adult care categories in all major South American markets and sees the recent acquisition of two major local Brazilian companies as a natural step for the company’s development in the region. With its strong and growing presence in Brazil and Latin America, and with the increasing potential of own label products, Drylock sees Latin America as an important player in its overall global growth strategy.
New US headquarters At the end of October 2018, Drylock Technologies held a significant ribbon-cutting ceremony for its USA operations. This $30 million investment followed just 18 months after the company’s acquisition of Presto Absorbent products in 2017. The major expansion took place at its Eau Clair site that now includes a purpose-built headquarters building as well as new machinery installed for its adult incontinence lines. Drylock’s CEO Mr. Bart Van Malderen said, “I am proud to deliver on our promise to all our US employees with this state-of-the-art
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