BOARDER APPEAL Dansk Kabel TV A/S is a strong market player in the provision of networks and communications solutions in many segments of the Danish domestic market. Philip Yorke talked to Flemming Hynkemejer, Dansk Kabel’s CEO, about the company’s broad range of innovative telecoms products and installation services and its strategy for future growth.
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ansk Kabel TV’s roots can be traced back to the very earliest days of the cable network (CATV) industry in the late 1960s. Dansk Kabel TV is a fully owned subsidiary of the Danish incumbent telco operator TDC A/S, which is one of the top-performing players in the European telecoms market with a range of comprehensive installation services and products. Dansk Kabel TV operates in two key product areas: building cable and telecommunications networks on various technologies for MDUs (multiple dwelling units), landlords or antenna associations and in providing telecommunications services such as broadband and VoIP products. The company has a customer base of around 400 MDUs and associations and covers more than 400,000 households. 174 Industry Europe
Dansk Kabel TV is an integral part of the Danish TDC Group, which offers services ranging from the provision of telephony, Internet, TV and data communications, as well as integrated hosting solutions and related content services. In 2010 the TDC Group recorded sales of more than DDK 26 billion.
A broadening product portfolio
Dansk Kabel has always been committed to providing excellent customer service, based on innovation and to extending its range of customer services. Mr Hynkemejer said, “As such we were one of the first operators to launch VoIP services on cable networks almost seven years ago and, as part of our ongoing investment programme, in May 2010 we
developed and extended our product portfolio to cover more services towards MDUs; these new services include surveillance and security products, as well as facility management and electricity and consultancy services. In addition we have engaged in a cooperation with a capital chain in order to install TV sets etc into people’s private homes. These new services are backedup by our nationwide field force which covers Denmark in full via our eight key, regional offices. The revenues for these new business areas comprised 10 per cent of the total 2010 turnover with only eight months of operation. “One of the big challenges in our industry is to maintain labour force, i.e. skills and competencies, with fluctuating demand. Compared to
