Mimetic backpack Mimetic is the design proposal of a first backpack for Houdini Sportswear, a Swedish outdoor equipment specialist. Houdini is currently developing clothes with great performance, enhancing values such as Core Comfort, Versatility and Sustainability. Their philosophy stand for “Less being more” and “form following function”. The aim of this project was to explore a market opportunity by setting the basis to design packs that implement Houdini´s gear philosophy. Mimetic is a functional, versatile and environmental friendly backpack that provides the user with possibilities rather than limitations, presenting new solutions to common problems.
Andrea Laguna Valer laguvaler@gmail.com
+34 653 835 052