Page 1


Foreword |iii

In this book, we will be introducing the neatly designed Hotel Dafam brand identity (later on might be mentioned as logo) and its visual communication style guidelines which will gives us a better understanding or perspective on how this brand should interact or behave through graphical aid. The following section of disclaimer should inform us about the ownership of various design elements on this book, its copyrighting, and of course the brand identity design (logo) which well be covering in a moment. After the introduction, we will start with the concept and design of the Hotel Dafam Brand Design, complete with its brand message & tone and basic market positioning. On Brand Identity System chapter, the basic usage of the logo are explained complete with their various configuration and format. And Brand Identity Color Background Guidelines will provide information about the style of the brand that will accompany the logo whenever it’s being used. And last but not least, this is the long but interesting chapter of Brand Communication that including many basic/standard example of application on various media/format which templates can be obtained by contacting DHM head office, along with Hotel Dafam logo, font set, color swatches and other guides. This guidebook was designed, planed, and prepared solely for creative user such as designer, art director, creative director, photographer, and media-related production staff. It is very important for you to understand that this book should not be used by a person that did not have any design fundamental knowledge/aesthetic/skill. By doing otherwise, were not taking any responsibility the unexpected outcome.

Dalam buku ini, kami akan memperkenalkan identitas brand Hotel Dafam (selanjutnya akan disebut sebagai logo) dan panduan komunikasi visualnya, yang akan memberikan kepada kita pemahaman dan sudut pandang yang lebih baik terhadap bagaimana brand ini seharusnya berinteraksi melalui media grafis. Bagian berikut ini akan menginformasikan kepada kita tentang kepemilikan dari elemen-elemen desain dalam buku ini, hak ciptanya, dan tentu saja identitas brand (logo) yang akan dijelaskan sebentar lagi. Setelah perkenalan, kita akan mulai dengan desain dan konsep Hotel Dafam Brand Design, lengkap dengan pesan brand, warna dan posisi pada pasar. Pada bab Brand Identity System, pemakaian logo dijelaskan dengan lengkap dalam berbagai macam format dan konfigurasi. Brand Identity Color Background Guidelines akan menyediakan informasi tentang warna latar brand yang akan mengiringi pemakaian logo. Yang terakhir, adalah bab yang panjang dan menarik tentang Brand Communication yang meliputi contoh-contoh aplikasi standar dan mendasar pada berbagai media/format, yang materinya bisa didapatkan dengan menghubungi kantor pusat DHM, termasuk juga logo Hotel Dafam, jenis huruf, contoh warna dan panduan yang lain.

Buku panduan ini didesain, direncanakan dan disiapkan untuk pengguna seperti desainer grafis, direktur seni, direktur kreatif, fotografer dan karyawan yang berhubungan dengan relasi media. Sangatlah penting bagi Anda untuk memahami bahwa buku ini tidak seharusnya digunakan oleh pihak yang tidak memiliki pengetahuan dan kemampuan mendasar mengenai desain. Jika dilanggar, kami tidak bertanggungjawab terhadap hasil yang akan muncul.

Authorized by

Handono S Putro Managing Director

Approved by

Andhy Irawan C.E.O.


Ta b l e o f C o n t e n t | i v

TABLE OF CONTENT Foreword Table of Content Disclaimer Introduction to Hotel Dafam Brand I.

II.

III.

BRAND IDENTITY SYSTEM a. Brand Logo Construction b. Brand Logo Configuration c. Safe Area d. Minimum Dimension e. Brand Identity Color f. Logo Application i. Application on Black & White ii. Application on Color Background iii. Application on Imagery Background g. Typography Standard - Title & Property Information h. Restrictions BRAND IDENTITY COLOR BACKGROUND GUIDELINES a. 5 Color Graphic Inspiration b. 5 Color Graphic Standard Concept c. 5 Color Graphic Standard Application d. Additional Standard Color e. Typography Standard - Title/Body Copy f. Standard Map Visualization g. Restrictions SIGNAGE a. Signage Outdoor 1. Hotel Logo 2. Totem/Pylon 3. DHM Gable Sign 4. Glass Door/Window Sticker 5. Parking Area Direction Sign 6. Parking Signs 7. Road Sign b. Signage Indoor 1. Logo on Reception 2. Corridor Direction 3. Elevator Direction 5. Room Number & Room Direction 6. Office/Staff Area 7. Service/Facilities Sign 8. Emergency Evacuation Route 9. Kiblat Direction 10. Placement Position c. Emergency & Warning Sign 1. Emergency Assembly Point 2. Emergency Exit Sign 3. Evacuation Direction Sign 4. Emergency Floor Number 5. Warning Signs 6. Hydrant Instruction & Fire Extinguisher Sign d. Inspiring Campaign Series 1. Inspiring Comfort - Parking Disclaimer 2. Inspiring Comfort - Swimming Pool Regulation 3. Inspiring Comfort - Elevator Notice Sign 4. Inspiring Care - Donation Box 5. Inspiring Comfort - Alcohol Age Restriction 6. Inspiring Comfort - Pending Make Up Room 7. Inspiring Comfort - Make Up Room 8. Inspiring Comfort - Non Smoking Room 9. Inspiring Green - Water Saving 10. Inspiring Green - Bed Set 11. Inspiring Green - Energy Saving 12. Inspiring Green - Towel 13. Inspiring Comfort - Handwash 14. Inspiring Culture - Mushola 15. Inspiring Comfort - Bed Brand Endorsement

iii iv vi vii IV. 2 3 8 14 15 17 18 19 20 21 26 27 28 32 33 34 35

38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74

V.

UNIFORM 1. Pre-Opening Uniform 2. Batik 3. Custom Bross 4. Tie 5. Hijab 6. Head Cover 7. Front Desk Staff 8. Front Desk SPV 9. Bellboy & GRO 10. Driver 11. FB Service SPV 12. FB Service Staff 13. FB Product 14. Steward 15. Recreation 16. Houskeeping 17. GM & HOD 18. Sales & Marketing Female 19. Sales & Marketing Male 20. Back Office 21. Batik Uniform (for Friday) GM, Manager, SPV 22. Batik Uniform 2 23. Engineering SPV 24. Engineering Staff 25. Training Staff BRAND COMMUNICATION a. Marketing Communication i. Exterior 1. Project Fence Cover 2. Horizontal Banner 3. Vertical Banner 4. Horizontal Billboard 5. Vertical Billboard 6. Vehicle Branding 7. Vehicle Sticker 8. Flag ii. Interior 1. Flyer 2. Tri-fold Brochure (Outer Side) 3. Tri-fold Brochure (Inner Side) 4. Roll Banner / X Banner 5. Fact Sheet (Front) 6. Fact Sheet (Back) 7. Room Rates Flyer 8. Sales Kit Folder 9. Promotion Poster 10. Magazine Advertisement iii. Merchandise 1. Wrapping Paper 2. Goody Bag iv. Membership 1. Member Card 2. Complimentary Voucher 3. Invitation b. In-Hotel Communication i. Hotel Collateral 1. Key Card 2. Key Card Holder 3. Valet Card 4. Taxi Card

76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100

102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124

125 126 127 128


Ta b l e o f C o n t e n t | v 5. Luggage Tag 6. Emergency Calls 7. Umbrella ii. Hotel Room 1. Door Sign 2. Slipper 3. Shoe Polish 4. Laundry Bag 5. Mineral Water Label 6. Mug 7. Newspaper Bag 8. Telephone Tent Card 9. Stationery - Pencil 10. Stationery - Notes 11. Stationery - Letterhead 12. Stationery - Envelope 13. Hanger 14. Minibar List 15. Minibar List Foder 16. Ashtray 17. Match Box iii. Directory of Service 1. No - Smoking Label 2. Cover 3. Foreword 4. Service Directory - Cover 5. Service Directory - Content 6. Service Directory - TV Chanel 7. Room Service Menu - Cover 8. Room Service Menu - Content 9. Discover Destination - Cover 10. Discover Destination - Content 11. Emergency Procedure - Cover 12. Emergency Procedure - Content (Fire) 13. Emergency Procedure - Content (Earthquake) 14. Emergency Procedure - Content (Flood) iv. Bathroom 1. Sanitary Bag 2. Shower Cap 3. Sewing Kit 4. Shaving Kit 5. Cotton Buds 6. Comb 7. Toothbrush 8. Soap 9. Liquid Amenities 10. Towel 11. Towel Label 12. Additional Amenities Tent Card v. Meeting Room 1 . Event Meeting Insert Label 2. Flip Chart Cover 3. Name Tag 4. Meeting Screen 5. Notes vi. Banquet/Room/Lounge 1. Goodies Pack 2. Glass Cover 3. Coaster 4. Napkins 5. Stirrer 6. Toothpick 7. Food Tag (Banquet) 8. Straw 9. Candy Wrap VI. STATIONARY, COLLATERAL DOCUMENTS & DIGITAL MEDIA i. Front Office 1. Meal Voucher 2. Welcome Drink Voucher 3. Welcome Card (VIP Guest)

129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188

190 191 192

4. Registration Form 5. Safe Deposit Box Card 6. DHM - Guest Comment 7. Guest Message 8. Airline Ticket Reservation Form 9. Train Ticket Reservation Form ii. Housekeeping 1. Laundry Form 2. Laundry Notice 3. Room Cleaning Notice (Door Sign) iii. Sales & Marketing 1. Employee Name Tag 2. Business Card 3. Letterhead 4. Envelope 5. Large Envelope 6. Document Cover 7. DHM - Certificate iv. Back Office 1. Form Template 2. Presentation Template 3. Binder v. Digital Media 1. Email Banner 2. Promo on Website 3. Social Media Account Picture & Page Wallpaper 4. Email Blast VII. CANTING I. Marketing 1. Wall Signage 2. Banner 7 x 1 3. E - Banner 620 x 110 4. Email Signature 5. Flyer 10 x 21 6. Poster A2 7. Social Media - Info 8. Social Media - Photo 9. Social Media - Profile Picture 10. X - Banner ii. Collateral 1. Apron 2. Bill Holder 3. Drink Stirrer 4. Cake Box/Lunch Box 5. Coaster 6. Food Tag 7. Goodies Pack 8. Guest Comment Form 9. Open Close Sign 10. Pin 11. Placemat 12. Plastic Bag 13. Stand Menu 14. Straw, Toothpick & Tea Bag 15. Tissue, Paper Napkin iii. Stationery 1. Envelope 2. Forms 3. Letterhead 4. Business Card 5. Member Card 6. Voucher iv. Restaurant Menu 1. Outer Cover 2. Content Cover 3. Content Divider 4. Content v. Uniform 1. FB Service SPV 2. FB Service Staff

193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 208 209 210 211 212 213 214 215

218 219 220 221 222 223 224 225 226 227 228 229 230 231 232 233 234 235 236 237 238 239 240 241 242 243 244 245 246 247 248 249 250 251 252


Disclaimer |vi

Disclaimer This book is presented solely for educational purposes and providing some information to the relevant reader. The author and publisher are not offering it as legal, accounting, or other professional service advice. While best efforts have been used in preparing this book, the author and publisher make no representation or warranties of any kind and assume no liabilities of any kind with respect to the accuracy or completeness of the contents and specifically disclaim any implied warranties of merchantably or fitness of use for a particular purpose. Neither the designer nor the creative agency shall be held liable or responsible to any person or entity with respect to any loss or incidental or consequential damages caused, or alleged to have been caused directly, by the information or material contained herein. Every company is different and the advice, visual solution, and strategies contained herein may not be suitable for your situation. You should seek the services of a competent professional before trying any design or creative or branding attempt.

Buku ini dipersembahkan hanya untuk tujuan edukasi dan menyediakan informasi kepada para pembaca yang bersangkut paut dengan isi buku ini. Pengarang dan penerbit buku tidak menawarkan buku ini sebagai rujukan/saran dalam bidang hukum/perundangan, keuangan atau saran profesional lainnya. Meskipun usaha terbaik sudah dikerahkan untuk mempersiapkan buku ini, pengarang dan penerbit tidak menjamin dalam bentuk apapun, tidak bertanggungjawab terhadap ketepatan dan kelengkapan isi, dan dengan jelas menyangkal semua hal yang berkaitan dengan memperjualbelikan atau penyesuaian pemakaian untuk tujuan tertentu. Pengarang dan penerbit tidak bertanggungjawab kepada orang atau lembaga tertentu berkaitan dengan kekurangan atau kerusakan yang disebabkan secara langsung oleh informasi maupun materi yang ada di buku ini. Setiap perusahaan (hotel) pasti berbeda, oleh karena itu saran, solusi visual dan strategi yang ada di buku ini mungkin tidak selalu cocok dengan situasi Anda. Anda disarankan menggunakan jasa pihak yang kompeten sebelum menerapkan desain atau branding tertentu.

The Logo or brand identity design presented and explained through this book belongs to each unique owner that we mention as a “client�. In this book, the brand identity or logo design are solely designed or created for PT. DAFAM HOTEL MANAGEMENT. Hotel Dafam brand have been registered as the product of PT. DAFAM HOTEL MANAGEMENT.

Logo atau desain identitas brand yang dipresentasikan dan dijelaskan di dalam buku ini merupakan kepunyaan dari setiap 'pemilik' yang disebut sebagai klien. Dalam buku ini, identitas brand ataupun desain logo dibuat secara khusus untuk PT. DAFAM HOTEL MANAGEMENT. Brand Hotel Dafam telah didaftarkan sebagai produk milik PT. DAFAM HOTEL MANAGEMENT.

Any likeness or similarity to actual design or existing concept is strictly coincidental. The idea and the material designed by the designer of the creative agency are all originally made specific for certain project given by the client. However, the photographic images placed on this book, are not originally created or captured by the designer or the creative agency, and were included for the sole purpose of example and or illustrative (visualization) only, and should not be used by the client on any kind of publication. The typography (font) are also not owned by the designer or the creative agency. and if required, the purchase of any license or royalty shall be made by the client directly to the owner of it’s license or royalty.

Brand conceptor Brand Design Team

: Handono S. Putro : IS Creative DHM Design Team

Kesamaan atau kemiripan apapun dengan konsep atau desain lain yang sudah ada merupakan suatu ketidaksengajaan. Semua ide atau materi yang didesain oleh pengarang/desainer dibuat secara spesifik untuk proyek tertentu yang diberikan oleh klien. Namun, gambar/foto yang tertera di dalam buku ini bukan dibuat/diambil oleh pengarang/desainer, dan ditampilkan hanya sebagai contoh ilustrasi/visualisasi dan tidak boleh digunakan oleh klien untuk publikasi apapun. Jenis huruf juga bukan milik desainer atau pengarang, dan jika dibutuhkan, pembelian lisensi atau royalti akan dilakukan oleh klien langsung kepada pemilik lisensi atau royalti tersebut.


IntroductiontoHotelDafamBrand |vii

“

“

With concept of business hotel and accommodating business people as its main target market, the brand of Hotel Dafam offers the concept of simplicity in design and service. The design of its brand identity, the basic round shape and solid color determine the purpose of continuity in prioritizing and fulfilling its customer needs and satisfaction.

Mengusung konsep sebagai hotel bisnis yang mengakomodir tamu-tamu bisnis sebagai target utamanya, brand Hotel Dafam menawarkan konsep kemudahan dalam desain dan pelayanan. Desain identitas brand, bentuk dasar lingkaran dan warna padat (solid), menegaskan tujuan yang berkelanjutan dalam mengedepankan dan memenuhi kebutuhan dan kepuasan tamu.

The logotype was created using custom typography design and defines this hotel as a modern and unique brand. The identity also depicting a strong and confident brand personality with a touch of flexibility.

Tipe logo dibuat menggunakan desain tipografi yang dirancang sesuai kebutuhan yang menjelaskan brand hotel ini sebagai brand hotel yang unik dan modern. Identitas ini juga menggambarkan sifat yang kuat dan percaya diri dengan sentuhan keluwesan.

clean, modern, minimalist, simplicity, ease, solid, dynamic, colorful


Brand Identity System

This chapter consisted of the manual standard on how to use the brand identity or logo. There are alternatives of the logo format that adaptive to any need on how the brand is presented. Rules on what should be avoided, what should be applied to certain conditions or limitations, and many other specifications like the brand identity color, the minimum dimension standard of the logo, the corporate typography standard that are need to be followed.

Bab ini berisi panduan standar tentang bagaimana menggunakan identitas brand atau logo. Ada beberapa alternatif format logo yang bisa diadaptasikan sesuai dengan bagaimana brand akan ditampilkan. Aturan-aturan tentang hal-hal yang harus dihindari, apa yang harus diterapkan pada kondisi atau batasan tertentu, dan spesifikasi lain seperti warna identitas brand, ukuran standar minimal logo dan juga standar tipografi brand yang harus diikuti.


Brand Identit y System | 2 BRAND LOGO CONSTRUCTION

KONSTRUKSI LOGO BRAND

I . a . B r a n d Lo g o Co n s t r u c t i o n


Brand Identit y System | 3 BRAND LOGO CONFIGURATION - MAIN FORMAT

KONFIGURASI LOGO BRAND - FORMAT UTAMA

I . b . B r a n d Lo g o Co n f i g u r a t i o n


Brand Identit y System | 4 BRAND LOGO CONFIGURATION - WITH LOCATION INFO

KONFIGURASI LOGO BRAND - DENGAN INFORMASI LOKASI

Area Name CITYNAME

I . b . B r a n d Lo g o Co n f i g u r a t i o n


Brand Identit y System | 5 BRAND LOGO CONFIGURATION WITH LOCATION INFORMATION + PROPERTY OWNER BRAND

KONFIGURASI LOGO BRAND DENGAN INFORMASI LOKASI + MEREK PEMILIK PROPERTI

Investor C I T Y N A M E

Investor•Area Name C I T Y N A M E

I . b . B r a n d Lo g o Co n f i g u r a t i o n


Brand Identit y System | 6 BRAND LOGO CONFIGURATION (VERTICAL) WITH LOCATION INFORMATION

KONFIGURASI LOGO BRAND (VERTIKAL) DENGAN INFORMASI LOKASI

CITYNAME

Area Name CITYNAME

I . b . B r a n d Lo g o Co n f i g u r a t i o n


Brand Identit y System | 7 BRAND LOGO CONFIGURATION (VERTICAL) WITH LOCATION INFORMATION + PROPERTY OWNER BRAND

KONFIGURASI LOGO BRAND (VERTIKAL) DENGAN INFORMASI LOKASI + MEREK PEMILIK PROPERTI

Investor C I T Y N A M E

Investor•Area Name C I T Y N A M E

I . b . B r a n d Lo g o Co n f i g u r a t i o n


Brand Identit y System | 8

C

B

A

logo area

D

NOTE A The space from�Hotel Dafam� outer edge to the edge of the blue circle. B Is twice the length of A. C Is the total area size of the blue circle logo. D Is the total size of the safe area. Other graphic elements should be placed out side the safe area.

I . c . S a fe A re a


Brand Identit y System | 9

B

logo area

X height

A C

NOTE A Is half the size of x height. B Is the total area size of the Hotel Dafam logo. C Is the total size of the safe area. Other graphic elements should be placed out side the safe area.

I . c . S a fe A re a


Brand Identit y System | 10

X height

B

logo area

A D

C

NOTE A City name font height is approximately 3/4 of x height. The position of city name is horizontally aligned with the center of blue color circle. The font used is DIN font with all letters using uppercase character (caps). B Is the total area size of the whole logo C Is the total size of the safe area. Other graphic elements should be placed out side the safe area. D Space between each letter in city name is approximately same as font height, but can be adjusted based on number of letters.

I . c . S a fe A re a


Brand Identit y System | 11

B

logo area

X height

A D

NOTE A City name font height is approximately 3/4 of x height. The position of city name is vertically aligned with the center of blue color circle. The font used is DIN font with all letters using uppercase character (caps). B Is the total area size of the whole logo C Is the total size of the safe area. Other graphic elements should be placed out side the safe area. D Space between each letter in city name is approximately same as font height, and can be adjusted based on number of letters.

I . c . S a fe A re a


Brand Identit y System | 12

X height

D

C

logo area

Area NameB CITYNAMEA

E

NOTE A City name font height is approximately 3/4 of x height. The font used is DIN font with all using uppercase character (caps). B Area Name is using DIN Medium font with the same size as city name with uppercase character for the first letter followed with lowercase characters. C Space between Area Name and City Name is 1/2 of x height. D Is the total area size of the whole logo. E Is the total size of the safe area. Other graphic elements should be placed out side the safe area. The position of the combined Area Name & City Name should be horizontally aligned to the center of the blue circle.

I . c . S a fe A re a


Brand Identit y System | 13

D

logo area

X height

C

Area NameB CITYNAME

A

E

NOTE

A City name font height is approximately 3/4 of x height. The font used is DIN font with all using uppercase character (caps). B Area Name is using DIN Medium font with the same size as city name with uppercase character for the first letter followed with lowercase characters. C Space between Area Name and City Name is 1/2 of x height. D Is the total area size of the whole logo. E Is the total size of the safe area. Other graphic elements should be placed out side the safe area. The position of the combined Area Name & City Name should be vertically aligned to the center of the blue circle.

I . c . S a fe A re a


Brand Identit y System | 14

I . d . Minimum Dimension


Brand Identit y System | 15 BRAND IDENTITY COLOR

WARNA IDENTITAS BRAND

Pantone 2935 C M Y K

100 52 0 0

R G B

0 104 175

Black C M Y K

NOTE Pantone color is usually used for offset printing, screen printing, paint. CMYK color is usually used for digital printing or offset printing. RGB color is usually used for digital media.

0 0 0 100

R G B

0 0 0

Black C

(image)

M Y K

30 20 20 100

R G B

0 0 0

I . e . B r a n d I d e n t i t y Co l o r


Brand Identit y System | 16 BRAND IDENTITY COLOR - COLOR CHIPS

WARNA IDENTITAS BRAND - KEPINGAN WARNA

NOTE

I . e . B r a n d I d e n t i t y Co l o r


tear line


Brand Identit y System | 17

NOTE The application of logo color on black, white or gray background refer to the examples in this page.

I . f . i . Lo g o A p p l i c a t i o n - o n B l a c k & W h i te


Brand Identit y System | 18

NOTE The application of logo color on colored background refer to the examples in this page.

I . f . i i . Lo g o A p p l i c a t i o n - o n Co l o r B a c k gro u n d


Brand Identit y System | 19

NOTE The application of logo color on imagery background refer to the examples in this page.

I . f . i . Lo g o A p p l i c a t i o n - o n I m a g e r y B a c k gro u n d


Brand Identit y System | 20

I . f . Ty p o gr a p hy S t a n d a rd - Pro p e r t y I n fo r m a t i o n o n Lo g o


Brand Identit y System | 21

A

B

C

D

E

F

NOTE A Logo color is not using the correct brand identity color. B When using blue color circle, the letters should be white. C No gradation/transparency allowed in applying the logo. D Logo color is not using the correct brand identity color. E When using black color circle the letters should be white. F When using white circle on colored background the letters should be blue (brand identity color).

I . h . Restrictions


Brand Identit y System | 22

A

C

B

D

NOTE A When using black circle the letters should all be white. B Grey circle logo is not allowed. C Gradation/transparency on the logo is not allowed. D When using black background, use white circle logo with black letters.

I . h . Restrictions


Brand Identit y System | 23

A

B

C

D

E

F

NOTE A Do not stretch or squeeze the logo. B Do not change position of the letters in the logo. C Do not skew the logo. D Do not use out line on the logo. E Do not change position of the letters in the logo. F Do not add shadow on the logo.

I . h . Restrictions


Brand Color Identity Background Guidelines

This chapter explained on what is the brand color identity background and its relation to the artwork, graphical decoration, typography, and how to apply it on the design. Please be aware that the brand communication explains more in depth details on each item. While this section describes the overall application of the style concept as in general to aid improvement or variation on the design process.

Bab ini menjelaskan tentang warna latar identitas brand dan hubungannya dengan ornamen seni, dekorasi grafis, tipografi, dan bagaimana menerapkannya ke dalam desain. Harap diingat bahwa bab Brand Communication akan menjelaskan lebih jauh dan lebih detil tentang masingmasing item. Sedangkan bab ini menjelaskan aplikasi secara umum dari konsep identitas brand sebagai variasi atau pengembangan pada proses desain.


Brand Identit y Color Background Guidelines | 26 5 COLOR GRAPHIC INSPIRATION

INSPIRASI GRAFIS 5 WARNA

Brand identity color background is inspired by images containing the sense of artistic yet indirectly conveying a repeating pattern that should not have to be identical but still rise the feel of 'consistency in the inconsistency'.

Warna latar identitas brand terinspirasi dari gambar-gambar yang menampilkan sisi seni dan secara tidak langsung menampakkan pola yang berulang yang tidak harus identik namun masih memperlihatkan 'keteraturan dalam ketidakteraturan'.

The color direction is also inspired by natural color, but does not have to be on a particular color scheme. Rich complimentary colors are the key to give sense of harmony on the overall imagery displayed to help create this brand image. This explanation of the inspiration complimentary brand identity color results in the creation of 5-color graphic brand identity which will be used further into any implementations in the brand designs.

Arahan mengenai warna ini juga terinspirasi oleh warna-warna natural, namun tidak harus terletak di atas skema warna tertentu. Warna-warna tambahan yang kaya adalah kunci untuk memberikan kesan harmonis pada keseluruhan gambar yang ditampilkan untuk membantu membentuk citra brand tersebut. Penjelasan tentang inspirasi warna identitas ini menghasilkan terciptanya grafis identitas brand 5 warna yang selanjutnya akan digunakan pada setiap penerapan dalam desain brand.

I I . a . 5 Co l o r G r a p h i c I n s p i r a t i o n


Brand Identit y Color Background Guidelines | 27

C M Y K

5 COLOR GRAPHIC CONCEPT

KONSEP GRAFIS 5 WARNA

These are 5-colors standard graphical style for all materials since 2013 forward until further changes announced. To keep the consistency application, please carefully follows the color data included below for each color and their arrangement position.

Ini adalah standar gaya grafik 5 warna untuk semua materi sejak 2013 ke depan sampai adanya pengumuman untuk perubahan berikutnya. Untuk menjaga konsistensi pada pengaplikasian, mohon untuk mengikuti data masing-masing warna yang dilampirkan dibawah ini dan posisi susunan warna-warnanya.

100 R 46 G B 0 0

26 117 188

C M Y K

55 21 0 0

R G B

129 169 218

C M Y K

12 15 41 0

R G B

219 206 161

C M Y K

R 0 29 G 100 B 0

236 185 48

C M Y K

When used vertically, the blue color should be on the left side of the viewer.

When used horizontally, the blue color should be on the top side.

Pada posisi vertikal, warna biru harus berada di sisi sebelah kiri dari orang yang melihat.

Pada posisi horisontal, warna biru harus berada di sisi sebelah atas.

10 R 100 G 100 B 0

187 37 43

I I . b . 5 Co l o r G r a p h i c Co n ce p t


Brand Identit y Color Background Guidelines | 28 5 COLOR GRAPHIC STANDARD APPLICATION -

PENERAPAN STANDAR GRAFIS 5 WARNA -

Saat diposisikan secara vertikal, bagian tengah huruf D pada kata DAFAM akan digunakan sebagai acuan untuk lebar grafis pita 5 warna. Grafis 5 warna itu harus terletak rata tengah terhadap logo dan berada dibelakang logo. Pastikan antara warna pita warna logo sudah memiliki kontras yang cukup sehingga mudah terlihat/terbaca.

Pita 5 warna harus selalu berada di belakang logo bulat dan terletak rata tengah dengan logo. Saat diposisikan secara horisontal, batas lebar pita ditentukan oleh garis melintang di hufur H pada kata HOTEL. Dengan begitu, besar logo akan mempengaruhi besarnya grafis pita 5 warna tersebut.

I I . c . 5 Co l o r G r a p h i c S t a n d a rd A p p l i c a t i o n


Brand Identit y Color Background Guidelines | 29 5 COLOR GRAPHIC STANDARD APPLICATION -

PENERAPAN STANDAR GRAFIS 5 WARNA -

Saat ditempatkan di atas konsep pelangi sebagai grafis latar penuh, logo harus diposisikan di atas garis antara 2 atau 3 warna pelangi tersebut. Logo dalam ukuran lebih kecil harus diposisikan di antara 2 warna pelangi, sedangkan logo yang ;lebih besar diposisikan berpotongan dengan 3 warna. Akan ada kondisi-kondisi tertentu yang mungkin tidak terjelaskan di sini, tapi penempatan logo secara proporsional terhadap garis 5 warna adalah sangat penting.

I I . c . 5 Co l o r G r a p h i c S t a n d a rd A p p l i c a t i o n


Brand Identit y Color Background Guidelines | 30

Sample application on square object

Sample application on round object

I I . c . 5 Co l o r G r a p h i c S t a n d a rd A p p l i c a t i o n


Brand Identit y Color Background Guidelines | 31

As seen below, the top image is an image of the ocean, which has a repetitive ripple pattern although every ripple is not exactly the same. The second image is an image of the sky, with lighter blue color and clouds pattern that still has some consistency in it. The third image is an image of sand, with its regular natural pattern caused by the wind. The fourth image is a pile of gold coins, which clearly conveying a random-butclear pattern of every coin's shape. The bottom image is a brick wall, with distinct red color visualizing the brick pattern clearly visible to the viewers. This images is the representatives of the 5-color graphic in its true natural form.

Seperti dapat dilihat di bawah, gambar paling atas adalah gambar lautan, yang memiliki pola gelombang yang berulang sekalipun tidak sama persis antara tiap gelombang. Gambar kedua adalah gambar langit, dengan warna biru yang lebih muda dan pola awan yang masih memiliki keseragaman di dalamnya. Gambar ketiga adalah gambar pasir, dengan pola alami yang biasa disebabkan oleh tiupan angin. Gambar keempat adalah gambar tumpukan koin emas, yang dengan jelas menampilkan pola yang acak namun jelas menampakkan bentuk koin-koin tersebut. Gambar paling bawah adalah gambar tembok bata merah, dengan warna merahnya yang jelas dan menampakkan pola batu bata yang jelas terlihat. Gambar-gambar ini adalah perwakilan dari grafis 5 warna dalam bentuk alami yang sebenarnya.

I I . c . 5 Co l o r G r a p h i c S t a n d a rd A p p l i c a t i o n


Brand Identit y Color Background Guidelines | 32 ADDITIONAL STANDARD COLOR

WARNA TAMBAHAN STANDAR

The additional standard color explained in this page will often be used to fill the background of any designs layout to avoid monotonous impression and to give more sense of dynamic and firmness and to the design.

Warna tambahan standar yang dijelaskan di halaman ini akan lebih sering digunakan untuk mengisi ruang latar dari desain layout apapun untuk menghindari kesan monoton dan untuk memberikan kesan yang lebih dinamis dan tegas pada desain tersebut.

C M Y K

0 0 20 0

R G B

255 251 214

C M Y K

15 0 0 0

R G B

213 259 252

I I . d . Ad d i t i o n a l S t a n d a rd Co l o r


Brand Identit y Color Background Guidelines | 33

I I . e . Ty p o gr a p hy S t a n d a rd - Ti t l e / B o d y Co py


Brand Identit y Color Background Guidelines | 34

Dengan standar gaya desain peta, kita dapat membaurkan desain keseluruhan dari brosur atau materi lain dengan informasi yang ditujukan untuk pembaca. Dan juga memaksimalkan elemen informatif yang dibutuhkan agar tamu sampai di hotel semudah mungkin dengan hanya menunjukkan nama tempat/jalan yang relevan dan berguna. Beberapa tujuan yang menarik di sekitar area hotel dapat ditampilkan jika perlu, dengan tetap mengutamakan lokasi di mana hotel berada.

Poncol & Tawang Railway Station

NORTH

Johar Market

ean

Jl. Pierre Tend

Paragon Mall

a

st Jl. Indrapra

onj

ol

Dian Nuswantoro University

Ah

ma

ma

mB

J dY ani akart a Air po / rt

a

Jl. I

ud

Jl. M

gr.

Sug

m Pe Jl.

Semarang City Hall

iop

ran o

to

Tugu Muda Museum Mandala Bakti

Lawang Sewu

Jl. P and

ana

ran Head Office Menara Suara Merdeka

Jl.

Dr.

Su

tom

o

The Cathedral

Simp ang Lima

Solo / Yogyakarta

Note When there are more than one Hotel Dafam in the same city, logo with complete hotel name should be used. Apabila terdapat lebih dari satu Hotel Dafam dalam kota yang sama, gunakan logo dengan nama hotel yang lengkap.

I I . f . S t a n d a rd M a p Vi s u a l i z a t i o n


Brand Identit y Color Background Guidelines | 35

A

B

C

D

NOTE A Do not apply shadow to the 5 color lines. B The width of each line should be the same. C Do not change the shape of the 5 color lines. D Do not add space between each line.

II . g . Restrictions


Brand Identit y Color Background Guidelines | 36

A

B

C

D

NOTE A The blue side of the 5 color should be on top. The logo should use the vertical version, not the horizontal. B The blue side of the 5 color should be on the left. The logo should use the horizontal version, not the vertical. C The blue side of the 5 color should be on top. The logo should be placed proportionally between or crossed the color lines. D The blue side of the 5 color should be on the left. The logo should be placed proportionally between or crossed the color lines.

II . g . Restrictions


Signage

On this section, there are wide variation of application sample on various formats, material, and specifications. These samples act as a guide to the future application of the brand design. It is re co m m e n d e d to c re at i ve l y fo l l ow e a c h design/layout instruction to keep the consistency of the brand design. Do not alter or modify the design without the consent of DHM head office.

Pada bagian ini terdapat contoh aplikasi yang bervariasi dalam bermacam-macam format, material dan spesifikasi. Contoh-contoh ini berfungsi sebagai panduan untuk aplikasi desain brand di waktu ke depan. Disarankan untuk mengikuti instruksi desain/layout untuk tetap menjaga konsistensi desain brand. Jangan merubah atau mengganti desain tanpa persetujuan kantor pusat DHM.


Signage|038

B

A

B

HOTEL LOGO Design Specification Dimension (Depends on Build Height/Design and surrounding Traffic Position). Material Composite Letter, LED Back-light, Acrylic. Print Finishing Construction Note A Logo on building must be placed on high position of the building. It uses the basic blue round shape. Size/dimension are flexible regarding the height and design of the hotel building. Make sure the logo can be easily recognized from a far and placed in direction of the best traffic/road surrounding the location.

B Logo with the basic letter format is placed either on the ground in front of the hotel or on the building, depending on the actual condition. It is important to take into consideration for the logo positioning to be easily recognized by the hotel guests. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

III.a.SignageOutdoor


10 cm

10 cm

Signage|039

110 cm

40 cm

A 110 cm

C A

Teraskita

D ARTA JAK

25 cm

40 cm

A

350 cm

B

70 cm

C

Canting Resto 6 Meeting Rooms Piccadilly TeraskitaRooms Cafe Meeting

A

Lobby Lounge

60 cm

E

A C

25 cm

100 cm

A

100 cm

30 cm

FRONT

SIDE

APPLICATION IMAGE

PYLON/TOTEM Design Specification Dimension 1.1 x 3.5 x 0.4 m (can be adjusted based on actual condition) Material Steel Construction, Color Acrylic, LED Back-light, Stainless Steel, Running Text Box, Composite Panel. Print Finishing Construction Note A The black area, the five-color area and the sides are opaque (solid, not transparent).

D Property information is placed here using black acrylic/composite letters. Please use the property information from the vertical format of the logo without any alteration, and follow the side margin on preview with centered vertical alignment position. E (optional) When located on the entrance or exit of the hotel area, pylon design function can be combined with entrance/exit sign. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency.

B Running (yellow) text box display. C This area is using colored acrylic or color transparent sticker on acrylic and back-lighted using LED light inside.

Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

III.a.SignageOutdoor


Signage|040

E

B A

F

D

C

B E

A

APPLICATION IMAGE

GABLE SIGN (DHM ENTRANCE SIGNATURE) Design Specification Dimension 37 x 53 cm Material 1 mm clear acrylic with laser graphic DHM logo illuminated with LED spot light, attached to stainless steel frame on top and bottom. Print 1/0 Finishing Construction, mounted on wall. Note A Stainless steel dented as shown in picture.

D Laser graphic on clear acrylic. E Blue cutting sticker on stainless steel. F Blue LED spot light. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

B Black flatbed print on stainless steel. C 1 mm clear acrylic.

III.a.SignageOutdoor


Signage|041

25 cm 15 cm

B

A

B

APPLICATION IMAGE

GLASS DOOR/WINDOW STICKER Design Specification Dimension Material Print Finishing

Approx. height 25-30 cm Sand Blast Sticker Cutting

Note A This design can be used for main entrance or entrance with 2 frameless glass doors. The text “welcome� are shown in 3 languages: English, Bahasa Indonesia and local traditional language where the hotel is located.

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

B The design can be applied on single frameless glass door or full-height glass window.

III.a.SignageOutdoor


Signage|042

60 cm

60 cm

60 cm 60 cm

C

60 cm

60 cm

25 cm

60 cm

22 cm

60 cm

B C 60 cm

60 cm

A B DIRECTION SIGN 20 cm

40 cm

ENTRANCE/EXIT (SIDE) SIGN

ENTRANCE/EXIT SIGN

PARKING AREA DIRECTION SIGN Design Specification Dimension 600 x 600 mm Material Scotchlight Cutting Sticker (white) on painted (blue) Steel Plate. Color Acrylic, LED back light Print Finishing -

C This area is using colored acrylic or color transparent sticker on acrylic and backlighted using LED inside.

Note A Direction signs are mounted on wall and using steel plate with scotchlite (white) sticker.

Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency.

B The black area, five-color area and the sides are opaque (solid, not transparent).

III.a.SignageOutdoor


Signage|043

P 70 cm

PARKING

NO ENTRY

50 cm

HATI-HATI PARKING SIGN Design Specification Dimension 700 x 500 mm Material Reflective Cutting Sticker on Painted Steel Plate. Print Finishing Construction, Installation Note The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

III.a.SignageOutdoor


Signage|044

5 cm

5 cm

50 cm

C

50 cm

5 cm

D

110 cm

A

25 cm

B

ROAD SIGN Design Specification Dimension 500 x 1000 mm Material Steel Plate, Scotchlight, Sticker/Cutting Sticker Print 4/0 Finishing Note All text and numbers as well as arrow shape are using scotchlight to improve visibility during night time under low light condition. A Specify the distance in meters, or the time until reaching the hotel in minutes.

B Rotate (adjust) the arrow pointing relevant direction of the hotel.

C Do not resize the logo D Property information placed here using black cutting sticker letters. Please use property information design from the vertical format of the logo without any alteration, and follow the side margin on preview with 5 cm top margin from the logo. Please proportionally resize it if neccessary. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

III.a.SignageOutdoor


Signage|045

C

60 cm

C

C

D

C

D

E

B 0.5 cm

B

0.3 cm 0.2 cm

SIDE 0.5 cm

FRONT

4 cm

APPLICATION IMAGE

LOGO ON RECEPTION Design Specification Dimension Material Print Finishing

600 x 600 x 48 mm Color Acrylic, LED Backlight. Laser Cutting, Plastic Glue, Electric Installation.

Note A Position reference for logo on lobby reception backdrop (Decoration and interior design may differ from visualization).

B Use 5 mm acrylic transparent with back side painted blue for the round shape of the logo.

D 3 mm white acrylic support for the letters on logo to diffuse back light and give height to the letters. It is also used for the sides of the logo.

Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

E LED light inside the logo construction light up the letters and the sides (also using white acrylic around the logo shape). The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency.

C First, for the font side used 5 mm transparent acrylic for letters on logo.

III.b.SignageIndoor


Signage|046

A

Adjustable height (depending on content)

B

A C

B

60 cm

1 cm

0.3 cm 0.5 cm

A

SIDE VIEW

FRONT VIEW

D

60 cm

7 cm

C

DIRECTIONAL ICON FOR CORRIDOR SIGN

APPLICATION IMAGE CORRIDOR DIRECTION Design Specification Dimension 600 mm x adjustable to necessary height to properly fit all content in it. Material Color Acrylic, Cutting Sticker, Sandblast Sticker, Bolt. Print Finishing Laser Cutting, Plastic Glue, Installation.

D Bolts are used for mounting the signboard on wall with gap space of 3-5 cm in between.

Note A Use 10mm transparent acrylic for corridor signboard with sand blast sticker on its back.

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency.

C Use directional icon to show the location of the content. This directional icon diameter is 7 cm using 3 mm opaque white acrylic on 5 mm blue acrylic for the round shape mounted on the signboard.

Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

B Use black (or other colors if necessary) cutting sticker for lettering/symbol content on this sign.

III.b.SignageIndoor


Signage|047

10 cm

C A A

1 cm

45 cm

0.3 cm 0.3 cm

C

SIDE VIEW

B

2 cm

20 cm

2 cm

D

FRONT VIEW

APPLICATION IMAGE

ELEVATOR DIRECTION Design Specification Dimension 200 mm x adjustable to necessary height to properly fit all content in it. Material Color Acrylic, Cutting Sticker, Sandblast Sticker, Bolt. Print Finishing Laser Cutting, Plastic Glue, Installation. Note A Use 10mm transparent acrylic for corridor signboard with sand blast sticker on its back.

B Use blue (or other colors if necessary) cutting sticker for lettering/symbol content on this sign.

C Use directional icon to show the location of the content. This directional icon diameter is 7 cm using 3 mm opaque white acrylic on 5 mm blue acrylic for the round shape mounted on the signboard.

Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

D Bolts are used for mounting the signboard on wall with gap space of 3-5 cm in between. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Installation method is based on actual conditions.

III.b.SignageIndoor


Signage|048 SIDE

ROOM NUMBER (FRONT)

B

C B

C

C

ROOM NUMBER DIRECTION (FRONT)

A

A

0.5 cm

0.3 cm

0.3 cm 0.3 cm

10 cm

C

30 cm

APPLICATION IMAGE

ROOM NUMBER & ROOM DIRECTION Design Specification Dimension Material Print Finishing

100 x 100 mm/300x300 mm Color Acrylic Laser Cutting, Plastic Glue, Installation.

Note A Use 5 mm transparent acrylic with back side painted blue for the room number direction signboard.

C The number and direction arrow on Room Number Sign and Room Number Direction Sign uses 3 mm white opaque acrylic following the standard format on visualization. Attribute “non-smoking floor” also use the same spec.

Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency.

B Use 5 mm black opaque acrylic for the back of the room number sign.

III.b.SignageIndoor


Signage|049

SIDE

FRONT

C B

A

A

0.5 cm

0.3 cm

20 cm

APPLICATION IMAGE OFFICE/STAFF AREA (BOH) Design Specification Dimension Material Print Finishing

200 x 200 mm Color Acrylic, Cutting Sticker Laser Cutting, Plastic Glue, Installation.

Note A Use 5 mm transparent acrylic with back side painted blue for the signboard.

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

B For the letter and symbol use 3 mm white opaque acrylic for public area or using cutting sticker for BOH (back of the house) area following the standard format on visualization.

III.b.SignageIndoor


Signage|050

MEETING ROOM/FUNCTION HALL (FRONT)

A

B

A

B

C

C

23 cm

ball room

MEETING ROOM/FUNCTION HALL (SIDE)

29,7 cm 45 cm 30 cm

CONSIERGE/RECEPTION/CASHIER (FRONT)

0.5 cm

0.3 cm

65,7 cm

A

B

A B D

10 cm

D

CONSIERGE/RECEPTION/CASHIER (SIDE)

30 cm 0.3 cm 0.3 cm

10 cm

FACILITIES/UTILITY/NOTICE (FRONT)

B

B B

0.5 cm

0.3 cm

FACILITIES/UTILITY/NOTICE (SIDE)

20 cm

15 cm

SERVICE/FACILITIES Design Specification Dimension Material Print Finishing

Color Acrylic, Sand Blast Sticker Laser Cutting, Plastic Glue, Installation.

Note A Use 5 mm transparent acrylic with sand blast sticker on its back.

D Use 3 mm black acrylic for the text. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

B Use 3 mm white opaque acrylic for lettering/symbol content mounted on 5 mm blue/black/red acrylic. C This is an insert for A4 size design/title on the function’s occupancy. It can be replaced with LCD/LED TV display for further development.

III.b.SignageIndoor


Signage|051

1.5 cm

2.8 cm

1.8 cm

5.5 cm

2 cm

Teraskita JAKARTA

A

emergency evacuation route

0.5 cm

1 cm

LEGEND You are here

B

Fire Extinguisher Hydrant

6.5 cm

C

Push Button EXIT Escape Route

6.1 cm

23.1 cm

1.1 cm

3.7 cm

0.7 cm

1 cm 1.2 cm

1 cm

all corner use : round corner 1 cm

EMERGENCY EVACUATION ROUTE Design Specification Dimension A4 Material White PVC Print 4/0 Finishing Round corner, Double tape installation Note A Rename location information on the logo according to the hotel property.

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

B Place map’s legend here according to the configuration on the map. C Replace floor plan map with actual map of the room on each floor accordingly and it MUST be approved by Corporate Engineering first for safety.

III.b.SignageIndoor


7.0 cm

Signage|052

KIBLAT DIRECTION Design Specification Dimension 150 x 70 mm Material Cutting sticker Print 4/0 Finishing Cutting, Installation. Note Place this sign according to the direction of the Kiblat on hotel room’s ceiling/plafon corner opposite to the door, approximately 15 cm from each nearest side of the room. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

III.b.SignageIndoor


Signage|053

HEIGHT OF AVERAGE MAN

EYE LEVEL

Approx. height 180 cm

170 cm

PLACEMENT POSITION Note Based on normal average man height, the eye level should be around 170 cm from ground/floor. Signage’s axis/center should be placed on 170 cm from ground/floor to give an ideal viewing height. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

III.b.SignageIndoor


Signage|054

80 cm

60 cm

TITIK KUMPUL DARURAT

EMERGENCY ASSEMBLY POINT Design Specification Dimension 60 x 80 cm (portrait) Material Scotlite Cutting Sticker on Steel Plate Print 1/0 Finishing Wall or pole mounted plate

Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

Note This sign is placed at the evacuation area of the hotel to assemble all people from the hotel. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency.

III.c.Emergenc y&WarningSign


Signage|055

30 cm

20 cm

EMERGENCY EXIT SIGN Design Specification Dimension 20 x 30 cm (portrait) Material Reflective Cutting Sticker on Colored Acrylic Print Finishing Installation

Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

Note This sign is placed at the emergency exit door. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency.

III.c.Emergenc y&WarningSign


Signage|056

10 cm

30 cm

EVACUATION DIRECTION SIGN Design Specification Dimension 10 x 30 cm Material Reflective Cutting Sticker on Colored Acrylic Print Finishing Installation

Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

Note This sign is placed along evacuation route. The distance between each sign is depending on the condition of the building. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency.

III.c.Emergenc y&WarningSign


Signage|057

30 cm

30 cm

G L 1 5 10 12

FLOOR NUMBER SIGN Design Specification Dimension 30 x 30 cm Material Reflective Cutting Sticker on Colored Acrylic/Steel Plate Print Finishing Installation

Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

Note This sign is placed each floor on the emergency stairs. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency.

III.c.Emergenc y&WarningSign


Signage|058

30 cm

30 cm

20 cm

30 cm

WARNING SIGN Design Specification Dimension Look at the description above Material Reflective Cutting Sticker on Colored Acrylic/Steel Plate Print Finishing Installation

Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

Note This sign is placed on specific related area. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency.

III.c.Emergenc y&WarningSign


Signage|059

Cara Penggunaan

0

INDOOR HYDRANT

Buka kotak hydrant

Tarik ujung nozel

Tarik selang keluar

Buka valve hydrant

Semprotkan air

FIRE EXTINGUISHER

APPLICATION IMAGE HYDRANT INSTRUCTION & FIRE EXTINGUISHER SIGN Design Specification Dimension Adjustable depends on actual conditions Material Reflective Cutting Sticker on Colored Acrylic/Steel Plate Print Finishing Installation Note Hydrant instruction & fire extinguisher sign are placed above each item's placement position. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

III.c.Emergenc y&WarningSign


Signage|060

60 cm

DAFAM HOTEL MANAGEMENT tidak bertanggungjawab atas kehilangan atau kerusakan kendaraan, perlengkapan maupun barang yang tertinggal di kendaraan. Apabila terjadi kehilangan atau kerusakan menjadi tanggung jawab pengguna parkir.

DAFAM HOTEL MANAGEMENT accepts no responsibility for the loss of, or damage to any vehicle, its accessories, or any goods left in the vehicle. Any losses or breakages become the guest's responsibility.

Management

INSPIRING COMFORT - PARKING DISCLAIMER Design Specification Dimension 100 x 60 cm minimum Material Printed sticker on steel plate Print 4/0 Finishing - Printed for frame/border, Inspiring Comfort & DHM logo - Scotchlite sticker for text

Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

Note Placed in the parking area at visible spot. Dimension is proportionally adjusted to be visible from distance. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency.

III.d.InspiringCampaign


Signage|061

80 cm

Pool Regulations Open 07.00 am - 08.00 pm HANYA UNTUK

FEMALE

GUEST TAMU HOTEL O N LY

HOTEL GUEST ONLY

160 cm

!

!!

MANDI SEBELUM BERENANG SHOWER BEFORE SWIMMING

MALE

GUNAKAN PAKAIAN UNTUK BERENANG USE PROPER SWIM WEAR BERENANG DENGAN RESIKO SENDIRI SWIMMING AT YOUR OWN RISK

ANAK-ANAK DIAWASI OLEH ORANG DEWASA CHILDREN ARE UNDER ADULT'S SUPERVISION

KERINGKAN BADAN DAN TINGGALKAN HANDUK DI COUNTER SAAT SELESAI DRY YOURSELF AND LEAVE THE TOWEL AT THE COUNTER WHEN FINISHED

DILARANG MELONCAT

DILARANG BERLARI

NO JUMPING

NO RUNNING

DILARANG MEROKOK

DILARANG MEMBAWA HEWAN PELIHARAAN

NO SMOKING

NO PETS ALLOWED

DILARANG BERSUARA DENGAN KERAS

DILARANG MEMBAWA BENDA DARI KACA

NO YELLING

NO GLASS ITEMS

DILARANG MEMBAWA BENDA-BENDA LISTRIK

DILARANG MEMBAWA MAKANAN & MINUMAN

NO ELECTRICALS

NO FOOD & DRINKS

DISCLAIMER Manajemen memiliki hak untuk melarang penggunaan kolam renang bagi siapapun dan kapanpun. Management reserves the right to deny any use of the pool to anyone at anytime. Awasi barang bawaan Anda, manajemen tidak bertanggungjawab atas kehilangan barang di area kolam renang. Keep a close watch on your valuables as management can not be liable for the loss of any valuables or other personal property left at the pool area.

INSPIRING COMFORT - SWIMMING POOL REGULATION Design Specification Dimension 80 x 160 cm Material Printed Acrylic Print 4/0 Finishing Installation Note This sign is placed near to pool area of the hotel. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

III.d.InspiringCampaign


Signage|062

28 cm

JANGAN GUNAKAN LIFT SAAT KEADAAN DARURAT DO NOT USE ELEVATOR IN CASE OF EMERGENCY

DILARANG MEMBAWA HEWAN PELIHARAAN 40 cm

NO PETS ALLOWED

DILARANG MEMBAWA MAKANAN BERAROMA MENYENGAT NO STRONG SMELLING FOOD

ANAK-ANAK HARUS DALAM PENGAWASAN ORANG DEWASA CHILDREN MUST BE UNDER ADULT'S SUPRVISION

INSPIRING COMFORT - ELEVATOR NOTICE SIGN Design Specification Dimension 28 x 40 cm (proportionally adjustable) Material Printed Acrylic Print 4/0 Finishing Installation Note This notice should be placed near elevator "up-down" buttons on every floor at the hotel. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

III.d.InspiringCampaign


Signage|063

200 mm

400 mm 200 mm

INSPIRING CARE - DONATION BOX Design Specification Box Dimension 20 x 20 x 40 cm Sticker Dimension 15 x 11 cm Material Vinyl Sticker, Acrylic box Print 4/0 Finishing Construction Note

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

III.d.InspiringCampaign


Signage|064

<21 DILARANG MENJUAL MINUMAN BERALKOHOL KEPADA SIAPAPUN YANG BERUSIA DI BAWAH 21 TAHUN IT IS PROHIBITED TO SELL ALCOHOL TO ANYONE UNDER THE AGE OF 21

INSPIRING COMFORT - ALCOHOL AGE RESTRICTION Design Specification Dimension A4 Material Printed Acrylic Print 4/0 Finishing Note This sign is placed at the outlets that are serving alcohol beverages. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

III.d.InspiringCampaign


Signage|065

Kami mengetahui bahwa Anda sedang tidak ingin diganggu. Mohon hubungi ekstensi 0 jika Anda menginginkan kami untuk merapikan kamar Anda. We are unable to make up your room due to privacy request. Please call extension 0 if you want us to make up your room.

INSPIRING COMFORT - PENDING MAKE UP ROOM Design Specification Dimension A6 Material Art Carton 310 gr Print 4/0 Finishing Doff Lamination 1/0 Note The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

III.d.InspiringCampaign


Signage|066

Kamar Anda telah dibersihkan oleh: Your room has been cleaned by:

Silakan menghubungi kami jika ada hal lain yang dapat kami bantu. Terima kasih. Please contact us if there is anything else we can assist. Thank you.

Service Dial

INSPIRING COMFORT - MAKE UP ROOM Design Specification Dimension A6 Material Art Carton 310 gr Print 4/0 Finishing Doff Lamination 1/0 Note In order for this card to be reusable by housekeeping, please write down information with pencil or removable pen/ink. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

III.d.InspiringCampaign


Signage|067

21 cm

Selamat datang di Hotel Dafam, kami bangga melayani Anda. Welcome to Hotel Dafam, we are very honored to have you as our guest

14,8 cm

Hotel Dafam. Hotel Dafam.

INSPIRING COMFORT - NO SMOKING ROOM Design Specification Dimension A5 (21 x 14,8 cm) Material Printed acrylic Print 4/0 Finishing Installation Note This sign is placed behind room door under the peek hole. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

III.d.InspiringCampaign


Signage|068

LESTARIKAN LINGKUNGAN DENGAN MENGGUNAKAN AIR SEPERLUNYA PRESERVE THE ENVIRONMENT BY USING WATER AS NEEDED

BUKAN AIR MINUM NOT DRINKING WATER

INSPIRING GREEN - WATER SAVING Design Specification Dimension 80 x 80 mm Material Vinyl Sticker Print 4/0 Finishing Note Attached this label on mirror/tile near washing sink in bathroom of hotel rooms. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

III.d.InspiringCampaign


Signage|069

Kami

We Kami

INSPIRING GREEN - BED SET Design Specification Dimension 150 x 95 mm (each side) Material Ivory 210 gr Print 4/0 Finishing Pond, Glue, Doff Lamination Note A This design uses tent card format with one side information in English and the other in Bahasa Indonesia. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

III.d.InspiringCampaign


Signage|070

Masukkan kartu untuk daya listrik. Cabut kartu bilamana Anda meninggalkan kamar. Insert card for power. Please remove when you are leaving the room.

8.50 cm

5.3 cm

2.2 cm

8.65 cm

1 cm

â&#x20AC;˘

1.3 cm

6.0 cm

INSPIRING GREEN - ENERGY SAVING Design Specification Dimension Adjustable based on actual size Material Sticker Print 4/0 Finishing Installation Note This design is attached to electrical panel control in each room. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

III.d.InspiringCampaign


Signage|071

A

LESTARIKAN LINGKUNGAN DENGAN MENGGUNAKAN KEMBALI HANDUK ANDA PRESERVE THE ENVIRONMENT BY REUSING YOUR TOWEL Kepada tamu yang terhormat, Kami mengajak Anda berpartisipasi dalam penghematan air dan energi untuk menjaga kelestarian lingkungan dengan menggunakan kembali handuk Anda. Apabila handuk Anda ingin diganti dengan yang bersih, silakan letakkan handuk kotor Anda di lantai. Dear inspiring guest, We are inviting you to participate on saving water and energy to preserve the environment by re-using your towel. If you wis to replace it with the clean one, please put your dirty towel on the floor. Terima kasih/Thank you.

INSPIRING GREEN - TOWEL Design Specification Dimension 70 x 150 mm Material PVC 2mm Print 4/0 Finishing Screen Printing Note A The strap design and placement (hanged) on bath towel hanger are optional, this label design can also be attached on it's back. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

III.d.InspiringCampaign


Signage|072

21 cm

8 STEPS OF HANDWASING

1

2

Basahi tangan Anda

3 Gosok jari dan sela-sela jari Scrub each finger and between fingers

Wash your hands

Gosok punggung tangan dan sela-sela jari Rub back of hands and between fingers

4 Gosok ibu jari Rub the base of the thumbs

14,8 cm

5 Gosok jari-jari bagian belakang Rub the back of your fingers

6

7 Gosok kuku & telapak tangan Scrub your nails and palms

8

Bersihkan pergelangan Keringkan tangan tisue atau handuk kering Wash your wrist Dry hands with clean towel or tissue

INSPIRING COMFORT - HANDWASH Design Specification Dimension A5 (21 x 14,8 cm) Material Printed Acrylic Print 4/0 Finishing Installation Note Placed near water tap in employee area (back of the house/BOH). The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

III.d.InspiringCampaign


Signage|073

297 cm

21 cm

INSPIRING CULTURE - MUSHOLA Design Specification Dimension A4 (21 x 29,7 cm) Material PVC 2 mm Print 4/0 Finishing Installation Note The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

III.d.InspiringCampaign


Signage|074

33 cm

14 cm A

INSPIRING COMFORT - BED BRAND ENDORSEMENT Design Specification Dimension 140 x 330 mm (or adjustable) Material Silk Fabric Print 4/0 Finishing Stitched embroidery/Transfer Printing

Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

Note This design is stitched to the bed. A Layout format or brand logo position is adjusted based on the placement positions/spacing on the product and agreement with vendor company. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency.

III.d.InspiringCampaign


Uniform

This section contains the standard of uniform design for all departments of Hotel Dafam. The uniform design combines unique touch of Indonesian culture with nice patterns and materials that form a distinct identity of Hotel Dafam. Do not alter or modify the design without consulting DHM head office.

Bagian ini berisi standar desain seragam untuk semua departemen di Hotel Dafam. Desain seragam ini menggabungkan sentuhan unik budaya Indonesia dengan pola-pola dan material yang menarik yang membentuk identitas Hotel Dafam yang kuat. Jangan merubah atau mengganti desain tanpa persetujuan kantor pusat DHM.


Uniform|076

22 cm

Simply Pleasant Experience

5 cm

LINGGAU

10cm

dafamhotels.com

10cm

dafamhotels.com

14 cm Ing ngarsa sung tuladha Di depan memberi contoh

7,8 cm

Ing madya mangun karsa Di tengah menyemangati

Tut wuri handayani Di belakang memberi dorongan

FRONT

BACK Polo Shirt for HOD

22 cm

Simply Pleasant Experience 5 cm

LINGGAU

FRONT

T-shirt for Staff

BACK

PRE-OPENING UNIFORM Detail HOD STAFF Material

Using polo shirt Using t-shirt Lacoste, Cotton combat

Note The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

IV.Uniform


Uniform|077

BATIK MOTIVE

PHILOSOPHICAL VALUE Batik Motives: Barong Seling Nitik & Parang

Note Hotel Dafam custom batik design with logo.

Barong Seling Nitik motive represents diversities which are integrated and coexist side-by-side and becoming strength and beauty. The slanting composition of the parang motive also represents power, authority, greatness and dynamic ability to catch up with the fast-growing era. Parang batik motive reputedly can put suggestion to its wearer, as if he/she is having power or authority. In Javanese mythology, parang is the king's royal clothing, worn in official ceremonies when accepting royal guests. Motif batik Barong Seling Nitik melambangkan keberagaman namun bersanding, bersatu menjadi kekuatan dan keindahan. Komposisi miring pada parang juga melambangkan kekuasaan, kewibawaan, kebesaran dan gerak cepat, sehingga pemakainya diharapkan dapat bergerak cepat dalam mengikuti perkembangan jaman. Motif batik parang konon dapat memberikan sugesti bagi pemakainya, seakan menjadi seorang pembesar. Dalam mitologi Jawa, motif parang merupakan pakaian kebesaran raja, dikenakan saat acara-acara resmi kerajaan dalam menerima tamu kehormatan.

IV.Uniform


Uniform|078

FRONT

BACK

BROSS Note Hotel Dafam custom bross.

IV.Uniform


Uniform|079

A

B

TIE Note Hotel Dafam Custom tie design. A Silver tie for S&M dept. B Blue tie for GM & HOD.

Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

IV.Uniform


Uniform|080

HIJAB Note Custom vale/hijab for back office staff.

IV.Uniform


Uniform|081

B

A FRONT

TOP

FRONT

BACK

C FRONT

TOP

HEAD COVER Note Head cover for male using each area’s traditional design (such as blangkon & udeng) if not available, may use “kopiah” design to represent Indonesia’s unique characteristic. A Kopiah from Jakarta (also represents national identity) B Blangkon from Yogyakarta C Udeng from Surabaya Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

IV.Uniform


Uniform|082

FRONT DESK STAFF Detail Male : Short sleeve, semi jacket with batik accent, trouser. Female : Semi - blazer kebaya with batik accent, batik long skirt, bros. Material : CH & batik. CH 36 for upper uniform. CH 40 for male trousers. Custom batik for female long skirt & male uniform accent. Note Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

IV.Uniform


Uniform|083

FRONT DESK SPV Detail Male : Long sleeve, semi jacket with batik accent, trouser. Female : Semi - blazer kebaya with batik accent, batik long skirt, bros. Material : CH & batik. CH 36 for upper uniform. CH 40 for male trousers. Custom batik for female long skirt & male uniform accent. Note Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

IV.Uniform


Uniform|084

BELLBOY & GRO Detail Male : Long sleeve, semi jacket with batik accent, trouser, blangkon. Female : Semi - blazer kebaya with batik accent, batik long skirt, bros. Material : CH & batik. CH 36 for upper uniform. CH 40 for male trousers. Custom batik for female long skirt & male uniform accent. Note Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

IV.Uniform


Uniform|085

DRIVER Detail Male Material

: Short sleeve shirt with batik acent trousers : CH & Batik CH 36 for upper uniform. CH 40 for male trousers.

Note Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

IV.Uniform


Uniform|086

FB SERVICE SPV Detail Male Female Material

: Long sleeve shirt with batik accent, Trousers. : Long Sleeve kebaya blouse with batik accent, batik skirt. : NK & Batik. NK 14 for male shirt. NK 23 for female blouse. Batik for skirt & accent.

Note Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

IV.Uniform


Uniform|087

FB SERVICE STAFF Detail Male Female Material

: 3/4 sleeve shirt with batik accent, Trousers. : 3/4 Sleeve kebaya blouse with batik accent, batik skirt. : NK & Batik. NK 14 for male shirt. NK 23 for female blouse. Batik for skirt & accent.

Note Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

IV.Uniform


Uniform|088

CHEF

STAFF

FB PRODUCT Note Detail Pria

: Kemeja panjang/pendek, celana panjang apron, topi. Wanita : Material : VN Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

IV.Uniform


Uniform|089

STEWARD Note Detail Pria : Kemeja prndek , celana panjang, apron Wanita : Material : VN Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

IV.Uniform


Uniform|090

ziper inside RECREATION Note Detail Pria Wanita Material

: T-shirt bordir logo, celana panjang saku kompol :: VN

Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

IV.Uniform


Uniform|092

GM & HOD Detail Male Female Material

: Suite, long sleeve shirt, trousers, custom tie with logo. : Blazer, short sleeve blouse with frills accent, skirt / trousers. : MT & SV MT 15 for shirt. Sv10 for suite, blazer & trousers.

Note Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

IV.Uniform


Uniform|091

STAFF

SPV

HOUSEKEPING Detail Male Female Material

: Long/short sleeve shirt with batik accent trousers. : Long/short sleeve blouse with batik accent, trousers. : VN, Batik VN 320 for shirt VN 18 for trousers custom batik for accent

Note Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

IV.Uniform


Uniform|093

SALES & MARKETING FEMALE Detail Female Material

: Blazer, Short blouse, skirt/trousers. : MT & SV MT 15 for blouse. SV 10 for blazer, skirt & trousers.

Note Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

IV.Uniform


Uniform|094

SALES & MARKETING MALE Detail Male Material

: Suite, long sleeve shirt, trousers, custom tie with logo. : MT & SV MT 15 for shirt. SV 10 for suite & trousers.

Note Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

IV.Uniform


Uniform|095

BACK OFFICE Detail Male Female Material

: Short sleeve shirt, trouser. : Short sleeve blouse, skirt. : MT & CH MT 15 for shirt. CH 40 for trousers skirt

Note Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

IV.Uniform


Uniform|096

BATIK FOR GM, MANAGER, SPV Detail Male Female Material

: Long sleeve shirt : Long sleeve blouse : Custom hotel Dafam batik

Note Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

IV.Uniform


Uniform|097

BATIK UNIFORM 2 Detail Male Female Material

: Short sleeve batik shirt. : Short sleeve batik blouse. : Custom Hotel Dafam batik.

Note Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

IV.Uniform


Uniform|098

Reflective Material

ENGINEERING SPV Detail Male Material

: Long sleeve shirt, trousers with cargo pocket. : VN VN 392

Note Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

IV.Uniform


Uniform|099

Reflective Material

ENGINEERING STAFF Detail Male Material

: Short sleeve skirt, trousers with cargo pocket : VN VN 392

Note Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

IV.Uniform


Uniform|100

TRAINING STAFF Detail Male Female Material

: Long sleeve shirt with vest, trousers : Long sleeve blouse with vest, skirt :

Note Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

IV.Uniform


Brand Communication

On this section, there are wide variation of application sample on various formats, material, and specifications. These samples act as a guide to the future application of the brand design. It is re co m m e n d e d to c re at i ve l y fo l l ow e a c h design/layout instruction to keep the consistency of the brand design. Do not alter or modify the design without consulting DHM head office.

Pada bagian ini terdapat contoh aplikasi yang bervariasi dalam bermacam-macam format, material dan spesifikasi. Contoh-contoh ini berfungsi sebagai panduan untuk aplikasi desain brand di waktu ke depan. Disarankan untuk mengikuti instruksi desain/layout untuk tetap menjaga konsistensi desain brand. Jangan merubah atau mengganti desain tanpa berkonsultasi dengan kantor pusat DHM.


BrandCommunication|102

300 cm

!

UTAMAKAN KESELAMATAN DALAM PEKERJAAN

!

!

P E R H AT I A N !

!

SEMUA PENGUNJUNG HARUS LAPOR KE PIHAK SECURITY/KANTOR PROYEK

UNDER CONSTRUCTION

HOTEL FACILITIES:

PEKERJAAN PROYEK SEDANG BERLANGSUNG

• 132 ROOMS • RESTAURANT • BALLROOM

GUNAKAN HELM KESELAMATAN SAAT BERADA DI LOKASI PROYEK

Lotus JEMBER

GUNAKAN KAOS TANGAN DAN SEPATU KESELAMATAN SAAT DIBUTUHKAN

LOBBY AREA

GUNAKAN HELM KESELAMATAN SAAT BERADA DI LOKASI PROYEK

HOTEL BUILDING

• MEETING ROOM

Lotus JEMBER

• SWIMMING POOL

GUNAKAN KAOS TANGAN KESELAMATAN SAAT DIBUTUHKAN

GUNAKAN SEPATU KESELAMATAN SAAT DIBUTUHKAN

For MORE information of our hotels go to

dafamhotels.com

Lotus JEMBER

DILARANG MASUK TANPA IJIN

HOTEL ROOM

MEETING ROOM

SAFETY SIGN

PROJECT ENTRANCE

FACILITIES

IMAGES

LOGO - UNDER CONSTRUCTION - LOGO SAFETY SIGN WEBSITE

IMAGES

A

B

C

D

E

D

PROJECT FENCE COVER Design Specification Dimension Material Print Finishing

Height Min. 3 m (adjustable) Printed Outdoor MMT. 4/0 Installation/Construction.

Note The actual design maybe different based on actual project condition.

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

A Safety procedures before entering construction site. B Hotel logo and website on entrance door. C List of hotel facilities. D 3D hotel images. E Hotel logo, “Under Construction” notice, Safety equipment, Website.

V.a.i. MarketingCommunications-Exterior


BrandCommunication|103

80 cm

425 cm 10 cm

100 cm

now open opening rate s t a r t s f ro m

IDR 345.678,-

47 cm

129 cm

a new inspiring accommodation to meet your satisfaction

C

70 cm

Including breakfast for 2 persons

A

Hotel Dafam Pekanbaru Jl. Sultan Syarif Qasim 150, Pekanbaru 28141, Riau - Indonesia +62 761 851 177

+62 761 851 178

hotel dafam pekanbaru

@dafampekanbaru

info@dafampekanbaru.com

@dafampekanbaru

10 cm

10 cm 26 cm

B

HORIZONTAL BANNER Design Specification Dimension Material Print Finishing

6x1m MMT (outdoor material) 4/0 -

Note A Rename location information on the logo according to the hotel property.

B Rename the hotel name specific with the propertyâ&#x20AC;&#x2122;s location, including address details, contacts, social media (if thereâ&#x20AC;&#x2122;s any) and email address. .

promotion/event/program title, but keep the consistency of the corporate font usage on the content/body text. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

C This is the area for content/program/promotion as well as visual element if necessary. You may use different font type (typographic treatment) on special

V.a.i. MarketingCommunications-Exterior


BrandCommunication|104

395 cm

now open

B

a new inspiring accommodation to meet your satisfaction

100 cm

60 cm 500 cm

A

39 cm

60 cm

A 67 cm

PROMO FORMAT

BRANDING FORMAT

VERTICAL BANNER Design Specification Dimension Material Print Finishing

1x5m MMT (outdoor material) 4/0 -

Note The 2 formats can be used separately or combined together and placed alternately along side road.

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

A Rename location information on the logo according to the hotel property. B This is the area for content/program/promotion as well as visual element if necessary. You may use different font type (typographic treatment) on special promotion/event/program title, but keep the consistency of the corporate font usage on the content/body text.

V.a.i. MarketingCommunications-Exterior


BrandCommunication|105

800 cm

now open

20 cm

a new inspiring accommodation to meet your satisfaction

270 cm

opening rate s t a r t s f ro m

IDR 345.678,-

C

Including breakfast for 2 persons

36 cm

94 cm

60 cm

A

50 cm

Hotel Dafam Pekanbaru Jl. Sultan Syarif Qasim 150, Pekanbaru 28141 Riau - Indonesia

+62 761 851 177 +62 761 851 178 info@dafampekanbaru.com

hotel dafam pekanbaru @dafampekanbaru @dafampekanbaru

B 20 cm

20 cm

20 cm

1:2 FORMAT (10x5m / 8x4m)

600 cm

now open

20 cm

a new inspiring accommodation to meet your satisfaction

270 cm

opening rate s t a r t s f ro m

IDR 345.678,-

C

Including breakfast for 2 persons 36 cm

94 cm

60 cm

B A

50 cm

Hotel Dafam Pekanbaru Jl. Sultan Syarif Qasim 150, Pekanbaru 28141 Riau - Indonesia

+62 761 851 177 +62 761 851 178 info@dafampekanbaru.com

hotel dafam pekanbaru @dafampekanbaru @dafampekanbaru

20 cm

20 cm

20 cm

3:2 FORMAT (6x4m)

HORIZONTAL BILLBOARD Design Specification Dimension 10 x 5 m / 8 x 4 m (1:2 dimension) 6 x 4 m (3:2 dimension) Material MMT (outdoor material) Print 4/0 Finishing Note A Rename location information on the logo according to the hotel property.

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

B Rename the hotel name specific with the propertyâ&#x20AC;&#x2122;s location, including address details, contacts, social media (if thereâ&#x20AC;&#x2122;s any) and email address. C This is the area for content/program/promotion as well as visual element if necessary. You may use different font type (typographic treatment) on special promotion/event/program title, but keep the consistency of the corporate font usage on the content/body text.

V.a.i. MarketingCommunications-Exterior


BrandCommunication|106

400 cm

440 cm

500 cm

now open

20 cm

20 cm

now open

a new inspiring accommodation to meet your satisfaction C

opening rate starts from

IDR 345.678,Including breakfast for 2 persons

a new inspiring accommodation to meet your satisfaction

36 cm 93 cm 60 cm 840 cm 80 cm

20 cm

20 cm

A

+62 761 851 177 +62 761 851 178 info@dafampekanbaru.com

hotel dafam pekanbaru @dafampekanbaru @dafampekanbaru

2:3 FORMAT (4x6m)

B

opening rate starts from

IDR 345.678,-

20 cm

Hotel Dafam Pekanbaru Jl. Sultan Syarif Qasim 150, Pekanbaru 28141 Riau - Indonesia

Including breakfast for 2 persons

C

36 cm 93 cm 60 cm

Hotel Dafam Pekanbaru Jl. Sultan Syarif Qasim 150, Pekanbaru 28141 Riau - Indonesia

80 cm

+62 761 851 177 +62 761 851 178 info@dafampekanbaru.com

A

hotel dafam pekanbaru @dafampekanbaru @dafampekanbaru

B

1:2 FORMAT (5x10m)

20 cm

20 cm

20 cm

VERTICAL BILLBOARD Design Specification Dimension 5 x 10 m 4x6m Material MMT (outdoor material) Print 4/0 Finishing Note A Rename location information on the logo according to the hotel property.

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

B Rename the hotel name specific with the propertyâ&#x20AC;&#x2122;s location, including address details, contacts, social media (if thereâ&#x20AC;&#x2122;s any) and email address. C This is the area for content/program/promotion as well as visual element if necessary. You may use different font type (typographic treatment) on special promotion/event/program title, but keep the consistency of the corporate font usage on the content/body text.

V.a.i. MarketingCommunications-Exterior


BrandCommunication|107

+62 761 851 177

BACK

VEHICLE BRANDING Design Specification Dimension Adjusted depends on vehicle applied Material Custom Automotive Cutting Sticker & one-way vision sticker. Print 4/0 Finishing Custom cutting-sticker application. Note A On the back, design applied/printed on one-way vision sticker that cover th whole rear windshield. This space is used for logo, property information, contact details such as address and phone number, and promotion/content.

together with property information using the standardized format. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

B Near rear bumper or under the license plate number, the website address was distinctively applied so it will be clearly visible when viewed from distance. C On the driverâ&#x20AC;&#x2122;s and front seatâ&#x20AC;&#x2122;s doors, the logo applied

V.a.i. MarketingCommunications-Exterior


BrandCommunication|108

VEHICLE STICKER Design Specification Dimension 100 x 100 mm Material Reflective Cutting Sticker Kiwalite Sky Blue 9283 Kiwalite White 9013 Print 1/0 Finishing Note Logo printed on sticker and applied to guests/staffs vehicle rear windshield for branding. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

V.a.i. MarketingCommunications-Exterior


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40 cm

100 cm

40 cm

10 cm

120 cm

100 cm

10 cm

180 cm

FLAG Design Specification Dimension Material Print Finishing

180 cm x 120 cm Nylon Fabric 4/4 -

Note Flag size 10 cm x 15 cm for desk use Flag size 100 cm x 150 cm for indoor use Flag size 20 cm x 30 cm for vehicle use Flag size 120 cm x 180 cm for outdoor/field use The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

V.a.i. MarketingCommunications-Exterior


BrandCommunication|110 10 cm

6.4 cm

D 2.3 cm 1.5 cm

4 cm

A 21 cm

C

Including: • Welcome drink • Breakfast for 2 persons • 24 hours of Wi-Fi internet access • In-room safe deposit box • Hair dryer (on request) • Government tax and service charge 0.5 cm

B @dafamteraskita 0.5 cm

0.5 cm

0.5 cm

10 cm

FLYER Design Specification Dimension Material Print Finishing

100 x 210 mm CTS/Art Paper 150 4/0 -

Note A Rename location information on the logo according to the hotel property. B Rename the hotel name specific with the property’s location, including address details, contacts, social media (if there’s any) and email address.

D Area for visual placement related to the content/program/promotion. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

C This is the area for content/program/promotion as well as visual element if necessary. You may use different font type (typographic treatment) on special promotion/event/program title, but keep the consistency of the corporate font usage on the content/body text.

V.a.ii. MarketingCommunications-Interior


BrandCommunication|111

Jl.

Jl. Biru

Laut X

B2

Laut IX

Teraskita JAKARTA

Seman

ggi/Gel

To Hal

ng Karn o uma Ai rport

anakus

Jl. M TH

0,5 cm

0,5 cm tat

N

ora Bu

im Perd

1 cm

ay S

Laut IX

Jl. Biru

ion

II

IV

itan

Jl. Biru

un

ailw

Da

Da

III

Pan ja

un

un

D1

jau

Da

ine gar aR

jau

Jl. D I

jau

Hi

Hi

Hi

3,6 cm

Jat

Jl. Jl.

7,1 cm

3,6 cm

0,5 cm

1 cm

Jl. B iru L aut

1 cm

0,5 cm

If two or more photos/images placed on the same page side, separate them using 2 pt thick white stroke line to emphasize the difference.

Jl. Tol Cawan g

- Grog

ol

ary ono

Tol Cika

mpek

A

C5 C2

D1 B1

1 cm

3,7 cm

B

D4

Folding Mark

OUTER SIDE

Folding Mark

TRI-FOLD BROCHURE (OUTSIDE) Design Specification Dimension Material Print Finishing

A4 (297 x 210 mm) CTS 190 4/4 Doff Laminated, Pond.

Note A Rename location information on the logo according to the hotel property. B Rename the hotel name specific with the propertyâ&#x20AC;&#x2122;s location, including address details, contacts, social media (if thereâ&#x20AC;&#x2122;s any) and email address. B1 List of existing hotels of similar brand, cities of the upcoming hotels and website information. B2 Follow Standard Map Visualization on Brand Design Guidebook. C Specific content placement on brochure: C1 Introduction/destination information C2 Main featured facilities information C3 About the hotel C4 Featured facilities information C5 List of other facilities of the hotel C6 Meeting room configuration or featured information

D Area for visual placement related to the content/program/promotion: D1 Iconic destination visual nearby the hotel D2 Exterior hotel (architecture) visual D3 Interior hotel (facilities) visual D4 Service/expressive (gimmick) visual or other interesting spot of the hotel

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

Brochure Typography Manual: DESTINATION SECTION TITLE K - 80 MAIN FEATURED FACILITY TITLE ABOUT THE HOTEL TITLE CMYK - 100/46/0/0 OTHER FEATURED FACILITIES TITLE CMYK - 52/21/0/0

9pt/12pt - ALL CAPS - Black/Black Italic

This is for body text/content paragraph 9pt/12pt - K-80 - Regular/Italic/Black/Black Italic

This is for Subtitle, Sub-heading Section or Quote. 9pt/14.5pt - K-80 - Regular/Italic/Black/Black Italic V.a.ii. MarketingCommunications-Interior


BrandCommunication|112

1 cm

1 cm

1 cm 1 cm

1 cm 1 cm

D2

7,1 cm

C3

1 cm

C4

C1 1 cm

Hotel Dafam Cilacap

THE CAPITAL OF INDONESIA

1 cm Hotel Dafam Betha Subang

D1

3,7 cm

Pramuka Island, Kep. Seribu

D3

+62 260 742 6111 +62 260 742 6222 info@dafam-bethasubang.com hotel dafam betha subang @dafambetha

Folding Mark

Teraskita Café

D3

7,2 cm

Curug Cileat Subang

INNER SIDE

Folding Mark

If two or more photos/images placed on the same page side, separate them using 2 pt thick white stroke line to emphasize the difference.

TRI-FOLD BROCHURE (INSIDE) Design Specification Dimension Material Print Finishing

A4 (297 x 210 mm) CTS 190 4/4 Doff Laminated, Pond.

Note A Rename location information on the logo according to the hotel property. B Rename the hotel name specific with the property’s location, including address details, contacts, social media (if there’s any) and email address. B1 List of existing hotels of similar brand, cities of the upcoming hotels and website information. B2 Follow Standard Map Visualization on Brand Design Guidebook. C Specific content placement on brochure: C1 Introduction/destination information C2 Main featured facilities information C3 About the hotel C4 Featured facilities information C5 List of other facilities of the hotel C6 Meeting room configuration or featured information

D Area for visual placement related to the content/program/promotion: D1 Iconic destination visual nearby the hotel D2 Exterior hotel (architecture) visual D3 Interior hotel (facilities) visual D4 Service/expressive (gimmick) visual or other interesting spot of the hotel

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

Brochure Typography Manual: DESTINATION SECTION TITLE K - 80 MAIN FEATURED FACILITY TITLE ABOUT THE HOTEL TITLE CMYK - 100/46/0/0 OTHER FEATURED FACILITIES TITLE CMYK - 52/21/0/0

9pt/12pt - ALL CAPS - Black/Black Italic

This is for body text/content paragraph 9pt/12pt - K-80 - Regular/Italic/Black/Black Italic

This is for Subtitle, Sub-heading Section or Quote. 9pt/14.5pt - K-80 - Regular/Italic/Black/Black Italic V.a.ii. MarketingCommunications-Interior


BrandCommunication|113

1 cm

1 cm

D

53,2 cm

A

10 cm

C

6 cm

B 6 cm

ROLL BANNER / X-BANNER Design Specification Dimension Material Print Finishing

60 x 100 cm Photo Paper/Albatros/Luster 4/0 Doff Laminated 1/0

Note A Rename location information on the logo according to the hotel property. B Rename the hotel name specific with the propertyâ&#x20AC;&#x2122;s location, including address details, contacts, social media (if thereâ&#x20AC;&#x2122;s any) and email address.

D Area for visual placement related to the content/program/promotion. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

C This is the area for content/program/promotion as well as visual element if necessary. You may use different font type (typographic treatment) on special promotion/event/program title, but keep the consistency of the corporate font usage on the content/body text.

V.a.ii. MarketingCommunications-Interior


BrandCommunication|114

FRONT If two or more photos/images placed on the same page side, separate them using 2 pt thick white stroke line to emphasize the difference. Do not change the layout and/or include additional information that may change the overall design structure without any consultation to the corporate office.

FACT SHEET (FRONT) Design Specification Dimension Material Print Finishing

Fact Sheet Typography Manual: A4 (297 x 210 mm) Art Paper 150 gr 4/4 -

Note A Rename location information on the logo according to the hotel property. B Rename the hotel name specific with the propertyâ&#x20AC;&#x2122;s location, including address details, contacts, social media (if thereâ&#x20AC;&#x2122;s any) and email address. B1 List of existing hotels of similar brand, cities of the upcoming hotels and website information.

C Specific content placement on fact sheet: C1 Hotel introduction/overview C2Quick/Basic information (with hotel specs) C3 Destination Information C4 Featured facilities information C5 List of other facilities of the hotel D Area for visual placement related to the content/program/promotion: D1 Exterior hotel (architecture) visual D2 Iconic destination visual nearby the hotel D3 Interior hotel (facilities) visual. Placement is flexible according to the content of each featured hotel facility.

Feat. Paragraph 20pt/24pt - K-80 - Regular/Italic

Hotel intro/overview 14pt/17pt - K-80 - Regular/Italic/Black/Black Italic

Body text/content paragraph 10pt/12pt - K-80 - Regular/Italic/Black/Black Italic

QUICK INFORMATION CMYK - 0/29/100/0 DESTINATION SECTION TITLE K - 80 FEATURED FACILITIES INFO. CMYK - 100/46/0/0 10pt/12pt - ALL CAPS - Black/Black Italic

V.a.ii. MarketingCommunications-Interior


BrandCommunication|115

BACK

If two or more photos/images placed on the same page side, separate them using 2 pt thick white stroke line to emphasize the difference. Do not change the layout and/or include additional information that may change the overall design structure without any consultation to the corporate office.

FACT SHEET (BACK) Design Specification Dimension Material Print Finishing

Fact Sheet Typography Manual: A4 (297 x 210 mm) Art Paper 150 gr 4/4 -

Note A Rename location information on the logo according to the hotel property. B Rename the hotel name specific with the propertyâ&#x20AC;&#x2122;s location, including address details, contacts, social media (if thereâ&#x20AC;&#x2122;s any) and email address. B1 List of existing hotels of similar brand, cities of the upcoming hotels and website information.

C Specific content placement on fact sheet: C1 Hotel introduction/overview C2Quick/Basic information (with hotel specs) C3 Destination Information C4 Featured facilities information C5 List of other facilities of the hotel D Area for visual placement related to the content/program/promotion: D1 Exterior hotel (architecture) visual D2 Iconic destination visual nearby the hotel D3 Interior hotel (facilities) visual. Placement is flexible according to the content of each featured hotel facility.

Feat. Paragraph 20pt/24pt - K-80 - Regular/Italic

Hotel intro/overview 14pt/17pt - K-80 - Regular/Italic/Black/Black Italic

Body text/content paragraph 10pt/12pt - K-80 - Regular/Italic/Black/Black Italic

QUICK INFORMATION CMYK - 0/29/100/0 DESTINATION SECTION TITLE K - 80 FEATURED FACILITIES INFO. CMYK - 100/46/0/0 9pt/12pt - ALL CAPS - Black/Black Italic

V.a.ii. MarketingCommunications-Interior


1,5 cm

0,5 cm

0,5 cm

0,5 cm

0,5 cm

BrandCommunication|116

1,5 cm

2,2 cm

2,2 cm

A

A

C

C

1 cm

1 cm

B

B @dafamteraskita

@dafamteraskita 0,5 cm

0,5 cm

FRONT

BACK

ROOM RATES FLYER Design Specification Dimension Material Print Finishing

100 x 210 cm CTS 150 4/4 -

Note A Rename location information on the logo according to the hotel property.

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

B Rename the hotel name specific with the propertyâ&#x20AC;&#x2122;s location, including address details, contacts, social media (if thereâ&#x20AC;&#x2122;s any) and email address. C This is the area for content/program/promotion as well as visual element if necessary. You may use different font type (typographic treatment) on special promotion/event/program title, but keep the consistency of the corporate font usage on the content/body text.

V.a.ii. MarketingCommunications-Interior


BrandCommunication|117

C

OUTER SIDE

INNER SIDE SALES KIT FOLDER Design Specification Dimension Material Print Finishing

23 x 33 cm (closed) Art Carton 310 gr 4/4 Doff Lamination 1/0, Pond, Glue, Pocket.

Note A Rename location information on the logo according to the hotel property. B Rename the hotel name specific with the propertyâ&#x20AC;&#x2122;s location, including address details, contacts, social media (if thereâ&#x20AC;&#x2122;s any) and email address.

B1 List of existing hotel of similar brand, cities of the upcoming hotels, and website information. C Area for visual placement related to the content/program/promotion: iconic destination visual nearby the hotel. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

V.a.ii. MarketingCommunications-Interior


BrandCommunication|118

C

A

B

PROMOTION POSTER Design Specification Dimension Material Print Finishing

A2 (420 x 594 mm) Art Carton 210 gr 4/0 -

Note A Rename location information on the logo according to the hotel property.

C Area for visual placement related to the content/program/promotion. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

B This is the area for content/program/promotion. You may use different font type (typographic treatment) on special promotion/event/program title, but keep the consistency of the corporate font usage on the content/body text.

V.a.ii. MarketingCommunications-Interior


BrandCommunication|119

B

B

PEKANBARU

Hotel Dafam Pekanbaru Jalan Sultan Syarif Qasim Kav. 150 Pekanbaru 28141 Riau - Indonesia Hotel Dafam Pekanbaru +62 761 851 177 @dafamhotelpku +62 761 851 178 info@dafampekanbaru.com @dafampekanbaru

C

ALTERNATIVE 1

Hotel Dafam Pekanbaru Jalan Sultan Syarif Qasim Kav. 150 Pekanbaru 28141 Riau - Indonesia Hotel Dafam Pekanbaru +62 761 851 177 @dafamhotelpku +62 761 851 178 info@dafampekanbaru.com @dafampekanbaru

C

ALTERNATIVE 2

MAGAZINE ADVERTISEMENT Design Specification Dimension Adjustable based on magazine size Material Follow magazine material Print 4/0 Finishing Note A Rename location information on the logo according to the hotel property.

C Hotel address, correspondence and social media accounts. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

B This is the area for main image/ content/program/promotion. You may use different font type (typographic treatment) on special promotion/event/program title, but keep the consistency of the corporate font usage on the content/body text.

V.a.ii. MarketingCommunications-Interior


BrandCommunication|120

WRAPPING PAPER Design Specification Dimension 640 x 490 mm Material Wrapping Paper Print 4/0 Finishing Doff/Mate Finish Note The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

V.a.iii. MarketingCommunications-Merchandise


BrandCommunication|121

PAPER BAG Design Specification Dimension 250 x 340 x 70 mm Material Art Carton 310 gr/ Synthetic Paper Print 4/0 Finishing Pond, Glue, Handel/Strap Note A Rename location information on the logo according to the hotel property.

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

B Other than wording "(Cityâ&#x20AC;&#x2122;s Name) Inspiring", please insert names of destinations/authentic things regarding the city where the hotels is located. There are no specific size or position for the other wording design, but it still needs to use corporate font to maintain consistency.

V.a.iii. MarketingCommunications-Merchandise


BrandCommunication|122

7.00 mm

20.00 mm

13.00 mm

6.00 mm

12.00 mm

5.00 mm

56.00 mm

7.00 mm

5.00 mm

10.00 mm

13.00 mm

33.00 mm

5.00 mm

5.00 mm

5.00 mm

MEMBER CARD Design Specification Dimension 85 x 55 mm Material PVC card Print 4/4 Finishing Doff Lamination Note A Member card serial number

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

B Name of the card’s holder C Card’s validation date. D Card’s holder signature area. E Usage information of the member card

V.a.iv. MarketingCommunications-Membership


BrandCommunication|123

5.00 mm

7.00 mm

Deluxe Room

25.00 mm

33.00 mm

30.00 mm

@dafamsemarang

50.00 mm

50.00 mm

17.00 mm

50.00 mm

60.00 mm 12.00 mm

60.00 mm 121.00 mm

ROOM VOUCHER 5.00 mm

7.00 mm

Food & Beverage

25.00 mm

Applied at / to

: Canting Restaurant

.................................................

33.00 mm

Cafe/Lounge .......................................

Other Promo .......................................

30.00 mm

@dafamsemarang

50.00 mm

121.00 mm

50.00 mm

17.00 mm

50.00 mm

60.00 mm 12.00 mm

60.00 mm

FOOD & BEVERAGE VOUCHER COMPLIMENTARY VOUCHER Design Specification Dimension 210 x 100 mm Material Art Carton 210 mm Print 4/0 Finishing -

C this is the area for content/ program/ promotion of the voucher. You may use different font type (typographic treatment) on special promotion/event program title, but keep the consistency of corporate font usage on the content/body text.

Note A Rename location information on the logo according to the hotel property.

D Area for Term and Condition of the voucher

B Renamae the hotel name spesific with the propertyâ&#x20AC;&#x2122;s location, include address details, contacts, social media (if thereâ&#x20AC;&#x2122;s any), and email.

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

V.a.iv. MarketingCommunications-Membership


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5.00 mm

70.00 mm

25.00 mm

33.00 mm

30.00 mm

50.00 mm

121.00 mm

5.00 mm

17.00 mm

5.00 mm

6.00 mm 12.00 mm

60.00 mm

INVITATION Design Specification Dimension 210 x 100 mm Material Art Carton 210 gr Print 4/0 Finishing Note A Rename location information on the logo according to the hotel property. B Rename the hotel name spesific with the propertyâ&#x20AC;&#x2122;s location, include address details, contacts, social media (if thereâ&#x20AC;&#x2122;s any), and email.

C This is the area for invitationâ&#x20AC;&#x2122;s event content/information. you may use different font type (typographic treatment) on special promotion/ even program title, but keep the consistency of corporate font usage on the content/body text. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

V.a.iv. MarketingCommunications-Membership


dafamhotels.com

BrandCommunication|125

TAP CARD (FRONT) 4,5 cm

Tap card to the sensor on door handle Tempelkan kartu pada sensor di gagang pintu

Tap card to the sensor on door handle Tempelkan kartu pada sensor di gagang pintu

SCAN ME FOR FAST RESPOND VIA WHATSAPP SPONSOR/ADS SPACE

A 4 cm

When You check out or if You find this card, submit this card to receptionist. Apabila Anda menemukan kartu ini atau pada saat Anda check out, serahkan kartu ini pada resepsionis.

BACK SIDE W/ SPONSOR

When You check out or if You find this card, submit this card to receptionist. Apabila Anda menemukan kartu ini atau pada saat Anda check out, serahkan kartu ini pada resepsionis.

BACK SIDE W/ WHATSAPP CONTACT

KEY CARD Design Specification Dimension Material Print Finishing

55 x 85 mm PVC Card 4/4 Doff Lamination

Note There are two kinds of design specific to their different function, insert card type and tap card type. Please use it accordingly.

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

A This is area for sponsor logo placement on the hotel card.

V.b.i. In-HotelCommunications-HotelCollateral


BrandCommunication|126

2.55 cm

13 cm

A

9,5 cm

welcome to our inspiring hotel

Hotel Dafam Teraskita Jakarta Jl. MT Haryono Kav. 10A East Jakarta 13340 Jakarta - Indonesia +62 21 2280 7777 +62 21 2280 7666 info@dafam-teraskita.com Hotel Dafam Teraskita Jakarta @dafamteraskita @dafamteraskita

B

dafamhotels.com

OUTER SIDE 6,5 cm

4,3 cm

Guest Name/Nama Tamu ..................................................................

Room No./No. Kamar ..................................................................

Check-In Date/Tanggal Masuk

...................../......................./...................

INTERNET LOGIN

C

Check-Out Date/Tanggal Keluar

USERNAME hotel dafam PASSWORD hotel dafam

...................../......................./...................

INNER SIDE KEY CARD HOLDER Design Specification Dimension 65 x 95 mm (closed) Material Art Carton 210 gr Print 4/0 Finishing Pond, Glue, Doff Lamination 1/0 Note A Rename location information on the logo according to the hotel property.

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

B Rename the hotel name specific with the propertyâ&#x20AC;&#x2122;s location, include address details, contacts, social media (if there is any) and email address. C Label type-108 (3.8 x 1.8 cm) for internet login information.

V.b.i. In-HotelCommunications-HotelCollateral


BrandCommunication|127 6 cm

6 cm

concierge

A

guest

A

9 cm

FRONT 12 cm

B

Hotel Dafam Semarang Jalan Imam Bonjol 188 Semarang 50132 Central Java - Indonesia +62 24 3554 111 Hotel Dafam Semarang +62 24 3545 111 @dafamsemarang info@dafamsemarang.com @dafamsemarang

B

Hotel Dafam Semarang Jalan Imam Bonjol 188 Semarang 50132 Central Java - Indonesia +62 24 3554 111 Hotel Dafam Semarang +62 24 3545 111 @dafamsemarang info@dafamsemarang.com @dafamsemarang

BACK VALET CARD Design Specification Dimension 90 x 120 mm Material BC 160 gr Print 1/1 Finishing Perforation Note A Rename location information on the logo according to the hotel property.

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

B Rename the hotel name specific with the propertyâ&#x20AC;&#x2122;s location, include address details, contacts, social media (if there is any) and email address.

V.b.i. In-HotelCommunications-HotelCollateral


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8,5 cm

taxi card Teraskita

A JAKARTA Guest Name Date

8,5 cm

Room No. /

Time

/

:

Taxi No. Taxi Companyâ&#x20AC;&#x2122;s Name Please contact our hotel Concierge if you have any problem with this taxi service.

Silahkan menghubungi Concierge hotel bila anda mendapat kesulitan dengan pelayanan taxi ini.

dafamhotels.com

FRONT 7 cm

5,2 cm

C Scan This QR Code for hotel destination

B

Hotel Dafam Teraskita Jakarta Jl. MT Haryono Kav. 10A East Jakarta 13340 Jakarta - Indonesia +62 21 2280 7777 Hotel Dafam Teraskita Jakarta +62 21 2280 7666 @dafamteraskita @dafamteraskita info@dafam-teraskita.com

BACK TAXI CARD Design Specification Dimension 85 x 85 mm Material BC 160 gr Print 1/1 Finishing Note A Rename location information on the logo according to the hotel property.

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

B Rename the hotel name specific with the propertyâ&#x20AC;&#x2122;s location, include address details, contacts, social media (if there is any) and email address. C Follow standard Map Visualization Brand Design Guidebook.

V.b.i. In-HotelCommunications-HotelCollateral


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18 cm

6,5 cm

B

B @dafamteraskita

@dafamteraskita

BACK

12 cm

6 cm

simply pleasant experience

6,5 cm

Teraskita A JAKARTA Teraskita JAKARTA

A

FRONT

LUGGAGE TAG Design Specification Dimension 180 x 65 mm Material Art Carton 190 gr Print 4/1 Finishing Pond, Perforation Note A Rename location information on the logo according to the hotel property.

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

B Rename the hotel name specific with the propertyâ&#x20AC;&#x2122;s location, include address details, contacts, social media (if there is any) and email address.

V.b.i. In-HotelCommunications-HotelCollateral


5,5 cm

1.5 cm 1.286 cm

2 cm

1.373 cm

BrandCommunication|130

1 cm

1 cm

A

1 cm

1 cm

EMERGENCY CALLS Design Specification Dimension A5 (14,8 x 21 cm) Material Matte Paper 100 gr Print 4/0 Finishing Note A Rename location information on the logo according to the hotel property. B Rename the hotel name specific with the propertyâ&#x20AC;&#x2122;s location, include address details, contacts, social media (if there is any) and email address. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

V.b.i. In-HotelCommunications-HotelCollateral


BrandCommunication|131

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

V.b.i. In-HotelCommunications-HotelCollateral


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2 cm

5 cm

7,2 cm

C56M0Y32K0 C84M0Y56K0 C100M0Y87K0 C100M15Y75K0 C100M43Y100K0

3,7 cm

C10M100Y100K0 C0M81Y81K0 C0M100Y100K0 C29M100Y100K0 C26M100Y100K31

7,4 cm

FRONT

0,8 cm

0,8 cm

0,8 cm

BACK

DOOR SIGN Design Specification Dimension 90 x 270 mm (Hole diameter 50 mm) Material PVC 2 mm Print 4/0 Finishing Doff Lamination Note The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

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A

B

SLIPPERS Design Specification Dimension Material Sponge 4 mm , Puring Print 1/0 Finishing Fabrication, Screen Printing Note A Use woven material for this slipper pad. B This area use a non-woven material. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

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A

C42M5Y0K0 C65M7Y0K0 C100M11Y0K0 C100M11Y0K25 C100M11Y0K44

SHOE POLISH Design Specification Dimension 60 x 60 x 15 mm Material Art Paper 260gr. Print 4/0 Finishing Doff Lamination, Pond, Glue. Note A Glue Area here. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

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9.3 cm

10.5 cm

12.8 cm

2 cm

2 cm

2 cm

LAUNDRY BAG Design Specification Dimension 400 x 600 mm Material Plastic Print 1/0 Finishing Screen Printing Note There might be option ro install rubber string around the plastic bags lid to easier for user to seal it. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

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15 cm

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LOGO VENDOR

C

5.3 cm

600 ml BOTTLE

MINERAL WATER TAG

PRODUCED BY 4.5 cm

C

5.3 cm

5.3 cm

5.3 cm

5.3 cm

BOTTLE LABEL

MINERAL WATER LABEL/TAG Design Specification Dimension 210 x 45 mm Material Plastic ( Bottle Label) Art Paper 210 gr(Mineral water Tag) Print 4/0 Finishing Application, Glue (Bottle Label) Doff Lamination (Mineral water Tag)

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

Note A Bottle’s lid sealer used Hotel Dafam blue color. B This visual uses a typical 600 ml mineral water bottle as a guide. C According to government regulation, vendor’s brand should be included to the label design. Place the vendor’s logo here.

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A

MUG Design Specification Dimension Material Print 1/0 Finishing Note A Screen printing rainbow lines with basic blue circle Hotel Dafam logo on it. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

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10.6 cm

good morning news

berita selamat pagi!

NEWSPAPER LOGO ENDORSMENT

3.0 cm

B 1.6 cm

dafamhotels.com

8.1 cm

This newspaper bag is used for hotel purpose only. Please contact our staff if you wish to purchase it. Tas koran ini digunakan hanya untuk keperluan hotel. Silahkan menghubungi staf kami jika anda ingin membelinya.

A

1.0 cm

FRONT

BACK

NEWSPAPER BAG Design Specification Dimension 160 x 230 mm Material Spunbond 75 gr Print 1/0 Finishing Fabrication Note A When a buying guest requests for newspaper bag, please present the newspaper bag without this disclaimer text.

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

B Placement for sponsor logo.

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80.0 mm

80.0 mm

Dial this number for all hotel services Tekan nomor ini untuk semua layanan hotel

0

Scan this code to contact us through WA Pindai kode ini untuk menghubungi kami lewat WA

70.0 mm

70.0 mm

A Dial this number for all hotel services

Scan this code to contact us through WA

0 Tekan nomor ini untuk semua layanan hotel

A

Pindai kode ini untuk menghubungi kami lewat WA

B

TELEPHONE STICKER Design Specification Dimension 80 x 70 mm (sticker, size can be adjusted based on phone size) Material Vinyl sticker with holes Print 4/0 Finishing Note Please add or change the call numbers according to the hotel management regulation/standard.

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

A Rename location information on the logo according to the hotel property.

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STATIONERY - PENCIL Design Specification Dimension Material Short Pencil (3-sides model) Print 1/0 Finishing Screen printing Note The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

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10.5 cm

1.1 cm

1.5 cm 1.0 cm

1.1 cm

A

14.8 cm

Teraskita JAKARTA

9.8 cm

Hotel Dafam Teraskita Jakarta Jl. MT Haryono Kav. 10A, East Jakarta 13340 Jakarta - Indonesia Hotel Dafam Teraskita Jakarta +62 21 2280 7777 @dafamteraskita +62 21 2280 7666 @dafamteraskita info@dafam-teraskita.com

B

1.5 cm

0.5 cm

0.5 cm

0.5 cm

STATIONERY - NOTES Design Specification Dimension A6 Material HVS 100 gr Print 4/0 Finishing Removable Binding (Top) Note A Rename location information on the logo according to the hotel property.

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

B Rename the hotel name specific with the propertyâ&#x20AC;&#x2122;s location, include address details, contacts, social media and email address.

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21 cm

1.9 cm

2.3 cm 1.5 cm

1.6 cm

A

21.6 cm

29.7 cm

B

2 cm

1 cm

1 cm

1 cm

STATIONERY - LETTERHEAD Design Specification Dimension A4 Material HVS 100 gr Print 4/0 Finishing Note A Rename location information on the logo according to the hotel property.

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

B Rename the hotel name specific with the propertyâ&#x20AC;&#x2122;s location, include address details, contacts, social media and email address.

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A

B

STATIONERY - ENVELOPE Design Specification Dimension 230 x 110 mm Material HVS 100 gr Print 4/0 Finishing Pond, Glue, Double Tape Note A Rename location information on the logo according to the hotel property.

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

B Rename the hotel name specific with the propertyâ&#x20AC;&#x2122;s location, include address details, contacts, social media and email address.

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HANGER Design Specification Dimension 35 mm (adjustable based on space) Material Vinyl Sticker Print 1/0 Finishing Screen/Press Printing Note The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

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0,7 cm 2 cm

minibar list 4 cm No.

Teraskita JAKARTA

A

Your mini bar items will be daily checked, restocked and directly billed to your account and deliver to the Reception upon check - out. Thank you. Minibar Anda akan diperiksa, diisi kembali setiap hari untuk dihitungkan langsung ke dalam tagihan Anda dan diserahkan ke Resepsionois pada saat check-out. Terima kasih.

2,5cm

Item Barang

Price Harga

Stock Stok

Consumed Terpakai

Total Jumlah

Terpakai Consumed

Jumlah Total Jumlah Total

BEVERAGE/ MINUMAN

B

Beer

Rp 12.345,-

0

Soft Drink

Rp 12.345,-

0

Energy Drink

Rp 12.345,-

0

Family Tea 1 Ltr

Rp 12.345,-

0

Fruit Tea

Rp 12.345,-

0

Jasmine Tea

Rp 12.345,-

0

Soda Tea

Rp 12.345,-

0

Juices

Rp 12.345,-

0

Mineral Water 1,5 Ltr Rp 12.345,-

0

Terpakai Consumed

SNACK/CEMILAN Cookies

Rp 12.345,-

0

Chocolate

Rp 12.345,-

0

Peanut

Rp 12.345,-

0

Jumlah Total 0,6 cm

Guest Name Nama Tamu Room Number Nomor Kamar 3,1 cm

Signature Tanda Tangan Date Tanggal

/

/

Price are including goverment tax and service. Harga tersebut di atas sudah termasuk Pajak Pemerintah dan Jasa Pelayanan. 0,8 cm

dafamhotels.com

0,8 cm

0,8 cm

0,8 cm

MINI BAR LIST Design Specification Dimension 90 x 200 m Material HVS 100 gr Print 1/0 Finishing Note A Rename location information on the logo according to the hotel property. B Adjust the items and update the pricing accordingly.. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

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1,2 cm

0,5 cm

0,5 cm

0,5 cm

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2,6 cm

0,5 cm

3,3 cm

2,6 cm

Teraskita JAKARTA

2 cm

minibar list 0,5 cm

0,5 cm

0,5 cm

1,7 cm

1,6 cm

6,7 cm

MINI BAR LIST FOLDER Design Specification Dimension 100 x 210 mm Material Art Carton 260 gr Print 4/0 Finishing Pond Note A Rename location information on the logo according to the hotel property.

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

B Rename the hotel name specific with the propertyâ&#x20AC;&#x2122;s location, include address details, contacts, social media and email address.

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ASHTRAY Design Specification Dimension Material Melamine Print 4/0 Finishing Transfer Printing Note This ashtray is placed inside the room. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

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MATCH BOX Design Specification Dimension 50 x 20 x 20 mm Material Art Carton 210 gr Print 4/0 Finishing Pond, Glue Note A Top side. B Sides containing website address information. C Bottom side coated with coarse-striking surface. D Glue area. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

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46 mm 10 mm

46 mm

60 mm

60 mm

Teraskita JAKARTA

FRONT

46 mm 10 mm

Glue Area

60 mm

BACK

NO SMOKING LABEL Design Specification Dimension 70 x 90 mm Material Art Carton 210 gr Print 4/0 Finishing Glue, Pond, Doff Lamination. Note Place this label on the roomâ&#x20AC;&#x2122;s Directory of Service before cover when it is a non-smoking room. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

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15 mm

20 mm

45 mm

42 mm

Teraskita JAKARTA

145 mm

FRONT

15 mm

210 mm

160 mm

BACK

COVER Design Specification Dimension 210 x 160 mm Material Art Paper/Ivory 260 gr Print 4/0 Finishing Pond, Doff/Canvas Lamination, Spiral Binding Note A Rename location information on the logo according to the hotel property. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

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20 mm

45 mm

Teraskita JAKARTA Dear honored guest, welcome to Hotel Dafam Teraskita Jakarta

210 mm

We wish you a simply pleasant experience and enjoyable moment with our hotel services. This hotel directory will let you know some of he basic information regarding this hotel facilities, room service, destination, and emergency procedures. Call Operator 0 for more information.

145 mm

FOREWORD Design Specification Dimension 210 x 135 mm Material CTS 150 gr Print 4/0 Finishing Note A Rename location information on the logo according to the hotel property.

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

B Rename the hotel name Specific with the propertyâ&#x20AC;&#x2122;s location, include address details, contacts, social media (if thereâ&#x20AC;&#x2122;s), and email.

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15 mm

20 mm

45 mm

Teraskita JAKARTA service directory informasi layanan 210 mm 145 mm

SERVICE DIRECTORY - COVER Design Specification Dimension 210 x 135 mm Material CTS 150 gr Print 4/0 Finishing Note A Rename location information on the logo according to the hotel property. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

V. b . i i i . I n - H o t e l C o m m u n i c a t i o n - D i r e c t o r y o f S e r v i c e


10 mm

20 mm

10 mm

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15 mm

10 mm

210 mm 10 mm 10 mm

145 mm

SERVICE DIRECTORY - CONTENT Design Specification Dimension 210 x 135 mm Material CTS 150 gr Print 4/0 Finishing -

SUB-TITLE (ENGLISH _ ALL CAPS) 9pt/10.8pt - K - 100 - Bold

SUB-JUDUL (INDONESIA - ALL CAPS)

The size/dimension and materials can be different due to the construc tion techniques used as long as it is still gives priority to the efficiency.

9pt/10.8pt - CMYK-20/0/0/6 - Bold Italic

Note Content Area of Service Directory designed as two columns text with each specific typography style. Please use corporate font style according to the Brand Identity Standard.

This is for Body Text/Content in English 9pt/10.8pt - K - 80 - Regular

Ini untuk badan text/isi bahasa indonesia.

Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

9pt/10.8pt - CMYK 10/0/0/50 - Italic

Typography Manual:

Title English/Judul Indonesia 12pt/14.4pt-White-Black/Black Italic

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10 mm

20 mm

10 mm

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15 mm

TV Channels/Saluran TV 10 mm

210 mm 10 mm

145 mm

SERVICE DIRECTORY - TV Channel Design Specification Dimension 210 x 135 mm Material CTS 150 gr Print 4/0 Finishing Note Layout of the design might be changed according to the amount of TV Channels available. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

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15 mm

20 mm

145 mm

ROOM SERVICE MENU - COVER Design Specification Dimension 210 x 135 mm Material CTS 150 gr Print 4/0 Finishing Note A Rename location information on the logo according to the hotel property. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

V. b . i i i . I n - H o t e l C o m m u n i c a t i o n - D i r e c t o r y o f S e r v i c e


10 mm

20 mm

10 mm

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15 mm

10 mm

210 mm 10 mm 10 mm

145 mm

ROOM SERVICE MENU - CONTENT Design Specification Dimension 210 x 135 mm Material CTS 150 gr Print 4/0 Finishing -

SUB-TITLE (ENGLISH - ALL CAPS) 9pt/10.8pt - K-100 - Bold

Menu Items

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency.

9pt/10.8pt - K-100 - Bold

Note Content area of Service Directory is designed as twocolumn text with each specific typography style. Please use corporate font style according to Brand Identity Standard.

Menu Items description in English. 9pt/10.8pt - K-80 - Regular

Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

Ini untuk badan text/isi Bahasa Indonesia. 9pt/10.8pt - CMYK-10/0/0/50 - Italic

Typography Manual:

Title English/Judul Indonesia 12pt/14.4 pt - white - Black/Black Italic

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15 mm

20 mm

145 mm

DISCOVER DESTINATION - COVER Design Specification Dimension 210 x 135 mm Material CTS 150 gr Print 4/0 Finishing Note A Rename location information on the logo according to the hotel property. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

V. b . i i i . I n - H o t e l C o m m u n i c a t i o n - D i r e c t o r y o f S e r v i c e


10 mm

20 mm

10 mm

10 mm

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15 mm

TMII (Taman Mini Indonesia Indah) A B

Taman Mini Indonesia Indah (TMII) is a culture-based recreational area located in East Jakarta, Indonesia. It has an area of about 250 acres (1.0 km2). The park is a synopsis of C 210 mm

TMII (Taman Mini Indonesia Indah) A B

Taman Mini Indonesia Indah (TMII) is a culture-based recreational area located in East Jakarta, Indonesia. It has an area of about 250 acres (1.0 km2). The park is a synopsis of C

Special Capital Region of Jakarta

10 mm

145 mm

DISCOVER DESTINATION - CONTENT Design Specification Dimension 210 x 135 mm Material CTS 150 gr Print 4/0 Finishing Note A Name of the destination.

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

B Visual area of the destination. C This is the area for content/description. Typography manual:

This is for content/description. 9pt/10.8pt - K-100 - Regular/Italic/Bold/Bold Italic

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15 mm

20 mm

145 mm

EMERGENCY PROCEDURE - COVER Design Specification Dimension 210 x 135 mm Material CTS 150 gr Print 4/0 Finishing Note A Rename location information on the logo according to the hotel property. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

V. b . i i i . I n - H o t e l C o m m u n i c a t i o n - D i r e c t o r y o f S e r v i c e


10 mm

20 mm

10 mm

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15 mm

ďŹ re safety procedure prosedur keselamatan saat kebakaran

10 mm

unexpected re occurs in the hotel. Baca dan ikuti petunjuk keselamatan ini apabila et rjadi kebakaran dihotel.

Make sure you know how to rescue yourself from suchoccurence. Pastikan Anda tahu bagaimana cara menyelamatkan diri jika hal tersebut terjadi.

210 mm 10 mm

10 mm

145 mm

FIRE SAFETY PROCEDURE SECTION

EMERGENCY PROCEDURE - CONTENT Design Specification Dimension 210 x 135 mm Material CTS 150 gr Print 4/0 Finishing Note The Emergency Procedure Section consists of two minipages (half of the typical content page) that can be flipped individually for easier user experience. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

V. b . i i i . I n - H o t e l C o m m u n i c a t i o n - D i r e c t o r y o f S e r v i c e


10 mm

20 mm

10 mm

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15 mm

earthquake safety procedure prosedur keselamatan saat gempa bumi

10 mm

Read and follow these emergency instructions if any unexpected earthquake occurs in the hotel. Baca dan ikuti petunjuk keselamatan ini apabila terjadi gempa bumi di hotel.

Make sure you know how to rescue yourself from such occurence. Pastikan Anda tahu bagaimana cara menyelamatkan diri jika hal tersebut terjadi.

210 mm 10 mm

10 mm

145 mm

EARTHQUAKE SAFETY PROCEDURE SECTION

EMERGENCY PROCEDURE - CONTENT Design Specification Dimension 210 x 135 mm Material CTS 150 gr Print 4/0 Finishing Note The Emergency Procedure Section consists of two minipages (half of the typical content page) that can be flipped individually for easier user experience. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

V. b . i i i . I n - H o t e l C o m m u n i c a t i o n - D i r e c t o r y o f S e r v i c e


10 mm

20 mm

10 mm

BrandCommunication|162

15 mm

flood safety procedure prosedur keselamatan saat banjir 10 mm Read and follow these emergency instructions if any unexpected flood occurs in the hotel. Baca dan ikuti petunjuk keselamatan ini apabila terjadi banjir di hotel.

Make sure you know how to rescue yourself from such occurence. Pastikan Anda tahu bagaimana cara menyelamatkan diri jika hal tersebut terjadi.

210 mm

Move to Higher Location Pindahlah ke tempat yang lebih tinggi.

Make Sure the Followings: Pastikan beberapa hal berikut:

Avoid any contact with the water if possible.

Stay away from any electrical terminals in the building to avoid electrocution.

Hindari kontak dengan air jika memungkinkan.

Jauhi terminal-terminal listrik di dalam gedung untuk menghindari tersengat listrik.

10 mm

145 mm

FLOOD SAFETY PROCEDURE SECTION

EMERGENCY PROCEDURE - CONTENT Design Specification Dimension 210 x 135 mm Material CTS 150 gr Print 4/0 Finishing Note The Emergency Procedure Section consists of two minipages (half of the typical content page) that can be flipped individually for easier user experience. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

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A

C0M42Y0K0 C0M65Y0K0 C0M100Y0K0 C0M100Y0K25 C0M100Y0K44 SANITARY BAG Design Specification Dimension 45 x 60 x 10 mm Material Art Carton 260 gr Print 4/0 Finishing Pond, Glue, Doff Lamination. Note A Glue area. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

V. b . i v. I n - H o t e l C o m m u n i c a t i o n - B a t h r o o m


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A

C27M0Y42K0 C42M0Y65K0 C65M0Y100K0 C65M0Y100K25 C65M0Y100K44 SHOWER CAP Design Specification Dimension 50 x 60 x 15 mm Material Art Carton 260 gr Print 4/0 Finishing Pond, Glue, Doff Lamination. Note A Glue area. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

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A

C17M25Y42K0 C26M39Y65K0 C40M60Y100K0 C40M60Y100K25 C40M60Y100K44 SEWING KIT Design Specification Dimension 40 x 60 x 10 mm Material Art Carton 260 gr Print 4/0 Finishing Pond, Glue, Doff Lamination. Note A Glue area. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

V. b . i v. I n - H o t e l C o m m u n i c a t i o n - B a t h r o o m


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11 cm

2.5 cm

4.5 cm

A

2.5 cm

C42M0Y21K0 C65M0Y33K0 C100M0Y50K0 C100M0Y50K25 C100M0Y50K44 SHAVING KIT Design Specification Dimension 45x110x25mm Material Art Carton 260 gr Print 4/0 Finishing Pond, Glue, Doff Lamination. Note A Glue area. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

V. b . i v. I n - H o t e l C o m m u n i c a t i o n - B a t h r o o m


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A

C0M27Y42K0 C0M42Y65K0 C0M65Y100K0 C0M65Y100K25 C0M65Y100K44 COTTON BUDS Design Specification Dimension 35 x 80 x 10 mm Material Art Carton 260 gr Print 4/0 Finishing Pond, Glue, Doff Lamination. Note A Glue area. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

V. b . i v. I n - H o t e l C o m m u n i c a t i o n - B a t h r o o m


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A

C42M25Y0K0 C65M39Y0K0 C100M60Y0K0 C100M60Y0K25 C100M60Y0K44 COMB Design Specification Dimension 35 x 135 x 10 mm Material Art Carton 260 gr Print 4/0 Finishing Pond, Glue, Doff Lamination. Note A Glue area. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

V. b . i v. I n - H o t e l C o m m u n i c a t i o n - B a t h r o o m


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A

C17M42Y0K0 C25M65Y0K0 C40M100Y0K0 C40M100Y0K25 C40M100Y0K44 TOOTHBRUSH Design Specification Dimension 35 x 170 x 15 mm Material Art Carton 210 gr Print 4/0 Finishing Pond, Glue, Doff Lamination. Note A Glue area. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

V. b . i v. I n - H o t e l C o m m u n i c a t i o n - B a t h r o o m


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soap 0.6 cm

0.6 cm

3.3 cm

SMALL SOAP(45 mm diameter)

soap

1.1 cm

3.3 cm

1.1 cm

MEDIUM SOAP(55 mm diameter)

C0M44Y10K0 C0M62Y22K0 C0M100Y60K0 C18M100Y75K0 C25M100Y80K29

SOAP Design Specification Dimension 33 mm Diameter Material Sticker Print 4/0 Finishing Pond Note Small and medium size soap are using the same label size. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

V. b . i v. I n - H o t e l C o m m u n i c a t i o n - B a t h r o o m


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8.5 cm

8.5 cm INGREDIENTS: Aquademin, Acylates, Cethyl Alcohol, Monostearate Glycerine, Benzyl Alcohol, Methylchloroisothiazolinone, Fragrance, Methychloroisothiazolinone, Glyceryl, Disodiom EDTA, Methylisothiazolinone, Triathanolamine, Sodium Benzoate, Titanium Dioxide, White Oil.

INGREDIENTS: Aquademin, Acylates, Cethyl Alcohol, Monostearate Glycerine, Benzyl Alcohol, Methylchloroisothiazolinone, Fragrance, Methychloroisothiazolinone, Glyceryl, Disodiom EDTA, Methylisothiazolinone, Triathanolamine, Sodium Benzoate, Titanium Dioxide, White Oil.

35ml - 1.18 fl.oz

35ml - 1.18 fl.oz

Exclusive design forfor Hotel Dafam Exclusive design Hotel Dafam

dafamhotels.com

INGREDIENTS: Aquademin, Cocamido, Propyl Betaine, Fragrance, Methylchloroisothiazolinone, Cocamide DEA, Methylchloroisothiazolinone, Benzyl Alcohol, Disodium EDTA, Glycerine, Sodiumlaureth sulfate.

Exclusive design for Hotel Dafam

dafamhotels.com

C22M2Y0K0 C50M5Y0K0 C100M11Y0K0 C93M27Y18K25 C87M40Y33K45

INGREDIENTS: Aquademin, Cocamido, Propyl Betaine, Fragrance, Methylchloroisothiazolinone, Cocamide DEA, Methylchloroisothiazolinone, Benzyl Alcohol, Disodium EDTA, Glycerine, Sodiumlaureth sulfate.

35ml - 1.18 fl.oz

35ml - 1.18 fl.oz

Exclusive design for Hotel Dafam

Exclusive design for Hotel Dafam

dafamhotels.com

dafamhotels.com

C0M22Y0K0 C0M50Y0K0 C0M100Y0K0 C21M91Y18K25 C38M84Y33K45

LIQUID AMENITIES Design Specification Dimension 40 x 87 mm (Label) Material Plastic Tube Print 4/0 Finishing Printing Note A Conditioning Shampoo.

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

B Shower Gel.

Please adjust the ingredients and specification according to the final product.

V. b . i v. I n - H o t e l C o m m u n i c a t i o n - B a t h r o o m


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68 cm

40 cm

70 cm

140 cm Hand Towel

75 cm

LET ME CLEAN 50 cm

Bath Towel

Your Feet Bath Mat

TOWEL Design Specification Dimension Material Carded Ring Spun Cotton 100% cotton grade A Print Finishing Embroidery on logo with white glossy yarn Note The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

V. b . i v. I n - H o t e l C o m m u n i c a t i o n - B a t h r o o m


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Towel Front

HD-01-BCCABD

1.0 cm

3.0 cm

Towel Back

B

A

1.0 cm

HD-01-BCCABD Year Delivery Month Delivery

Date Information Encryption 0=A 4=E 8=I 1=B 5=F 9=J

Batch

2=C 6=G

Hotel Brand

3=D 7=H

TOWEL LABEL Design Specification Dimension 30 x 10 mm Material Satin Print 1/0 Finishing Transfer Printing Note A Logo of the hotel placed in front of the label. B Place the information code on labelâ&#x20AC;&#x2122;s back side. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

V. b . i v. I n - H o t e l C o m m u n i c a t i o n - B a t h r o o m


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10.5 cm

Service Center • Comb • Sewing Kit

0

• Shaving Kit • Hair Dryer

the following amenities are available for your convinient. Please contact housekeeping to request.

7.5 cm

Dear honored guests,

additional amenities

A B perlengkapan tambahan Kepada tamu yang terhormat, 7.5 cm

Perlengkapan dibawah ini tersedia untuk kemudahan anda. Silahkan menghubungi housekeeping untuk mendapatkannya. • Comb • Sewing Kit

• Shaving Kit • Hair Dryer

Service Center

0

5.0 cm

1.0 cm

ADDITIONAL AMENITIES TENT CARD Design Specification Dimension 105 x 75 mm Material Art Carton 210 mm Print 4/0 Finishing Pond, Doff Lamination, Glue Note A English version of the information. B The information in Indonesian Language. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

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MEETING 2016

EVENT MEETING INSERT LABEL Design Specification Dimension A4 Material HVS 100 gr Print 4/0 Finishing Note A Rename location information on the logo according to the hotel property.

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

B This is the area for content/program/event title. You may use different font type (typographic treatment) on special program/event program title, but keep the consistency of corporate font usage on the content/body text.

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LET THE INSPIRATIONS TRANSFORMB INTO TERRIFIC RESULTS!

FLIP CHART COVER Design Specification Dimension 670 x 1000 mm Material Luster Hires indoor printing Print 4/0 Finishing Note A Rename location information on the logo according to the hotel property.

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

B Use motivation wordings related to meeting activities on the flip chart cover.

V. b . v. I n - H o t e l C o m m u n i c a t i o n - M e e t i n g R o o m


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NAME TAG LABEL Design Specification Dimension 300 x 70 mm Material HVS 100 gr Print 4/0 Finishing Note A Rename location information on the logo according to the hotel property.

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

B Place the name of the person here. Including the title/position below the name.

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MEETING SCREEN Design Specification Dimension 1200 x 769 px Material Print Finishing Note A Rename location information on the logo according to the hotel property.

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

B This is the area for content/program/event title. You may use different font type (typographic treatment) on special program/event program title, but keep the consistency of corporate font usage on the content/body text.

V. b . v. I n - H o t e l C o m m u n i c a t i o n - M e e t i n g R o o m


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14.8 cm

1.2 cm 1.5 cm

3 cm

LINGGAU

21 cm

Hotel Dafam Linggau Jl. HM Soeharto KM 12 Lubuklinggau 31626 South Sumatera - Indonesia Hotel Dafam Linggau +62 733 3281 888 @dafamlinggau +62 733 3281 777 info@dafam-linggau.com @dafamlinggau

B

0.8 cm 0.8 cm

0.8 cm

NOTES A5 Design Specification Dimension A5 (14.8 x 21 cm) Portrait Material HVS 100 gr Print 4/0 Finishing Note ARename location information on the logo according to the hotel property.

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

B Rename the hotel name specific with the propertyâ&#x20AC;&#x2122;s location, including address details, contacts, social media (if thereâ&#x20AC;&#x2122;s any) and email address.

V. b . v. I n - H o t e l C o m m u n i c a t i o n - M e e t i n g R o o m


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Front View

Back View

5 cm

7.5 cm

GOODIES PACK Design Specification Dimension 75 x 50 mm Material Sachet Paper Print 1/0 - 2/0 Finishing Press, Inner Plastic Coating (if necessary). Note A. Space for logo vendor

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

These goodies pack design are used in rooms, banquet and other outlet, except restaurant.

V. b . v i . I n - H o t e l C o m m u n i c a t i o n - B a n q u e t / R o o m


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GLASS COVER Design Specification Dimension 70mm diameter x 12 mm Material Clear Transparent Plastic Print 1/0 Finishing Screen Printing Note Used in rooms, banquet and lounge The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

V. b . v i . I n - H o t e l C o m m u n i c a t i o n - B a n q u e t / R o o m


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COASTER Design Specification Dimension 85 x 85 mm Material Rubber/Paper Print 4/0 - 1/0 Finishing Screen Printing Note RUBBER COASTER is used for serving beverage on restaurant, cafĂŠ, or lounge/bar. While PAPER COASTER is used when serving for meeting or event on the hotel. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

V. b . v i . I n - H o t e l C o m m u n i c a t i o n - B a n q u e t / R o o m


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NAPKIN Design Specification Dimension Material Paper Print 1/0 Finishing Transfer Printing Note Please apply the logoâ&#x20AC;&#x2122;s position and size according to the usage standard of the napkin The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

V. b . v i . I n - H o t e l C o m m u n i c a t i o n - B a n q u e t / R o o m


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DRINK STIRRER Design Specification Dimension Material Plastic Print 1/0 Finishing Transfer printing Note The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

V. b . v i . I n - H o t e l C o m m u n i c a t i o n - B a n q u e t / R o o m


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TOOTHPICK Design Specification Dimension 80 x 17 Material HVS 100 gr Print 1/0 Finishing Press Note Used in banquet and lounge The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

V. b . v i . I n - H o t e l C o m m u n i c a t i o n - B a n q u e t / R o o m


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FOOD TAG (BANQUET) Design Specification Dimension 90 x 60 mm Material HVS 100 gr Print 4/0 Finishing Note A Area for the name of the food. Please use standard typography of the brand to keep the consistency and legibility The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

V. b . v i . I n - H o t e l C o m m u n i c a t i o n - B a n q u e t / R o o m


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STRAW Design Specification Dimension 265 x 10 mm Material HVS 100 gr Print 1/0 Finishing Press Note Used for lounge The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

V. b . v i . I n - H o t e l C o m m u n i c a t i o n - B a n q u e t / R o o m


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CANDY WRAP Design Specification Dimension Material Print Finishing

4/0 -

Note The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

V. b . v i . I n - H o t e l C o m m u n i c a t i o n - B a n q u e t / R o o m


Stationery, Collateral Documents & Digital Media

On this section, there are wide variation of application sample on various formats, material, and specifications. These samples act as a guide to the future application of the brand design. It is recommended to creatively follow each design/layout instruction to keep the consistency of the brand design. Do not alter or modify the design without consulting DHM head office.

Pada bagian ini terdapat contoh aplikasi yang bervariasi dalam bermacam-macam format, material dan spesifikasi. Contoh-contoh ini berfungsi sebagai panduan untuk aplikasi desain brand di waktu ke depan. Disarankan untuk mengikuti instruksi desain/layout untuk tetap menjaga konsistensi desain brand. Jangan merubah atau mengganti desain tanpa berkonsultasi dengan kantor pusat DHM.


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5.00 mm

23.00 mm

Voucher ini tidak dapat ditransfer, diuangkan, dan hanya berlaku pada tanggal yang disebutkan di atas. Harap serahkan voucher ini kepada staf kami sebelum Anda melakukan pesanan. This voucher is non-transferable, non-refundable, and valid only on date mentioned above. Please present this voucher to our staff before you make an order.

5.00 mm

5.00 mm

5.00 mm

MEAL VOUCHER Design Specification Dimension 55 x 85 mm Material HVS 100 gr Print 1/0 Finishing Note A Rename location information on the logo according to the hotel property The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

VI.i. FrontOffice


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5.00 mm

With our compliments, please enjoy our special beverage at:

5.00 mm

5.00 mm

5.00 mm

WELCOME DRINK VOUCHER Design Specification Dimension 55 x 85 mm Material HVS 100 gr Print 1/0 Finishing Note A Rename location information on the logo according to the hotel property The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

VI.i. FrontOffice


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14,85 cm

21 cm

Guest

5 cm

You're our

1,5 cm

2 cm

Front 3 cm

14,85 cm

21 cm

B

Back

WELCOME CARD (VIP GUEST) Design Specification Dimension A5 Material Art Carton 210 gr Print 4/0 Finishing Note A Rename location information on the logo according to the hotel property. B Space for greetings content from hotel manager. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

VI.i. FrontOffice


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10.00 mm

38.00 mm

Tanggal Datang Arrival Date

No. Rekening Account No.

Harga Per Malam Rate per Night

Uang Muka Advance Payment

Titel (Tn / Ny / Nn) Title (Mr / Mrs / Ms)

Waktu Datang ETA

Jenis Kamar Room Type

Nama Depan First Name

Tanggal Berangkat Departure Date

Waktu Berangkat ETD

Garansi Guarantee

Jumlah Tamu Number of Guest

Jumlah Kamar Number of Rooms

Nomor Kamar Room Number

Nama Belakang Surname

Warga Negara Nationality

Tanggal Lahir Date of Birth

Nomor Paspor Passport Number

Tgl. Habis Berlaku Date Of Expiry

Nama Perusahaan Company Name

Telepon Telephone

Alamat (Perusahaan/Rumah) Address (Company/Home)

Telepon Telephone

Kota City CARA PEMBAYARAN TERMS OF PAYMENT KARTU KREDIT CREDIT CARD

Negara Country

Kode Pos Post Code TUNAI CASH

LAINNYA OTHER

VOUCER VOUCHER

PERUSAHAAN COMPANY

WISATAWAN - TOURIST RESMI - OFFICIAL

BISNIS - BUSINESS

NOMOR NUMBER

LAINNYA - OTHERS

TRANSIT - TRANSIT TINGGAL - STAY

Hotel tidak bertanggung jawab atas kehilangan uang, perhiasan, barang-barang berharga lainnya di kamar. Kotak Penyimpanan tersedia dengan cuma-cuma di kamar. Tandatangan Anda memberikan otorisasi kepada kami untuk melakukan penagihan sesuai pembayaran di atas. Kepada HOTEL DAFAM TERASKITA JAKARTA, saya menyatakan bahwa saya, baik sendiri ataupun bersama-sama dengan perusahaan, asosiasi, perorangan atau semuanya bertanggungjawab atas pembayaran semua tagihan yang terjadi sehubungan dengan seluruh pelayanan yang Anda berikan sesuai formulir pendaftaran ini. The hotel will not be held responsible for loss of money, jewelry, or valuables left in the room. Safety Deposit Boxes are available free in your room. Your signature after departure authorizes billing indicated in the method of payment. To HOTEL DAFAM TERASKITA JAKARTA, I acknowledge that I’m jointly and severally liable with the fore-going person, company or association (and if more than one all of them) for payment of the amount of any charges payable of incurred in connection with all services provided by your under registration.

NOMOR KOTAK DEPOSIT SAFETY DEPOSIT BOX NUMBER

TUJUAN SELANJUTNYA NEXT DESTINATION

TANDA TANGAN TAMU GUEST SIGNATURE

DIKELUARKAN OLEH ISSUED BY

TANGGAL DATE

Melapor masuk oleh

Melapor keluar oleh

Penyelia/Supervisor

Harga belum termasuk jasa pelayanan dan pajak pemerintah

Check-in by

Check-out by

Front Desk

Rates are subject to service charge and government tax

@dafamsemarang

10.00 mm

10.00 mm

10.00 mm

REGISTRATION FORM Design Specification Dimension A4 Material HVS 100 gr Print 1/0 Finishing Note A Rename location information on the logo according to the hotel property.

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

B Rename the hotel name spesific with the property’s location, include address details, contacts, social media (if there’s any), and email.

VI.i. FrontOffice


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5.00 mm Cap disini pada waktu kunci diberikan kepada tamu dengan catatan jam. Stamp here when key is delivered to guest with recorded time.

safe deposit box card 31.00 mm

Inisial Petugas Hotel Initial of Hotel Representatif

NOMOR KARTU DEPOSIT SAFE DEPOSIT BOX NUMBER Saya setuju penggunaan kotak deposit dengan syarat dan kondisi sebagai berikut: I agree with the following terms and conditions of using safe deposit box:

NAMA TAMU (dengan huruf cetak) GUEST NAME (print please)

(a) Penggunaan kotak deposit hanya untuk saya pribadi dan pada saat saya menjadi tamu hotel. The use by me of the safe deposit box is limited to my own personal use and for such period only as I may be a guest at the hotel.

Nama D First Name epan

(b) Akses ke kotak deposit hanya diberikan kepada saya sendiri setelah saya tandatangani. Access to the box is to be given to me only upon by signature and to me personally.

Nama Belakang Family Name

(c) Setelah tidak menjadi tamu hotel lagi atau tidak memerlukan lagi kotak deposit, saya harus mengembalikan kotak beserta kuncinya kepada Hotel dan akan mendapatkan tanda terima. Upon my ceasing to be a guest to the hotel or giving up the use of the box, I shall remove the contents from the box, return the key to the Hotel and execute receipt on the reverse.

ALAMAT ADDRESS

(d) Jika kunci kotak hilang atau rusak, maka saya setuju membayar biaya pembuatan kunci pengganti sebesar Rp ... In the event that the key issued to me is lost, or if I shall fail to give up the box, I agree to reimburse the Hot el for the c ost of a new lock , being Rp. ...

Jalan Street

(e) Seluruh isi kotak deposit akan menjadi tanggung jawab saya dan Hotel tidak bertanggung jawab atas kehilangan atau kerusakan isi termasuk akibat kelalaian Hotel. The contents of the box are at my risk at all times and the Hotel shall not be liable for the loss of or damage to, or any loss or damage arising including negligence of the hotels out of the loss or damage t o the c ontents however arising or of whatever nature. “Hotel” berarti pemilik, manajemen hotel dan petugas. The expression “The Hotel” here in means the owner, operator and management of the Hotel and their ser vants and agents.

Kota City

Negara Country

Telepon Telephone

OTORISASI TANDATANGAN AUTHORIZED SIGNATURE

40.00 mm

5.00 mm

89.00 mm

6.00 mm

5.00 mm

5.00 mm

SAFE DEPOSIT GUIDANCE Design Specification Dimension 145 x 135 mm Material HVS 100 gr Print 1/0 Finishing Note A Rename location information on the logo according to the hotel property. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

VI.i. FrontOffice


BrandCommunication|195

Managing Director Dafam Hotel Management Menara Suara Merdeka 11th Floor Jalan Pandanaran 30, Semarang 50134 Central Java - Indonesia

210.00 mm

Assist Us to Improve Our Hospitality Service

Management

99.00 mm

99.00 mm

99.00 mm

210.00 mm

If required, we would be delighted to send you information about Dafam Hotel Management (DHM) in general or our properties in speciďŹ c to your email address.

E

Jika dibutuhkan, kami dengan senang hati akan mengirimkan informasi tentang Dafam Hotel Management (DHM) secara umum ataupun tentang properti-properti kami secara khusus ke alamat email anda.

N

Information about Dafam Hotel Management (DHM) Information about DHM properties: Hotel name: .............................................................................

99.00 mm

99.00 mm

99.00 mm

GUEST COMMENT Design Specification Dimension A4 Material HVS 100 gr Print 4/1 Finishing Note The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

VI.i. FrontOffice


BrandCommunication|196

10.00mm

36.00mm

Maaf, kami tidak bisa menghubungi Anda. Sorry, we could not contact you. Untuk Bapak/Ibu/Sdri For Mr/Mrs/Ms

Kamar Room

Selama Anda tidak ada ditempat, Bapak/Ibu/Sdri During your absence, Mr/Mrs/Ms Telepon Telephone

Perusahaan Company

Datang untukbertemu Anda Came to see you

Telepon Telephone

Ingin bertemu Anda Wants to see you

Harap telepon saya kembali Please call back

Akan kembali Will return

Akan menghubungi kembali Will call again

Akan menjemput Anda Will pick - you up

Penting Urgent

Penting Message

Tanggal Date

/

/

Jam Time

:

Diterima oleh Received by

@dafamsemarang

10.00mm

10.00mm

10.00mm

GUEST’S MESSAGE Design Specification Dimension A5 Material HVS 100 gr Print 1/0 Finishing Note A Rename location information on the logo according to the hotel property.

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

B Rename the hotel name specific with the property’s location, include address details, contacts, social media (if there’s any), and email.

VI.i. FrontOffice


BrandCommunication|197

10.00 mm

airline ticket reservation

25.00 mm

Reservasi - Reservation

6.00 mm

No. Tiket Ticket No.

Dari From

Menuju To

Tanggal Date

No. Penerbangan Flight No.

Rekonfirmasi - Reconfirmation Waktu Keberangkatan ETD

/

/

:

/

/

:

/

/

Nama Name

Kelas Class

Nomor Reservasi Reservation Number

4.

1.

1.

2.

5.

2.

2.

3.

6.

3.

3.

Tanggal Date

/

/

Keterangan Remark

: No. Kamar Room No.

1.

Ditangani oleh Handled by

Perubahan - Modification Status Status

Dikonfirmasi oleh Confirmed by

Tanggal Date

/

/

@dafamsemarang

10.00 mm

10.00 mm

10.00 mm

AIRLINE TICKET RESERVATION FORM Design Specification Dimension A5 Landscape Material HVS 100 gr Print 1/0 Finishing -

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency.

Note A Rename location information on the logo according to the hotel property.

Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

B Rename the hotel name specific with the propertyâ&#x20AC;&#x2122;s location, include address details, contacts, social media (if thereâ&#x20AC;&#x2122;s any), and email.

VI.i. FrontOffice


BrandCommunication|198

10.00 mm

train ticket reservation

25.00 mm

Reservasi - Reservation

6.00 mm

No. Tiket Ticket No.

Dari From

Menuju To

Tanggal Date

No. Kereta Train No.

Rekonfirmasi - Reconfirmation Waktu Keberangkatan ETD

/

/

:

/

/

:

/

/

Nama Name

Kelas Class

Nomor Reservasi Reservation Number

4.

1.

1.

2.

5.

2.

2.

3.

6.

3.

3.

Tanggal Date

/

/

Keterangan Remark

: No. Kamar Room No.

1.

Ditangani oleh Handled by

Perubahan - Modification Status Status

Dikonfirmasi oleh Confirmed by

Tanggal Date

/

/

@dafamsemarang

10.00 mm

10.00 mm

10.00 mm

TRAIN TICKET RESERVATION FORM Design Specification Dimension A5 Landscape Material HVS 100 gr Print 1/0 Finishing -

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency.

Note A Rename location information on the logo according to the hotel property.

Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

B Rename the hotel name specific with the propertyâ&#x20AC;&#x2122;s location, include address details, contacts, social media (if thereâ&#x20AC;&#x2122;s any), and email.

VI.i. FrontOffice


BrandCommunication|199

8.00 mm

33.00 mm

Tekan No. 8 untuk pengambilan sebelum pukul 10.00. Please dial Ext. 8 for pick up before 10.00 AM. Harap jangan meletakkan cucian di depan pintu. Please do not put your laundry outside the door. Nama Name

Nomor Kamar Room Number

Tanggal Date

Waktu Time

BERILAH TANDA/PLEASE TICK:

Cucian - Laundry

Cuci Kering - Dry Cleaning

Setrika - Pressing

PERMINTAAN KHUSUS/SPECIAL INSTRUCTION:

Pelayanan Tetap - Regular Service

Digantung - On Hanger

Dilipat - Folded

Pelayanan Cepat - Express Service

Dikanji - Starch

GUEST’S COUNT

Rp. 12.350 Rp. 26.600 Rp. 36.100 Rp. 12.350 Long Shirt Shirt Pijamas Safari Suit Saroong Scarf Sport Shoes Short Sport Wear Sweater T-Shirt Trousers Under Shirt Under Short Vest

Blouse Brassiere Dress Evening Dress Jacket Kebaya Dress Long Skirt Night Gawn

HOTEL’S COUNT

GUEST’S COUNT

HOTEL’S COUNT

GUEST’S COUNT

Rp. 49.400

Rp. 30.400

Rp. 32.300 Rp. 15.200 Rp. 41.800

Rp. 7.600 Rp. 19.000 Rp. 13.300 Rp. 24.700

HOTEL’S COUNT

Rp. 7.600

Kemeja Panjang Kemeja Pendek Piyama Baju Safari Sarung Syal Sepatu Olahraga Celana Pendek Baju Training Baju Hangat Baju Kaos Celana Panjang Kaos Dalam Celana Dalam Rompi

Baju Blus BH

Panties Skirt

Gaun Gaun Panjang Blazer Baju Kebaya Rok Panjang Baju Tidur Celana Dalam Rok Pendek

Slack

Celana Panjang

@dafamsemarang

10.00 mm

10.00 mm

8.00 mm

LAUNDRY FORM Design Specification Dimension A4 Material HVS 100 gr Print 1/0 Finishing Note A Rename location information on the logo according to the hotel property.

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

B Rename the hotel name spesific with the property’s location, include address details, contacts, social media (if there’s any), and email.

VI.ii. Housekeeping


BrandCommunication|200

11.00 mm

13.00 mm

11.00 mm

Nama Tamu Guest Name

Nomor Kamar Room Number

Tanggal Date

Waktu Time

Tamu Yang Terhormat, Kami belum bisa mengantarkan binatu Anda dikarenakan tanda “Jangan Diganggu “ terpasang dikamar Anda. Silahkan menghubungi petugas pelayanan kami, tekan , untuk mengirimkan sesuai waktu yang Anda inginkan. Dear My Inspiring Guest, We have noted your request for “privacy please” and have not delivery you laundry. Please call our service center, press , to arrange a convenience time for delivery.

5.00 mm

5.00 mm

5.00 mm

LAUNDRY NOTICE Design Specification Dimension A6 Material Art Carton 310 gr Print 4/0 Finishing Doff Lamination 1/0 Note A Rename location information on the logo according to the hotel property.

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

B Rename the hotel name specific with the property’s location, include address details, contacts, social media (if there’s any), and email. In order for this card to be reusable by housekeeping, please write down information with pencil or removable pen/ink.

VI.ii. Housekeeping


BrandCommunication|201

room cleaning in progress kamar sedang dibersihkan

ROOM CLEANING NOTICE SIGN Design Specification Dimension 90 x 270 mm (Hole diameter 50 mm) Material PVC 2 mm Print 4/0 Finishing Doff Lamination Note The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

VI.ii. Housekeeping


BrandCommunication|202

20 mm

80 mm

JOHN DOE

JOHN DOE General Manager

C

EMPLOYEE NAME TAG Design Specification Dimension 20 x 800 mm Material Engraved Stainless Steel with Magnet Print Finishing Resin Coating Note A Basic format of hotel logo B Employee Name using Myriad Pro Bold Font C Employee Position using Myriad Pro Light Font The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

VI.iii. Sales&Marketing


45.00 mm

5.00 mm

5.00 mm

BrandCommunication|203

45.00 mm

5.00 mm 18.00 mm

@dafamsemarang @dafamsemarang

5.00 mm

5.00 mm

5.00 mm 5.00 mm

5.00 mm

5.00 mm

5.00 mm

5.00 mm

Hotel Dafam Linggau

Hotel Dafam Linggau

Hotel Dafam Lotus Jember Hotel Dafam Teraskita Jakarta Hotel Dafam Savoya Seminyak Bali Hotel Dafam Pacific Caesar Surabaya

Hotel Dafam Lotus Jember Hotel Dafam Teraskita Jakarta Hotel Dafam Savoya Seminyak Bali Hotel Dafam Pacific Caesar Surabaya

Hotel Dafam Kedhaton Boutique Solo

Hotel Dafam Kedhaton Boutique Solo

5.00 mm

5.00 mm

Personal

Hotel

BUSINESS CARD Design Specification Dimension 85 x 55 mm Material Art Carton 260 gr Print 4/4 Finishing Doff Lamination 1/1, Round Corner Note A Business card personal information area. Type in the name, position, and contact details here.

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

B Rename the hotel name specific with the propertyâ&#x20AC;&#x2122;s location, include address details, contacts, social media (if thereâ&#x20AC;&#x2122;s any), and email. C List of existing hotel of similar brand, cities of the upcoming hotels, and website information.

VI.iii. Sales&Marketing


BrandCommunication|204

20.00 mm

20.00 mm

60.00 mm

40.00 mm @dafamsemarang

LETTERHEAD Design Specification Dimension A4 Material HVS 100 gr Print 4/0 Finishing Note A Rename location information on the logo according to the hotel property. B Content area of the letter/document. Please follow the margin specified in preview to keep the consistency of its design/layout.

Typography Specification:

Body text/Content paragraph 11pt/Auto(13.2pt) - K - 100 - Myriad Pro/Calibri/Sans Serif

C Rename the hotel name spesific with the propertyâ&#x20AC;&#x2122;s location, include address details, contacts, social media (if thereâ&#x20AC;&#x2122;s any) and email. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

VI.iii. Sales&Marketing


14.00 mm

10.00 mm

14.00 mm

BrandCommunication|205

Jl. Imam Bonjol 188 Semarang 50132 Central Java - Indonesia

@dafamsemarang

10.00 mm

ENVELOPE Design Specification Dimension 230 x 110 mm Material HVS 100 gr Print 4/0 Finishing Pond, Glue, Double-Tape.

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency.

Note A Rename location information on the logo according to the hotel property.

Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

B Rename the hotel name spesific with the propertyâ&#x20AC;&#x2122;s location, include address details, contacts, social media (if thereâ&#x20AC;&#x2122;s any), and email.

VI.iii. Sales&Marketing


BrandCommunication|206

15.00 mm

28.00 mm

28.00 mm

@dafamsemarang

15.00 mm

LARGE ENVELOPE Design Specification Dimension 370 x 270 mm Material HVS 100 gr Print 4/0 Finishing Pond, Glue, Double-Tape.

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency.

Do not change the layout and/or include additional information that may change the overall design Note A Rename location information on the logo structure without consulting the corporate office. according to the hotel property. B Rename the hotel name spesific with the propertyâ&#x20AC;&#x2122;s location, include address details, contacts, social media (if thereâ&#x20AC;&#x2122;s any), and email.

VI.iii. Sales&Marketing


220.00 mm

15.00 mm

BrandCommunication|207

15.00 mm

PEKANBARU

15.00 mm

DOCUMENT COVER Design Specification Dimension A4 Material Matte Paper 150 gr Print 4/0 Finishing Note A Rename location information on the logo according to the hotel property. B This is the area for documentâ&#x20AC;&#x2122;s Title and Sub-Title. Keep the consistency of corporate font usage on the text.

Typography Specification :

Title

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency.

24pt/Auto(28.8pt) - K - 100 - Black/Black Italic

Sub-Title 21pt/Auto(25.2pt) - K - 100 - Regular/Italic

Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

VI.iii. Sales&Marketing


BrandCommunication|208

UV Spot 20.00 mm

15.00 mm

20.00 mm

25.00 mm

5.00 mm

10.00 mm

10.00 mm

20.00 mm

5.00 mm

5.00 mm 8.00 mm 60.00 mm

50.00 mm

50.00 mm

60.00 mm

UV Spot

CERTIFICATE Design Specification Dimension A4 Material Art Paper 260 gr Print 4/0 Finishing UV Spot on Hotel Logo & DHM Logo Note A Unit hotel logo. B The name of the recipient.

D There are two signatures placement here for certifiers. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

C Replace the text here for the achievement this certificate was given for.

VI.iii. Sales&Marketing


11.00 mm

6.00 mm

BrandCommunication|209 39.00 mm

5.00 mm

10.00 mm

36.00 mm

41.00 mm

@dafamsemarang @dafamsemarang

10.00 mm

6.00 mm 8.00 mm

6.00 mm

10.00 mm

10.00 mm

5.00 mm

5.00 mm

10.00 mm

24.00 mm 36.00 mm

@dafamsemarang

5.00 mm

5.00 mm

5.00 mm

@dafamsemarang

@dafamsemarang

10.00 mm

10.00 mm

10.00 mm

FORM TEMPLATE Design Specification Dimension F4, A4, A5, A6 (p/l) Material HVS 100 gr Print 1/0 Finishing Note A Rename location information on the logo according to the hotel property.

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

B Rename the hotel name specific with the property location, include address details, contacts, social media (if there is any), and email. C This is the area for content/information of the form/document.

VI.iv. Back O ffice


BrandCommunication|210

20.00 mm

122.00 mm

43.00 mm

PEKANBARU

56.00 mm

PEKANBARU

12.00 mm

20.00 mm

20.00 mm

20.00 mm

91.00 mm

20.00 mm

21.00 mm

37.00 mm

41.00 mm

20.00 mm

20.00 mm 20.00 mm

16.00 mm 20.00 mm

43.00 mm

17.00 mm

PEKANBARU

20.00 mm

20.00 mm

20.00 mm

PRESENTATION TEMPLATE Design Specification Dimension 4 : 3 ratio Material Print Finishing Note A Rename location information on the logo according to the hotel property.

E This is the area for content/visual aid of the presentation. You may use different font type (typographic treatment) on special content/text/title, but keep the consistency of corporate font usage on the content/body text. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency.

B Title of the presentation goes here. C Title of the presentation and Chapter/Section title goes here.

Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

VI.iv. Back O ffice


BrandCommunication|211

20.00 mm

20.00 mm 31.00 mm

31.00 mm

18.00 mm

18.00 mm 49.00 mm

49.00 mm

166.00 mm

61.00 mm

20.00 mm

10.00 mm 10.00 mm

19.00 mm

40.00 mm

21.00 mm

20.00 mm

27.00 mm

10.00 mm

10.00 mm

20.00 mm

205.00 mm

20.00 mm

10.00 mm

BINDER Design Specification Dimension 245 x 310 mm (cover) 47 x 310 mm (spine) Material Matte Paper 180 gr Print 4/0 Finishing Note A Rename location information on the logo according to the hotel property.

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

B Documents title/name goes here. C Name of the author and department goes here.

VI.iv. Back O ffice


Promo Name

C

*) More description if available

More info:

+62 761 851 177

B

IDR 000.000,-

IMAGE D

rsv@dafampekanbaru.com

620 pixels

110 pixels

BrandCommunication|212

dafamhotels.com

A

EMAIL BANNER Design Specification Dimension 620 x 110 pixels File Format JPG/PNG/GIF Note Font used in Hotel Dafam Brand is Myriad Pro A Unit hotel's logo B Unit hotel's phone number and email address. C Promotion content. D Image related to the promo. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

VI.v. Digital Media


BrandCommunication|213

A

B

TEMPLATE

CILACAP

C

D

APPLICATION

PROMO FOR WEB SITE Design Specification Dimension 600 X 600 pixels at 72 dpi File Format JPG/PNG Note Detail specifications following standardization from DHM Marketing Communication.

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

A Logo of [DHM|dafamhotels.com] at the top-left with curved white line. B Hotel Logo. C Promotion image D Promotion title, price, content.

VI.v. Digital Media


BrandCommunication|214

SEMARANG

B

A

A

CILACAP

SOCIAL MEDIA ACCOUNT PICTURE & PAGE WALLPAPER Design Specification Dimension Proportional, based on media size. File Format JPG/PNG Note A Hotel Logo B Image of destinations/facilities/services. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

VI.v. Digital Media


BrandCommunication|215

Promo Name *) More description if available

More info:

+62 24 3554 111

IMAGE

IDR 000.000,rsv@dafamsemarang.com

SEMARANG

dafamhotels.com

B

A

C

EMAIL BLAST Design Specification Dimension 700 x 1000 pixel File Format JPG/PNG

Note A Unit hotel's logo. B Promotion image. C Promotion content. The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

VI.v. Digital Media


This section contains the application of Brand Identity of Canting, which is the Food & Beverage outlet inside Hotel Dafam. Do not alter or modify the design without consulting DHM head office.

Bagian ini berisi penerapan Brand Identity Canting, yang merupakan outlet Food & Beverage di dalam Hotel Dafam. Jangan merubah atau mengganti desain tanpa berkonsultasi dengan kantor pusat DHM.


BrandCommunication|218

120 cm

WALL

35 cm

4 cm

5 cm 2 cm 85 cm

2 cm

FRONT

SIDE

WALL SIGNAGE Design Specification Dimension Canting 120 x 35 x 4 cm Taste of Tradition 85 x 5 x 2 cm Material Stainless steel letter Print Finishing Chrome finish Note The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

VII.i. Canting-Marketing


BrandCommunication|219

7m

A 1m

B

50

% OFF

DINNER PROMO Delicious RibsC The colorful plate is waiting for you

D H SOETME LA DR AA NF AGM E

HORIZONTAL BANNER 7x1 Design Specification Dimension 7x1m Material Outdoor MMT Print 4/0 Finishing Note A Image related to the promotion B Space/area for some information regarding the promotion (price, discount amount, date, etc) C Wording content of the promo D Canting logo with specific hotel name E Social media icon and account (if available) and website address

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

VII.i. Canting-Marketing


BrandCommunication|220

620 px

A

B

110 px

DINNER PROMO Delicious RibsC The colorful plate is waiting for you

D H SOETME LA DR AA NF AGM E

EMAIL BANNER Design Specification Dimension 620 x 110 pixels Material Print Finishing Note A Image related to the promotion B Space/area for some information regarding the promotion (price, discount amount, date, etc) C Wording content of the promo D Canting logo with specific hotel name E Social media icon and account (if available) and website address

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

VII.i. Canting-Marketing


BrandCommunication|221

EMAIL SIGNATURE Design Specification Dimension Material Print Finishing Note The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

VII.i. Canting-Marketing


BrandCommunication|222

10 cm

A

B

50% OFF

21 cm

DINNER PROMO C Delicious Ribs The colorful plate is waiting for you

Jl. Imam Bonjol 188, Semarang 50132 Central Java - Indonesia (024) 3554 111 (024) 3545 111 dafamhotels.com canting

E

H O T E L D A FA M SEMARANG

D

FLYER Design Specification Dimension 10 x 21 cm Material Art Paper 150 gr Print 4/0 Finishing Note A Image related to the promotion B Space/area for some information regarding the promotion (price, discount amount, date, etc) C Wording content of the promo D Canting logo with specific hotel name E Outlet/hotel complete address with social media icon and account (if available) and website address

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

VII.i. Canting-Marketing


BrandCommunication|223

420 mm

A

B 594 mm

50% OFF

DINNER PROMO C Delicious Ribs

The colorful plate is waiting for you

H O T E L D A FA M SEMARANG

D

Jl. Imam Bonjol 188, Semarang 50132 Central Java - Indonesia (024) 3554 111 (024) 3545 111

E

dafamhotels.com canting

POSTER Design Specification Dimension A2 (420 x 594 mm) Material Art Paper 210 gr Print 4/0 Finishing Note A Image related to the promotion B Space/area for some information regarding the promotion (price, discount amount, date, etc) C Wording content of the promo D Canting logo with specific hotel name E Outlet/hotel complete address with social media icon and account (if available) and website address

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

VII.i. Canting-Marketing


BrandCommunication|224

600 px

A B

50% OFF

600 px

DINNER PROMOC Delicious Ribs

The colorful plate is waiting for you canting H O T E L D A FA M SEMARANG

D

dafamhotels.com

E

SOCIAL MEDIA - INFO Design Specification Dimension 600 x 600 pixels Material Print Finishing Note A Image related to the promotion B Space/area for some information regarding the promotion (price, discount amount, date, etc) C Wording content of the promo D Canting logo with specific hotel name E Social media icon and account (if available) and website address

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

VII.i. Canting-Marketing


BrandCommunication|225

600 px

B

600 px

A

C

SOCIAL MEDIA - PHOTO Design Specification Dimension 600 x 600 pixels Material Print Finishing Note A Image related to the promotion B Canting logo with tagline C Social media icon and account (if available) and website address

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

VII.i. Canting-Marketing


BrandCommunication|226

600 px

B

600 px

A

H O T E L D A FA M SEMARANG

SOCIAL MEDIA - PROFILE PICTURE Design Specification Dimension 600 x 600 pixels Material Print Finishing Note A Canting logo with specific hotel name B Canting special pattern for background The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

VII.i. Canting-Marketing


BrandCommunication|227

60 cm

A

B

50% OFF

160 cm

DINNER PROMO C Delicious Ribs The colorful plate is waiting for you

Jl. Imam Bonjol 188, Semarang 50132 Central Java - Indonesia (024) 3554 111 (024) 3545 111

H O T E L D A FA M SEMARANG

D

E

dafamhotels.com canting

X-BANNER Design Specification Dimension 60 x 160 cm Material Photo paper/Albatros/Luster/Indoor MMT Print 4/0 Finishing Note A Image related to the promotion B Space/area for some information regarding the promotion (price, discount amount, date, etc) C Wording content of the promo D Canting logo with specific hotel name E Outlet/hotel complete address with social media icon and account (if available) and website address

The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

VII.i. Canting-Marketing


BrandCommunication|228

APRON Design Specification Dimension Standard S, M, L, XL Material Synthetic Leather and Canvas Print Finishing Note The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

VII.ii. Canting-Collateral


BrandCommunication|229

21 cm 10 cm

1 cm

22 cm

BILL HOLDER Design Specification Dimension 21 x 22 cm (open) Material Wood Print Finishing Engraved Logo Note The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

VII.ii. Canting-Collateral


BrandCommunication|230

DRINK STIRRER Design Specification Dimension Material Print Finishing Note The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

VII.ii. Canting-Collateral


BrandCommunication|231

25 cm

25 cm

10 cm

CAKE BOX/LUNCH BOX Design Specification Dimension 25 x 25 x 10 cm (adjustable based on requirements) Material Carton Print Finishing Note The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without any consultation to the corporate office.

VII.ii. Canting-Collateral


BrandCommunication|231 31 cm

18 cm

TOP SIDE 31 cm

5,5 cm +62 21 2280 7777 +62 21 2280 7666 info@dafam-teraskita.com

Hotel Dafam Teraskita Jakarta @dafamteraskita @dafamteraskita

Hotel Dafam Teraskit Jakarta Jl. MT Haryono Kav. 10A East Jakarta 13340 DKI Jakarta - Indonesia

FRONT & BACK SIDE 18 cm

5,5 cm +62 21 2280 7777 +62 21 2280 7666 info@dafam-teraskita.com

Hotel Dafam Teraskita Jakarta @dafamteraskita @dafamteraskita

Hotel Dafam Teraskit Jakarta Jl. MT Haryono Kav. 10A East Jakarta 13340 DKI Jakarta - Indonesia

LEFT/RIGHT SIDE 31 cm

330 ml

18 cm

INSIDE VIEW

LARGE MEAL BOX Design Specification Dimension 31 x 18 x 5,5 cm Material Carton 310 gr Print 4/0 Finishing Pond, Doff Laminated Note The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without any consultation to the corporate office.

VII.ii. Canting-Collateral


BrandCommunication|232

8,5 cm

8,5 cm

COASTER Design Specification Dimension 8,5 x 8,5 cm Material Albatros Print 4/0 Finishing Double-laminated Note The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

VII.ii. Canting-Collateral


BrandCommunication|233

12 cm

8 cm

FOOD TAG Design Specification Dimension 12 x 8 cm Material Acrylic Print 4/0 Finishing Note The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

VII.ii. Canting-Collateral


BrandCommunication|234

11 cm

8 cm

GOODIES PACK Design Specification Dimension 11 x 2 cm Material Print 4/0 Finishing Note The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

VII.ii. Canting-Collateral


BrandCommunication|235

10 cm

21 cm

GUEST COMMENT FORM Design Specification Dimension 10 x 21 cm Material HVS 100 gr Print 1/0 Finishing Note The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

VII.ii. Canting-Collateral


BrandCommunication|236

15 cm

40 cm

OPEN CLOSE SIGN Design Specification Dimension 15 x 40 cm Material 5mm Acrylic Print 4/4 Finishing Print 2 sides Note The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

VII.ii. Canting-Collateral


BrandCommunication|237

4,5 cm

PIN Design Specification Dimension 45 mm Material Print 4/0 Finishing Doff Laminated Note The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

VII.ii. Canting-Collateral


BrandCommunication|238

45 cm

30 cm

PLACEMAT Design Specification Dimension 45 x 30 cm Material Luster Paper Print 4/0 Finishing Doff Laminated Note The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

VII.ii. Canting-Collateral


BrandCommunication|239

PLASTIC BAG Design Specification Dimension 45 x 30 cm Material Luster Paper Print 4/0 Finishing Doff Laminated Note The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

VII.ii. Canting-Collateral


BrandCommunication|240

STAND MENU Design Specification Dimension 110 cm height Material 18 mm Multiplex Print Finishing Construction Note The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

VII.ii. Canting-Collateral


BrandCommunication|241

STRAW, TOOTHPICK & TEA BAG Design Specification Dimension Material Print Finishing Note The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

VII.ii. Canting-Collateral


BrandCommunication|242

TISSUE & PAPER NAPKIN Design Specification Dimension Small 230 x 230 mm Medium 420 x 420 mm Material Print 4/0 Finishing Note The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

VII.ii. Canting-Collateral


BrandCommunication|243

23 cm

11 cm

ENVELOPE Design Specification Dimension 23 x 11 cm Material HVS 100 gr Print 4/0 Finishing Pond, Glue Note The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

VII.iii. Canting-Stationery


BrandCommunication|244

21 cm

29,7 cm

FORMS Design Specification Dimension A4 Material HVS 100 gr Print 4/0 Finishing Note The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

VII.iii. Canting-Stationery


BrandCommunication|245

21 cm

29,7 cm

LETTERHEAD Design Specification Dimension A4 Material HVS 100 gr Print 4/0 Finishing Note The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

VII.iii. Canting-Stationery


BrandCommunication|246

8,5 cm

5,5 cm

FRONT

BACK

5,5 cm

MANAGEMENT CARD

8,5 cm

FRONT

BACK OUTLET CARD

BUSINESS CARD Design Specification Dimension 8,5 x 5,5 cm Material Art Paper 260 gr Print 4/4 Finishing Doff Laminated 2 sides Note The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

VII.iii. Canting-Stationery


BrandCommunication|247

8,5 cm

Terms & Conditions Integer fringilla tincidunt ligula, non suscipit ligula dapibus eget. Quisque sit amet ipsum tortor. Sed neque metus, porta nec dapibus commodo.

5,5 cm

John Doe

0000 0000 0000 0000 VALID THRU 7/15

FRONT

(024) 3554 111

dafamhotels.com

BACK

MEMBER CARD Design Specification Dimension 8,5 x 5,5 cm Material PVC Print 4/4 Finishing Note The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

VII.iii. Canting-Stationery


BrandCommunication|248

21 cm

DINNER PROMO

H OT E L D A FA M SEMARANG

SPECIAL GIFT 10 cm

VOUCHER 240.000,Valid from 5th Nov 2017 to 25Dec 2017

(024) 3554 111

canting

dafamhotels.com

VOUCHER Design Specification Dimension 21 x 10 cm Material Art Carton 210 gr Print 4/0 Finishing Note The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

VII.iii. Canting-Stationery


BrandCommunication|249

FRONT

BACK

FRONT INSIDE VIEW

BACK INSIDE VIEW

OUTER COVER Design Specification Dimension 17 x 30 cm Material Wood with engraved logo Print Finishing Logo engraved, coating Note The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

VII.iv. Canting - Menu


BrandCommunication|250

FRONT

BACK

CONTENT COVER Design Specification Dimension 17 x 30 cm Material Ivory 260 Print 4/4 Finishing Doff laminated 2 sides Note The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

VII.iv. Canting - Menu


BrandCommunication|251

CONTENT DIVIDER Design Specification Dimension 17 x 30 cm Material Ivory 260 Print 4/4 Finishing Doff laminated 2 sides Note The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

VII.iv. Canting - Menu


BrandCommunication|252

CONTENT Design Specification Dimension 17 x 30 cm Material Ivory 260 Print 4/4 Finishing Doff laminated 2 sides Note The size/dimension and materials can be different due to the construction techniques used as long as it is still gives priority to the efficiency. Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

VII.iv. Canting - Menu


BrandCommunication|253

FB SERVICE SPV Detail Male Female Material

: Long sleeve shirt with batik accent, Trousers. : Long Sleeve kebaya blouse with batik accent, batik skirt. : NK & Batik. NK 14 for male shirt. NK 23 for female blouse. Batik for skirt & accent.

Note Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

VII.iv. Canting - Uniform


BrandCommunication|25

FB SERVICE STAFF Detail Male Female Material

: 3/4 sleeve shirt with batik accent, Trousers. : 3/4 Sleeve kebaya blouse with batik accent, batik skirt. : NK & Batik. NK 14 for male shirt. NK 23 for female blouse. Batik for skirt & accent.

Note Do not change the layout and/or include additional information that may change the overall design structure without consulting the corporate office.

VII.iv. Canting - Uniform

Profile for Indung Triatmojo

Hotel Dafam - Brand Identity Manual  

Hotel Dafam - Brand Identity Manual  

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