DECK CONFIDENCIAL
INVESTORS
We create a great community of climbers by building the best climbing walls.
Join the Indoorwall revolution
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Executive summary
A brief history
Indoorwall: Climbing Revolution
The exponential growth of sport climbing
+data
Climbing: a sport shared equally by all
We are not the only ones who have realised the potential of climbing.
Indoorwall & Federations
Indoorwall committed to athletes
With all sportsmen and women
Climbing: a social network to really connect with people
Climbing: a sport shared in equal parts
Why are we unique?
Why are we unique? Competitions/Training
Why are we unique? App
Business Opportunities
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The Indoorwall business model
Our business operations
First and foremost: security
Business Opportunity
Construction and design of the facility
What does a center contribute to the city?
RSC
Community
Indoorwall and climbers in social networks
www.indoorwall.com
Indoorwall in the media
Awards
The partners of World Pro Ride.S.L.
ÍNDEX
A BRIEF HISTORY
In 1998 Mcplaf was set up in the hands of Israel Macià, with the aim of supporting young climbers in evolving and promoting them in the climbing world. Years later, in 2015 Indoorwall Climbing Gyms was founded in Catalonia, a brand that specializes in setting up and managing climbing and children’s leisure centers. Thanks to the experience, knowledge and effort of its founders and their team, the brand has built 17 centers in Spain in 7 years. It is currently one of the Top clubs in Europe, with 12 centers of its own.
| CLIMBING REVOLUTION P. 4 EXECUTIVE SUMMARY
P. 5 CLIMBING REVOLUTION EXECUTIVE SUMMARY We founded · SANTIAGO DE COMPOSTELA · GRAN CANARIA Opening HOSPITALET DE LLOBREGAT ALICANTE GRIÑÓN EL CLOT GRANOLLERS · VIC · LEGANÉS · JACA VALENCIA · GETAFE · MALLORCA VILANOVA I LA GELTRÚ TORREJÓN DE ARDOZ MANRESA FAMILY FOOD EL CLOT First center Martorell 2016 2017 2018 2020 2019 2021 2022 2015 1998
HISTORY Opening
A BRIEF
Opening Opening Opening Opening Opening Opening
INDORWALL: CLIMBING REVOLUTION
Indoorwall, is a chain of climbing walls with its own innovative system that has gained the loyalty of more than 150,000.
12 FACILITIES ARE CURRENTLY OPEN: 12
UPCOMING OPENINGS:
| CLIMBING
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REVOLUTION
EXECUTIVE SUMMARY
INDORWALL: CLIMBING REVOLUTION
World Pro Ride, S.L. is owned by the founding partners with a minority shareholding by a private investor.
Each center represents a company in which World Pro Ride holds between 15 and 60%.
A national expansion plan is foreseen for the next 3 years and an international expansion plan in Europe and America.
GETAFE TORREJÓN DE ARDOZ MADRID CIVITAS JACA ALICANTE VALENCIA GRANADA MALLORCA VIC MANRESA EL CLOT / FAMILY FOOD HOSPITALET DE LLOBREGAT VILANOVA I LA GELTRÚ Next opening Current centers
P. 7 CLIMBING REVOLUTION EXECUTIVE SUMMARY
EXPONENTIAL GROWTH OF SPORT CLIMBING
COMMERCIAL CLIMBING GYMS BEGAN TO APPEAR 10 YEARS AGO IN EUROPE, USA AND JAPAN.
There are virtually no companies operating under a single global brand.
THE AVERAGE AGE OF CLIMBERS IS 23 YEARS OLD, WITH 40% BEING UNDER THE AGE OF 20.
Source: Rocanbolt.com
ACCORDING TO THE INTERNATIONAL FEDERATION FOR SPORT CLIMBING (IFSC), THERE ARE OVER 35 MILLION CLIMBERS WORLDWIDE REPRESENTING A HIGH PARITY OF MEN AND WOMEN.
IN RECENT YEARS, THE INTEREST IN CLIMBING HAS CONTINUED TO GROW GLOBALLY.
CLIMBING BECOMES AN OLYMPIC SPORT IN THE TOKYO 2020 OLYMPIC GAMES.
SPAIN IS ONE OF THE 5 TOP WORLD DESTINATIONS FOR THE PRACTICE OF THIS OUTDOOR SPORT.
P. 8 CLIMBING REVOLUTION EXECUTIVE SUMMARY
OVER 140 COUNTRIES HAVE CLIMBING WALLS. 23 AÑOS
THE EXPONENTIAL GROWTH OF SPORT CLIMBING
CLIMBING DEBUTED AT THE TOKYO 2020 OLYMPIC GAMES AND HAS BEEN CONFIRMED FOR PARIS 2024 AND LOS ANGELES 2028 WITH THREE DISCIPLINES: BOULDERING, DIFFICULTY AND THE NEW SPEED CLIMBING.
The increase in popularity was reflected in the last Olympic Games in Tokyo. In Spain, on the day of the final, the broadcast had the highest daily audience in terrestrial television.
The IFSC has reached an agreement with Discovery+ for the broadcasting on Eurosport for the next 3 years for the broadcasting of all World Cup events and the respective World Championships.
The IFSC Youtube channel has accumulated over 53 million views.
| CLIMBING REVOLUTION P. 9 EXECUTIVE SUMMARY
United States: The number of indoor climbers has grown from 4.45 million users in 2011 to 5.54 million in 2020. In 2016 there were 400 commercial climbing walls operating in the country, increasing to 478 in 2019.
United Kingdom: In 1988 there were 40 climbing walls, rising to over 350 by 2014.
Spain: Currently has 200 climbing walls, 25% more than the number counted in 2018.
France: In the city of Paris alone there are more than 350 climbing walls (many of them very small).
Germany: There are currently 500 climbing walls, with a high potential for growth given the population of 83M people.
Indoorwall is the leading chain with 15 climbing walls, followed by Climbat with 7 installations, and Sharma and Urban Monkey with 3. The Spanish Mountaineering and Climbing Federation has more than 248,000 federative license holders (2020 data) and is among the top 5 federations with more licenses in Spain.
Students enrolled in Mountaineering and Climbing sporting education represent 12% of the Middle Grades and 3.2% of higher grades.
Austria: In six years, the number of climbing has tripled.
Japan: In 2000 there were 96 climbing walls, rising to 435 in 2015. 120 are located in Tokyo.
Source: Statista, Woguclimbing.com, Rocanbolt.com, Cmdsport.com, Anuario de estadísticas deportivas 2021.
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+ FACTS
WE ARE NOT THE ONLY ONES WHO HAVE REALISED THE POTENTIAL OF CLIMBING
The involvement of non-endemic companies is getting stronger and
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(World cup sponsor) (Supporting the best athletes)
(Indoor climbing competition) (New line of women’s clothing for climbing)
INDOORWALL & FEDERATIONS
We have signed agreements with various Federations to LEAD the co-organization of competitions and the issuing of specific technical qualifications.
Consejo Superior de Deportes
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SUMMARY
INDOORWALL, COMMITTED TO SPORTSMEN AND SPORTSWOMEN
We organize the Spanish Cup of Difficulty and Paraclimbing Cup. We also organize the Spanish Championship and various regional championships.
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WITH ALL SPORTSMEN AND SPORTSWOMEN
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CLIMBING: A SOCIAL NETWORK TO REALLY CONNECT PEOPLE
is: is a family activity, innovative, sociable, fresh, brave, revolutionary, fun, powerful, big, fighters…
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EFFORT ADRENALIN EUPHORIA FRIENDSHIP SPORT REWARD FUN COMMUNITY
CLIMBING: AN EQUALLY SHARED SPORT
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EVOLUTION OF INDOORWALL USER PROFILE: 2016 Out of a total of 50,000 users. 15% 15% 5% 80% 2021 Out of a total of 1M users. 45% 45% 12% 43%
WHY ARE WE UNIQUE?
Exclusive agreements with FEDME
We host natioinal competitions
We provide support for elite sportspersons
We integrate groups with all types of disabilities
Together with the Fedme we train climbers and issue official technical certificates
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SUMMARY
WHY ARE WE UNIQUE?
COMPETITIONS / TRAINING
• Consulting, advice
• Project design
At Indoorwall we accompany you from the beginning in all our areas:
• Negotiation of the construction
• Construction management
• Planning and operational management of the centre
• Administrative and accounting management
• HR planning and management
• Central purchasing
• Planning of commercial campaigns
• SSR design, marketing and management
• Power BI for sales and financial analysis
• P. 18 CLIMBING REVOLUTION EXECUTIVE SUMMARY
WHY ARE WE UNIQUE? APP
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THE INDOORWALL BUSINESS MODE
Proposal: Business Project that contemplates the creation of a business specializing in offering a space for the practice of climbing.
Modalidades
Bouldering:
Climbing at a maximum height of 4-5 meters on mats specifically designed for this for this purpose,
Sport climbing with a rope::
Artificial climbing walls for ascending to higher heights, with appropriate safety measures.
Children’s climbing:
With climbing walls designed for learning in a safe, motivating environment;
Spaces
• Gymnasium (spinning exercise bikes), treadmills, elliptical
• Treadmill, elliptical, rowing, etc.
• Functional training, TRX, and activities
• Yoga or Pilates.
• Bar and restaurante
• Changing rooms with showers
• Offices
• Training areas
• Climbing equipment and clothing shop
• ...
Public and activities
Target ages initially between 5 and 45 years.
Education centers, personnel of the State Security Forces and Corps (police, firefighters, health and military)
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OUR BUSINESS OPERATION
MEMBERS: (Basic price: 48€ per month)
COURSES (IndoorClimb, Customized Training System)
DAY TICKETS
Base price 12€
INDOORKIDS
Climbing school, group activities, camps
CORPORATE EVENTS
RENTAL EQUIPMENT
RESTAURANT/ CAFETERIA
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SHOP
SAFETY FIRST:
In the bouldering and endurance areas, the following are installed: high absorption fixed mats in the boulder and
BOULDERING AND ENDURANCE
In the bouldering and endurance areas, the following are installed: high absorption fixed mats in the boulder and resistance minimum impact in falls at all times.
ROPE ZONE
The rope zones are equipped with belts and self-locking devices.
CHILDREN’S AREAS
The children’s areas are adapted so that the sensations are very safe.
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BUSINESS OPPORTUNITY
We offer the opportunity to to participate in the largest chain of climbing walls and be part of a a worldwide reference point.
ESTIMATED ANNUAL PROFITABILITY
INVESTMENT IN A CLIMBING INSTALLATION GENERATES AN ESTIMATED ANNUAL PROFITABILITY OF BETWEEN 18% AND 22%.
P. 23 CLIMBING REVOLUTION BUSINESS OPPORTUNITY
CONSTRUCTION AND DESIGN
WITH MORE THAN 25 YEARS OF EXPERIENCE, THE TEAM FROM INDOOR WALL:
• WE DESIGN OUR CENTERS, INNOVATING IN EACH OF THE WALLS AND ANGLES… OUR DESIGNS ARE UNIQUE! WE BUILD THE CENTERS AND WORK WITH SUPPLIERS OF MAXIMUM TRUST.
• WE PROCESS THE NECESSARY LICENSES AND PERMITS FOR A SAFE OPENING
WE ARE CLIMBERS AND WE PUT OUR PASSION AND HEART IN EVERYTHING WE DO!
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WHAT A CENTRE PROVIDES TO THE CITY
BETWEEN 20 AND 30 PERMANENT JOBS
ECONOMIC PROMOTION OF THE CITY
WORK FOR COMPANIES AND AND SELF-EMPLOYED PEOPLE IN THE CITY IN CONSTRUCTION AND IN THE DEVELOPMENT OF ACTIVITIES
PROMOTING SPORT AND HEALTH
JOB CREATION
JOBS AT LARGE SPORTING EVENTS AS WELL AS
SPORTING EVENTS AS WELL AS PROMOTION OF TOURISM (HOTELS, RESTAURANTS...)
SPORT POSITIONING THROUGH THE MEDIA (TV CHANNELS, SPECIALISED TV CHANNELS, SPECIALISED PRESS))
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RSC
At Indoorwall we contribute::
> We provide decent working conditions for direct employees and throughout the value chain.
> We have an occupational health and safety system in place to comply with legislation and reduce occupational accidents and illnesses. accidents and occupational illnesses.
> We promote a preventive health culture with training for all employees to create safe and healthy environments.
> We encourage apprenticeships to improve skills by offering training to employees and by recruiting to provide opportunities for trainees in the workplace.
> We encourage and provide access to information and communication technologies (ICT) to all employees of the company.
> We boost the local economy where we operate by employing local people.
> We provide health and safety measures in products and services so as not to compromise the health of customers, employees and stakeholders.
> We ensure gender-sensitive business policies and promote equality and inclusion.
> We develop wage policies that ensure equal pay for equal work, irrespective of gender.
> We have a zero-tolerance policy towards any form of violence in the workplace.
> Energy control and optimization of water consumption at the centres and in the company’s activities and implementation of systems to reduce consumption cost and pollution.
> We reduce food waste and minimize the generation of waste.
> We promote habits against sedentary lifestyles in all our physical and sporting activities
> We innovate in each new construction, improving the quality of our products and services.
> We adapt our business strategy in the commercialization of our services to make them accessible and affordable.
> We comply with national legislation on human rights.
> Good practices in tax and legal matters, complying with current regulations.
> Creation of alliances in the economic, knowledge exchange and human resources management fields.
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REVOLUTION
BUSINESS OPPORTUNITY
COMMUNITY
The Indoorwall community has 150K unique users, 5K members with free circulation in the 13 existing clubs and 1,500 children in the climbing school.
The Indoorwall concept has allowed us to become the leader in Spain, with the ambition to grow the number of facilities and our community in other countries in order to be leaders in the global
150K
UNIQUE USERS
5K PARTNERS WITH FREE MOVEMENT
1.500
CHILDREN IN SCHOOL
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BUSINESS OPPORTUNITY
INDOORWALL AND CLIMBERS IN SOCIAL NETWORKS
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32K
BUSINESS OPPORTUNITY
INSTAGRAM
FACEBOOK YOUTUBE
P. 29 CLIMBING REVOLUTION JANJA GARNBRET ALEX HONNOLD JASON MOMOA Climbing ifluencers: www.instagram.com/janja_garnbret/ www.instagram.com/alexhonnold/ www.instagram.com/prideofgypsies/ 458K 2,5M 17,1M INDOORWALL AND CLIMBERS IN SOCIAL NETWORKS BUSINESS OPPORTUNITY
WWW.INDOORWALL.COM
Our website, with all the information our customers need.
History of visualizations of the channel:
VIEWS 191,2K 7,2 Min. +1,8K VIEWING TIME SUBSCRIBERS
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WWW.INDOORWALL.COM
Our website, with all the information our customers need.
Comparison same period last year:
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2.000 1.000 Usuarios Usuarios 45.834 frente a 31.526 00:02:03 frente a 00:02:00 49,61% frente a 49,44% 43.698 frente a 30.171 67.389 frente a 44.989 1,47 frente a 1,43 189.825 frente a 126.096 2,82 frente a 2,80 Duración media de la sesión Duración media de la sesión Porcentaje de rebote Porcentaje de rebote Usuarios nuevos Usuarios nuevos Sesiones Sesiones Visitas de una página Visitas de una página Páginas/sesión Páginas/sesión Nº de sesiones por usuario Nº de sesiones por usuario 45.834 45,38% 2,25% 0,36% 44,83% 49,79% 3,03% 50,54% 0,50% 00:02:03 49,61% 43.698 67.389 189.825 2,82 1,47 febrero 2022 marzo 2022 Usuarios New Visitor Returning Visitor 20,7% 79,3% BUSINESS OPPORTUNITY
INDOORWALL IN THE MEDIA
Throughout its trajectory, Indoorwall has been featured in multiple media outlets. This may be found in its entirety in the following section of the website:
https://www.indoorwall.com/indoorwall-en-la-prensa/
Some of the most outstanding appearances are the following:
https://www.efe.com/efe/espana/practicodeporte/indoorwall-climbing-abre-el-centromas-grande-de-europa-en-manresa/50000944-4308681
https://www.pressreader.com/spain/especiales-be/20210203/282454236671270
https://www.2playbook.com/fitness/indoorwall-invierte-9-millones-en-tres-nuevosrocodromos-facturara-5-millones-en-2021_6047_102.html
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REVOLUTION
Super ior de Deportes Consejo BUSINESS OPPORTUNITY
INDOORWALL IN THE MEDIA
https://www.timeout.es/madrid/es/noticias/getafe-estrena-el-rocodromo-al-que-van-aquerer-ir-todos-los-ninyos-de-madrid-021422
https://www.heraldo.es/noticias/aragon/2018/11/16/la-revolucion-escalada-llega-jacacon-construccion-sala-boulder-mas-grande-espana-1277859-300.html
https://www.cmdsport.com/montana/actualidad/indoorwall-b3-se-quedan-exclusiva-lascompeticiones-oficiales-fedme/
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Super ior de Deportes Consejo
BUSINESS OPPORTUNITY
AWARDS
The work and effort have been rewarded with the following awards:
European Business Quality Award
Franchise Expansion Award 2018
Franchise Expansion Award in 2020
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BUSINESS
OPPORTUNITY
THE PARTNERS OF WORLD PRO RIDE
Israel Macià
With over 35 years dedicated to the world of climbing, sport, competitions, construction and management of climbing walls and their management. In 2015 he founded, together with Berta Martín, the Indoorwall group, of which he is the current president. He has been a firefighter for over 25 years and has turned his great passion into a project that is revolutionizing that is revolutionizing climbing and competitions.
Berta Martin
She is the co-founder of the Indoorwall group. She has spent her whole life dedicated to climbing, in the section of the competition, she has achieved numbers that are still to be equaled by anyone. She has won the Spanish Cup 11 times in both bouldering and difficulty. Currently, she is in charge of the technical department of Indoorwall, contributing with her knowledge. She has won one European Championship and several Spanish championships.
Pau Serracanta
Graduate in Law. Partner of the family wealth management company North Shore Investments SL, with interests in sport, new technologies, sustainability and real estate. Partner and Managing Director of Dorna Sports S.L. for over 20 years, a company that manages the commercial and TV rights of the MotoGP World Championship.
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BUSINESS OPPORTUNITY
WWW.INDOORWALL.COM
