Graphic Design Portfolio 2022 (Branding: Logo & Visual Identity) - Indira Jordanio

GRAPHIC DESIGN PORTFOLIO Branding : Logo & Visual Identity, & Other Design Works

SELECTED WORKS 2020-2022

Indira Jordanio

CURRICULUM VITAE

Hello, I’m Indira!

I’m a self-motivated fresh graduate, passionate in the realm of graphic design, and have been a freelance logo designer over the last year. I’m looking for opportunities around graphic design, such as visual identity design, marketing & advertising design, and environmental graphic design.

I'm driving an unending journey, as my curious and enthusiastic self aims to expand viewpoints and mastery. As I’m eager to take in new knowledge revolving around graphic design, I’m also excited to create visually-aesthetic and meaningful design solutions and for brands and their targeted audiences.

+62 821 1132 3737 jordanioindira@gmail.com www.linkedin.com/in/indira-jordanio behance.net/jordanio instagram.com/jordanio_design

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EDUCATION 2017 - 2021

PARAHYANGAN CATHOLIC UNIVERSITY Bachelor of Architecture Bandung, Indonesia

2014 - 2017

SMAK YOS SUDARSO BATAM Senior High School Batam, Indonesia

Informal Education (Online Courses) Graphic Design Masterclass (2020)

by Lindsay Marsh Udemy

UX Design: User Flow (2020)

by Frans Feby Build With Angga

Logo Design: From Concept to Presentation (2020)

by Sagi Haviv Domestika

Adobe Illustratior CC Advanced Training Course (2020)

by Daniel Walter Scott Udemy

Logo Design Mastery (2020)

by Nasruddin Rubrik Grafis

UI Design: Wireframe to Visual Design (2021)

by Dhimas Prio Build With Angga

Graphic Design Masterclass Intermediate (2020)

by Lindsay Marsh Udemy

Typography 01 (2021)

by Chris Do The Futur

Typography that Works (2021)

by Ellen Lupton Skillshare

Logo Design in Adobe Illustrator for Beginners & Beyond (2020)

by Daniel Evans Udemy

Logo Design 01 (2021)

by Chris Do The Futur

Advanced Adobe Photoshop (2021)

by Carles Marsal Domestika

Logo Design in Adobe Illustrator The Intermediate Level (2020)

by Daniel Evans Udemy

Complete UI Designer (2021)

by Dhimas Prio Build With Angga

Art Direction for Creative Visual Branding (2021)

by Linus Lohoff Domestika

SKILLS HARD SKILLS

SOFT SKILLS

Graphic Design :

Adobe Illustrator

Procreate

Creative thinking

Adaptability

Logo Design

Adobe Photoshop

Adobe XD

Critical thinking

Time management

Visual Branding

Adobe Indesign

Figma

Problem solving

Attention to detail

Teamwork

Adept

Social Media Design Packaging Design

L ANGUAGES Bahasa Indonesia

: Native

English

: Fluent

Chinese (Mandarin)

: Conversational

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CURRICULUM VITAE

WORK EXPERIENCE JORDANIO DESIGN | Batam, Indonesia Freelance Logo Designer (March 2020 - present) Develop logo designs by following a creative thinking process by visualizing the creative brief into conceptual logo designs according to the brand’s voice and identity.

Create neat layouts and visually attractive design output presentations with detailed concept explanation and derrivatives for clients.

Present logo designs using mockup visualizations to give clients a better image of how the designs would look when applied on various media.

DBAY STUDIO | Bandung, Indonesia (Remote) Graphic Designer (July 2021 - Jan 2022) Create shoes’ designs based on a related character and/or genre and develop it into a realistic mockup to increase visual appeal and give potential customer a clear image of the final artwork (hand-painted directly on shoes).

Create interesting social media and catalogue design of shoes based on the theme related to a character or genre.

ACHIEVEMENT 2020

Winner of Nevertoolavish Logo Design Contest held by Nevertoolavish

ORGANIZATIONAL EXPERIENCE 2018

Member of Student Welfare Division (2018-2020)

Student Association in Department of Architecture (Himpunan Mahasiswa Program Studi Arsitektur)

Member of Basketball Division

Paragon (University’s inter-campus sports competition event)

Member of Mentors Section

Student Orientation and Campus Introduction, Dept. of Architecture

Member of Event Division

Student Orientation and Campus Introduction, Parahyangan Catholic University

Participated and contributed in regular organizanional events planning and execution.

Participated and contributed in the basketball division.

Responsible for guiding the new students as mentors.

Contributes in event planning and execution.

2019

Coordinator of Decoration Division

Cafe Night (graduation celebration event) Responsible for checking and assigning division members fulfill their tasks.

Directed and contributed in decoration ideas as well as executed putting up decorations in the event venue.

Coordinator of Basketball Division

Parahyangan Sport Combat (University’s inter-campus sports competition event) Responsible for checking and assigning division members fulfill their tasks.

Directed and contributed in basketball event planning and execution.

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CONTENTS

A

LO G O D E SI GN i.

Contest Submission Nevertoolavish

ii.

iii.

Client Project Penjaga Satwa

10

M17 Group

12

Sebat Project

14

Ikiga

16

Personal Work Ambigram Monogram

iv.

B

C

Logo Compilation

18 22

V ISU AL I D E NT I T Y Social Media Design

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Packaging Design

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Company Profile Design

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O T H E R D E SI GNS Jersey Design Shoes Mockup Design

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LOGO DESIGN

D ES I G N THI NKI NG P R OC ES S Each of the showcased designs were crafted by going through a personalized design thinking process, leading to the final design results. The process involved:

EMPATHIZE Understanding creative brief Interviews Brand research

DEFINE Word-mapping Moodboarding Reference research

IDEATE Brainstorming Exploration sketch Concepting

PROTOTYPE Concept application Mockup creation

TEST Design presentation Collecting feedback Refining and improvements

IMPLEMENT Design finalization Deliverables handover

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Contest Submission

LOGO DESIGN and BRAND GUIDELINES

Nevertoolavish, 2020 Creative Agency / Custompreneur

ABOUT CONTEST HOLDER

DESIGN SOLUTION CONCEPT

Nevertoolavish is a custompreneur / creative house based in Jakarta, which specializes in artistic customizations on objects (i.e. shoes, jackets, bags, wallets, etc)

CONTEST BRIEF “We are seeking a design which is youthful, dynamic, and represent us to the public.”

Logo form: logogram, logotype, and alternate form.

Logo should be applicable to various techniques and media.

The brand’s key values and attributes revolves around creative, customization, youthful, and dynamic. A customized lettering style could show those values in the brand’s identity, instead of using general typefaces.

The requested alternate form included just the initials “NTL”, so the idea was to make the customized logo initials as a lettermark, serving as their logogram (logomark) too instead of needing to have another ‘symbol’ to go with the logotype.

The logo was then crafted to be versatile, answering the need to be able to be adapted into alternate forms for various media applications, as well as representing its key values as identity.

The orange color was chosen to represent youthful spirit and NEVERTOOLAVISH’s enthusiasm in creating artworks.

#FF9933 #1C1C1B

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INITIALS AS IDENTITY

DECON RECON

SIGNATURE

The letters N, T, and L, are simply the initials of NEVERTOOLAVISH that gives itself an identity.

Letters T and L in logo form down & up arrows, which symbolizes deconstruction and reconstruction, one of NTL’ s specialty.

NTL logo is in a form of custom handwritten signature, which represents NTL as a custompreneur with unique styles and signature works.

PROCESS OF CREATIVITY AND ART

YOUTHFUL, UNIQUE

DYNAMIC

L in the logo is extended beyond the word ‘Lavish’, symbolizes NTL’ s process of art and creativity from where it started, which gets NTL to where it is now, and continues to where it will be in the future.

The customized handwritten NTL logo in bright orange color represents NTL’s youthful spirit.

Representing uniqueness, it is designed to have no 2 identical letters.

The logogram, logotype, and its alternate form are all designed to be in a slightly upward angle, which forms the logo to be dynamic. This represents NTL’ s progress, never stop growing and improving.

Logotype

Logogram

Logotype in Alternate Form

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Client Project

LOGO DESIGN

Penjaga Satwa, 2020

Animal Conservation Awareness Project

ABOUT CLIENT

CLIENT BRIEF

Penjaga Satwa is a non-profit project focusing on spreading awareness around Indonesian wildlife and nature conservation, especially the endangered, by providing educational information to the public.

Logo should features one of the endangered species in Indonesia, and include some leaves/trees to represent rainforest.

The design preference was to be cheerful, innovative, simple, easy to remember, and can be applied in various online and offline platforms.

Target audience : young generations in Indonesia Brand voice : friendly and fun

Vertical Configuration

Horizontal Configuration

Logotype

Logomark

#677423

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#FCEFD9

#F15A24

#CC3300

DESIGN SOLUTION CONCEPT Using an orangutan as a representation for every other endangered wildlife in Indonesia, it is portrayed in the middle of a shield - meaning protection towards Indonesian wildlife. While its hands and feet are hanging outside the frame, this means that although they’re protected, the wildlife deserve to be able move freely in their natural habitat.

The logotype was designed to have a personal touch, thus using a customized handwritten type.

PROTECTION The shield represents protection towards wildlife in Indonesia, especially the ones which are in a critical status.

ENDANGERED SPECIES The orangutan is a representation for every other wildlife in Indonesia which are almost extinct.

FREEDOM The orangutan’s hands and feets are outside the shield. This means that the wildlife deserves to be able to live and move freely in their natural habitat while still being protected.

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Client Project

LOGO DESIGN

M17 Group, 2021 Holdings Company

ABOUT CLIENT M17 Group is a holdings company which has shares of its subsidiary companies. It focused on advisory consulting and handles legal affairs of its subsidiary companies. The company were founded by 3 siblings.

Vertical Configuration

CLIENT BRIEF The logo should look simple, exclusive, modern, and professional, but doesn’t give out an unattainable impression. They would also like to include a letter M in the logo as well. Gold was requested as the brand color.

Horizontal Configuration

DESIGN SOLUTION CONCEPT The main target was to design the logo to look exclusive, and incorporate the ‘M17’ as a symbol of the company’s identity. ‘M17’ was mirrored to form a crown. Then three lines were added below the logo, which shows the 3 siblings as founders and the main supporting system of the company.

IDENTITY

Logomark

‘M17’ itself as the company’s identity in the logo.

FOUNDER: 3 SIBLINGS 3 lines represents 3 siblings, which symbolize the supporting base of the M17 Group company.

Logotype CROWN The whole logo forms a simple crown from the mirrored ‘M17’.

The modern and symmetrical design gives off a neat and professional look.

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Monsterrat Light

Aa

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Monsterrat Bold

Aa

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Minimum Clear Space x

x

x x

x

Gold colour was applied to the whole logo, which is commonly associated with confidence, exclusivity, and success.

#D99F31

#1A140F

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Client Project

LOGO DESIGN

Sebat Project, 2021 Customized Furniture Brand

ABOUT CLIENT

CLIENT BRIEF

Sebat Project offers services to creating customized furnitures with a unique marketing approach, which is promoting their products and services by adding a pinch of humor and sarcastic jokes.

Client would like to pour their unique marketing concept into the logo, showing it off as their identity.

The logo should have elements of humor, creativity, and appear simple. They also requested the logotype (brand’s name) to have an alternate form, for a more flexible logo use.

Target audience : 25-45 years old (mainly women) city residents, middle-upper class income group

DESIGN SOLUTION CONCEPT Concept was to reveal the brand’s unique selling point, their humorous identity, whilst keeping the brand’s key point clear in a visually simple and modern form. The main form of the logo is simply a wood, portrayed while laughing, as wood is one of the brand’s main material in creating custom furnitures. Logo available in alternate forms with various lockup for versatility.

tree trunk, wood fiber Main logo is in a form of tree trunk with lines of wood fiber, which represents wood as the main material in the brand’s customized furnitures.

Variation of the fiber lengths symbolizes the brand’s products which consists of various furnitures and are customizable.

humour / sarcasm One of the lines making up the wood fiber serves as an eye; while the tree branch forms a nose. This form is modified into a laughing person.

This symbolizes Sebat Project’s main character, which is promoting their furnitures with a pinch of humour and sarcasm.

initial as identity The tree branch forms an S shape, which in the brand’s initial, as a representation of the brand in the logo.

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EXO 2 SEMIBOLD EXO 2 LIGHT ROBOTO LIGHT ITALIC

Exo 2

Semibold

Aa

Exo 2

Aa

Light

Roboto

Aa

ABCDEFGHIJKLMNOPQRSTVUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Light Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

The deep hue of brown inspires a sense of connection to natural wooden tones, also looking to portray a sense of quiet supportiveness and reliability. Its connection to nature also offers warm feelings.

#59240F

#FFF6EB

Primary Logo

Vertical Logo

Primary Logo With Tagline

Vertical Logo With Tagline

Horizontal Logo

Horizontal Logo With Tagline

Logotype

Logotype With Tagline

Logomark

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Client Project

LOGO DESIGN

Ikiga, 2022 Jewellery Brand

ABOUT CLIENT

CLIENT BRIEF

Ikiga is an emerging jewellery brand whose products are made from quality 925 sterling silver, stainless steel, and gold plates, with an affordable price. Their naming philosophy came from the word ‘ikigai’, a Japanese concept which means a ‘reason for being’.

Ikigai requested their logo to look timeless, modern, luxury, minimal, and not cater to trendy needs. The logo should be able to voice out that they’re products are simple yet classy, and may be used for every events (work, hangout, date nights, etc). They also preferred neutrals, gold, or silver for brand color and not to have a script font on their logo.

Ikigai’s goal is for people to realize that it is better to invest in timeless accessories rather than cheap short-lived ones for the sake of minimizing waste.

Target audience : 18-35 years old girls in Indonesia, lower-middle income group

DESIGN SOLUTION CONCEPT

IKIGAI

sparkle

Logomark

Representing the beauty industry aside, the sparkle shouts ‘classy’, also sending a message that the brand is promising products and services of high value and quality.

Horizontal Config

Main logo form derrives from the brand’s naming concept “ikigai” with modified twists to create an original yet distinctive unique form.

Vertical Configuration

While exploring concepts around the brand name, mutilple sketches were made by modifying the ‘ikigai’ symbol into a more minimalistic and classy look. The logotype was carefully chosen to match and fit with the logomark.

TIMELESSNESS

This also represents the brand’s existence, hoping Ikiga will be timeless and long lasting

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Logotype

The brand “Ikiga” offers timeless accessories which last longer, contributing to minimize waste from repurchasing cheap but low quality accessories.

Logo was carefully constructed in a rotational symmetry using circles as form guides. Optical adjustments of logotype were made to appear visually balanced.

Classy yet unique and distinctive typeface ‘Moche’ was used to complement the logomark and suit the brand voice.

Aa

Moche

ABCDEFGHIJKLMNOPQRSTVUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

#2B2B2B

#FFFFFF

Primary brand colors consist of only black and white; for other usage, backgrounds may apply secondary colors of metallic gradients palette.

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Personal Project

LOGO DESIGN

Ambigram Monogram, 2022 Personal Project

PROJECT DESCRIPTION Exploring the possibilities of monogram logos by merging two letters, a unique ambigram approach was taken. By having a visually symmetrical appearance, these monograms remain unchanged even when flipped on a certain degree (180º).

MW 1

The following are no-context monograms of letters M and W, followed by letters A and V. One of the important steps of the process involves sketching as many combination ideas and selecting best 3 to be refined further. Utilizing their symmetrically similar features, unique brand marks were created. Lastly, colors were splashed into the initially black and white logomarks to define a visual identity.

MW 2

MW 3

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LOGO DESIGN

Ambigram Monogram, 2022 Personal Project

AV 1

AV 2

AV 3

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21

LOGO DESIGN

Logo Compilation Selected 2020-2022 Works

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Mixed Project

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Client Project

VISUAL IDENTITY

Jinjju Bakkwa, 2021 Social Media Design (Instagram)

PROJECT DESCRIPTION A set of 15 Instagram feeds design following a consistent theme color for a month’s content for the brand Jinjju Bakkwa, which mainly sells bakkwa (similar to pork jerky) and other pork-based snacks. The goal was to have an online presence and gain exposure by creating balanced product promotion contents.

jinjju_bakkwa Pontianak, Indonesia

Liked by username, username and 15 others @username looking good!

See the 1,234 comments 1 hours ago

@username New York, NY

1

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1

1

While raw product photos were being provided, the design process includes photo background removal and image retouching to improve the products’ lighting and vibrance, achieving more mouth-watering photos.

Appealing copywriting was also planned and written to attract more viewers’ attention.

VISUAL IDENTITY

Contest Submission

Pupuk Andalanku, 2021 Fertilizer Sack Packaging Design

CONTEST BRIEF The contest holder requested a 50 kg sack packaging design for a local fertilizer brand. Logo file, product dimensions, and product information details that needs to be included in the packaging were provided. The contest holder would like the design to look simple, vigorous, eye catching, but not too flashy.

DESIGN SOLUTION CONCEPT While the brand’s logo were provided, it means that the packaging design could implement colors and elements from the logo as it’s the brand’s main identity.

Dynamic eye-catching lines of vibrant green and yellow were asisted by a majority of blue color filled with soft patterns consisting of the logo. Product title and details were neatly composed, while maintaining visual hierarchy and emphasis on the important information.

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VISUAL IDENTITY

Client Project

PT. Sankara Mulia Nusantara, 2022 Business Profile Design

ABOUT CLIENT

DESIGN SOLUTION CONCEPT

PT. Sankara Mulia Nusantara started out their project in Government Goods Suppy on Education and Agriculture Department. They have supplied their products to more than 300 Vocational High Schools (SMK) in 23 provinces around Indonesia.

The design applies an orange-colored theme, extracted from the company’s logo design. The main focus was to place each and every copy by following a visual hierarchy to lead readers’ eyes on every page.

CLIENT BRIEF Client requested the overall look to be eye-catching, have vibrant colors, and in a portrait orientation.

Needing the deliverables on a rush, they personally demanded a quick 3 days turnaround. All of the copy information and raw product photos were provided.

The company profile was meant to sent online and viewed digitally.

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Highlights were also applied on certain copies which were the main points of each paragraph, allowing readers to catch a glimpse of a paragraph’s main idea.

Since the company profile was meant to be viewed digitally, all page numbers were aligned to the right of the page for a consistent layout.

Final design consists of 22 A4 pages, including covers.

The process ranges from content design and layouting, to background removal and image retouching to provide a higher photo quality

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OTHER DESIGNS

Contest Submission

Samsung Odyssey Gaming Monitor , 2021 Jersey Design

Celebrating the launching of the new Samsung Odyssey Gaming Monitor, a jersey design contest was held via Instagram in collaboration with a media partner Rumpi Desain.

Front View

ABOUT CONTEST HOLDER

CONTEST BRIEF The design they seek was one which could represent speed, sophistication, and distinct experience as how the Samsung Odyssey Gaming Monitor offers. Here’s a glimpse of how the newly launched monitor look like:

Back View

Samsung Odyssey Gaming Monitor

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In-house Designer

OTHER DESIGNS

Dbay Studio

Shoes Mockup Design

ABOUT STUDIO

KEY RESPONSIBILITIES

Dbay Studio is a custompreneur / creative art studio based in Bandung, Indonesia, specializing in custom hand-painted designs on fashion items, such as sneakers and clothes, as how customers requested it to be.

Designing over 240+ shoes mockup design based on related characters and/or genres, developing into a realistic mockup preview to increase visual appeal and giving potential customers a clear image of how the real life hand-painted shoes designs will be.

*All images are property of Dbay Studio

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THANK YOU

Indira Jordanio

+62 821 1132 3737 jordanioindira@gmail.com www.linkedin.com/in/indira-jordanio behance.net/jordanio instagram.com/jordanio_design