name change
Re-Branding Q&A What is the name change? Billy Casper Golf will no longer be used. Our new brand name is Indigo Golf Partners. For administrative purposes, our holding company has changed from Billy Casper Golf, LLC to Antares Golf, LLC.
What is the meaning behind Indigo Golf Partners? Indigo is in the blue color palate and signifies our blue sky thinking that inspires creative and practical ideas without limits. It is a commitment and passion embodied by our team members. Naturally, golf is our specialty. Lastly, partners (the antithesis of vendors) denotes like-minded thinking and our actively treating their courses’ products, guests and money with the engagement and care they deserve.
Why the name change? We are modernizing our 31-year old brand to evolve with the times. As signified by our new logo, Indigo Golf Partners features a contemporary look, feel and graduated blue hues.
Are there any other changes to expect? No. Nothing has changed except for the name. It’s all good and business as usual – same structure and management, same operating model and same people. We are very excited about continuing to forge new ground and make an impact. Our team is as passionate and determined as ever about delivering exceptional experiences in every interaction.
What do I need to do administratively? There is no action required by you. Our corporate office sent letters, as well as updated W-9 forms, to companies conducting business with us. Agreements stay the same as do our FEIN and tax registrations. As always, let’s keep the communication open should there be any questions.
What about changes to e-mail addresses, marketing materials, website, business cards and more? It takes time to execute all facets of a major re-branding. We are working as fast and precisely as possible, and the appropriate resources are committed to properly achieve completion.
Re-Branding Q&A
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