WHY ARE SMALL BRANDS
GOOD FOR RETAIL?
Small brands bring innovation, uniqueness, and agility to retail. They offer authentic stories, personalised experiences, and trend-led products that resonate with customers. By supporting these brands, retailers can differentiate themselves, create engaging shopping experiences, and build stronger connections with their communities.
AtIND!E,wehelpsmallbrandsbreakintoretail.
Wepowersuccessfulpop-upshopsinmajor retailersacrosstheUKeveryweek.
WeconnectSMEchallengerbrandswithretail opportunitiestheywouldn’totherwiseaccessand supportretailersinsourcingandonboarding excitingnewbrands.
Our Impact So Far:
✔ £50 million+ in revenue generated for small businesses
✔ 3 million+ packages shipped
✔ 10,000+ pop-up events hosted
✔ 17,000+ emerging brands in our network And we’re just getting started!
THE VISION
To be the global leader in transforming retail by creating unparalleled opportunities for SME challenger brands to thrive.
THE MISSION
We bridge the gap between SME challenger brands, retailers, and consumers empowering independent businesses with the platform, partnerships, and expertise needed to scale and succeed.
WHAT DO WE DO?
We create opportunities for small brands to succeed in retail by partnering with major retailers.
POP-UP SHOPS MEMBERSHIP DISTRIBUTION COLLECTION
Showcase your brand in prime retail locations across the UK Gain access to expertled webinars, retail insights, and exclusive marketing opportunities.
Get your products listed on Ocado and other toptier retail platforms. A curated selection of standout brands handpicked by IND!E.
BRANDS IN OUR NETWORK
CONSTANT FLOW OF NEW BRANDS
POP-UPS WITH MAJOR RETAILERS
OUR ECOSYSTEM
ECOMMERCE
LEARNING & RESOURCE HUB
SHOP IN SHOPS WITH MAJOR RETAILERS
WHY HOST A POP-UP?
Brand Exposure
Being in a top retailer like John Lewis boosts credibility and visibility
Direct Customer Interaction
Gain valuable insights from real-time feedback and engagement.
Sales Potential.
Our highest-performing pop-up made £35,000 in a single week.
Marketing & Momentum
A pop-up isn’t just a sales opportunity; it’s a marketing tool that fuels long-term growth.
KEY RETAIL MOMENTS
There are major retail events throughout the year that brands can tap into! Here are a few examples...
INTERNATIONAL WOMEN’S DAY
SUMMER FESTIVALS BACK
DIWALI
EASTER
WE’RE LOOKING FOR STANDOUT BRANDS IN THESE CATEGORIES:
✔ Beauty & Skincare
✔ Children’s & Toys
✔ Craft & Hobby
✔ Drinks & Food
✔ Fashion & Accessories
✔ Home & Kitchenware
✔ Jewellery
✔ Seasonal & Party Decor
✔ Pets
✔ Art, Prints & Stationery
WHAT’S TRENDING?
✔ Authentic, story-driven brands
✔ Locally made & artisanal products
✔ In-store experiences & theatre
✔ Unique, giftable products that stand out
COSTS & VALUE COMPARISON
Affordable Entry: Pop-up rental starts from £250 + VAT plus 25% commission on sales.
Some premium locations may vary.
VS. RETAIL STORE RENTAL
More affordable, flexible, and lower risk.
VS. TRADE SHOWS VS. CRAFT FAIRS
Less expensive while providing direct retail exposure.
Similar or slightly higher cost, but with significantly greater exposure and sales potential.
WHAT YOU GET WITH AN IND!E
POP-UP
✔ Prime Retail Space – Your brand in a leading retailer’s high-footfall area.
✔ Retailer Approval & Buyer Exposure – Your brand is pre-vetted and visible to key decision-makers.
✔ Seamless Payments – Preloaded tills with your products and automated sales reports.
✔ Full Support & Guidance – Our team ensures a smooth setup and transition into the retail space.
✔ Furniture & Equipment – Essential fixtures provided for a professional setup.
Everything you need for a successful pop-up –all in one package!
FREQUENTLY ASKED QUESTIONS (FAQS)
�� WHEN DO I RECEIVE THE FULL IN STORE DETAILS?
After approval, we provide a full briefing covering logistics and setup.
�� CAN I RESTOCK DURING THE WEEK?
Yes! We provide stock delivery instructions, and replenishment is allowed.
�� DO I NEED TO BE VAT REGISTERED?
No, VAT registration is not required to participate.
�� CAN I POP UP IN MULTIPLE STORES?
Yes! Each store has a separate approval process, and we welcome brands in multiple locations.
�� WHO HANDLES PAYMENTS?
All transactions go through IND!E's payment systems, ensuring smooth processing and reporting.
�� DO I NEED TO PROVIDE MY OWN STAFF?
Yes, you are responsible for staffing your pop-up, in line with store opening hours.
�� CAN I CHOOSE MY LOCATION?
You can express a preference, but final placement depends on store approval.
RETAIL COMPLIANCE REQUIREMENTS
TO PARTICIPATE IN AN IND!E POP-UP, YOU MUST PROVIDE THE FOLLOWING BEFORE GOING INTO STORE:
✔ PUBLIC LIABILITY INSURANCE
Minimum £5 million coverage.
✔ PRODUCT LIABILITY INSURANCE
Minimum £5 million (can be combined with Public Liability).
✔ EMPLOYERS’ LIABILITY INSURANCE
£5 million (only required if employing staff at your pop-up).
✔ PRODUCT RECALL PROCEDURE –
Your plan for recalling products if necessary.
✔ COMPLAINTS POLICY –
Clear steps for handling customer complaints.
�� IMPORTANT: ENSURE ALL DOCUMENTATION IS CORRECT AND MATCHES YOUR PRODUCT CATEGORY.
NEED HELP? IND!E CAN TALK YOU THROUGH IT.
YOUR POP-UP JOURNEY IN 6 SIMPLE STEPS
1. DECIDE IF IT’S RIGHT FOR YOUR BRAND.
2. COMPLETE THE APPLICATION FORM.
3. IND!E & THE RETAILER REVIEW AND APPROVE YOUR BRAND.
4. YOU RECEIVE YOUR CONFIRMED POP-UP DATE & LOCATION.
5. YOUR POP-UP IS BOOKED!
6. WE PROVIDE AN INFORMATION PACK & FULL GUIDANCE TO GET YOU STORE-READY.
�� WANT MORE SUPPORT? JOIN THE IND!E RESOURCE HUB FOR EXPERT INSIGHTS!
SAM’S NATURALLY HANDMADE
“Taking part was the best decision I ever made! I loved every second of it and the sales completely surpassed my expectations during and after the pop up. I can’t wait for my next pop up!”
COCO BOA
“My experience with IND!E was very welcoming, organised, exciting and successful. I am very grateful for the opportunity and urge other small businesses to do the same!”
CHARLOTTE JADE
“I thoroughly enjoyed my pop-up. it was an amazing experience which I am truly grateful to have been chosen for. I believe the week has really increased my brand awareness and it was incredible to have my brand present within such a renowned and established store. We are so glad we got to work with IND!E on the pop-up scheme.
DOTTY & OLIVE
“IND!E are literally making small brands’ dreams come true... can’t thank them enough for such an amazing opportunity.”
£29.99/MONTH
Exclusive Benefits for Members:
✔ 10% Discount on all IND!E Pop-Ups.
✔ Retailer Magazine Feature – Get seen by 800+ buyers.
✔ Monthly Brand Spotlights – Gain extra exposure.
✔ Access to Expert Webinars – Learn from top retail professionals.
Maximise your retail success – become a member today!
