IND!E Elevate Spotlight - June

Elevating brands, enriching retail.

WELCOME TO THE IND!E SPOTLIGHT WHO WE ARE IND!E champions small and emerging brands, connecting SME challengers with big retail opportunities through Pop-Ups, Distribution, and a Learning Hub. Our mission: bridging the gap between retailers and the next generation of brands.

WHY WE DO IT We believe retail should be fresh and diverse. IND!E connects retailers with standout brands, delivering innovation, authenticity, and excitement while shaping a more dynamic, inclusive, and customerfocused future.

ABOUT THIS BROCHURE This spotlight is a snapshot of our network of over 17,000 innovative brands — a showcase of products and stories that inspire. Inside, you’ll discover: Brand Spotlights Meet this year’s most exciting brands.

Product Previews Fresh products to captivate your customers.

Opportunities Partner with IND!E to bring these brands to your shelves.

PREMIUM BRITISH PASTA, MADE IN YORKSHIRE Yorkshire Pasta, a small family business, has achieved significant recognition since its launch in 2020.

The company has been featured on James Martin's show, praised by Davina McCall, and has won multiple accolades, including two Great Taste awards.

Their premium British pastas are now available in over 450 independent shops, featured on notable restaurant menus, and enjoyed by families nationwide.

W: YORKSHIREPASTA.CO.UK

@YORKSHIREPASTA 9.4K

Nature-inspired designs that extend the beauty of art into your daily life.

Salon Libertine West is an interiors and lifestyle brand created by Victoria Hill, that offers a range of highly decorative wallpapers, home, personal and fashion accessories, all produced in England. Victoria believes that beautiful things make everyday life just a little bit better and that artwork should not be confined to grand spaces, which is why she has launched an affordable range of environmentally conscious premium stationery and tote bags.

Victoria is heavily influenced by the beauty around her and by her travels; whether conceived in the heat of the Provençal sun, or within the verdant forests of the Dartmoor National Park, her designs are inspired by the ephemeral beauty of nature, the joy of uplifting colour and the feelings that these evoke. These elements are fused with a knowledge of historical European pattern design and painting from the 18th century to the present day.

Salon Libertine West’s creations reflect the desire to bring the joy that these elements inspire into your homes and daily life.

W: SALONLIBERTINEWEST.CO.UK

@SALON.LIBERTINE 1.1k

the UK’s first alcohol-free, nootropic cocktail brand.

Nocrudo crafts authentic, 0% alcohol versions of the UK's favourite cocktails. Made with natural ingredients and uplifting nootropics, these ready-to-pour drinks redefine the alcohol-free experience.

The founder created Nocrudo to fill a gap in the market for sophisticated non-alcoholic options that offer the full cocktail experience—bold flavors and a sense of occasion— without compromise. Available in 150ml cans and 500ml bottles, the range includes Passionfruit Martini, Tommy's Margarita, Rum Punch, and Espresso Martini.

Originating on a Norfolk family farm, Nocrudo is now a nationwide brand, stocked in diverse venues across the UK and available directly to consumers.

W: NOCRUDO.COM

@nocrudo 2.1k

high-performance, durable, and stylish outdoor products.

Renowned for its commitment to quality and functionality, Utoka enhances outdoor experiences for adventurers, campers, and enthusiasts alike.

At the core of Utoka’s offerings are its industry-leading hard coolers, known for superior ice retention, robust design, and rugged durability. These coolers keep food and drinks cold for days, making them perfect for camping, outdoor events, and barbecues. Features include integrated bottle openers, cup holders, heavy-duty latches, and non-slip feet for added convenience.

Also in the line-up are the innovative Utoka Atlas Bottles, designed for maximum temperature retention. These sleek, rugged bottles keep beverages hot or cold for hours, ideal for both outdoor adventures and daily use. Built to endure tough conditions, they provide a stylish and practical solution for hydration on the go.

Utoka embodies adventure and sustainability, encouraging responsible exploration of nature. With a focus on craftsmanship and innovative design, Utoka continues to raise the bar for outdoor gear. Whether on a rugged expedition or a garden barbecue, Utoka ensures every moment is as enjoyable as it is memorable.

w: utoka.co.uk

@utoka_uk 9.4k

colourful knitwear for women Founded in 2019, Cara & The Sky is an independent British brand with a focus on positivity and sustainability.

The collection is designed for fun-loving, free-spirited individuals who appreciate knitwear, bright colours, and distinctive style. The brand's beautiful knitted pieces feature unique twists and playful stitch combinations, each designed by Cara herself and crafted locally in the UK. Cara & The Sky is committed to sustainability. By producing within the UK, the brand reduces its carbon footprint while supporting the British fashion industry. Cara is particularly passionate about ensuring her workers receive fair pay and work in safe conditions, collaborating exclusively with fully audited factories. This year, the brand embraced the circular economy by launching its own resale platform, allowing customers to buy and sell pre-loved knitwear directly, thereby extending the lifecycle of their vibrant designs.

Since its launch, Cara & The Sky has been stocked in over 100 boutiques worldwide, featured on marketplaces such as Wolf & Badger, Holly & Co, and Silk Fred, and continues to sell directly via its own website.

W: caraandthesky.com

@caraandthesky 16.2k

beautiful personalised desk accessories and stationary Avorium is a sibling-run business based in York, UK, specialising in pastel desk accessories and stationery, all of which can be personalised on the spot. From notebooks and diaries to mugs and coasters, Avorium offers the perfect way to curate a dream workspace or find special personalised gifts.

Sustainability is at the heart of Avorium’s values. All their paper is FSC-approved, ensuring it is sourced from responsibly managed forests. Their packaging is fully recyclable, and they avoid the use of animal products across their entire stationery range.

At Avorium pop-ups, customers can experience their beautiful desk accessories displayed conveniently in one place. All products are available in the same eight matching pastel colours, making it easy to curate a cohesive stationery bundle or select the perfect gift. Onsite personalisation equipment ensures orders are made extra personal, extra quickly. To complete the experience, their friendly team provides a lovely gift-wrapping service, ensuring customer satisfaction is at the core of everything they do.

w: avorium.co.uk

@avorium_ 4.6k

origami innovation to keep flora thriving POTR designs and manufactures flat pack, self-watering planters made from waste, designed to be posted directly through your letterbox. The product range fosters confidence in growing while minimising waste. Origami innovation is used to transform recycled plastic into a sustainable, minimal pot engineered to take the guesswork out of plant care using the in-built watering system which keeps your flora thriving.

The design of the plant pot has remained largely unchanged for five millennia with little thought going into its carbon footprint. POTR has embraced a holistic approach to sustainable design, resulting in a unique product range which places environmental impact at the core of everything we do.

Inspired by origami, the flat design cuts the carbon footprint of our pots by over 100 times thanks to the weight and volume saved during shipping. The product itself uses up to 95% less material than a traditional planter and the material we do use is made from post consumer and post industrial recycled materials.

Considering user needs, POTR integrated a self-watering system with a reservoir in the pot's base, supported by a capillary action wicking cord. This innovation not only caters to busy lifestyles but also ensures plant longevity, reducing unnecessary wastage of houseplants and their associated carbon footprint.

w: potr.co

@potr.co 10k

Colourful Charm Jewellery for Everyday Confidence and Joy Cherry River believes women should always accessorise and embrace colour to stand out from the crowd! We design and curate elegant pieces that you will feel great wearing for any occasion - work or play. Their name was inspired by a river in our native Quebec, Canada which brings to mind the magical image of cherry blossoms over a meandering blue river.

They design and make our pieces by hand in their West London studio and also import curated designs handmade in Europe and India. Their focus is durable quality at an affordable price. All our packaging is reusable and recyclable.

w: cherryriver.co.uk

@cherryriver 553

Thank you for exploring the IND!E Spotlight We hope you’ve discovered just a glimpse of the extraordinary creativity and commercial potential of the brands we champion. These are the game-changers - small and emerging businesses with big stories and bold products - ready to reshape the shelves of tomorrow.

So, what’s next?

If you’re a retailer looking for a smarter, simpler way to access exciting new brands, we’d love to speak with you. IND!E offers a single-source solution, connecting you with standout products through flexible, bespoke models whether it’s through our curated Pop-Ups experiences, Direct to Consumer models, or tailor-made distribution frameworks.

Prefer to work directly with brands? No problem, feel free to reach out to any of our brand partners featured here - we’re proud to make those introductions for you - no strings attached.

If you’re a brand interested in being featured in our upcoming Buyers’ Guide and Spotlight Series, get in touch to learn how to join the IND!E network.

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