IND!E Brand Spotlight 2024

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SMALL BRANDS, BIG RETAILERS

WELCOME TO THE IND!E SPOTLIGHT

WHO WE ARE

IND!E champions small and emerging brands, connecting SME challengers with big retail opportunities through Pop-Ups, Distribution, and a Learning Hub. Our mission: bridging the gap between retailers and the next generation of brands.

WHY WE DO IT

We believe retail should be fresh and diverse. IND!E connects retailers with standout brands, delivering innovation, authenticity, and excitement while shaping a more dynamic, inclusive, and customerfocused future.

ABOUT THIS BROCHURE

This spotlight is a snapshot of our network of over 17,000 innovative brands a showcase of products and stories that inspire. Inside, you’ll discover:

Brand Spotlights

Meet this year’s most exciting brands.

Product Previews

Fresh products to captivate your customers.

Opportunities

Partner with IND!E to bring these brands to your shelves.

DESIGNED IN ENGLAND, WORN AROUND THE WORLD

Founded in 2006, NoLoGo-Chic is a global brand renowned for timeless resort wear, sleepwear, and accessories. Designed by award-winning Tina Malhamé, recipient of the Christian Lacroix Prize, the International Linen Secretariat Award, and the George Davies Award, each piece reflects her expertise in creating elegant, flattering, and comfortable designs.

NoLoGo-Chic uses only natural fabrics, offering vibrant colours, unique prints, and intricate embroideries. Every garment is carefully crafted for a perfect fit, combining style, comfort, and versatility.

Committed to sustainability and ethical practices, the brand respects traditional manufacturing methods and the artisans involved. It uses OEKO-TEX-approved linen, compostable cornstarch garment bags, and responsibly sourced packaging to reduce environmental impact.

NoLoGo-Chic partners with One Tribe, protecting five rainforest trees for every online purchase, and supports the Royal Trinity Hospice by donating samples to aid fundraising efforts.

Highly Commended at the 2024 Marie Claire Sustainability Awards, NoLoGo-Chic celebrates thoughtful craftsmanship and sustainable living. Designed to last and be cherished, it embodies quality, style, and environmental responsibility.

AUTHENTIC, AUTHORISED, PLACECENTRIC POSTER ART

Founded in 2011, Stick No Bills® is the original and definitive source for authentic, originally hand-sketched and/or hand-painted, exclusively licensed and embossed travel posters and fine art prints. Their absolute passion lies in helping individuals fill their walls with spectacular poster art. As licensed poster art specialists, they serve as a creative safe harbour — a centre of excellence for restoring, remastering, printing, and retailing historic vintage and modern Art Deco-style place-centric graphic art collections.

They are proud to offer consumers the opportunity to own a piece of history through these stunning fine art prints, which capture the spirit of a bygone era of travel and adventure.

Discover their stunning collection of over 600 iconic prints from travel destination around the world.

FARM TO BAR ARTISAN CHOCOLATE

Pure Chocolate Company is a Jamaican artisan chocolate brand born in January 2017 from a desire to give back and develop a long dormant and under-appreciated homegrown product in Jamaica - its fantastic cocoa.

The driving force behind Pure are Rennae Johnson with her husband Wouter Tjeertes. Rennae is a seasoned pastry chef born and raised in Jamaica and knows the country, its farmers and community. Wouter has 3 decades of experience as executive pastry chef and chocolatier at various high-end resorts and boutique pastry shops in the Caribbean and Europe.

Together as partners in business and in life, they combine their love for each other with the love to create a unique chocolate brand from the land of wood and water. They have paired each unique flavoured chocolate bar with a drink such as rum, wine, or champagne. Explore chocolate flavours such as Jerk Seasoning, Cinnamon & Lemongrass.

JEWELLERY INFUSED WITH PERSONAL MEANING TO INSPIRE CONNECTION

Since the beginning of humanity, jewellery has told stories about the wearer. Drawing on elemental symbolism rooted in the collective psyche, Atlas creates jewellery imbued with personal meaning, designed to inspire connection and elevate both style and spirit. Using natural materials, Atlas crafts pieces that reflect individual values and aspirations, offering a personal connection to the earth, spirit, and unique narratives. Each piece serves as a talisman, reminding the wearer of their inner strength and limitless potential. This deep connection translates into an authentic and relaxed style, reflecting the quiet confidence of wearing something truly meaningful.

Atlas is dedicated to craftsmanship, personalisation, and sustainability. Their tribal leathers are naturally waterproof and built to stand the test of time, with every piece guaranteed for life. The brand offers personalisation, tailoring, adjustments, repairs, and lifetime care, ensuring each story is beautifully preserved. This commitment is reflected in their exceptional return rate of just 1.72% and a repair rate of 3.37%, alongside top-rated customer satisfaction compared to competitors.

Atlas jewellery is more than an accessory; it is a lasting symbol of personal meaning, designed to celebrate individuality and endure through time.

ORIGAMI INNOVATION TO KEEP FLORA THRIVING

POTR designs and manufactures flat pack, self-watering planters made from waste, designed to be posted directly through your letterbox. The product range fosters confidence in growing while minimising waste. Origami innovation is used to transform recycled plastic into a sustainable, minimal pot engineered to take the guesswork out of plant care using the in-built watering system which keeps your flora thriving.

The design of the plant pot has remained largely unchanged for five millennia with little thought going into its carbon footprint. POTR has embraced a holistic approach to sustainable design, resulting in a unique product range which places environmental impact at the core of everything we do.

Inspired by origami, the flat design cuts the carbon footprint of our pots by over 100 times thanks to the weight and volume saved during shipping. The product itself uses up to 95% less material than a traditional planter and the material we do use is made from post consumer and post industrial recycled materials.

Considering user needs, POTR integrated a self-watering system with a reservoir in the pot's base, supported by a capillary action wicking cord. This innovation not only caters to busy lifestyles but also ensures plant longevity, reducing unnecessary wastage of houseplants and their associated carbon footprint.

MEANINGFUL JEWELLERY USING A KALEIDOSCOPE OF GEMSTONES

Founded by Lisa Godwin in 2020, Fool’s Gold Jewellery creates bold, timeless pieces crafted ethically from sustainable materials. The brand seamlessly blends contemporary style with classic aesthetics, offering jewellery that is as meaningful as it is beautiful.

Designed for those who express themselves through the jewellery they wear, our collections reimagine classic designs with a modern twist. What sets Fool’s Gold apart is not only the brilliance of our gemstones but also the daring edge of our designs. Featuring semi-precious stones like emeralds, citrines, amethysts, and moonstones, each piece has a distinct edge.

Our atelier is home to skilled artisans whose meticulous craftsmanship brings Lisa’s designs to life. Committed to sustainability, we source recycled silver and gold vermeil, ensuring that every creation is not only beautiful but also responsibly made. With a focus on transparency and integrity, each gemstone is ethically sourced, reflecting our dedication to ethical practices and respect for both the environment and the communities we support.

BEAUTIFUL PERSONALISED DESK

ACCESSORIES AND STATIONARY

Avorium is a sibling-run business based in York, UK, specialising in pastel desk accessories and stationery, all of which can be personalised on the spot. From notebooks and diaries to mugs and coasters, Avorium offers the perfect way to curate a dream workspace or find special personalised gifts.

Sustainability is at the heart of Avorium’s values. All their paper is FSC-approved, ensuring it is sourced from responsibly managed forests. Their packaging is fully recyclable, and they avoid the use of animal products across their entire stationery range.

At Avorium pop-ups, customers can experience their beautiful desk accessories displayed conveniently in one place. All products are available in the same eight matching pastel colours, making it easy to curate a cohesive stationery bundle or select the perfect gift. Onsite personalisation equipment ensures orders are made extra personal, extra quickly. To complete the experience, their friendly team provides a lovely gift-wrapping service, ensuring customer satisfaction is at the core of everything they do.

BRINGING AUTHENTIC MALAYSIAN CUISINE TO THE UK

Makan Malaysia brings authentic Malaysian cuisine to UK homes with a range of premium cooking sauces, offering maximum flavour with minimum effort.

Founded in 2018 by Su and Kat, two Malaysian entrepreneurs, the business began with supper clubs sharing stories and dishes from their childhood. These experiences provided valuable insights into the British market, leading to the creation of a popular range of sauces, cooking pastes, and ready meals now enjoyed nationwide.

Makan Malaysia’s products cater to the growing demand for Southeast Asian cuisine, offering health-conscious options made with natural ingredients and no unnecessary additives. Perfect for transforming everyday meals, the sauces complement everything from chicken wings and salmon to stir-fried vegetables, delivering vibrant Malaysian flavours with ease.

The range includes satay marinade and peanut sauce for BBQs and roasting, wok sauce for quick stir-fries, and three sambals for varying spice preferences. With these sauces, iconic Malaysian dishes like satay, laksa, and nasi goreng can be recreated effortlessly at home. Makan Malaysia celebrates the rich culinary heritage of Malaysia, making it accessible, flavourful, and enjoyable for everyone in the UK.

A NATURAL WELLNESS RANGE

Founded by Anna in 2020, Elä Life is a commitment to living well throughout the journey of life by embracing self-care and practicing the art of self-love. Everything created is inspired by the simplicity of Scandinavia. Enjoy 100% essential oils and natural ingredients within their range of candles, fragrances and skincare. When it’s time to live well no matter where life takes you, Elä Life is an expression of everything that makes this practice possible. The range is a holistic approach to your daily life and each fragrance is hand blended and designed to provide an intuitive lift at key points throughout your day. Begin your day with the begin range, nurture yourself throughout the day with they nurture range and then rest at the end of your day with the rest range.

ETHICAL JEWELLERY

At Vurchoo, they craft more than jewellery. Each piece in their collection is designed in the UK and carries a unique story. Each design is inspired by children’s drawings and stories from around the world, with a portion of every sale supporting educational initiatives for underprivileged children worldwide.

Their jewellery combines ethical fair-trade craftsmanship with high-quality materials, offering designs that resonate with today’s socially conscious consumers. Vurchoo offers everything from delicate, everyday wear to striking statement fashion pieces.

Appealing to a wide audience, Vurchoo effortlessly blends fashion and silver jewellery. The brand has already proven its success in stores across the UK and Asia. They build strong links with stores and customers who value their unique mission and distinctive designs. Their collections foster loyalty and spark conversations, making them ideal for retailers looking to add depth and character to their offerings.

Partnering with Vurchoo not only boosts sales but also aligns businesses with the growing demand for ethical, purpose-driven products. With eye-catching displays, ready-to-share content, and ongoing support, they ensure a seamless integration into any store.

CRAFT BEER WITH SUSTAINABILITY IN EVERY SIP

Crumbs Brewing is a certified B-Corp fighting food waste by brewing beer with bread that would otherwise be wasted. With 44% of UK bread never eaten, Crumbs has already saved enough loaves to build a tower twice as high as Mount Everest!

They don’t use just any bread - Crumbs partners with small artisan bakers, using unsold loaves to craft each brew. The style and flavours of the bread shine through in their awardwinning beers. From a light, zesty Sourdough Pale Ale to the world’s first lager made with wonky naan bread, and a dark Ruby Ale brewed with rye bread, each beer is truly unique.

Crumbs delivers great-tasting, talkable beers with a B-Corp backed sustainability message. With 2/3rds of drinkers saying they prefer brands aligned with their values and 57% actively seeking unique beers, Crumbs Brewing hits the sweet spot for modern beer lovers.

Perfect Planner Company is a family-run business based in Cambridgeshire, dedicated to creating high-quality and highly functional products that make a real difference in their users' lives. Their products are more than just beautiful books or stationery items - they are trusted companions on the journey to success.

Over the past eight years, Perfect Planner Company has achieved significant milestones, including winning awards, launching a podcast, and being featured in some of the biggest media outlets. They have worked with global corporate companies and helped hundreds of thousands of customers worldwide regain control and get organised in all areas of their lives.

PERFECT BLENDS FOR BALANCING PITTA, VITA AND KAPHA IMBALANCE

Wild Chai, an award-winning brand celebrated by British Vogue, GQ, and Country and Townhouse, represents the pinnacle of Indian tea craftsmanship. Rooted in ancestral Ayurvedic traditions, the company reimagines wellness blends by combining native Indian ingredients with a modern twist, delivering flavours that are both authentic and innovative. Founded in 2022, Wild Chai has quickly captured the attention of tea connoisseurs and wellness enthusiasts. Committed to sustainability and social impact, the brand sources its ingredients from small farms in India, prioritising ethical practices that empower female workers. This dedication ensures each blend reflects not only exceptional quality but also a mission to foster equality and support local communities.

Wild Chai’s vibrant collection includes a unique 19-herb masala chai, a superfood turmeric latte, and a soothing herbal tea—all crafted without sugar, additives or any artificial ingredients. Packaged in biodegradable materials, these blends embody sustainability without compromising on indulgence.

Having earned its place on Selfridges' shelves, Wild Chai expanded nationwide in 2024 through partnerships with TK Maxx and Homesense, making its premium teas accessible across the UK.

Every sip of Wild Chai is a celebration of heritage, wellness, and purpose—an experience designed to nourish both body and spirit.

Lulu and Boo is brought to you by Corinne Whillock who brings her distinctive but timeless jewellery designs to life using only recycled gold and silver and traditional smithing techniques.

Respectfully crafted, conscious designs with a unique twist on the classic. A hand crafted, truly beautiful and buildable collection to last a lifetime. Her jewellery has connected broadly with women from 18-80 and its broad appeal and timeless nature feeds into Corinne’s ethos of creating jewellery to serve a lifetime. Corinne is proud that once customers connect with her jewellery, they return over and over, delighted with the pieces, the quality and the sustainable ethos.

COLD BREW ICE TEA WITH ELECTROLYTE HYDRO INFUSIONS

KAYTEA is transforming the way we think about ice tea, blending bold flavours with modern innovation to create exciting, natural beverages for a new generation. Founded in 2020 by Kevin Tang, who was inspired by diverse tea cultures across Asia and Canada, KAYTEA offers two standout ranges. The Cold Brew Ice Teas are ready-to-drink fusions of organic, Fairtrade teas and globally inspired flavours - healthier than soda but cooler than squash. These refreshing drinks showcase the perfect balance of quality and creativity, offering guilt-free enjoyment without artificial sweeteners.

KAYTEA’s latest innovation, Hydro Infusions Electrolyte Teabags, takes hydration to the next level. Combining whole-leaf tea, botanicals, natural fruit flavours, and electrolytes, these teabags are calorie-free, unsweetened, and crafted for energising hydration. They can be brewed hot or cold and come in vibrant flavours like Pineapple & Hibiscus and Lime & Mint. Available online and in top retailers such as Marks & Spencer and Whole Foods Market, KAYTEA is becoming the go-to choice for those seeking flavourful, functional, and all-natural botanical infusion. With a mission to push boundaries and make tea fun again, KAYTEA invites you to rethink tea - deliciously and naturally.

BRIGHT DESIGNS. SUSTAINABLE IMPACT. PERFECT FOR YOUR CUSTOMERS.

Hedgy creates sustainable, stylish socks designed to captivate customers. The designs are realistic, bright, and colorful, featuring themes ranging from British wildlife and farm animals to fruit, vegetables, flowers, weather, and seasonal motifs, ensuring there is something for everyone Made from eco-friendly, chemical-free bamboo, Hedgy’s socks are as comfortable as they are sustainable Their temperature-regulating properties ensure year-round comfort, making them ideal for hiking, relaxing, or staying warm

For every pair sold, Hedgy donates to local charities to support the animals that inspire its designs. Whether it’s a hedgehog, bee, or cow, the playful illustrations allow customers to express their personality while contributing to environmental conservation.

Continuously growing and innovating, Hedgy is dedicated to creating products that benefit both

COLOURFUL KNITWEAR FOR WOMEN

Founded in 2019, Cara & The Sky is an independent British brand with a focus on positivity and sustainability.

The collection is designed for fun-loving, free-spirited individuals who appreciate knitwear, bright colours, and distinctive style. The brand's beautiful knitted pieces feature unique twists and playful stitch combinations, each designed by Cara herself and crafted locally in the UK.

Cara & The Sky is committed to sustainability. By producing within the UK, the brand reduces its carbon footprint while supporting the British fashion industry. Cara is particularly passionate about ensuring her workers receive fair pay and work in safe conditions, collaborating exclusively with fully audited factories. This year, the brand embraced the circular economy by launching its own resale platform, allowing customers to buy and sell pre-loved knitwear directly, thereby extending the lifecycle of their vibrant designs.

Since its launch, Cara & The Sky has been stocked in over 100 boutiques worldwide, featured on marketplaces such as Wolf & Badger, Holly & Co, and Silk Fred, and continues to sell directly via its own website.

GOLDEN AGED RUM WITH PEPPER DULSE SEAWEED FORAGED SUSTAINABLY

The Tidal Rums are premium craft rums infused with coastal botanicals foraged by hand from Jersey’s shores. Jersey has one of the world’s largest tidal ranges, home to a plethora of beautiful, distinctive marine botanicals. Our brand name, The Tidal Rum, honours this beautiful phenomenon and speaks to the wonderful riches found in ocean botanicals.

The Tidal Rum is a blend of four golden Caribbean aged rums, matured for three years and infused with the ‘truffle of the sea’ Pepper Dulse – a little-known marine botanical gathered by hand on Jersey’s shores – that gives Tidal its light salted-caramel finish.

The Tidal Spiced Rum is infused with Red Dulse, collected by hand from Jersey’s beachline. Red Dulse brings a wonderful harmony of pepper and sea salt minerality with a distinctive sweetness of dark chocolate that, alongside a careful selection of spices, creates a smooth medley on the nose and palate.

The Tidal Blianc Rum is an homage to the British coastline, Tidal Blianc is a full-bodied rum infused with Rock Samphire, foraged from Jersey’s shoreline. Rock Samphire brings a breath of sea air and notes of citrus that all round out through its vegetal properties.

WHERE ENGINEERING MEETS ART

Gillian Jones, a former Royal Navy officer and engineer, brings a unique perspective to the world of art. Her designs blend technical precision with artistic flair, resulting in vibrant and contemporary pieces that celebrate heritage and innovation.

Inspired by her passion for art and her military background, Gillian creates captivating designs that evoke a sense of nostalgia and pride. With a focus on naval and military themes, her artwork pays homage to the dedication of those who serve.

Gillian is committed to giving back to the community and supports the Royal Navy & Royal Marines Charity. A portion of the proceeds from each Royal Navy-themed print is donated to this worthy cause.

Handcrafted bean-to-bar chocolate is made in a tiny chocolate factory in Exeter, where each batch is a testament to ethical craftsmanship and fine flavour.

As a bean-to-bar chocolate maker, they take pride in sourcing the finest ethically grown cacao, ensuring that every bar is not only better for the environment but also supports the livelihoods of cocoa farmers.

Their passion for local ingredients shines through in the Made in Devon collaboration range, featuring incredible inclusions sourced from Devon.

Indulge in chocolate that delights the taste buds while making a positive impact on the world.

SUSTAINABLE CONTEMPORARY JEWELLERY

One & Eight is a Devon-based jewellery brand with a difference. They create modern jewellery that is ageless, timeless, and designed to be loved. Rather than following trends, they focus on using the highest quality materials to craft understated jewellery for brilliant women.

Designed and crafted in their Devon studio, One & Eight works with diverse materials such as porcelain, recycled sterling silver, fine silver, and natural stone. They take pride in the quality of their pieces and are committed to ethical and sustainable working practices. Each design is unique to One & Eight, ensuring customers won’t find their jewellery anywhere else.

Understanding that jewellery makes the perfect gift, One & Eight has designed beautiful, thoughtful packaging to complement each piece. Their distinctive glass bottles and tins are crafted with the same care and commitment as their jewellery, making gifting simple and elegant. Additionally, the packaging is reusable and recyclable.

With retail prices ranging from £20-£40, their jewellery is both accessible and of excellent quality. They also offer a repair and replacement service to ensure long-lasting satisfaction. One & Eight values their wholesale customers highly, offering quick and efficient order turnaround, supply of display stands and POS materials, and ongoing support to address any queries.

REDEFINING THE ART OF COCKTAILMAKING

Founded by visionary Elena Breeze, SWISH Cocktails redefines the art of cocktail-making with a collection that celebrates inclusivity, sophistication, and craftsmanship. Collaborating with expert mixologists, Elena created ready-to-drink cocktails that capture the essence of freshly made drinks. Offering both alcoholic and non-alcoholic options, each cocktail is meticulously crafted to elevate the drinking experience.

Elena's mission goes beyond creating a drink—she envisioned an experience anyone can enjoy, anytime, anywhere. Today, SWISH is a globally recognised brand, revolutionising cocktail culture for enthusiasts seeking perfection and luxury in every bottle.

Each SWISH creation is a masterpiece of mixology, made with precision and passion. Using 100% natural, vegan-friendly ingredients, our cocktails are free from artificial additives, lactose-free, and gluten-friendly, ensuring a guilt-free indulgence. From premium aged spirits to non-alcoholic alternatives, every drink is thoughtfully blended with botanical extracts to deliver rich, layered flavours.

SWISH isn’t just a beverage; it’s an elevated experience setting new standards for cocktail culture. Raise a glass to bold innovation, timeless elegance, and the joy of reimagined cocktail-making. SWISH Cocktails: where luxury meets inclusivity in every sip.

Letterbox Love is an award winning business, a husband and wife team set out to create affordable & meaningful jewellery gifts. Ours is a story created from love and passion, with customer satisfaction at the forefront of every decision. Our mission is to create magical moments of kindness through meaningful, affordable jewellery gifts, promoting positivity and environmental sustainability.

FARM TO BOTTLE GARDEN VODKA MADE FROM STRAWBERRIES

Garden Vodka is a premium, hand-crafted spirit inspired by the beauty of the English countryside. Produced in small batches, it uses ripe, surplus strawberries from the historic New Forest, Hampshire. These "wonky" fruits, often overlooked in traditional supply chains, are transformed into a smooth, flavourful vodka that celebrates natural, local ingredients. What truly sets Garden Vodka apart is its innovative commitment to sustainability.

By utilising surplus produce that would otherwise go to waste, the brand pioneers a farmto-bottle philosophy. This approach not only reduces food waste but also aligns with a broader vision for environmental consciousness. Blending exceptional craftsmanship with a mission for sustainability, Garden Vodka offers a unique, eco-friendly choice for vodka lovers who value quality and care for the planet.

FRAGRANCES INSPIRED BY THE WONDERFUL SCOTTISH LANDSCAPE

Melt Me Real Good was founded in 2021; inspired by creator Alice's desire and passion to create a new range of uniquely scented candles, melts, room mists, bead diffusers and more.

Each Melt Me Real Good scent has been developed and named with care to evoke a special place, a memory or a new experience. From the earthy tones of the Highland Cow, to the whimsical magic of the Forest Trail, or a wander through the Wild Flower meadow to catch sight of a Wild Hare; with an ever developing range of fragrances, there is sure to be a scent for every customer.

Since opening their doors in 2021, Melt Me has established a loyal customer base, not only in Scotland but also across the UK. Melt Me Real Good has appeared at a number of renowned events, winning multiple awards for their innovative displays and customer engagement.

Melt Me Real Good, in 2024 is excited to have been awarded two prestigious awards with; LUXlife: Best Home Fragrance Retail Business and more recently Small & Mighty: Scotland South winner of the Handmade with Love category.

THOUGHTFUL GIFTS FOR EVERY MOMENT

Founded by Sam and Martha Tansey, passionate creators from Dorset, The Bucket List Book is dedicated to crafting beautiful journals that inspire big dreams and preserve cherished moments.

The stunning collection of hardcover journals is designed to be a trusted companion for life’s adventures. Featuring durable covers, thick, high-quality pages, and ample space for photos and keepsakes, these journals transform memories into treasures that will last a lifetime. Whether documenting a world tour, family milestones, or everyday joys, each product is built with love and care to celebrate every step of the journey.

More than just a journal brand, Sam and Martha are adventurers at heart. Their passion for exploration and quality stationery drives their mission to create products that help others live their best lives. As proud suppliers, they also offer competitive pricing to support fellow businesses.

Sustainability is a core value for The Bucket List Book. Eco-friendly, plastic-free packaging is used to ensure that adventures don’t come at the planet’s expense. The journals are printed on FSC-certified paper, reflecting the brand’s commitment to responsible practices.

A UNIQUE RANGE OF PREMIUM HONEY FROM ITALY

Louisa’s Honey is a family-run business based in Essex, offering an exceptional range of Italian honeys. Partnering with Italy’s largest honey producer, established in 1929, Louisa’s Honey holds exclusive UK distribution rights.

The business began with a road trip discovery, inspiring a mission to bring Italy’s finest honeys to the UK. Louisa’s Honey offers pure, natural, and award-winning varieties, including Bosco, Lime, Coriander, Cherry, Chestnut, Citrus, Acacia, and a speciality Acacia with root ginger. Sustainably harvested from bee farms in carefully selected areas far from pollution, the honey is produced using traditional methods.

Each honey undergoes rigorous testing by world-leading laboratories to ensure the highest standards of purity and antibacterial properties. The Total Activity (TA) score, displayed on every label, sets Louisa’s Honey apart, with few UK brands offering this feature. The multiaward-winning Bosco honey boasts a TA score of 20+, equivalent to 829 MGO, offering both taste and health benefits.

Louisa’s Honey has won the prestigious Golden Fork Award at the 2024 Great Taste Awards. The brand has expanded to the USA and Germany, with plans for Australia, Dubai, and Hong Kong, while supporting local UK beekeepers through its Hertfordshire range.

A

UNIQUE COLLABORATION OF CREATIVE SPIRITS

Modern Art Distillery (M.A.D) brings together award-winning, premium craft distilled gin, rum and vodka with emerging artists, whose work appears on the bottle labels – offering a unique blend of delicious flavours, beautiful bottles and eye-catching designs.

The M.A.D range comprises Blueberry & Bergamot Gin, Strawberry & Honey Spiced Rum, Watermelon & Thyme Vodka (all 41% ABV) and a London Dry Gin (40% ABV), with bottles available in 70cl, 50cl, 10cl and 5cl sizes, and in small gift packs.

M.A.D’S Watermelon & Thyme Vodka was awarded a gold medal in the London Spirits Competition 2024, while the Strawberry & Honey Spiced Rum was awarded a silver medal. Its London Dry Gin won the contemporary category in the Gin Guide Awards 2024. M.A.D was also highly commended in the Gift of the Year Award (Contemporary Category). Each spirits flavour has its own label artwork, designed by contemporary artists from across the UK, with A3 and A4 art prints available to buy alongside the bottles.

TIMELESS PERMANENT JEWELLERY

CLW Permanent Jewellery specialises in creating timeless, clasp-free pieces of jewellery that are sized and designed specifically for each individual. They help customers celebrate loved ones, memories, relationships, and personal style with bespoke designs to suit every occasion.

Offering a wide range of jewellery, including necklaces, rings, bracelets, anklets, as well as hand and body chains, CLW Permanent Jewellery allows customers to create pieces designed by them, for them.

Permanent jewellery is a pain-free, luxury treatment, welded together with a small spark flash in just seconds. These staple pieces are crafted for convenience, eliminating the need to remove jewellery daily or worry about tarnishing. All pieces are made from high-quality sterling silver and 9-14K gold, ensuring they are designed to last forever.

With minimal equipment, CLW Permanent Jewellery is easily accessible for private events and pop-ups, catering to a variety of locations, including offices, shops, and salons. They also offer packages for private parties, bridal showers, birthdays, and more, providing a unique and memorable experience for any special event.

INSPIRING KIDS TO FIND THEIR FAVOURITE WAY OF LEARNING THROUGH PLAY

Happy Little Doers is a multi-award-winning educational toy brand based in the UK. They design and create educational flashcards, games, and prints for kids, encouraging them to discover their favourite way of learning through play. Their activity cards cover a variety of topics, from numeracy, literacy, and problem-solving to themes like dinosaurs, oceans, baking, and mindfulness.

Each set aligns with key developmental milestones, making them ideal for home or classroom use. Featuring clear instructions, vibrant illustrations, and durable, eco-friendly materials, they are both practical and sustainable. Designed to spark creativity and support child development, their cards offer hands-on activities for kids of all ages and abilities, blending play with purposeful learning.

The activities build confidence and skills, encouraging critical thinking and self-paced exploration. Parents and educators value their adaptability, as the cards can be tailored to meet individual needs and interests. Happy Little Doers’ mission is to nurture curiosity and empower children with tools to explore the world through fun, educational play.

A tasty fortified milk alternative packed with 16 essential vitamins and minerals, with no nasties – helping MORE kids grow, thrive, and be hap-pea. Designed for kids 12m+ to 4 years, but perfect for bigger kids too.

Pea protein and coconut powder blend – just add water! Perfect for on-the-go. Allergy-friendly: Free from 6 major allergens and NO nasties.

Fortified with essential nutrients like calcium, iodine, vitamins C, D, and B12. A great source of protein and fibre.

Suitable for vegans and voted ‘delicious’ by toddler taste testers.

Boasts an 86% lower carbon footprint than ready-made plant milk competitors. Founded by Amy and Sophie, old school friends and allergy moms on a mission to bring more nutrition choices to families. Amy’s daughter Iris, 7, lives with life-threatening (Ig)Emediated allergies, while Sophie’s baby Leni has non-(Ig)E-mediated allergies. They’ve experienced firsthand the struggle of finding safe AND tasty options for their kids. Developed with dieticians, food scientists, and paediatricians, this milk alternative makes nutrition simple and delicious for all.

HIGH-PERFORMANCE, DURABLE, AND STYLISH OUTDOOR PRODUCTS.

Renowned for its commitment to quality and functionality, Utoka enhances outdoor experiences for adventurers, campers, and enthusiasts alike.

At the core of Utoka’s offerings are its industry-leading hard coolers, known for superior ice retention, robust design, and rugged durability. These coolers keep food and drinks cold for days, making them perfect for camping, outdoor events, and barbecues. Features include integrated bottle openers, cup holders, heavy-duty latches, and non-slip feet for added convenience.

Also in the line-up are the innovative Utoka Atlas Bottles, designed for maximum temperature retention. These sleek, rugged bottles keep beverages hot or cold for hours, ideal for both outdoor adventures and daily use. Built to endure tough conditions, they provide a stylish and practical solution for hydration on the go.

Utoka embodies adventure and sustainability, encouraging responsible exploration of nature. With a focus on craftsmanship and innovative design, Utoka continues to raise the bar for outdoor gear. Whether on a rugged expedition or a garden barbecue, Utoka ensures every moment is as enjoyable as it is memorable.

TallChic Naturals offers an affordable range of natural and organic skincare products inspired by Africa’s rich heritage of beauty secrets. Rooted in ancestral wisdom and crafted without harmful chemicals, the brand combines time-honored African skincare ingredients with globally-sourced botanical treasures to deliver a unique beauty experience.

The brand’s founder, Nkonye Oyewusi, created TallChic Naturals following a personal health journey that began in 2009. A health scare involving fibroids and significant weight gain led to surgery and a deep reassessment of her lifestyle. This transformative experience inspired her to explore the natural ingredients used in traditional African beauty rituals.

TallChic Naturals celebrates the nourishing and restorative properties of Mafura, Shea, Mango, and Cocoa butters, along with herbal ingredients like Chebe, Hibiscus, and Marshmallow Root, and oils such as Baobab and Marula. These elements form the foundation of an A-Beauty cosmetics line, described by Nkonye as “an Afrocentric self-pampering and self-care experience.” By bridging ancient traditions with modern needs, TallChic Naturals empowers individuals to embrace holistic skincare rooted in African heritage.

A BOTANICAL INFUSED WATER BEVERAGE RANGE

Luxwells is a botanical-infused water beverage range designed to encourage better hydration. Featuring three distinct flavours—Rose & Honey, Lavender & Pear, and Hibiscus & Mint—each bottle is handmade in the UK using real flowers, with no artificial colours, preservatives, or flavourings.

Founded by Kristal Baker, Luxwells secured listings with Selfridges, Fortnum & Mason, and Country Living Artisans within its first year. The brand has received numerous accolades, including three Great Taste Awards and recognition from Taste the Trends by Speciality & Fine Food Fair. Luxwells also gained mentorship from Virgin Startup and business advice from entrepreneur Martha Stewart.

Kristal has gifted Luxwells to prominent figures, including Beyoncé, Mayor of London Sadiq Khan, and Dragon’s Den investor Touker Suleyman. The brand has also appeared in top publications such as BBC Good Food, The Guardian, National Geographic Traveller, Tatler, and Vogue.

“Inspired by birdcages, Luxwells bottles encourage people to ‘uncage their hydration,’” says Kristal. Combining premium luxury with wellbeing, Luxwells addresses the 80% of the UK who don’t drink enough water. This natural, luxurious offering delivers hydration without unfavourable ingredients or a hangover.

SWEET FREEDOM

Sweet Freedom… the home of Great Taste Award winning natural sweetness

SYRUPS: super versatile flavoured syrups for drinks, drizzling and baking.

CHOC SHOT: make silky smooth hot chocolate and drizzle over everything!

CHOC POT: healthy, decadent chocolate spread, NO palm oil

FIZZ: refreshing flavoured sparkling water with sustainable cocoa juice.

sweetfreedom.co.uk

SIAN MELLOW DESIGN

Dreamy celestial and nature inspired gold plated jewellery; with a range suitable to be submerged in water there is a piece for everyone or for occasions

Packaged in pretty FSC approved eco boxes and made with recycled metal you’re helping the environment whilst beautifying your outfit.

sianmellordesign.etsy.com

DOT DOT PET

We exist to make pet parenthood a walk in the park. Because every moment of pet parenthood should be about love and joy and nothing-but. We have a range of veterinary endorsed award winning products designed for the health and happiness of pets

Nurture your skin and delight your senses with ANARA SKINCARE. Their award-winning, multi-use range contains nature’s finest ingredients, expertly blended to nourish and rejuvenate your skin Infused with uplifting essential oils they transform your skincare routine into a therapeutic ritual of self-care. Certified Vegan and Cruelty Free. anaraskincare.com dotdotpet.com

ANARA SKINCARE

LACUNA CHILD

Lacuna Child is a British made, predominately unisex childrenswear brand for ages 3 months to 8 years. Pieces are modern heritage designs, simple yet stylish Oversized to be comfortable for little ones, last beyond the age range and wear well so that they can be passed onto future generations lacunachild.co.uk

LION AND BEAR

Lion and Bear make clean natural wellness products that fit perfectly with your daily rituals Our coffees, cacao, shakes and supplements are blended with premium mushroom and herbal extracts Helping address unmet needs such as sleep, focus, energy, stress and perimenopausal symptoms. lion-bear.com

FLAVOUR BOMBS

Founded by foodie Tina, Flavour Bombs simplify home cooking with vibrant, punchy flavours. Just add a Flavour Bomb to water with meat or veggies - no chopping or prepping needed. From Birria to Pho or Coconut Curry, they’re a passport to global cuisine Vegan and gluten-free options available! flavourbombs.com

SQUEEZED

Containing only fresh fruit juice and Wildjac vodka, Squeezed is a refreshing addition to the RTD market. The range comes in Tangy Orange, Fruity Cranberry and Zesty Lime and Soda flavours Free from additives, preservatives and added sugar, Squeezed stands out through its exceptional freshness, superior taste and natural ingredients. squeezed.co.uk

SMALL FRIES GAMES

Small Fries Games is a mum run company that makes fun educational games for babies, toddlers and up! These ethical, award winning games are designed and manufactured in the UK featuring inclusive illustration by Parker Jacobs (Yo Gabba Gabba!) Winner of John Lewis International Women's Day Female Creators Campaign 2024. smallfriesgame.com

THE HANDMADE SKIRT COMPANY

I am Emma from The Handmade Skirt Company and I design and make clothes using repurposed and vintage fabrics. I love turning existing unused materials into an individual and unique item of clothing which will be cherished for years The offcuts I use to make accessories which minimises my waste thehandmadeskirtcompany.co.uk

TEDDO PLAY

Teddo Play crafts award-winning, UK-made learning resources that captivate young minds with tactile, screen-free learning tools, sparking curiosity and meaningful conversations Teddo Play's durable, sustainable products inspire intellectual growth and engage learners across ages. Partner with this family business to deliver impactful, timeless learning solutions for families and educators worldwide. teddoplay.com

SPROOT BABY

Premium organic baby basics and accessories thoughtfully designed in London to simplify parenting. Our unique Send-Back Service allows parents to return used baby clothes, any brand and any condition, for rewards It's our way of helping parents & brands reduce the 183m items of childrenswear that go to landfill each year. sprootbaby.com

ELSIE & TOM

Elsie & Tom create indulgent home fragrances, blended in-house to form truly unique scents which help ENERGISE, FOCUS and UNWIND With a range encompassing natural soy candles, diffusers, wax melts and soaps, each Elsie & Tom moment is one to be relished, whether you’re boosting your morning with uplifting aromas or relaxing into a deep sleep.

elsieandtom.co.uk

WEE JOYS

Discover the magic of self-expression with Wee Joys, Edinburgh's vibrant accessory brand that transforms everyday fashion into a celebration of individuality

With our award-winning designs, each piece is handcrafted from premium Japanese fabrics, infused with playful colours and modern aesthetics. Join us in accessorising it's the self-love we all deserve!

weejoys.co.uk

JANE GRAY DESIGN

Jane Gray Design, based near Edinburgh, draws inspiration from Scotland’s countryside to create delicate fine-line illustrations. These transform into unique fabric designs, prints, and handmade homeware products Crafted in the UK with sustainability in mind, we aim to bring the beauty of nature and the warmth of textiles into your home

janegraydesign.com

MATA MATE

Mata Mate is a sparkling organic Yerba maté tea infusion with a hint of sweetness and acidity. Low in calories and sugar, it’s packed with natural caffeine, providing espresso-level energy without the jitters

Every bottle supports maté tree restoration in Paraguay’s Mata Atlántica, benefiting communities of drinkers and growers alike. matamate.co.uk

THE CRAFTS COLLECTIVE

Here at The Crafts Collective we're all about bringing a splash of joy to people’s lives with our easy-to-follow crafting kits. Simple and fun, they’re perfect for beginners and seasoned crafters alike

Designed for those who crave a creative escape, each kit comes with everything you need to craft eye-catching and colourful pieces thecraftscollective.com

PRETTY PINK JEWELLERY

Pretty Pink Eco-Jewellery, founded in 2005 by designer Ilana Ewing, creates vibrant, eco-friendly pieces using sustainable materials like Tagua, or Vegetable Ivory, from the Amazon Rainforest. Her designs blend natural textures and bold colours, crafted responsibly to bring unique, ethical jewellery to the evolving fashion scene prettypinkjewellery.com

THE SILK GLOW

Balancing motherhood, work, and caregiving in 2016 left my skin and hair neglected Frustrated with ineffective products, I embraced my Ayurvedic roots

Crafting oils led to The Silk Glow in 2022 Now awardwinning, I create everyday luxury skincare and haircare, blending Ayurveda and science to help everyone look and feel good. thesilkglow.com

INGRAINED OIL

Ingrained Oil specialises in alcohol-free, vegan-friendly perfumes designed for sensitive skin. Formulated to last 7+ hours, our fragrances uplift emotions and inspire confidence Perfectly portable and cruelty-free, each scent offers a unique, inclusive alternative to traditional perfumes. ingrainedoil.com

WHAT’S NEXT?

Thank you for taking the time to explore the IND!E Spotlight 2024. We hope you’ve been inspired by the exceptional talent and creativity of our brands. This is just a glimpse of what’s possible when small and emerging brands are given the platform to shine.

If you’re interested in bringing a selection of these brands, or any of our network to your shelves or learn more about how IND!E’s Pop-Ups, our Distribution models, or Learning Hub can support your retail goals, we’d love to hear from you. Please contact our team today to start the conversation.

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IND!E Brand Spotlight 2024 by indiecollection - Issuu