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Anthology of independent be aut y

LONDON, OCTOBER 24-25, 2018 V O L U M E I V, I S S U E 4


LONDON CALLED, IBE RESPONDED

London Beauty knows no borders, and the potential for indie beauty is boundless. Wherever the Indie Beauty Media Group plants its flag, brands, consumers and buyers rally to motivate and collaborate. In 2018, two new hubs were added to the map: London and Berlin. IBE London 2018 in October seamlessly introduced the rock-androll marketplace of beauty innovators to Europe, and the Berlin 2019 show promises to push the movement even further.

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Going global comes naturally for the Indie Beauty Expo. International buyers and brands have flocked to IBE since its New York launch in 2015. With more than 160 brands from 40 different countries on its active roster exhibiting in the states, and a growing European IBMG staff, the London show only accelerated indie beauty’s cosmopolitan future.

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October 24-25 IBE LONDON 2018 The indie beauty rebel alliance scored a new outpost in the heart of England. Indie Beauty Expo transformed a 21,500 square foot space at the Old Truman Brewery into a riot of color and energy for its first international edition in London.

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#IBELondon2018 A total of 71 brands from 21 countries, including Indonesia, Luxembourg, Canada, and South Africa, spanned 20 beauty and wellness product categories. It was, by any measure, the most successful launch event in IBE’s short history. More than 200 buyers from retailers the likes of Boots, Harrods, Harvey Nichols, Douglas, KaDeWe and The Hut Group swarmed the IBE London venue to check out rising beauty stars. The buzz among European press was palpable, too, with

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editors from i-D, Marie Claire, OK!, Popsugar, Refinery29, Vogue and WWD as well as British beauty bloggers Caroline Hirons and The Glow Getter’s Ailish Lucas in attendance. For new brands, their first IBE experience exceeded expectations. “This is what we need!” exclaimed Latvian-born Zane Piese, founder of Atlantis Skincare. “Wine, flowers, amazing, happy people, lots of introductions and meetings...we are very happy to have you here!” Of course, the feeling was more than mutual.

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Feelunique Feelunique and Indie Beauty Media Group: A dynamic collaboration for expo and e-commerce brand curation Launched in July, Spark Beauty is a collaboration between European online retailer Feelunique and IBMG. The new, permanent section of the e-commerce giant’s site allows Feelunique’s customers in the United Kingdom to purchase products from non-native independent brands. IBE London featured a refreshed array of the Spark Beauty collection at the Feelunique booth, the first of its kind for an e-tailer at IBE. “It’s important to have a physical presence when launching emerging brands to a new territory,” says Nigel Lawmon, commercial director at Feelunique. “It’s beneficial for the brand to tell stories and engage with customers, enabling them to test the products and absorb knowledge directly with the brand representatives.”

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Exhibitor Lineup *2017 Best In Show Winner

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ABEL

ELENI & CHRIS

NAYA

Adarci

EMULSION COSMETICS LTD

OLVERUM

ALEX CARRO SKINCARE

essence cosmetics

One Skin

amatera

Gallinée

Organicup

American Wave

Girl Undiscovered

OSCIENCE

ANDMETICS

GLAMCOR LLC

Petite Amie Skincare

ANTONYM COSMETICS

Handmade Beauty

PMD Beauty

Atlantis Skincare

Herbal Dynamics Beauty

Popband London

Awake Organics

Hynt Beauty

PRETTY ATHLETIC

Axiology

ikoo

S5

Ayuna - Less Is Beauty

Innersense Organic Beauty

Sappho New Paradigm Cosmetics

BALADE EN PROVENCE

Joji

SARYA COUTURE MAKEUP

BALIPURA

Kiss the Moon

SKIN DEWI

Bellabaci International

KRYOLAN PROFESSIONAL MAKE-UP

Skin Juice Organics

BelleRadiance

L.O.V. Cosmetics

Spoolies® Hair Care Products

BENAMOR

LANEWAYS COSMETICS

Swiss Smile - CURADEN AG

Bili Beauty

Le Prunier

The Kind Planet Company

BON PARFUMEUR

LEBON ORGANIC TOOTHPASTE

The SIGN Tribe

CATRICE Cosmetics

Love Sun Body

Verdant Alchemy

CLĒ Cosmetics

Luly Gaudiano sustainable luxury

Vitruvian Man

COLLOSOL EAU DE LAIT

Macadamia Beauty

Winky Lux

Cosmydor

Max and Me

Zenz Organic Products

DERMACOLOR

Mila D’Opiz

ELEMENTALS™

MILU

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Congratulations After IBE London, attendees were surveyed about their favorite finds. Here are the brands that were voted as favorites by buyers and consumers.

Alex Carro Antonym

Bon Parfumeur

Clē Cosmetics

GallinĂŠe

Bon Parfumeur

Eleni & Chris

Eleni & Chris

Girl Undiscovered

Herbal Dynamics Beauty

Lebon

Girl Undiscovered

Le Prunier

Innersense

Max & Me

MILU

One Skin

L.O.V. Cosmetics

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Axiology

Olverum

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Anthology of independent be aut y

FEATURED COLLECTION LONDON 2018

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AMATER A amatera is a 100% natural and clean high-end cosmetic brand with an exclusive formula of 12 precious organic vegetable oils selected all around the world and associated with a selection of top efficient ingredients as e.g. hyaluronic acid, coenzyme Q10 or tomato extract for top results. amatera designs a unique skincare formula that adapts to each skin types and specific needs. This tailored-made formula a12 offers to each skin exactly what it needs to maintain and improve its natural beauty as an efficient proage solution. amatera refuses to put any polemic ingredients in its formulas and is really proud to have obtained the vegan and cruelty-free PETA label. amatera is a lifestyle using the best of Nature combined with the skin intelligence to work together in a powerful synergy for a healthy, glowy and beautiful skin. The green beauty without compromise. Let’s try it now! amateracosmetics.com

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AMERICAN WAVE American Wave, a seven-piece product line, sets the new gold standard in care and styling for textured hair. American Wave is a hyper-luxe, prestige product collection especially made for heavenly waves and curls. “We launched the American Wave Service in 2012 to revitalize interest in wave, curl, body and movement in the hair. Now it’s the trend. These six luxurious, high-performance products celebrate and support the timeless elegance, beauty and grace of texture,” says Nick Arrojo. “Each American Wave Product can stand alone for its distinctive characteristics and outstanding capabilities. Yet they also work as one complete care and style system for all kinds of textured hair.” americanwavenyc.com

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ANDMETICS® The andmetics® brand stands for trendy and already pre-shaped cold wax depilatory products. They have set themselves the goal of bringing everything a bit more into it’s most beautiful shape. andmetics® products are time-saving, easy to use & quick in application for the end customer or even for the professionals. andmetics® focuses on their patented and unique BROW wax strips, which guarantee the perfect shape - 2/3 up and 1/3 down. The andmetics® BROW wax strip under every eyebrow, is perfect for a “”do it yourself”” application. All annoying dark and blond hairs are removed - in less than 2 minutes. At the same time, the strip can be used as a coloring template for eyebrow tint - so a perfect 2 in 1 product. BROW wax strips Women, BROW wax strips Men, LIP wax strips, EAR wax strips. NEW, andmetics® product range now includes a professional line for salon treatments, feel free to ask for it! andmetics.com

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ATL ANTIS SKINCARE Atlantis Skincare is an award-winning natural skincare brand, for those that take a holistic approach to life. Made in Britain, with the entire range lovingly hand-made and free-from any irritants, it offers products that transform everyday beauty rituals into deeply therapeutic experiences. The brand aims to introduce a mindful approach to beauty, so users consider all steps of their regime, in order to enhance the process and aid well-being. It is vegan friendly, cruelty-free and passionate about sustainability. Zane Piese is the founder of Atlantis Skincare. A trained horticulturist, with a Masters in Agriculture and a certified Natural Cosmetician, Zane has always been inspired by the healing qualities of herbs and oils. The brand launched in Autumn 2017 with seven hero products and unveiled three new products at IBE London 2018 — Glowing Skin Serum Gel, Velvet Skin Serum for Dry Skin and Glowing Skin Luxury Body Oil. atlantisskincare.com

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LE PRUNIER The story of Le Prunier begins in 1916, when Earl Taylor began farming the rich soils of Sutter County, CA. Over 100 years later, Earl’s great granddaughters Jacqueline, Allison, and Elaine have leveraged their family’s years of farming expertise to launch Le Prunier Beauty Oil, a proprietary, patent-pending blend of plum varietals that delivers antioxidants, polyphenols, fatty acids, and vitamins to the skin and hair. Made from plums that are grown, harvested, and cold-pressed on the Taylor Farm in California, Le Prunier Plum Beauty Oil is a multi-purpose formula that works to restore, replenish, and balance skin. It is six times more powerful than Marula Oil, and eight times more powerful than Argan Oil, rich in pro-Vitamins A & E, and high in Omega 6. Suitable for all skin types, Le Prunier Plum Beauty Oil is free of fragrances, certified organic, vegan, cruelty-free, non-comedogenic, and dermatologist and allergy tested. leprunier.com

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MA X & ME The most important ingredient of all Max and Me compositions is high vibration; making their products more potent in their effectiveness and suffusing your whole being with an exquisite harmony. The products are gorgeous culminations of the plants’ inspiring journey from sun-kissed places to the rare composition by Max and Me. The blends are hand-succussed (LM potentized) meaning their energetic effect is intensified while creating a soft, gentle flow. Violet glass bottles are used so the content is energetically reinforced and protected. Max and Tanja create, blend and bottle their finely scented compositions in the magically beautiful Max and Me manufactory where each detail has been coordinated with loving dedication. www.maxandme.at

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ORGANICUP OrganiCup, the menstrual cup, is a more sustainable, convenient and healthy period product. It’s made from 100% medical grade silicone, it’s free of any harmful chemicals and it doesn’t absorb natural secretions — minimizing irritation and dryness. OrganiCup provides up to 12 hours of protection day and night. Besides being healthier, OrganiCup is also better for our planet. It’s reusable and lasts for years, which means you save the environment from a great amount of waste. OrganiCup is available in two sizes: A and B. OrganiWipes are organic, perfume free, disinfecting wipes for cleaning the OrganiCup on the go. OrganiWash is a 2-in-1 cleanser for menstrual cup users. It can be used to clean the cup and as a pH-neutral soap. All products are certified hypoallergenic with AllergyCertified, and registered with The Vegan Society. OrganiCup was voted among BUYERS TOP 10 FAVOURITES at IBE New York in August, 2018. organicup.com

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SARYA COUTURE MAKEUP SARYA COUTURE MAKEUP is an organic certified line of makeup products offering purity and wellbeing without compromise on product performance. The beauty line includes 100% vegetarian lipsticks, 100% organic eyeshadows and a set of 100% vegan brushes, all packed in a beautiful and aesthetic design. Using the finest natural and organic ingredients, uniquely selected to nurture the skin and enhance the natural beauty, SARYA products are pure and clean: natural, nontoxic, free of preservatives and parabens. SARYA COUTURE MAKEUP mission is to develop a makeup line natural and clean for the conscious woman seeking a beauty brand that she can fully rely on. SARYA truly is #makeupwithnocompromises. Connect with @saryacouturemakeup to learn more. Certified Organic, Cruelty Free, Gluten Free and Made in Italy. saryacouturemakeup.com

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ZENZ ORGANIC PRODUCTS Natural and organic beauty and personal care. Zenz organic products work for a more healthy and sustainable beauty industry. The choice between healthy hair and a healthy environment is a choice you do not have to take when working with Zenz Organic Products. Zenz Organic Products offers a complete series of hair care, styling, makeup, color and skincare/oils. All products are made of the finest and cleanest natural ingredients such as organic cold-pressed avocado oil and organic purified aloe vera. A high-quality professional series that cares about your hair and skin, your health and the environment. The products are certified with Nordic Swan Ecolabel and AllergyCertified. The Product portfolio contains unscented and scented products. With Zenz Organic Danish-produced products you avoid silicones SLS, MI, parabens, PPD, PTD, resorcinol, ammonia, and microbeads. If you are interested in hearing more then please contact Sales Manager Henrik Wendler at hwe@zenzorganic.com. zenzorganic.com

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Exhibitor Press BEAUTY MATTERS

FORBES

REFINERY 29

These are the 5 Brands (and some more) with High Marks of Indie Beauty Expo London

September: Little Black Book Of Health, Beauty And Wellness Practitioners

Small-Batch Beauty Brands That Will Help Save The Planet (& Your Skin)

Click to read

Click to read

BRITISH BEAUTY BLOGGER

FORMULA BOTANICA

Verdant Alchemy Breathe In Bath Salts

Vlog: Indie Beauty Expo London 2018

Click to read

Awake Organics, Verdant Alchemy, Alex Carro, Olverum

BRITISH BEAUTY BLOGGER

Click to read

Indie Beauty Expo London 2018

GCI MAGAZINE

Awake Organics, Evolve Beauty, Lebon Organic Toothpaste, Vital Proteins

10 Indie Beauty Innovations from Around the World

Click to read

Emulsion, Handmade Beauty, Zenz, Pretty Athletic, Ikoo, Joji, Balade En Provence

COSMETICS DESIGN EUROPE Key Trends from Indie Beauty Brands in Europe Click to read

Click to read

NATURAL PRODUCTS Indie Beauty Expo’s UK Debut In The Capital

COSMETICS DESIGN

Atlantis Skincare, Skin Dewi, Adarci London

Indie Beauty Expo London 2018

Click to read

Awake Organics, Winky Lux, Girl Undiscovered Click to read

POP SUGAR

ELLE

Why You Should Care About “Blue Beauty” Just as Much as Green Beauty

4 Under-The-Radar Beauty Brands That Are All About Wellness Awake Organics, Winky Lux, Girl Undiscovered

Cosmydor, Ethique, Le Prunier, Love Sun Body Click to read

The Kind Planet Click to read

THE GLASS MAGAZINE Indie Beauty Expo London opens in October Awake Organics, Evolve Beauty, Lebon Organic Toothpaste, Vital Proteins Click to read

WGSN Indie Beauty Expo London: Why you should go and the top brands to watch

Awake Organics, Elvis + Elvin, Verdant Alchemy, Hynt Beauty, Axiology, Love Sun Body, Cosmydor Click to read

WGSN Discover - Indie Beauty Expo London 2018 Luly Gaudiano, Bili Beauty, Verdant Alchemy Click to watch

WOW BEAUTY Indie Beauty Expo: What We Loved!

Awake Organics, The Kind Planet Company, Verdant Alchemy, Balipura, Adarci London, Macadamia Hair, Organicup, Joji

Click to read

REFINERY 29

Click to read

FLIPBOARD

13 Cool Brands We Discovered At London’s First Indie Beauty Expo

WWD

10 For Today

Awake Organics, Elvis + Elvin, Verdant Alchemy, Hynt Beaut y, Axiology, Love Sun Body, Cosmydor

Alex Carro, Remove & Chill, Ikoo, Bon Parfumuer, S5, Elvis + Elvin, Milu, Girl Undiscovered,Joji, Verdant Alchemy, Eleni & Chris, Awake Organics, Le Prunier

Indie Beauty Expo Readies for First European Trade Show Click to read

Click to read

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Show Report

Exclusive Trend Report INDIE BEAUTY: THE INNOVATION GENERATION Our team at Beauty Independent matched the intensity and dedication of brand innovators to capture all that was eye-grabbing and groundbreaking. Editors and photographers engaged in months of pre-show prep and post-show production as they corralled the most significant trends at IBE’s biggest show. The result? An exclusive collection of eight trends and 24 brands forging new growth in the market.

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NOTEWORTHY TRENDS FROM IBE LONDON 2018

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Show Report

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Show Report

1.

I’d Lather Not

Today’s girl on the go doesn’t even have to stop at the sink to wash with soap and water if it’s too onerous for her. Brands are coming out with wipe-on and -off liquid cleansers and toners that require nothing more than a cotton ball. Pretty Athletic, Gallinée, Girl Undiscovered

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Show Report

2.

QuasiCustomization

Not everyone has the hankering to become a beauty brand founder, but many consumers wish they could tweak store-bought formulas to meet their skin’s ever-changing needs. Brands at IBE London met consumers’ desire to play at-home formulator by creating customizable skin, hair and body-care ranges. One Skin, Emulsion, Alex Carro

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Show Report

3.

Big Mouth Strikes Again

Kissers continue to receive the creative attention of the beauty industry. From at-home devices to no-needles-necessary pout plumpers to formats designed to deposit long-lasting color and more, brands unleashed pucker innovations well-positioned to grab shares of the $1.9 billion global lip-care market. Clē Cosmetics, PMD, Winky Lux

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Show Report

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Show Report

4.

With Nail And I

Whether with intriguing natural ingredients, unusual formula formats or eye-catching packaging, nail brands at IBE London were doing what indies do best: unveiling products that aren’t in the arsenals of mainstay beauty behemoths. The Sign Tribe, Balade en Provence, Handmade Beauty

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Show Report

5.

Pen Station

Brands were sticking it to us on the show floor with new products in petite pen-like packages. These portable creations were designed to refine eyes, lips and face while only taking up scant space in makeup bags. Oscience, Eleni & Chris, L.O.V.

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Show Report

6.

Products with Pedigree

In an age filled with mass-produced merchandise that falls apart fast, there’s a yearning for the goods of yesteryear. Beauty companies are responding to that yearning for brands that turn back the clock on manufacturing and aesthetics while springing forward on formulations. Olverum, Cosmydor, Benamôr

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Show Report

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Show Report

7.

Accessible Color With A Conscience

In the clean beauty segment, where brands are clustered on prestige retail shelves, the idea that a business should be about more than just sales has become commonplace. Today, every segment of the beauty industry is boiling over with brands considering their impacts beyond the bottom line. Katrice, Essence, Kryolan

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Show Report

8.

Mother-Loving Products For Moms-To-Be

A handful of brands at IBE London realized that the time when a woman is expecting and immediately after her bundle of joy has arrived should be an occasion for pampering calling for more than just a scented candle and carefully-wrapped soaps. Abel, Balipura, Atlantis Skincare

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Registered

Retailers abeautifulworld

Dr Rabia Malik

KaDeWe

Naturelle Oy

Target

Alyaka

Eco Beauty Crew

NEXT

Tesco

Amazon UK

evolve spa + boutique

Kussmund/karecos handels gmbh

The Beauty Editor

Fabled by Marie Claire

Kuymi

Niche Beauty

Anthropologie

Nook Beauty Concept

The Beautyaholic’s Shop

ASOS - UK

Feel Good Matters

Organic Lifestyle S.L.

The Hut Group

Attariat

feelunique

Origins of Beauty

Aura Spa + Beauty Studio

Fenwick

The London College of Beauty Therapy

Babassu

Fern Skin Clinic

BARAK SHOSHAN HAIR DESIGN

Fitty London

Bath & Unwind/Koan UK Ltd

Fortnum & Mason

Beautsy Beauty and the Boutique Beauty Bay Beauty Heroes BeautyMART Birchbox

Foxwood Salon Gebr.Heinemann SE&Co.KG Glossybox Glow Organic Glowing Space

Boots UK

GreenGlam Naturkosmetik Dr Kraus KG

Cardamomo

Harrod’s

Carter and Bond

Harvey Nichols

Coated Salon

Health & Her Ltd

Cocoon Skin AS

IKIGAI Global

Cos Natural

IL living

Deity Skincare

Indulge Beauty

der ZEITGEIST

instantbeautyfix.com

Dermocular / Mondial One Group

Itineraire Beaute

Detox & Moi

John Bell & Croyden

dm-drogerie markt GmbH + Co. KG Douglas

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Flint

JCAPOTECARI JOYCE BEAUTY HONG KONG LTD

labellacarmela.com Laconicum Le Fix Le Visage Day Spa and Skin Clinic Libelle International Ltd Lisa Scharff Organic Beauty Studio LMS Beauty London Beauty London Loves Beauty Love Makeup LuckyFace Luisa Via Roma Spa LUXNORIA Lynn’s Apothecary Make Me feel Makeup Bag Mangolds GmbH MINTD BOX MissPalettable myBeautique N Brown Nadia Perfumeria Nails to Perfection LLC Namshi NaturalBeautyGroup.com

Passion Beaute Plentiness S.r.l. PRINCESA DE SAL Pure Source Ltd QVC UK Ramsay Pharmacy Rare Beauty Co Reina Organics Roccabox Scorpio Worldwide Secret Garden Village Bali secretsales.com Selfridges Sena Spa at The Teton Club Shen Beauty showcase ShowcaseBeauty.com skin and grace Skin Organics Ltd Space NK Stars&Sage StarShop, LLC studio 1872 Superdrug Stores Plc

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The Portland Girl The prescripteur The Rake Magazine Think Dirty TJX Companies TJX Europe TopShop Townhouse Partners Limited TwistBe U & Your Skin Ulta Beauty Victoria Health Ltd Vita/The Cosmetic Group AS Volie Wolf & Badger World Duty Free Group (Dufry) Yoga Matters Zalando


IBE does a great job for brands and for retailers. For brands it’s a great platform to expose their brand and to introduce their brand to new markets. And for buyers they make the selection of the most interesting brands —Joel Palix, CEO, FEELUNIQUE

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Press

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9 Out of Often

Cent Magazine

Amelia Freer

Citizen Femme

Amesstagram

Clean Beauty

AND BLOCK MAGAZINE

cleanbeautyinsiders

Another Magazine

Content Beauty

App Fab News

Cosmetic Design Europe

Beautii

Cosmetic Seeds

Beautisserie

Cosmopolitan

Beauty & Style Edit

Daily Mail/Freelancer

Beauty and Hairdressing

Dazed Beauty

Beauty Bible

Diary Directory

Beauty Junkie in LDN

Eat Sleep Organic

Beauty Mart

Elan

Beauty Matters

Elle Online

Beauty Streams

Em Sheldon

beautys big sister

Enfait

Beautystasis

Esprit

Best/Choice/East Life

Fashion and Beauty Monitor

Blush London

Fashion Snoops

Brand Stand Comms

Feature Writer

Brides

Fighting Fifty Limited

British Beauty Council

Forbes

Brown beauty talk

Francesca Perks

Business of Fashion

Free The Birds

BW Confidential

Freelancer

Byrdie

Freshlengths

Caroline Barry

Gin & Biscuits

Caroline Hirons

Glamour

Global Cosmetics Industry Magazine

LOLITA MAS

The British Moroccon

hannahcroskey

LORNAELIZABETHBLOG

The Cosmetic Notebook

LSN Global

The derocum

Luca Spera

The Future Laboratory

Marie Claire

The Glow Getter

Mauro

The Hunt Continues

MeganMccoig

thetriplets

Mintel

Triangle News

mixedgemsbeauty

UK afrolistsa

MUA/Stylist

Unblock Magazine

Natural Products

Vanessa Sofianlc

OK! Online

Vanzee Beauty

Perfume Society

Vittorio Franco

Pinkwithcontradictions

Vogue

Popsugar

Vogue Asia

Professional Beauty

Vogue Italy

Pure beauty

Warpaint

Ragged Culture

WGSN

ralph andrews

WI

Raquel Mendes

Wirral Life Magazine

Refinery29

Woman & Home

Scents & The City

Women’s Health

Shoot east life

Wonderlusting

Smells like Green Spirit

WOW Beauty

stylemum

WWD

Stylus

You & Your Wedding

Tahira

zeenaxena

Harper’s Bazaar Harrods Haute on Life Hayley Jane Warnes Health & Fitness HELLO! Hpci media Hunger TV I AM CHARLOTTE OLIVIA i-D igawysocka Influencer/Blogger Inparlour ITSLINAMAR Janie JTO fashion Katherinebond Khush Magazine KRA - Assistant L’OFFICIEL Lauren Black Lauzrah Letters Of Style lexysbeautytips Little Miss Plumful

TBC

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Thank you! The Indie Beauty Media Group thanks the international entrepreneurs whose fire and fearlessness are building independent beauty around the globe. #WEAREINDIEBEAUTY #IBELondon2018

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Macht Euch bereit für IBE Berlin! “Get ready for IBE Berlin!”

It’s time experience the growing phenomenon of German Beauty (or, as Allure calls it, G-Beauty). Berlin is the gateway to DAK (Germany, Austria and Switzerland), the German-speaking demographic that forms Europe’s largest and strongest economy. It will also be the host city for the IBE Berlin 2019 in March. DAK is home to some of Europe’s largest Beauty retailers and they are committed to diversifying their SKUs.

Rapidly becoming the center of innovation in Germany, Europe and its eastern neighbors, Berlin is still an accessible and affordable city for exhibitors and attendees. IBE Berlin will support European entrepreneurs seeking a platform and network that supports their efforts in German-speaking countries. Additionally, IBE Berlin is an unprecedented opportunity for nonEuropean brands looking to expand their reach to the continent.

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IBE BERLIN 2019 March 22-23, 2019

Station Berlin Luckenwalder Str. 4-6 10963 Berlin, Germany

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Profile for Indie Beauty Expo

Anthology of Independent Beauty: London 2018