INTRODUCTION What is a Brand? The Sherman brand is defined by tangible elements, including the logo, program marks, color palette, fonts, graphics, images, taglines or slogans and editorial style and voice. These elements are the outward expressions of the more intangible or difficult to define aspects of the brand -- the brand promise, our stakeholders’ relationship with our brand and the value they ascribe to our brand. In this brand guide, we define the elements that are the visual representation of our brand. These are the elements that differentiate us in the marketplace and help represent our institutional values.
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BRAND GUIDE | Sherman College of Chiropractic
