1 minute read
Brand Colors
The Sherman College Color Palette
The Sherman color palette consists of a primary and supporting color palette. Consistent use of the PMS (Pantone® Matching System) colors specified in this guide supports the Sherman brand identity and brand recognition. The palette is shown with color value specifications for print, digital and web usage.
Advertisement
Primary Palette The primary palette includes the official school colors of Burgundy, Gray and Black.
Supporting Palette Secondary and tertiary colors preferred colors have been selected to compliment the College’s primary color palette. Secondary colors are used for graphic elements within a design such as backdrops, graphic shapes and typography. Tertiary colors are intended to be used sparingly to add small pops of color within a design and should not be the dominant color within a design.
PRIMARY
SHERMAN BURGUNDY PMS 194 CMYK C2 | M97 | Y43 | K33 RGB R155 | G39 | B67 HEX #9B2743
SECONDARY
SHERMAN GRAY PMS 425 OR BLACK 70% CMYK C66 | M56 | Y53 | K29 RGB R62 | G80 | B85 HEX #3E5055 Choosing the Correct Color Specifications
SHERMAN BLACK RICH BLACK CMYK C30 | M30 | Y30 | K100 RGB R0 | G0 | B0 HEX #00000 Print: Use PMS colors and CMYK values Digital: Use RGB values Web: Use hexadecimal (HEX) values
NOTE: Due to the variances in printer and computer monitor calibrations, the colors you see on your screen or laser printout likely will not be an exact match to the actual brand colors.
SHERMAN YELLOW PMS 136 CMYK C0 | M28 | Y86 | K0 RGB R255 | G184 | B36 HEX #FFB824
TERTIARY
SHERMAN DEEP BLUE PMS 548 CMYK C100 | M64 | Y50 | K43 RGB R0 | G52 | B73 HEX #003449 SHERMAN MIST PMS 5425 CMYK C56 | M32 | Y24 | K0 RGB R112 | G173 | B194 HEX #70ADC2 SHERMAN BUFF PMS 7556 CMYK C28 | M42 | Y100 | K6 RGB R173 | G139 | B0 HEX #AD8B00
SHERMAN GREEN PMS 360 CMYK C61 | M0 | Y96 | K0 RGB R99 | G255 | B10 HEX #63FF0A SHERMAN BRIGHT BLUE PMS 311 CMYK C70 | M0 | Y11 | K0 RGB R77 | G255 | B227 HEX #4DFFE3 SHERMAN JADE PMS 7465 CMYK C68 | M0 | Y40 | K0 RGB R82 | G255 | B153 HEX #52FF99
