Coping with COVID-19
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Brave of Heart Fund
Protecting the well-being of our clients, employees and agents, and community is a top priority for New York Life. During the past 175 years, we have endured through epidemics and pandemics, supporting our clients and employees, our agents and our communities through it all. When COVID-19 struck, our experience with these crises helped us respond swiftly. We prioritized our workforce’s safety and well-being, our clients’ financial security and stability, and offered flexibility to our nonprofit partners in how they used grant funds from the foundation.
COVID-19 Relief The foundation has also pledged $1.7 million to local and national nonprofits to help our communities impacted by the COVID-19 outbreak.
Brave of Heart Fund Healthcare workers are on the front lines of this virus. They protect our families, so we wanted to protect theirs. The Brave of Heart Fund, established by the foundations of u New York Life and u Cigna and powered by u e4e relief, provides financial support in the form of charitable relief grants to help the families of healthcare workers who lose their lives to COVID-19. The New York Life Foundation invested $25 million at the start of the Fund and has pledged to match individual contributions up to an additional $25 million. In addition to grants, families also benefit from behavioral and emotional support services from Cigna and grief-coping resources from New York Life, to help families navigate these difficult times.
New York Life | Corporate Responsibility Report 2019-2020 | 8
Beneficiaries include the u Center for Disaster Philanthropy’s COVID-19 Response Fund, the u CDC Foundation, and u First Book, matching up to $5,000 per employee and agent in donations to these organizations as well. To respond to rapidly changing needs under COVID, we provided flexibility to grantees to invest funds where they are needed most. Always keeping longevity and sustainability in mind, we are investigating long-term responses to the effects of COVID in the fields of bereavement and education.
