88-89-GSK_Sriman Banerjee.qxd
3/8/2018
11:20 AM
Page 89
“
CONNECTED HEALTH IS THE NEWTREND AND PACKAGING IS AN ENABLER THROUGH DIFFERENTAVAILABLE TECHNOLOGIES OF NFC, QR CODE, ETC
TRENDS IN PACKAGING Connected health is the new trend and packaging is an enabler through different available technologies of NFC, QR code, etc.
● Access packs for emerging consumers. ● Safety and compliance ● Moving from packaging to devices
In the long term: ● E-commerce packaging
CHALLENGES IN PHARMA PACKAGING The biggest challenge in pharma industry are changes in the regulatory environment, which means you need to be agile to make changes at a short notice. In addition, the different standards being followed worldwide, be it for serialisation or devices, does not provide economies of scale and increases complexity and cost of goods.
● Packaging enabling connected digital health
MOST DEMANDING ASPECTS OF PHARMA PACKAGING In the short term:
OUTLOOK FOR THE PHARMA INDUSTRY Over the next decade, pharma industry would evolve from the traditional pills to
Express Pharma
● Sustainability
DRIVERS OF GROWTH The key drivers for growth would be penetration of products in emerging market, devices for convenience and usage as well as connected health to drive compliance, all the three in effect will drive consumption thereby growth.
devices and connected health platform, enabling consumers and patients to selfmedicate through in home diagnostics. The connected health platform would drive compliance, provide information and create an ecosystem of data to enable research. MESSAGE TO THE INDUSTRY Packaging is a key part in pharma industry as it provides patients and consumers treatment to live a health life through medicines. As we go ahead we need to move the baseline to: 1. Provide affordable treatment to a wider demography 2. Provide effective treatment through connected health platforms and drive compliance and convenience
PHARMA PACKAGING AND LABELLING CONCLAVE | 89