WTIU 2013 Local Content and Service Report

We Are

WTIU

2013 Local Content And Service Report To The Community

“It was extremely therapeutic for me to see. I’m 47... but have been feeling guilty since I was 15 for a date rape.

I never reported it because I had been drunk and blamed myself. To hear some similar stories made me finally realize that it wasn’t my fault. Thank you for putting this show together.”

-- Viewer of Shadows of Innocence: Sexual Assault Among Indiana’s Youth

We Are A Trusted

Window To A Complex,

49% Of WTIU Viewers watch WTIU NewsBreaks.

(Indiana University Center for Survey Research, 2011)

“WTIU provides so many programs which never fail to tell me something I didn’t know... and that’s a good thing! Our economy, politics, the wonders of our country, its natural beauty and its history are always of great interest and I am so pleased that WTIU is there for all of us.”

— Edinburgh, IN Viewer

Changing World Shadows Of Innocence: Sexual Assault Among Indiana’s Youth took a look at the high rate of sexual assault in Indiana, and also looked at states who are doing better to find out what they’re doing differently.

PBS has been named the most trusted TV news source by Public Policy Polling.

Erdos & Morgan found PBS NewsHour to be the most credible news outlet among print and TV, and the most influential TV news program.

(Public Policy Polling Survey, 1/2014; Erdos & Morgan 2012 Opinion Leaders Study, 11/2012)

Shadows Of Innocence Panel Discussion

Anyone with a smartphone or Internet access can watch all WTIU productions for free.

Page 2 | WTIU 2013 Local Content And Service Report To The Community

When viewers want to know more about the economy, politics, education or the environment, they turn to Indiana Newsdesk. The show focuses on stories that have impact on our community, state and region, like tornadoes that swept through Washington, Indiana.

We Are Storytellers,

Preserving The

History &

Spirit Of Our State

“Public television is extremely important because of the educational value, the concern for public interests, introduction to the arts, world and local issues, historical events, children’s programs, and other meaningful topics. The quality of the programs are extremely good, and we want them to be able to continue for the well-being of our community and country.”

O’Bannon Institute speaker Tom Brokaw.

— Bloomington, IN Viewer Bloomington: Remember When interviewed those who brought about the changes Bloomington has seen through the decades.

41% of local viewers support WTIU because of our local productions.

Darryl Neher and Erica Sagon host The Weekly Special.

(Indiana University Center for Survey Research, 2011)

WTIU 2013 Local Content And Service Report To The Community | Page 3

“We support the diversity of programming on WTIU, and is our first choice for all our favorite TV entertainment... music, nature, mystery and history!”

— Columbus, IN Viewer

Revenue IU Appropriation: 42%

We Are Trusted

IU Donated Support: 6%

Stewards Of

Contributions - Individuals: 8%

A Valuable

Other Grants, Including CPB: 16%

Public Resource

Sales And Services: 15%

State Of Indiana: 2% Capital Grants: 2%

Contributions Corp./Foundations: 4%

Investments: 4% Other: 1%

The annual federal investment in public television is $1.35 per American per year.

Each Hoosier invests $0.46 per year for public broadcasting.

The total economic impact of federal funding for WTIU is $5,270,000.

(WTIU Economic Impact Analysis, Indiana University Kelley School of Business 2012)

WTIU MediaLab Kits are available for free to area libraries and used at station events.

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Expenses

“WTIU is worth having.

I watch it, but even if I didn’t, it’s still worth having in the community.”

— Bloomington, IN Viewer

Program Purchases And Production: 63%

81.7% of Viewers indicated that WTIU provides great value to our community.

(Indiana University Center for Survey Research, 2011)

Technical/Broadcast: 14%

Fundraising: 9%

Management And General: 10%

(Fiscal Year 2013: July 1, 2012 through June 30, 2013)

Public Information: 4%

The demographic breakdown of the PBS full-day audience reflects the overall U.S. population with respect to race, ethnicity, education and income.

(Nielsen NPower, 9/19/2011 to 9/23/2012)

For the tenth consecutive year, the American public has rated PBS the most trustworthy institution among nationally-known organizations and the second-best use of tax dollars, after military defense.

(ORC International’s DualFrame CARAVAN, January 2013)

National TV personalities like Rick Steves regularly visit Bloomington.

The WTIU Super Grovers have won the local Great Grown Up Spelling Bee two out of the last three years.

The Be More Awards recognize outstanding volunteers.

WTIU 2013 Local Content And Service Report To The Community | Page 5

“WTIU is the only live television we have, and we appreciate that there is programming for the entire family.”

— Bloomington, IN Viewer

A Moment Of Science is now distributed on YouTube by PBS Digital Studios.

We Are America’s

Largest Classroom

Maddie and Taylor host The Friday Zone, winner of five Regional Emmy Awards.

Hundreds of children of all ages learned at free events at the Monroe County Public Library, County Fair and WonderLab Museum.

Through a partnership with United Way and a local doctors’ office, 3,500 free children’s books were given to children

by WTIU and children’s health segments are shown in pediatricians’ lobbies.

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“Every year I enjoy your programs and love the variety on the membership drives. This year I can finally give back just a little. Thank you so much for your programming.”

— French Lick, IN Viewer

We Are

Indiana’s

WTIU features performers from all over Indiana, from rock and roll to opera and ballet.

Largest Stage

The most-viewed WTIU YouTube video in 2013 featured a sneak preview of John Mellencamp and Stephen King’s musical Ghost Brothers Of Darkland County.

15.5 million Viewers watched the Season 4 premiere of Downton Abbey, and WTIU Members got a sneak peek of Episode 1 and a formal tea.

(Nielsen, Live +7)

Indiana native Joshua Bell celebrated Christmas and Thanksgiving with his friends on WTIU. WTIU 2013 Local Content And Service Report To The Community | Page 7

The WTIU Community Advisory Board assists WTIU in fulfilling its mission to inform, inspire, educate and entertain its audiences. Community Advisory Board members represent various constituencies among the counties that WTIU serves, monitoring and evaluating programs, giving voice to underserved populations, serving as a sounding board for ideas presented by WTIU staff, and bringing issues of community concern to the attention of station management.

Current Advisory Board Members: Tom Bunger Attorney, Bunger & Robertson Becky Cape Retired, Associate Librarian, Head of Public Services, Indiana University Lilly Library Mike Conway Associate Professor, Indiana University School of Journalism Joan Curts Retired, Indiana University Alumni Association Pam Davidson Planned Giving Consultant Tim Decker Veneer Industry Business Manager; Seymour, Indiana Mark Edwards Retired, Indiana State University Sally Gaskill Chair, Public Policy, Indiana Coalition for the Arts; Associate Director, Strategic National Arts Alumni Project (SNAAP), Center for Postsecondary Research, Indiana University Harold “Pete� Goldsmith Dean of Students and Vice Provost for Student Affairs, Indiana University Bloomington Campus Mike Hefron Retired General Manager, The Herald-Times Mark Johnson Senior Schedule Director, representing student employees Cullen McCarty Vice President, Smithville Will Murphy WFIU Public Radio Martha Nice Academic Enrichment Program; Throop Elementary School, Paoli, Indiana Andrea Oeding Assistant Gallery Operations Manager; WonderLab Museum of Science, Health, and Technology Barbara Parks Owner/Manager; The Village Candlemaker, Nashville, Indiana Lynn Schwartzberg Community Arts Volunteer Honorable Viola J. Taliaferro Retired Monroe County Circuit Court Judge

For more public information and reports, go to indianapublicmedia.org/about