LOCAL VALUE
WTIU is an integral part of south central Indiana’s advancement. We’re a trusted, community-based convener and facilitator for public dialogue, a multiplatform content and information provider, a valued partner, and education service provider that helps raise awareness and address local issues.
Localism: We are partners with organizations in all the communities we serve.
Quality: We serve viewers, not advertisers.
Respect: We respect the intelligence of all our viewers.
Knowledge: We encourage a sense of
discovery and wonder through learning.
VISION:
Children: We produce children’s television
not to make a profit, but to make a difference.
Citizenship: We are committed to provid-
ing a forum for discourse, a voice for the underserved, and a platform for analysis and understanding. There should be no cost of admission to participate in our country’s democracy.
Community: We promote understanding
through preserving the past, enlivening the present, and preparing for the future.
Culture: We are a museum, theater, con-
cert hall, and library all in one. We inspire, enlighten, and entertain.
Knowledge: We challenge the mind, ed-
ucate and inform—from teaching children their numbers and alphabet to providing college credit classes. We recognize that learning is not limited to a classroom.
KEY SERVICES In 2014, WTIU continued to use media to tell the stories of people, places, and events in south central Indiana that make the area an outstanding place to live. Elementary school-aged children, parents, and teachers across the state watch The Friday Zone, our Emmy-award winning children’s program that features STEM based content aligned with Indiana’s curriculum standards presented in a fun, lively, format. The Weekly Special is WTIU’s award-winning local cultural affairs program that celebrates the people, places, and events that make Indiana a unique place to live and work. Recurring segments include Indiana Spotlight, tank trips, musical acts, and artist showcases. When viewers want to know more about the economy, politics, education or the environment, they turn to Indiana Newsdesk, our weekly news program that focuses on stories that affect our community, state, and region. Last September marked the first anniversary of Indiana Newsdesk completing one year of producing a news show every week. In March we premiered Bill Cook: A Heck of a Ride, a WTIU documentary about Bill Cook, visionary founder and leader of the medical devices company Cook Group. In May we aired O’Bannon Institute: Cultivating Leadership – Food For Thought. This program featured General Colin Powell along with experts, and presented Hoosiers talking and learning about their local involvement and the politics of food supply. In August we premiered Indiana Motoring: Concours d’Elegance at French Lick. Shot at the prestigious Concours d’Elegance car show, the program explored Indiana’s rich automotive manufacturing history with such luxury models as the Auburn, Duesenberg, and Studebaker.