Indian Abroad Media Kit

Targetted Community Advertising

“Your customers are our audience” Indian Abroad is an umbrella media group comprising TV channel, YouTube channel, fortnightly news magazine, web news portal and social media, all meant for Australia’s Indian community and, besides covering timely news and current affairs significant to our target audience, focuses on general-interest, lifestyle and cultural subjects like health, entertainment, Bollywood, travel, culture, arts, fashion, cuisine, etc. Our various media platforms strive to capture the spirit of Australia's Indian community and share it with the target audience.

Indian Abroad TV Channel Indian Abroad is the one-source community TV channel covering news, information and entertainment for Australian Indians. Our news coverage is timely, complete and accurate and video programming engaging and high-quality.

We are locally owned and all our content is produced in-house and caters to specifically the Indian community in Australia.

Located in Brisbane, the channel can be accessed with an internet connection on wachii. tv as well as on YouTube. Our daily programming is created by in-house team of show hosts, news anchors and video editors.

Our regular programming • Morning news bulletin • Evening news bulletin • Breaking news during the day • Business bulletin • Sports bulletin • Bollywood bulletin

• Immigration bulletin • Entertainment videos on lifestyle subjects like travel, health, beauty, fashion, culture • Interviews with community leaders and industry professionals or subject experts

Why Advertise with Indian Abroad TV • Professional quality maintained • At just $2–$5 per spot, very affordable • Targets specifically the Indian community in Australia • Custom-created advertising campaign to tailor advertisers' specific needs

Advertising Spots Rates (per 10 spots)

10 seconds $100

20 seconds $200

30 seconds $280

60 seconds $550

• Prime time spots cost 25% extra • There is a minimum 6-month commitment • We charge $100 per 10 seconds of video spot production; 30-second spot production costs $300 • Additional promotion and company coverage given to loyal patrons

Indian Abroad Newspaper At Indian Abroad newsroom, we believe that, besides timely and accurate news, our audience deserve great content and captivating photos, and every issue of Indian Abroad carries just that. Indian Abroad’s diverse audiences include both Indians as well as mainstream Australians.

We have formulated our publication not only to inform and entertain them but also to enhance our audiences' lifestyle, religious sentiments, and cultural values.

The news magazine carries complete and accurate news, boasts rich bank of informative features and articles, and is a one-stop source addressing the target readers’ information requirements. It also satiates the entertainment needs of the Indian movie- and music-buffs through news, features, and reviews pertaining to Bollywood movies, music, and Indian television.

Indian Abroad’s editorial team--which comprises professional news anchors, video editors, writers, editors, columnists, and contributors who know Australia’s Indian community well--is committed to empowering its audience through professional, unbiased, and objective editorial coverage. To this end, the team members

have to burn the midnight oil more often than not. But on the upside, their constant efforts towards fulfilling this commitment will soon position Indian Abroad as a reliable and credible print publication within Australia’s Indian community. Never compromising on the credibility of the articles and features, the Indian Abroad editorial team also tries to present the information in an engaging way. Their goal is to keep the magazine a practical, updated, and comprehensive source of editorial contents delivered in an engrossing and entertaining way.

All this content by our in-house editorial team--as well as our varied base of freelancers, local reporters, stringers, columnists, and contributors—keeps the audiences looking forward to the next issue.

And this is also the USP of Indian Abroad.

This wide-ranging combination of entertaining features, informative articles, columns, listicles, and expert guidance on issues that concern the Indian community is not found in other publications catering to the community.

Here are the previous issues of the news magazine online: indianabroad.news/ category/indian-abroad-newspaper

Indian Abroad and You - The Advertiser Now, how will all the hard work that our editorial staff, journalists, news anchors, video editors and designers are putting in the TV channel, the news magazine and the web portal benefit you--the local business?

If you are looking to advertise in a niche publication targeting Indian customers in various Australian cities, Indian Abroad is the fitting newspaper. We are publishing Indian Abroad with the view to servicing Australia Indians and others as well, but we are also committed to supporting local businesses. Your client base can spread within the huge Indian community in the country, if you advertise with Indian Abroad. This fortnightly news-magazine is a powerful advertising tool to help Australia’s business community connect with the Indians in the state.

Why Advertise in Indian Abroad Newspaper?

•Your customers are our audience •Advertising through Indian Abroad is targeted at specific Indian community, and the community will feel special as you single them out by advertising in Indian Abroad. You only get to benefit from the resulting goodwill.

•Indian Abroad is delivered to only the targeted people in Australia: ethnic Indians in Australia.

The editorial content is also only about them and no one else, making Indian Abroad your most effective advertising choice for targeting Indians •Publishing a magazine and popularising it are two different things. Unlike other community newspapers and magazines in Australia, Indian Abroad will be read. Every page of it. Unlike the other community publications that get chucked in the bin after a couple of days, Indian Abroad is more a "coffee table" news magazine and has way longer shelf life. For the advertisers, the benefit is that their advertisement gets seen over and over again, the whole month •Your ad in our news magazine will not be ignored. Content-wise, it will be positioned at the best possible page for it to be noticed •Advertising in Indian Abroad makes you eligible for discounted promotion on our TV channel as well as news portal and social media

Indian Abroad: Facts for the Advertisers Indians make-up the most influential and effluent ethnic group in Australia with the highest per-capita income. They are doing very well professionally, holding key positions in work places, and as a result, hold considerable spending power. Indian Abroad targets this specific demographic group through its various media outlets and platforms.

Demographics Mix of mainstream Indians, South Indians, Punjabis, Fiji Indians, Pakistanis, Sri Lankans, Malaysian Indians, UK Indians, Canadian Indians living in Australia Mainstream Australians as well Age group: 25-70 (with majority in 30-60 age group)

Contents Lead Stories News & Current Affairs Health & Beauty Fashion Travel Interviews

Sports Arts & Culture Books & Literature Kitchen & Cuisine Immigration Bollywood

Format Glossy, full-colour, fortnightly Tabloid size Every issue is published in flip-book format on the news magazine’s official website: www.indianabroad.news

Publishing Frequency and Readership Published fortnightly on 16th and 1st of every month Readership over 40,000 Australian Indians and mainstream Australians

Positioning Statement “Fortnightly news magazine for the Indian community in Australia”

Indian Abroad - Advertising Rates Ad Space One Issue (includes GST)

Three Issues

Six Issues

Art and Designing

Inside Front Cover

$595.00

$565

$535

$120

Inside Back Cover

$595.00

$565

$535

$120

Back Cover

$695.00

$660

$625

$120

Double Page (spread)

$975.00

$930

$885

$160

Full Page

$495.00

$470

$445

$120

1/2 Page (horizontal)

$295.00

$280

$275

$90

1/2 Page (Vertical)

$295.00

$280

$275

$90

2/3 Page (Square)

$395.00

$375

$355

$105

1/3 Page (Square)

$245.00

$230

$220

$75

1/3 Page (Horizontal)

$245.00

$230

$220

$75

1/4 Page

$175.00

$165

$155

$60

1/6 Page

$105.00

$100

$95

$40

1/8 Page

$85.00

$80

$75

$40

Advertising Page Dimensions

Art Specifications 1. All ad artwork can be supplied in full color.

2. Accepted file formats: High-res PDF (fonts embedded) or JPEG 3. Please e-mail ads to info@indianabroad.news and include advertiser name and issue date for placement. *Indian Abroad also offers ad design services at very affordable charges

Deadlines Release Date

16th and 1st of every month

Booking Deadline

10th and 25th of every month

Art Creation Deadline

10th and 25th of every month

Print-Ready Art Deadline 13th and 28th of every month

Indian Abroad News Portal Our website indianabroad.news is updated multiple times daily with news, articles, features, listicles, photo galleries, events, listings, opinion polls, weather updates, Bollywood updates, movie releases in Australia and community coverage. So if you like to know what’s been happening within the Indian community in Australia, need to connect with the local Indian community, or just plain need your dose of Bollywood, Indian Abroad fits the bill.

• Updated 5-8 times a day, 24x7, 365 days a year • Estimated readership over 40,000 Australian Indians every month

Header banner

Sidebar 1

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Footer ad

Size

728X90px

294X294px

298X413px

400X518px

Cost

$500

$200

$250

$350

• Prices given are per month • Banner, sidebar ads and footer ads are all clickable and link out to your website We can also promote your business in these following additional ways: • Various posts, blogs, pages, photo galleries, and event listings will be used to promote your business/organisation •Press releases, news stories, banner ads, flyers, posters, videos, etc., from your business will be published online

Advertising Contract Please complete, sign, scan and email this form to the email address below: Phone: 07 5578 8848; e-mail: info@indianabroad.news Advertiser ____________________________________________________ Finalized by __________________________________________________ Address ______________________________________________________ City/Town _________________________________ State __________ Postal code ________________ Country ____________________________ Telephone (____) ________________ E-Mail address ___________________________ Choice of Size (Please tick) Full page __ 1/2 page __ 1/3 page __ 1/4page __ 1/6 page __1/9 page __

Customer’s Signature Date: Place: