Why Organic Traffic Is Vital To Your Online Success Most business owners will publish a page on their website and wait excitedly to see how many people visit their site or page. Your pages must be noticed organically n search results. Just about every business has a website these days, it's the gateway into the future and to ongoing success. Having a good flow of quality website visitors can benefit your business, by increasing your brand visibility, credibility and conversion rates. The website is often the first impression a consumer has on your business and without a good flow of visitors, your business is not going to improve brand awareness to generate traffic. Organic traffic is traffic that comes from search engines. This is not the paid adverts, but rather the results that offer you the information that you are looking for. When a user clicks on a search result that is not in the paid section, this is an organic result. Organic traffic is vital to every business, more important than the website traffic you achieve through paid advertising, such as Pay Per Click(PPC). Website users that search online usually know what they are looking for and will choose a website that offers them the information that they need. Organic traffic is completely free, unlike PPC which require you to pay a small amount when a user clicks an advert and is directed to your website. Organic traffic is also more cost-effective. Even if you choose to use a digital marketing specialist to handle your SEO campaign on your behalf, you don't have to pay for the actual results on the pages you only pay the agency for their expertise and time. Website traffic can come from humans and bots, depending on the channel that brought the user to your website. Organic traffic carries more potential with the risk of bot-generated traffic being reduced. With good quality, traffic comes trust, which means domain authority. Conversion rates are increased when your organic search results improve. Users from the organic result are looking for particular information and when they are provided with the information that they need, they can turn into loyal customers, rather than visitors. The more visitors that turn into customers, the higher your conversion rate will be. Most people searching online will choose organic results over paid results on the first page of SERP's. Seventy-five per cent of users will choose organic results over paid results. Being able to appear on the first page of organic results can increase your chances of online success, driving more potential customers to your website. There are a few things you can do to increase your organic traffic and improve your online success. The first is creating an easy to use website that is simple to navigate, fast to load and is responsive, working on desktops, laptops, tablets and smartphones. The easier your site is to use and navigate, the lower your bounce rate will be.
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