The Benefits of a SEO Friendly Ecommerce Website With internet shopping on the rise throughout the world, having a solid e-commerce SEO strategy in place is imperative to achieve long-term success. An SEO-friendly e-commerce website can provide you with several benefits for your business from increasing brand visibility to improving website traffic to enjoying higher conversion rates. SEO-friendly e-commerce websites can provide an improved user experience, which will improve your ranking in Search Engine Results Pages (SERPs). This helps your potential customers find you easily when searching for products you provide.
SEO (Search Engine Optimisation) is a digital marketing process that helps to improve a website ranking in search results without paying for the service. These are known as organic search results, which have a better standing than paid adverts. Many people skip the paid adverts looking for organic results. If you have an online store, you may think that having an SEO service is a waste of money. But an SEOfriendly e-commerce website can drive more traffic to your site to improve the number of sales, helping you succeed moving forward. It’s important to note that more than eighty percent of online shoppers do extensive research before they make a purchase. The higher your site ranks in Google, the more visitors you will have to your website. Sixty-five percent of all e-commerce web traffic comes from a search engine. Remember that your competitors are investing in their SEO campaigns and to stay on an even playing field, you will want to do the same. When you think about an SEO-friendly e-commerce website, you will find that it is basically free traffic and you only pay your digital craftsman, who set up your SEO for your e-commerce site. SEO includes keyword research, optimising product pages, and content creation. Unless you have extensive digital marketing experience, it is not recommended that you manage your SEO campaign, as it requires time and consistency, which can tie up some of your most valuable resources. Studies have shown that people are more likely to click on an organic search than a paid advert. Up to eighty percent of search engine users ignore paid adverts when searching for products online. Your click-through rate will increase and of course, more clicks mean more traffic, which means more sales in the long run. The focus of an effective SEO campaign for an e-commerce website is to get you to the top of search results, to increase your website traffic. With an improved ranking, you will enjoy more clicks. Of course, a major benefit of search engine optimisation is that you have improved brand awareness