How to Drive Your SEO Campaign in 2020 SEO trends are constantly evolving. There may be some minor changes and then there are the dramatic changes. On average, Google, the largest search engine will update their algorithms up to six hundred times in one single year. This is why you want to take advantage of predictions for this year to identify how to drive your SEO campaign for long term success.
P0 is more important this year than in previous years. Do you know what P0 is? P0 is Position Zero and this is directed to answering questions directly in search results. You want to answer searchers questions without them needing to click. As technology evolves, so does the demand for P0 in search results. These are often referred to as featured snippets and they are displayed above the organic results in SERP's (Search Engine Results Pages). P0 is expected to increase in demand this year, helping companies reach their voice searches. Fifty percent of searches will be carried out using a voice search device in 2020. Not accommodating the mobile generation and voice search will result in you not gaining the benefits of valuable leads in the long run. P0 content requires on short paragraphs to answer questions, numbered or bullet lists, videos, charts, images and tables. The content you create this year should be focused on the searchers intent.