Boost Traffic With SEO For Beginners

Boost Traffic With SEO For Beginners It doesn't matter what size business you own, you have probably heard of SEO (Search Engine Optimisation). By producing high-quality content, optimising your web pages and focusing on providing a great user experience, you can boost traffic with SEO. The higher your website ranks in SERP's (Search Engine Results Pages), the more traffic you will enjoy. Seventy-five per cent of people searching online do not go further than the first page of search results. To start an effective SEO campaign for your business to boost traffic, you are going to want to focus on certain factors.

First, you are going to want to create your content around a primary and secondary keyword.

Keyword research is still important, though it is important not to overstuff the keyword in your content. Using two keywords strategically and help you increase your ranking in SERP's. The primary keyword should always be the main focus of your page. Focusing your content around a chosen keyword can ensure you provide users with the information that they are looking for.

Secondary keywords are words that support or are related to the primary keyword, going into more detail on your page. Including the secondary keyword naturally in the content can help you improve your ranking in results.

In addition to this, you will want to use descriptive URL's that are short and not too technical. How you structure your URL can play a role in improving your SEO ranking.

The URL should target one or more keywords that you want to target. It should be easy to understand, giving the user quick information on what the page is about. Keep your URL to no more than sixty characters.

Link building is a very big part of your SEO campaign and is easy to get started. Backlinks come n follow and no follow links, with the following link being the most effective one. A backlink is when another website adds a link to your website to get information. These links show the search engine you are credible and an authority on the topic. The more high quality links you can get to your website, the higher you will rank in searches, increasing website traffic. Do not choose automatic backlinks, as they are generated and not done manually by a person, who is ensuring that your business only enjoys the finest quality links to achieve the best results.

Featured snippets are a great way to improve your ranking and your brand visibility. Featured snippets are sought after by digital marketers. They appear at the very top of Google search results, increasing a lot of organic traffic. Your content needs to be optimised properly to be added to this sought after SERPs spot. To get your business in Featured Snippets, you need to

choose content that the user will click on to find out more. Statistics show that content that is based around answering a question increases the likelihood of appearing in this section.

Content should be formatted to ensure that search engines will rank it. It's not what you write, it's the layout. Your content should be informative, interesting, friendly for readers and easy to understand. In addition to this, your keywords should appear in both the heading and subheading, so the search engine can understand the content and rank it accordingly. Don't create long sentences of more than twenty words and keep your paragraphs short, to no more than three sentences.

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