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Lexus jumps on electric bandwagon with entry-level UX crossover
Lexus' battery-powered UX300e. PHOTO: LEXUS
PUBLISHED NOV 22, 2019, 10:00 AM SGT Christopher Tan
Senior Transport Correspondent
(mailto:christan@sph.com.sg)
SUSONO, JAPAN- Auto firms are approaching electrification in two ways. One, introduce a top model to woo luxury buyers and let the tech trickle down. Two, introduce an entrylevel model to cater to as many consumers as possible and cautiously move the tech up the model ladder. Firms like Porsche and Audi clearly belong to the former group, with the Taycan and e-tron priced well above the means of ordinary buyers.