Despite the funding crunch in the Indian startup ecosystem, ecommerce witnessed the maximum funding in Q2 2022 as compared to the same quarter for the past 9 years. Also, with the recent addition of Purplle, a beauty & personal care vertical marketplace, it is clearly evident how vertical marketplaces are gaining traction and capturing a significant share in the ecommerce industry.
India is home to more than 165 vertical marketplaces. Vertical marketplaces offer personalized customer experience since they are specialists in a particular niche. As the vertical marketplaces continue to witness growth, it is essential to deep dive into the trends and know more about major startups and the customer sentiment towards them in the space. That is exactly what we have done in our latest release — State Of Ecommerce In India, Q2 2022
