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B U S I N E S S “Like our relationships with our rug weavers, we have a wonderful relationship with our upholstery and rug manufacturers. We specialize in custom rugs of any style and color that we can design for you, or you can choose from our current inventory.” Rug Chic offers custom furniture for any room in your home, including sofas, chairs, beds and accent pieces. In addition to upholstery and slipcovered furniture, Beth curates a selection of fine wood furniture made in Italy. With nearly 20 years of procurement at Rug Chic, antique furniture and rugs are also found throughout the store. And if you don’t see what you’re looking for, Beth can have your piece specially made. “Everything is customizable—our upholstery, furniture and rugs. For instance, we recently sent a photo of a sideboard that our client wanted a headboard to look like. It arrived from Italy perfect—exactly what they envisioned.” Once you have made your selections at Rug Chic, Beth’s team delivers and installs your rugs, furniture and more. “We are happy to deliver and install everything we have in the store. We enjoy working with designers who allow us to go into a home to install our rugs and furniture. We see ourselves as a great support for designers in New
Beth Assaf Floor Art. That’s how Beth Assaf, owner of Rug Chic Home Décor, best describes rugs. “Hand-knotted rugs and their natural-dyed colors are so specific that they can never be duplicated. It really is art.” Like any form of art, it can be an investment that will easily be passed on through generations. “A
Orleans and on the north shore.” Beth has been immersed in the rug industry since childhood. As an expert in rugs, Beth offers rug appraisals for antique and heirloom rugs, as well as, cleaning and preservation
hand-knotted, 100-percent wool rug is durable enough to outlive you and your children. The material
recommendations. Beth can be seen giving talks
dates back to 4 B.C.—it’s made to last!” says Beth.
on rugs from the New York Design Center to local
“With any investment, you want to make sure you’ll be happy with it for a very long time. I always
garden clubs.
say to choose a color that makes you happy. If aquamarine makes you happy, have that color in it,” says Beth. “Vegetable-dyed rugs always have variation, which allows them to blend with other colors in the room. The rug should be the last thing to change when updating. Wall color and fabric are much easier to change and are less expensive. Your rug should be the anchor of the room.” Beth sources her rugs in Afghanistan, Pakistan, Turkey, Nepal and other regions that are home to master weavers. “We work closely with weavers in the world’s best rug-making regions to find fine-quality, one-of-a-kind, hand-knotted rugs. We are able to source rugs that translate well in our local marketplace and only choose items that are made with 100-percent child-free labor. For me, the origination of the rug and the conditions it was made in are important. You’re bringing that energy into your home. 18
Inside Northside
Rug Chic serves New Orleans, South Louisiana and the Gulf Coast. The flagship store is located at 4240 Highway 22, Ste. 6, in Mandeville. 985-674-1070. rugchic.com.