The House Of Creed by Brenda Breck
Fragrances for Discerning Women and Men
Brenda Breck and Thomas Saujet of
photo courtesy: BRENDA BRECK
House of Creed.
80
Inside New Orleans
For 256 years, House of Creed has been handcrafting uncommon fragrances for royal houses and discerning patrons. It is the world’s only luxury fragrance dynasty, based in Paris and privately held, having passed from father to son since 1760. King George III was the first to commission House of Creed founder James Henry Creed to create Creed’s first royal fragrance. House of Creed was appointed by Queen Victoria in 1845 as the official supplier of fragrance for the British royal court— commissioning her own scent Fleur de Bulgarie, which is still available today. That legacy is now in the hands of one of the youngest corporate presidents in the beauty industry, Thomas Saujet, who oversees International Cosmetics and Perfumes, Inc. He was in town to launch a new fragrance from the House of Creed, Royal Princess Oud, at Saks Fifth Avenue. Sixth-generation master perfumer Oliver Creed created this enchanting scent that has been described as “a modern day little red dress.” ICP is a family-owned business where Thomas works with his brother, Emmanuel Saujet, the CEO. The family is a sales force that mobilizes to foster a unique culture of loyalty and compassion. With his innate ability to sell fragrance, Thomas believes that “time in-store with the sales people and clients is paramount for the business to grow.” He travels all over the country to visit his retailers and clients, teaching the people who represent him on the sales floor to express the passion, seductive and captivating experience of his fragrances. That personal touch has helped them become one of the most sought-after luxury product lines in the beauty industry. Not being able to resist the magnificent oud, sandalwood and floral combination of Royal Princess Oud, I purchased a bottle, along with two fragrances for Bob!!