Beth Assaf
Rug Chic Home Décor With the addition of a beautiful rug as an anchor, a room can easily be made complete. For Beth Assaf, owner of Rug Chic Home Décor, rugs have been not only an anchor for rooms, but also an anchor in her life. “I have always been interested in hand-knotted rugs. When I was young, I learned the art of rug selection from an antique dealer,” says Beth. “From there, I worked in other professions, but always found myself interested in rugs.” Beth opened Rug Chic Home Décor 17 years ago in Mandeville. “Rugs instantly add texture and color to a room,” Beth says. “I see hand-knotted rugs as useable art.” Rugs found at Rug Chic are hand knotted in Afghanistan, Pakistan, Turkey, Nepal and other regions that are home to master weavers. “We work closely with weavers in the world’s best rug-making regions to find fine-quality, one-of-a-kind, hand-knotted rugs. We are able to source rugs that translate
well in our local marketplace and only choose items that are made with 100 percent child-free labor.” After opening, Beth decided to expand the store’s offerings into furniture and home décor. Rug Chic sells furniture for any room in your home, including sofas, chairs, beds and accent pieces. “Like our relationships with our rug weavers, we have a wonderful relationship with Lee Industries, our upholstery manufacturer in North Carolina. We go to the factory and work with them to get the best quality for the price.” In addition to upholstery and slipcovered furniture, Beth curates a selection of fine wood furniture made in Italy. Antique furniture and rugs are also found throughout the store to add character to your home. And if you don’t see what you’re looking for, Beth can have your piece specially made. “This year, we are working on a new production of cool-toned rugs. They will be available this fall after
sunning this summer in Turkey,” says Beth. “We are also working to offer case-good furniture that will give our customers more versatile, lower-pricepoint options.” Once you have made your selections at Rug Chic, Beth’s team delivers and installs your rugs, furniture and more. “We are happy to deliver and install everything we have in the store. We enjoy working with designers who allow us to go into a home to install our rugs and furniture. We can also offer help in room layouts and furniture and rug placement.” To accent your traditional, transitional, contemporary, natural fiber or antique rugs, Rug Chic has décor that will complement them. “We have many unique décor options and plenty of local art to add to your home.” From pottery to lighting to pillows, the distinctive inventory found at Rug Chic has been appreciated for many years by the store’s loyal designers and customers. Beth is always thrilled to share her love of hand-knotted rugs and fine home décor with her customers, making each day and year in business more exciting than the last. “I enjoy the start-to-finish transition seen in the rug industry,” says Beth. “We work on designs that take a full year to complete. Once the finished rug has arrived, I love seeing it find a new home in our community.”
Rug Chic Home Décor is located at 4240 Hwy. 22, Ste. 6, in Mandeville, 674-1070. rugchic.com. May-June 2016 19