IMPRINT CANADA THE MARKETING AND INFORMATION SOURCE FOR IMPRINTABLE PRODUCTS K=HL=E:=J'G;LG:=J *().
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AF<MKLJQ F=OK Get caught up on the latest industry news.
Volume 23, Issue 5
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LJ9FKALAGFAF? LG @A?@ =F< ?9JE=FL HJAFLAF? Screen printing expert Scott Fresener outlines key steps to help you transition your printing process from simple spot colour to printing photorealistic images for your clients. 8
E9PAEAR= QGMJ @GDA<9Q K9D=K L@AK Q=9J The busy holiday season is just around around the corner. Use these helpful tips to boost your sales this year and bring in more holiday orders. 12
?DG:9D J=L9AD F=OK Apparel headlines from retail markets around the globe. 14
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Looking up from our business, we are faced with indicators that threaten our ability to run our organizations profitably. Customers arenâ&#x20AC;&#x2122;t spending as freely, lenders are cautious, and overall business has slowed. Whatâ&#x20AC;&#x2122;s a business owner to do?! During a sluggish economy, it is more important than ever to focus on sales and marketing activities. The natural tendency when things get tough is to reduce or even cut marketing and business development activities. This is a knee-jerk reaction, and it is not at all in the best interest of the long-term prosperity for a company. In the words of Henry Ford, â&#x20AC;&#x153;A man who stops advertising to save money is like a man who stops a clock to save time.â&#x20AC;? Where do you even begin?, you might ask. We must start by emphasizing the importance of developing and following a sales and marketing strategy for your business. .KWVWUa KWV\QV]ML WV 9IOM
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F=O HJG<M;L KHGLDA?@LK See the latest wearable, advertising specialty, and decorating supplies & equipment offerings from industry suppliers. 22
Shirts. Shorts. Pants. Hats. Socks. Compression sleeves. The list of apparel items that you can decorate with sublimation just keeps growing. One reason for this is increased consumer demand for performance and spun polyester garments, which has manufacturers rising to meet that demand and innovating to serve more customers than ever. This is great news for sublimated apparel decorators, who now have more products to sell than ever before. No matter what kind of garment youâ&#x20AC;&#x2122;re working with though, youâ&#x20AC;&#x2122;ll likely come across some common production challenges that can eat up time and money. Here are a few trade secrets that address common issues with apparel decoration, so that you can take advantage of these growing trends while keeping your production smooth and cost-efficient. Transfer Lines: When you sublimate a print onto a garment, the only thing that transfers from the paper should be the ink from your design. Yet, sometimes garments also show faint lines that correspond with the edge of your transfer paper. Whatâ&#x20AC;&#x2122;s happening here is that during pressing, some of the garmentâ&#x20AC;&#x2122;s fibers are melting along the edges of the transfer paper.
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:Q L@= FME:=JK2 ;9F9<A9F J=L9AD 9HH9J=D E9JC=L <9L9 Trendex North America highlights metrics from its monthly newsletter: Canadian Apparel Insights. 34
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