Imprint Canada MayJune 2023

IMPRINT CANADA THE MARKETING AND INFORMATION SOURCE FOR IMPRINTABLE PRODUCTS JUNE 2023

A Tristan Communications Ltd. Publication

INSIDE THIS ISSUE AMPLIFY YOUR BUSINESS VALUE

BY AMPING UP YOUR BRAND

Brand Marketing specialist Jane Cavalier explains how a powerful brand maximizes value and minimizes risks for your business.

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NEW PRODUCT SPOTLIGHTS

We showcase the newest product offerings for 2023 courtesy of the industry’s leading suppliers of imprintable apparel, hard goods, decorating supplies and equipment.

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Volume 30, Issue 3

Use Artificial Intelligence to Boost Promotional Product Sales ...and enhance brand awareness

By Adriano Aldini, Imprint Canada

Today’s promotional products marketplace is highly competitive.

In order to succeed, companies are constantly seeking innovative ways to increase sales and build brand awareness.

The rise of Chat GPT has shined The rise of AI has ushered in a growing range of a spotlight on the rapid advancepossibilities for companies to streamline operations to ments in artificial intelligence (AI). boost sales and enhance brand awareness.

By harnessing the capabilities of AI, promotional product distributors can streamline operations, optimize marketing strategies, and deliver personalized experiences to their customers faster and more efficiently than ever before.

Here are a few ways that AI can be utilized to enhance sales and build brand awareness.

1. Streamlining Operations: AI can significantly streamline various aspects of a distributor’s operations, resulting in increased efficiency and productivity.

Artificial Intelligence, continued on Page 12

Seven Realities for Video in the 21st Century

By Patrick McGowan

There’s a gap in most digital content strategies: it is the how, what, and where to use video.

Google is partly to blame since they don’t index videos for search, although some workarounds do exist. But something else, something bigger is going on.

First, all video is video content. You are likely producing video content daily in the form of video meetings, podcasts (with video), and livestreams. A comprehensive digital Don’t let your fear of video marketing stop you from content strategy includes video across multiple channels, growing your business to new audiences. be it Zoom, YouTube, or LinkedIn. Second, video is how you do business now. It’s a video-first market which should compel a video-first response.

Video is a marketing function not operations; you’ll be happier with the results once you make this shift in responsibility.

So, when it comes to producing video in the 21st Century, here are seven realities to guide you along the way.

Video, continued on Page 14

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IMPRINT CANADA

JUNE 2023 just looking for an argument or for someone to blame?

Hearing the Smile If there is one thing in life that is sure to make my anxiety skyrocket - and give me more back shivers than hearing fingernails scratching at a chalk board -it’s having to call into a call centre for customer support.

That is when I take three deep breaths and remind myself that we are all equals, just trying to make it through life, doing what we need to do to earn a living.

As frustrating as it is to get through a conversation where the audio may be poor, background conversations are distracting and/or language barriers cause delays - the hardest thing to do sometimes is to be patient.

I always wonder how much verbal abuse call centre workers experience not only a daily basis but on an per call basis. How many times do they speak to people who are

The term “empathy” is generally described as the ability to sense the emotions of others. Affective empathy refers to the feelings people get in response to others’ emotions.

Cognitive empathy refers to identifying and understanding other people’s emotions.

In order for call centre workers to be successful in what they do, they must practice cognitive empathy and be sensitive to all callers’ various needs.

Similarly, people calling in to companies for client/product support and services must try to practice their own cognitive empathy. Customer service is not a no-stringsattached entitlement; it is a fundamental component that may or may not be needed as a result of a transaction.

There is only one pre-condition or string attached: YOU MUST BE NICE. It is a simple yet more often than not a forgotten behaviour for customers.

Let the other side hear your smile.

THE MARKETING AND INFORMATION SOURCE 30, FOR IMPRINTABLE PRODUCTS May/June 2023 - Volume Issue 3

ONLINE EDITION

www.imprintcanada.com/magazine

NEWS 1

HOW TO USE AI TO BOOST PROMOTIONAL SALES CONTʼD PG 12

1

7 REALITIES OF VIDEO MARKTING YOU NEED TO ADOPT CONTʼD PG 14

9

AMPLIFY BUSINESS VALUE BY AMPING UP YOUR BRAND

NEW PRODUCT SPOTLIGHTS 16 26 29

WEARABLES SHOWCASE ADVERTISING SPECIALTY SHOWCASE SUPPLIES & EQUIPMENT SHOWCASE

PUBLISHER

MARKETING COORDINATOR

Tony Muccilli : tony@imprintcanada.com

Steve Silva : feedback@imprintcanada.com

PRODUCTION MANAGEMENT

ADVERTISING SALES

Adriano Aldini : news@imprintcanada.com

CONTRIBUTORS

Tony Muccilli (Toronto) Tel: (905) 856-2600 Fax: (905) 856-2667

Adriano Aldini, Lisa Apolinski, Patrick McGowan, Jane Cavalier

Imprint Canada is published six times per year by Tristan Communications Ltd. The contents of this publication may not be reproduced either in part or in whole without the consent of the copyright owner. The views expressed in this publication are not necessarily those of the publisher. Request for missing issues are not accepted after three months from the date of publication.

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News {Business Development}

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Strategic Approaches for Effective Recognition Gifts

By Adriano Aldini, Imprint Canada

Does your company embrace strategic thinking?

In today’s competitive business landscape, being strategic is no longer a luxury; it is a necessity. It sets companies apart, enabling them to make informed decisions, optimize resources, and maximize the return on their promotional product investments.

For promotional professionals, strategy encompasses various aspects. Have you taken the time to truly understand the who, what, when, where, and why of your client’s projects? Are you being strategic when it comes to recommending promotional products or awards programs?

The Significance of Strategic Thinking

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Many companies are driven by the desire to be strategic in their overall operations, yet they frequently fail to recognize the critical role of strategy in their promotional product and campaign endeavours.

It is essential to acknowledge that promotional products are not mere commodities but powerful tools for advertising and marketing. As such, incorporating a strategic approach becomes even more crucial.

This need for strategy is particularly evident in the realm of recognition campaigns, where promotional product distributors specialize. In this niche, strategy takes on paramount importance. Relying on chance or settling for cheap and effortless solutions is not an option.

The success of recognition campaigns relies heavily on the ability to plan strategically, ensuring that every aspect aligns with the overarching goals.

Stakeholders, such as company executives and decision-makers, consistently seek tangible evidence of the return on investment for promotional products and recognition campaigns. They want to see concrete results that demonstrate the value and effectiveness of these initiatives. By implementing a strategic approach, companies can address these expectations head-on, showcasing their ability to deliver measurable outcomes and generate meaningful impact.

A strategic mindset is indispensable and involves careful consideration of various factors, such as target audience demographics, brand identity, campaign objectives, and desired actions.

By embracing strategy in their recognition campaigns, companies can position themselves for long-term success and establish a reputation for delivering exceptional results in the realm of promotional products and marketing.

Strategy becomes paramount in this niche, as leaving things to chance or opting for the cheapest and easiest route simply won’t suffice.

Recognition initiatives aim to elicit specific actions, whether it’s engaging, recognizing, and inspiring employees, increasing the number of patents filed, acquiring more clients, reducing waste, or improving customer service and retention.

How to Incorporate Strategic Thinking into Recognition Programs

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To be truly strategic, it’s important to follow these three steps: 1. Ask the right questions. Inquire about the program’s

It is essential to acknowledge that promotional products are not mere commodities but powerful tools for advertising and marketing.

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IMPRINT CANADA | June 2023

goals, the brand and company culture, the target recipients, and how the recognition will be distributed. Asking, asking, and asking some more is the only way to achieve a strategic approach.

2. Establish a system to clearly measure success. Once you have a clear understanding of the goals and other factors, identify measurable metrics and establish a system. Collaborate with your clients to gather data that holds everyone accountable. However, it’s crucial to set realistic expectations.

3. Be strategic. You must be strategic in selecting the recognition award and designing the program itself.

Ensure that the chosen gift is appropriate and meaningful.

If an award or gift appears cheap, generic, and devoid of personalization, the recognition program can backfire.

Hence, it’s essential to be astute in planning the recognition program and mindful of the true value it carries.

Being strategic isn’t as daunting as it may seem. By following these three steps, you’re on the right track toward implementing strategic recognition programs and gifts.

This approach allows you to track quantifiable data related to the desired action your clients aim to increase, such as sales or attendance.

Working collaboratively, you can establish a plan to track and analyze this data, enabling your clients to see the return on their investment. No more guessing or worrying—hard numbers speak for themselves. Just remember to ask the right questions.

Once you have a system in place to track the desired action’s effectiveness, it’s time to apply strategic thinking to the recognition process itself.

Elements of a strategic recognition campaign

To ensure an effective recognition program, consider the following requirements: Value: The award should convey intrinsic quality and an extrinsic, emotional, and perceived value that goes beyond mere material possessions.

Aesthetic Appeal: The award should be visually captivating, evoking a sense of pride when showcased.

Meaningfulness: The award should be based on clear, consistent, well-communicated performance criteria.

Symbolism: It should incorporate the brand/culture and convey a message that resonates with the recipient’s individual achievement.

Exclusivity: The award should highlight the recipient’s accomplishment rather than solely focusing on the company’s logo.

Incentive: It should inspire peers to aspire to the recipient’s level of success and motivate the recipient to continue their actions for success.

Timeliness: The recognition should be tied to the measured performance, ensuring its relevance.

Personalization: It should speak directly to individual achievers, incorporating their name, title, location, or other relevant factors.

We all know a targeted and relevant program is going to be significantly more successful. So take the time to listen and to strategize in order to be able to deliver a targeted recognition program that will blow your clients away.

News {Business Development}

Amplify Business Value by Amping Up Your Brand

By Jane Cavalier

Branding is not what you may think.

When executives consider branding, especially those with strong financial experience and limited marketing exposure, they often see an expense with questionable ROI. They see a logo, tagline, website, marketing materials and equate those with the brand.

While these are tools for delivering and building the brand, they are not the brand; the brand is deliberate mental framework with a set of perceptions that resides in the mind.

It is a result of brand building actions and creates value by influencing decisions. That’s the priceless value a powerful brand– almost invisible influence.

It’s why iconic investor Warren Buffet recommends investing in companies that have a powerful brand.

many consider branding an essential risk mitigation strategy.

Don’t let lack of time and resources and outdated legacy thinking stop you from doing everything it takes to influence the people that make your business live or die, grow or shrink. Take a hard look at what can really move the needle, and you’ll find it all comes down to people. Your brand is the asset that can deliver the sustainable emotional advantage needed to influence people - which sometimes means saving the day. When you build your new playbook for the new world, add what may others miss. Build a powerful brand

and reap the priceless dividends that only an emotional advantage can deliver.

About the Author: Bestselling author (The Enchanted Brand, Amazon) and business strategist, Jane has built powerful brands like Snapple and Qwest and delivered branding solutions for companies including Samsung, Exxon, Johnson & Johnson, American Express, IBM and iRobot for over 25 years.

Learn more at www.brightmarkconsulting.com and visit www.theechantedbrand.com

Emotional Influence Makes a Difference

People are making decisions about your business all the time. If you want to influence their willingness to try something new, give you a shot, overlook the imperfect, buy more, pay more, cut you a break – an emotional advantage tips the scale in your favour.

Your brand is a mental filter that affects how people think and feel about your company, products and people. It shapes how people interpret what they see/experience and what they are willing to believe, accept and forgive.

The Johnson & Johnson company has saved hundreds of millions in downside costs and produced even more in revenues with accelerated adoption of new products, by leveraging a brand built on the pure, trusted bond between a mother and child. That brand essence along with the “healthcare company” positioning (vs. a pharmaceutical company positioning) softens the edges, warms the heart and keeps people predisposed in J&J’s favour.

Experts tell us that up to 90 per cent of decisions are based on emotion. From Wall Street to Main Street, people use their “gut” and take pride in making up their own mind. They even refute facts and authority when feelings are strong.

Powerful brands are built to influence emotions, and help people to see things in a specific way. Powerful brands define a context and make people feel. Think John Deere, Patagonia, Nike, Chanel, American Express, Yeti, Apple and the list goes on. There are also tiny brands in niche markets that wield enormous brand authority.

More Control Over the Human Side of Business As a leader, you likely have experienced more and faster change in one year alone than your predecessors did in twenty. You face challenging times fraught with unprecedented emotional volatility.

It is a VUCA world – Volatile, Uncertain, Complex and Ambiguous. The Covid-19 pandemic, the great resignation, war in Ukraine, remote work, supply chain disruptions, and extreme weather are some of the things that have businesses scrambling to keep up with constant changes in human behaviour and sentiment.

You can address these shake-ups with a powerful brand so they don’t shake down your business. Convey calm in these stormy times. Provide warmth in a cold market.

Deliver clarity in a sea of confusion. This is how to break through to people so they remain by your side and behind your business in an upside-down world.

Branding is less about marketing and more about business strategy and control. It is a strategy to consistently influence people from the inside out. Branding is soft power, not hard power. If you want to influence customers, partners, employees, regulatory authorities, journalists or anyone who can affect your business, think about the value of having a brand filter in place to shape perceptions and emotions.

Alternatively, think about how not setting that mental construct and allowing the market or competitors to define it, creates risk. In today’s tumultuous cancel culture world, June 2023 | IMPRINT CANADA

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News {Business Development} Artificial Intelligence, continued from Page 1

By harnessing the capabilities of AI, promotional product distributors can streamline operations, optimize marketing strategies, and deliver personalized experiences.

Inventory Management: AI-powered systems can analyze historical data, market trends, and customer preferences to accurately forecast demand and optimize inventory levels.

This can aid in minimizing stockouts, reduces excess inventory, and ensures timely order fulfillment.

Supply Chain Optimization: AI algorithms can optimize the supply chain by automating logistics processes, analyzing transportation routes, and predicting potential bottlenecks. This leads to faster order processing, reduced costs, and improved customer satisfaction.

Order Processing and Customer Service: AI-powered chatbots and virtual assistants can handle routine customer inquiries, process orders, and provide real-time support. This frees up human resources, allowing sales representatives to focus on more complex customer interactions and building relationships.

2. Personalized Marketing Strategies: AI empowers promotional product distributors to create highly targeted and personalized marketing campaigns that resonate with their customers. This personalization leads to increased engagement and higher conversion rates. Here are some AI-driven strategies to consider: Customer Segmentation: AI algorithms can analyze customer data, such as past purchases, browsing behaviour, and demographics to create precise customer segments. This enables distributors to tailor marketing messages and offers to specific audiences, thereby improving the effectiveness of their campaigns.

Recommendation Engines: AI-powered recommendation systems can suggest relevant products to customers based on their browsing history, purchase patterns, and preferences. This not only enhances the customer experience but also increases the chances of cross-selling and upselling.

Predictive Analytics: By leveraging AI-driven predictive analytics, distributors can forecast customer behaviour, identify potential leads, and predict future sales trends. This enables

12 IMPRINT CANADA | June 2023

them to allocate marketing resources effectively and optimize promotional efforts.

3. Enhanced Customer Experience: Providing exceptional customer experiences is crucial for building brand loyalty and driving repeat business. AI can assist promotional product distributors in delivering personalized and engaging experiences throughout the customer journey. Consider the following AI applications: Virtual Try-On: AI-powered virtual try-on technology allows

When selecting AI platforms, it’s essential for promotional product distributors to assess their specific needs, budget, and integration capabilities.

clients to visualize promotional products, such as apparel or accessories, before making a purchase. This interactive experience increases confidence and reduces product return rates.

For distributors that handle a lot of teamwear business, this could help save immense amount of time and money.

Social Learning: AI algorithms can monitor social media platforms, online reviews, and customer feedback to gain insights into customer sentiment and preferences. This enables distributors to proactively address concerns, identify emerging trends, and adapt their marketing strategies accordingly.

4. Data-Driven Decision Making: AI can equip companies with powerful data analysis tools, enabling them to make data-driven decisions and optimize their business strategies.

Consider the following applications: Sales Forecasting: AI algorithms can analyze historical sales data, market trends, and external factors to generate accurate sales forecasts. This helps distributors align their inventory, production, and marketing efforts with anticipated demand.

Pricing Optimization: AI can analyze pricing data, competitor information, and customer behavior to optimize pricing strategies. Distributors can dynamically adjust prices based on supply, demand and market conditions.

WHICH AI PLATFORMS SHOULD I BE USING?

Here are some prominent AI platforms that can be utilized • CRM systems powered by AI offer comprehensive customer data management, sales automation, and predictive analytics.

Popular AI-powered CRM platforms include Salesforce Einstein, Microsoft Dynamics 365, and Zoho CRM. • Marketing automation platforms leverage AI algorithms to streamline and automate marketing processes. Examples of AI-powered marketing automation platforms include HubSpot, Marketo, and Pardot.

• AI-driven recommendation engines enhance the customer experience by suggesting relevant products based on individual preferences and purchase history. Prominent recommendation engine platforms include Amazon Personalize, Adobe Target, and Optimizely.

• Chatbots and virtual assistants: Platforms such as IBM Watson Assistant, Chatfuel, and LivePerson provide AI chatbot solutions for promotional product distributors. These AI-powered assistants offer 24/7 availability, instant responses, and personalized recommendations.

• Predictive analytics leverage AI algorithms to analyze historical data, identify patterns, and predict future trends.

Platforms include Google Cloud Predictive Analytics, RapidMiner, and Alteryx Predictive, analytics platforms that leverage AI algorithms to analyze historical data, identify patterns, and predict future trends.

• AI-powered social media listening tools enable distributors to monitor social media platforms for brand mentions, customer feedback, and emerging trends. Popular social media listening platforms include Brandwatch, Hootsuite Insights, and Sprout Social.

• AI-based visual recognition and AR solutions allow customers to visualize promotional products before making a purchase. Platforms like Blippar, Augment, and Marxent provide AI-powered visual recognition and AR solutions for promotional product distributors.

When selecting AI platforms, it’s essential for promotional product distributors to assess their specific needs, budget, and integration capabilities. Customization and scalability options should also be considered to ensure seamless implementation and long-term growth.

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News {Business Development} Video, continued from Page 1

Better video makes it easier for people to connect with you, your brand, and your message. It’s letting people know how much you care. Because in today’s world, caring is a differentiator.

cues which are signals to decision makers that we believe in our own ability to do the work.

you say a word. Video presence is needed today to have more power, competence, and credibility across the lens.

Use Vanity As A Force For Good

The Opposite Of Good Is Off

It’s a simple formula: When you know that you look better, you feel better. And when you feel better, you do better. Scientists call it enrobed cognition. For the rest of us we know it as: to dress for success.

It’s Not 2020 Anymore

You can’t keep showing up like it’s the start of a pandemic.

While we all got a free pass in 2020 and 2021, make the commitment and put in the work to show up like your videos matter. Treat it like the opportunity it is rather than a curse.

You may surprise yourself at the ripple effect of what a more professional video image can do.

Better Video Is An Act Of Kindness

Zoom™ Is More Than A Phone Call With Video

Your video meeting is a point-of-sale. It’s your job to leverage the medium for what it’s designed to do. It’s been said that a picture is worth 1000 words. Today, video is worth One Million Pictures. The value of your brand should not be defined by a cheap webcam.

Video Is An Intimate Medium

Professional TV and film actors have known this truth for decades: The camera doesn’t lie. Our faces are the epicenter of emotion, and the camera captures more than we want to admit. We need to learn how to master this new medium and leverage its power.

Research in this area suggests investors are more likely to invest in entrepreneurs who convey credibility, competence, and confidence. And these entrepreneurs do this through facial expression, simple gestures, and posture. It’s these little

The film director Steve Stockman said it a little differently. He said, “If it’s not good, it’s off.” It’s true for everything you post on social, how you show up on podcasts, and the impression you make on video meetings.

Your videos can’t be given an exception to the rule. All your digital content—and video is digital content—must reflect the standards of your company and your brand. Don’t lower them.

It’s all about earning people’s attention. But it’s challenging because the world is full of Dory’s from Finding Nemo, and they keep chanting to themselves, “Just keep scrolling. Just keep scrolling. Just keep scrolling.” You need to be watchable because watchability is the first step to earning your prospect’s attention.

Your video meeting is a point-of-sale. It’s your job to leverage the medium for what it’s designed to do.

What we experience when we see ourselves on video is a kind of cognitive dissonance. This dissonance results in discomfort because how we imagine we should look and how our webcam makes us look are sometimes a mile apart.

Creating cognitive harmony translates into more confidence.

Better video makes it easier for people to connect with you and your message. It’s letting people know how much you care. Because in today’s world, caring is a differentiator.

Conclusion

Video is a terrific medium to amplify your brand when it persuasively conveys your story and the value of your services. It has the power to give you competitive edge when done right.

Because video is how we do business now, do yourself a favour and elevate your video presence across all marketing channels.

Command The Screen

Public speakers and facilitators are taught to “Command the Stage” and “Command the Room.” Today, to Command the Screen is a skill, and it is learned over time. You need training and practice to become better. All three venues demand greater presence. Presence is what you say before

About the Author: Patrick McGowan, MBA, consults, trains, and coaches business executives and teams to have more power, presence, and credibility on-camera in a video-first market. He pulls together three-decades in marketing, innovation, and leadership. McGowan started Punchn to address the challenges and insecurities we all face when on camera. He is the author of “Across the Lens: How Your Zoom Presence Will Make or Break Your Success.” Please visit www.punchn.io. w

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Contrast Colour Performance Polo The subtle touch of contrast colour makes this performance polo stand out in the crowd. The Bristol (Men’s FW7953 / Women’s FW7957) is the perfect golf attire go-to; equipped with FERST-DRY™, anti-snag and antibacterial features. Offered in 5 different colours in sizes XS-4XL (Men) and XS-3XL (Women). Suitable for a wide variety of decoration techniques.

Contact Fersten Worldwide (800) 565-7462 or visit www.fersten.com

Summer Performance AJM is adding 8K010M to its extensive line of promotional headwear. The back four panels are made of polyester rip stop mesh, which allows for maximum air flow to keep you cool. Made in AJM’s popular “Pro-Round” shape, with a straight front, slightly curved peak, and a sporty plastic adjustable back strap. Available in 6 colourways, this cap pairs perfectly with AJM’s polos and softshell jackets to make a matching set.

For more information, please contact AJM International at 1-800-361-6256 or visit www.ajmintl.com

Men's Galapagos Polo Stormtech brings its passion for design to a polo collection. The Galapagos Polo is built with an articulated action shoulder for superior comfort and unrestricted movement, coupled with a subtle sublimated print, H2X-DRY® Moisture Wicking technology, and UPF sun protection. Made from Recycled Polyester for a reduced environmental footprint.

Visit www.stormtech.ca for more details

Mid Weight Crewneck

Flexfit 110® Trucker Mesh Back Cap DML Creation is showcasing the Flexfit 110® Trucker Mesh Back Cap, style i8502. This Mid profile structured original trucker cap has a shapeable pre-curved visor, and is constructed from Poly/spandex blend fabric with performance mesh that delivers UV protection and moisture wicking.

The 110 Technology® sweatband with adjustable plastic snap back closure delivers a comfortable fit, and the Grey under visor delivers reflection protection and a retail finish.

For more information please visit dmlcreation.com

Quarter Zip Pullover King Athletics' eco-friendly fleece is lightweight, super-soft, and highly durable, while remaining breathable. Style KPLY1026 comes in a range of sizes and features a front pouch, 1/4 black zipper with a 1x1 rib waistband and cuff with Lycra. This 14.5oz fleece is made in Canada with recycled materials.

For details, please visit www.kingathletics.ca

Athletic Short with Pockets Canada Sportswear is showcasing its Wave - Athletic Short with Pockets, style P04475. Made from 100% polyester carbon peached interlock with wicking, anti-bacterial, and quick dry finishes, these shorts feature unique cationic yarn and dye for easy printing. Detailing includes an elastic waistband with draw cord, side seam pockets, and a tear-away label. Available in Adult and Youth in Black, Navy, Red, Royal, Grey.

For more information, please contact Canada Sportswear, Tel: 416-7408020 or visit www.canadasportswear.com

Crew Neck Performance T-Shirt

Milltex Sportswear's the Adult Mid Weight Crewneck (#903) features 3-EndBrush Fleece, double Needle Cover Stitching, 1×1 Rib with Spandex and a V-Notch Insert at Neck This comfortable and durable crewneck is available in a wide range of colours in XS-3XL.

This performance crewneck t-shirt is a base layer essential. Made from 100% Polyester Piqué, the Corumba (Men’s FW7972 / Women’s FW7977) also includes FERST-DRYTM, Anti-Snag & Anti-Bacterial features. Available in 8 different colours in sizes XS-4XL (Men) / XS-3XL (Women), this is a key piece for spring time activities. Multiple decoration techniques.

Visit www.milltex.ca for more details

Contact Fersten Worldwide (800) 565-7462; www.fersten.com

20 IMPRINT CANADA | June 2023

WEARABLES

SoftstyleTM Midweight Fleece Gildan Activewear is introducing the newest additions to the Softstyle™ family: the SF000 and SF5000. Both of these stylish and comfortable styles are made with soft ring spun cotton and boasting a cut that’s a cut above, these Softstyle ™ fleece offer a fashion fit for all budgets and a feel that’s just right.

For details, please visit www.mygildan.com

HD CottonTM Unisex T-Shirt Fruit of the Loom’s revolutionary HD fabric is knit tighter using finer-gauge yarns that yield a higherdensity fabric with an exceptionally smooth print surface for superior printability. With virtually 100% ink coverage and remarkable detail retention, HD cotton™ T-shirts (Style 3930R) are ideal for your most intricate designs. Now all HD cotton™ T-shirts are oeko-tex® certified.

For more information, please contact the FOTL team at canadacustomerservice@fotlinc.com

Bordeaux Performance Cap The Bordeaux (FP260) is a trendy moisture wicking cap with FERST-DRY™ that features an extensive list of decoration technique options. The contrasting laser perforations on the peak add a sharp edge to this modern hat. Made from 98% Polyester Pearl Nylon with 2% Cotton, offered in 6 different colour combinations, this cap is surely a golfing essential.

Contact Fersten Worldwide (800) 565-7462 or visit www.fersten.com

Adult Mid-Weight Classic Jacket

The Surveyor Safety Vest Canada Sportswear's Surveyor Hi-Vis Safety Vest (# L01190) will help keep you safe and seen on the worksite. Constructed from 100% polyester twill, this vest features snap front closure and 14 pockets in total, including a Radio/ phone pocket on chest, 6 lower front pockets with pen slots and grommets, and 2 radio/phone clip straps on shoulders. The 4” contrast hi-vis tape with 2” reflective tape on front and back body meets CSA standards.

Available in Black, Orange, Red, Yellow.

For more information, please contact Canada Sportswear, Tel: 416-740-8020 or visit www.canadasportswear.com

Flexfit 110® MultiCam® Trucker Mesh Back Cap DML Creation is offering the stylish and comfortable Flexfit 110® MultiCam® Trucker Mesh Back Cap. Style i8513 is a mid-profile structured original trucker cap with shapeable pre-curved visor. Features include a Poly/cotton blend MultiCam® ripstop creaseresistant repellant fabric with performance mesh, 110 Technology® sweatband, and an adjustable plastic snap back closure.

For more information please visit dmlcreation.com

Women's 3-Stripes Quarter-Zip S&S Canada is showcasing the Women's 3-Stripes QuarterZip Sweater by Adidas (Style A555). Constructed from a 53/47 cotton/recycled polyester blend, this garment features moisture management properties, a stand up collar, tonal 3-stripes logo on right sleeve and contrast adidas logo on right hip.

For more information, please visit en-ca.ssactivewear.com

Men's Monashee 1/4 Zip Pullover

Milltex Sportswear's Classic Mid-Weight Jacket (#750) is a versatile layering piece that's great for spring. Features include a 30/S Fine Ringspun Yarn for Softness, 1×1 Rib with Spandex, a sweatpatch for relabelling, and a YKK Antique Metal Matching Zipper. Available in XS-3XL in a wide range of colours.

Adjust on the go. Layering styles adapt to the season, the Monashee 1/4 Zip Pullover with full coverage collar maintains a comfortable environment and adds aesthetic charm to its functionality. This is layering dexterity at its best. Made from Recycled Polyester and sustainably sourced BCI Cotton for a reduced environmental footprint.

Visit www.milltex.ca for more details

Visit www.stormtech.ca for more details

22 IMPRINT CANADA | June 2023

S&S Canada is showcasing the Gildan Heavy Cotton™ Raglan Three-Quarter Sleeve TShirt (#5700). Made from 100% cotton, this Midweight fabric delivers a classic fit and features double-needle sleeve and bottom hems and a tear away label.

X-Tra Value Polyester Mesh Back Cap DML Creation is showcasing the X-Tra Value Polyester Mesh Back Cap. Style x800 is a low-profile six panel structured cap with a standard precurved visor. Constructed from 100% polyester twill fabric with trucker mesh, the adjustable plastic snap tab closure provides a comfortable fit.

For more information please visit dmlcreation.com

For more information, please visit en-ca.ssactivewear.com

Double Hooded Two-Tone Shoulder Pullover

WEARABLES

Raglan Three-Quarter Sleeve T-Shirt

King Athletics is showcasing its 100% Recycled Supersoft EcoPoly Fleece Pullover. Style KPLY1045 is lightweight, super-soft, breathable and highly durable. It features a double-lined contrast hood, contrast drawstring, shoulder strap, and a 1x1 rib waistband and cuff with Lycra. Made in Canada with recycled materials, this garment is available in S-3XL.

Stargard V-neck Sweater The Stargard (Men’s FW3008 / Women’s FW3005) is a fall layering essential. A modern classic, this fine gauge v-neck sweater is sure to make a great impression. Made from 60% cotton and 40% acrylic, the Stargard is offered in 4 trendy fall colours. Choose from an array of decoration techniques to complete your look. Available in sizes XS-3XL.

For more information, please visit www.kingathletics.ca

Contact Fersten Worldwide (800) 565-7462 or visit www.fersten.com

Ventura Short Sleeve Hoodie By combining simplicity with modern details, this new Ventura Collection provides true versatility with a super soft flex feel that moves with you throughout your day. Best of all, it's made from Eco-Revive sustainable fabric. The Ventura Soft Knit Short Sleeve Hoodie from Holloway features a moisture wicking, Solids, 89% recycled polyester/11% spandex, Heathers, 45% recycled polyester/44% polyester/11% spandex to keep you warm on or off the field. Available in Adult & Youth, Styles 222505/222605.

Big K Insoles Reduce Strain & Improve Balance K-Sole is a memory foam insole treated with Dupont that provides shock absorption and comfort in industrial footwear, reducing muscle strain and improving balance reactions better than standard mats. Ideal for steel-toe footwear in various work environments.

For more details, please visit www.augustasportswear.com

For details on Big K’s BK-SOLE and Work Boots visit: www.bigkclothing.ca

™

BRINGING IMAGES TO LIFE™

iLumipiX SUBLIMATION

iLumipiX™ Aluminum SublimationHD Photos are designed to showcase superior fine art and high definition photo prints. iLumipiX™ are specifically designed for high definition sublimation.

HD PHOTO PANELS HD Photo Panels - 4" x 6"

10

$1.98/each

HD Photo Panels - 5” x 7”

10

$2.66/each

HD Photo Panels - 5" x 10"

10

$3.70/each

HD Photo Panels - 6" x 6"

10

$2.89/each

HD Photo Panels - 8" x 8"

10

$4.99/each

HD Photo Panels - 8" x 10"

10

$5.71/each

HD Photo Panels - 8" x 12"

10

$6.51/each

HD Photo Panels - 10" x 10"

10

$7.34/each

HD Photo Panels - 12" x 12

10

$8.79/each

HD Photo Panels - 11" x 14"

10

$10.87/each

HD Photo Panels - 12" x 18"

10

$12.92/each

HD Photo Panels - 16" x 24"

10

$24.30/each

HD Photo Panels - 16" x 20"

10

$20.41/each

HD Photo Panels - 20" x 20"

10

$29.37/each

HD Photo Panels - 20" x 30"

10

$39.18/each

HD Photo Panels - 24" x 36"

10

$54.10/each

HD Photo Panels - 30" x 30"

10

$61.99/each

HD Photo Panels - 30" x 40"

10

$75.21/each

HD Photo Panels - 48" x 48"

25

$118.34/each

WWW.JOTOIMAGINGSUPPLIES.CA

GET 10%* OFF YOUR ORDER WITH PROMO CODE “IMPRINT-HD” AT CHECKOUT. *Promo valid until July 31st, 2023. Some exceptions apply.

June 2023 | IMPRINT CANADA 23

WEARABLES

The Sport Knitted Socks Marcaron is showcasing its Sport Knitted socks, the perfect mix of cotton and cotton terry that provide comfort when training or when you just want to wear them for that trendy look. SKU: OS625SOSS are crew size, can be knitted up to 6 colours and are constructed from a 80% Cotton / 12% polyester / 4% Elastic / 4% Spandex blend.

6 Panel Light Brushed Trucker Cap KC Caps is showcasing its collection of Trucker Caps. These stylish caps (#6420) feature a constructed, 6-panel cotton front with mesh back, and self-fabric velcro closure, Available in a wide range of solid and two-tone colours to suit any promotion.

For more information, visit socksmacaron.ca, info@promomacaron.ca or tel: 514-721-5221

For more information, please visit KCcaps.ca

Manufacturers of sewing threads, wholesalers of elastics, tapes, trimmings etc.

CELEBRATING 99 YEARS !

Canadian owned & operated since 1924

THREADS, BOBBINS, BACKINGS, SPRAYS, NEEDLES,SCISSORS and Sew Much More!

Contact us for more information!

NEWFOUNDLAND

MARITIMES

MONTREAL

info@cansew.ca

24 IMPRINT CANADA | June 2023

TORONTO

WINNIPEG

www.cansew.ca

CALGARY

EDMONTON

1‐800‐361‐7722

VANCOUVER

Eco-Friendly Tower Mug

Stanley® 17 oz. Classic Food Jar Dezinecorp is highlighting the 17 oz. Classic Food Jar from Stanley® (style M1196SSGR). Perfect for camping, fishing, hiking or simply bringing your home cooking to the office. Keeps food hot for 10hrs or cold for 14hrs. Seals tight so you don’t need to worry about leaks and the wide mouth makes it easy to clean. Be prepared for your next promotional event with the 17oz Classic Food Jar. For more information, please contact DezineCorp at (866) 625-7820 or visit www.dezinecorp.com

Softcover Ringed Notebook The Turkish-made VERA softcover ringed notebook has been the “talk of the tradeshow” this year. The unique SNAP closure, two-faced cover and imprinted sleeve gift box are features worth chatting about.

Contact anthony@kustompromos.com or visit www.kustompromos.com

Stun Them with this Stemless Wine Glass ADG Promo is showcasing its Full Colour Imprinted 11 oz. stemless wine taster. Decorated using the latest, highdefinition, full colour digital printing technology, this modern and elegant glassware is perfect for restaurants, bars, and events. For best results, we recommend handwashing only.

For more details, please visit www.ADGpromo.ca

See the all-new Asobu Eco-Friendly Tower Mug by Adnart. This mug is made from 91% recycled stainless steel and built with a double-wall, vacuum insulated and copper lined technology, keeping your beverage ice cold to hot while caring for the environment. This mug also boasts our shatterproof ceramic interior technology and easy to clean lid. It also fits in all cupholders, making it the perfect spring or summer item.

For more details, please visit www.adnart.com

Bluetooth Wireless Speaker CSI Group is introducing its Simplex Model SE02, a Bluetooth Wireless Speaker with full colour UV print, micro charging port, AUX in-jack and LED indicator. Full charge in 1.5 hours.

For more information visit www.simplexpromo.com or email info@simplexpromo.com

Embroidered Keychain DML Creation’s Embroidered Keychain (item EK-C) feature dimensions of 5” x 1” and includes up to 4 thread colours.

These unique keychains have a merrowed border which provides a premium finish and they can have the same or different designs on 2 sides. They can be PMS colour matched and they come with a 25mm split key ring attachment.

For more information, please visit dmlcreation.com

The Official Hotel Headquarters of The Western Imprint Canada Show

The Best Western Plus Calgary Centre Inn offers accommodations that are truly at the centre of it all.

Our location is only minutes from The Western Imprint Canada Show as well as downtown businesses & shopping, the world famous Calgary Stampede and countless other attractions.

You are the centre of our attention while you enjoy hotel amenities such as oversize rooms, free high speed Internet, free parking, large indoor pool, whirlpool and fitness centre.

LIMITED AVAILABILITY BOOK YOUR ACCOMMODATIONS EARLY!

SPECIAL RATES FOR SHOW GUESTS:

$143/$159 INCLUDES FULL, HOT BREAKFAST! SHOW CODE: IMPRINT CANADA

(please use this code above to receive the show rate)

DEADLINE: SEPT 11, 2023 Free shuttle service to/from the Show!

www.bwcalgarycentre.com For reservations, call: 1-877-287-3900 BEST WESTERN PLUS CALGARY CENTRE INN 3630 Macleod Trail South Calgary, Alberta T2G 2P9

26 IMPRINT CANADA | June 2023

Steel 16 oz. Chill Cup

Eco-Friendly Aqualina

Dezinecorp is proud to introduce the NEW 16 oz. Steel Chill Cup (style M0700GY).

‘Steel the Party’ with the infinitely recyclable 16oz steel Chill-Cup. Made in the USA, the Steel Chill Cup offers a sturdy, reusable and recyclable product perfect for the promotional market.

Introducing the stylish Asobu Eco-Friendly Aqualina by Adnart.

This product is a 2 for 1, flip top lid for hot drinking and pop-up straw for cold. It is also made from 91% recycled stainless steel, giving your client peace of mind of being Eco Friendly and High Quality and elegant style. Its square shape base gives it a look and feel unlike any other product globally. It will keep drinks Hot and Cold for as long as you need with its top quality double wall, vacuum insulation and copper lining.

For more information, please contact DezineCorp at (866) 625-7820 or visit www.dezinecorp.com

For more details, please visit www.adnart.com

Premium Belt Gift Set

Sublimated Event Wristband

CSI Group is showcasing its elegant and premium quality Belt Gift Set (TopGluv TF-BGS), complete with gift box, premium leather belt and universal ratchet style buckle complete with 4 custom branded ball markers.

DML Creation’s Sublimated Event Wristbands (SW-C) are great for any corporate or sporting event. These 350mm x 15mm wristbands are Sublimated on polyester fabric and come with a One-time use plastic adjuster included. These useful wristbands can be PMS colour matched to any colour.

For more details, please visit www.topgluv.com or email info@topgluv.com

For more information, please visit dmlcreation.com

Pencil Heroes

Put Your Fan Handz Up Martini-Vispak is showcasing their fun and unique Fan Handz. Fan Handz are made out of full colour printed gloss paper board and are available in 2 sizes; both sizes fit most adult and youth hands. The imprint area uses full bleed; customize this product to create a cool giveaway during your next tailgate or team event.

Recognize Everyday Heroes! Create a custom pencil to recognize employee appreciation or industry events. Pencils are digitally printed and the cape is an eraser! Pencil heroes are made in the USA by All American Writing Instruments.

For inquiries, visit www.aawritingco.com

For more information, please visit www.martinivispak.com

Soft PVC Key Chain DML Creation is offering its Soft PVC Key Chains (SK-C). With a Standard thickness of 4mm, these Key Chains include a 25mm split ring and feature a 2D design on 1 side.

For more information, please visit dmlcreation.com

BRINGING IMAGES TO LIFE™

LINEN STITCHING CORK ECO FRIENDLY SHOPPING BAG

TABLE GAME MAT

SUBLIMATION & ENGRAVING BLANKS

RUBBER MAT WITH FELT INSERT

17oz COKE SHAPED WATER BOTTLE

12oz SUBLIMATION ENAMEL CUP

SUBLIMABLE TOWEL 23" X 42"

VISIT OUR WEBSITE TO VIEW MORE SUBLIMATION AND ENGRAVING BLANKS

WWW.JOTOIMAGINGSUPPLIES.CA

GET 10%* OFF YOUR ORDER WITH PROMO CODE “IMPRINT-BLANKS” AT CHECKOUT. *Promo valid until July 31st, 2023. Some exceptions apply.

28 IMPRINT CANADA | June 2023

Identify, Organize And Promote Embroidered Emblems in Tag-Formats provide a unique and memorable way to identify, organize, and promote. With a range of accessory options, such as grommets, split-rings, chains, half-moon clips, and plastic straps, these tags can be used to keep track of a variety of items. Keys can be easily held with a mini key-tag, backpacks can be identified with a pull-tag, or luggage can be marked for easy identification. They can also be used to code laundry bags, flag equipment lock-status, or as a small promotional item.

Komodo Direct to Film Printer Print Digital Solutions is showcasing the Komodo DTF60Pro, Canada’s first 24” DTF with printer, powder shaker and oven all in-line. This Direct to Film printer offers full-colour, detailed designs with exceptional durability. The all-in-one design streamlines the printing, gluing, and curing process to give your faster production times, while reducing waste.

Print 150 transfers per hour, ready to press at exceptional value.

For details, visit www.emblemtek.com

Camie 380 Pallet Adhesive

Visit www.printdigitalsolutions.com for more details

Now available from Cansew Inc. is the CAMIE 380 pallet adhesive. Specifically designed for textile screen printers, this product offers a true pressure sensitive adhesive that lasts for extended periods of time. It does not stain and offers a quick tack. Contact us for more information.

For more details and supplies please visit contact Cansew Inc. 1-800-361-7722; info@cansew.ca or visit www.cansew.com

Super-Brite Merrow Floss

Elevate Your Designs With Felt Emblems Embroidered Felt Emblems offer a unique look that can't be achieved with any other type of embellishment. The soft texture of the 100% polyester felt creates a luxurious finish that elevates any design. The emblems are extremely durable, washable and dry cleanable, depending on the backing and application method.

They can be created in a variety of shapes and sizes, with up to 15 colours, and can be finished with a Merrow border, stitched border or fabric edge. Emblems can be equipped with accessory features such as button loops, butterfly clutch pins and key-rings, for easy attachment.

Embroidery Systems Canada is an authorized dealer of Merrow emblem edging machines and parts, and now also carry the full line of Robison For details, visit www.emblemtek.com Anton Super Brite Polyester Merrowing Floss. Make beatuiful crests with Super-Brite Merrow Floss, now available in 24 colours, the Trilobal Polyester Floss is colourfast, durable, and much stronger than Rayon thread. This substrate also maintains its colour, and is even resistant to bleach.

For more information, visit www.embroiderysystems.com or call 1-888-805-8631

BRINGING IMAGES TO LIFE™

$1,995.00

$1,295.00

$7,995.00

$395.00

$545.00 WWW.JOTOIMAGINGSUPPLIES.CA

GET 10%* OFF YOUR ORDER WITH PROMO CODE “IMPRINT-EQUIP” AT CHECKOUT. *Promo valid until July 31st, 2023. Some exceptions apply.

June 2023 | IMPRINT CANADA 29

NEW TECHNOLOGY SMART TENSION SYSTEM Smart Tension System automatically adjusts thread tension by analyzing the stitch type and machine speed.

Produce consistently high-quality embroidery with STS and reduce lost productivity in manual adjustment of thread tensions.

SLIM CYLINDER ARM Redesign of the cylinder arm improves the quality of embroidering on products.

Reduction of the cylinder arm circumference to 170mm.

Reducing working space between the needle plate and cap frame.

SMART ACTION PRESSER FOOT

PICKER ON / OFF

Smart Action Presser Foot (SAP) adjusts the height of the presser foot automatically by way of an independent presser foot motor.

We offer Picker on/off both two versions. You can get below meaningful result when selecting Picker Off version.

Regardless of the thickness of the fabric, the best quality embroidery can be completed easily with SAP.

Do not need to replace picker when it’s bent or snapped.

Adjust the minimum height of the presser foot by setting preferences on the operation panel

Easy to change bobbin and bobbin case.

SWF CANADA INC.

300 Trowers Road, Unit 13 Woodbridge, ON, L4L 6A1

Please call 416-889-3598

UltraTranzTM High Quality Garment Transfers

K-Series Embroidery Machines Feature SmartHead Technology

UltraTranz™ transfers offer businesses and professionals a superior quality garment transfer solution. These high resolution, four-colour process printing, flexible inks, and specially formulated technical coatings and adhesives give our transfers exceptional detail, durability and longevity. The advanced digital printing process allows us to offer a range of design elements and features, including fine details, small text, photo-realistic images, gradients, abstracts, embroidery look, vintage and distressed looks, chrome and metallic effects, and breathable patterns.

Barudan Canada is a one-stop embroidery equipment and supplies provider. Featured is the K-series 6-head machine with New SmartHead technology, SmartHead Sewing Head and Servo Motors for Increased Production. Shop for single and multi-head machines, order hoops, framing devices, machine parts, Madeira thread and more for all your embroidery needs.

For details, visit www.emblemtek.com

Visit shop.barudan.ca for more information

32 IMPRINT CANADA | June 2023

REDISCOVER

CSW POLOS

Your new favorite is just a click away…

Men’s: S05772 / Ladies: S05773

Men’s: S05815 / Ladies: S05816

Men’s: S05825 / Ladies: S05826

Men’s: S05750 / Ladies: S05751

Men’s: S05805/ Ladies: S05806

Men’s: S05737 / Ladies: S05738

Men’s: S05735 / Ladies: S05736

Men’s: S05800 / Ladies: S05801

www.canadasportswear.com

TRI-BLEND TEES

TRI-BLEND HOODIES

PERFORMANCE TEES

MID-LAYERS

POLOS

The exclusive distributor for

PRIMEASE & ZORREL

Simple, Classic and Always in Style

in stock

ALL DAY

EVERY DAY

Crewneck Pullover

Adult: L00540 / Youth: L0540Y

www.canadasportswear.com

TM