July/August 2022

IMPRINT CANADA THE MARKETING AND INFORMATION SOURCE FOR IMPRINTABLE PRODUCTS AUGUST 2022

A Tristan Communications Ltd. Publication

INSIDE THIS ISSUE RETAIL BRAND UPDATE

Volume 29, Issue 4

Forget B2B or B2C 4

Why Digital Engagement Is Actually P2P

By Lisa Apolinski, CMC

CREATE STORIES THAT SELL

Customer Service guru Jeff Mowatt explains how telling your company’s story will entrech your brand in the mind of existing and potential customers 8

SIX THINGS EVERY OWNER NEEDS TO KNOW ABOUT BRANDING

Brand specialist & author Jane Cavalier outlines the six key things every business owner needs to know about branding 14

FIVE PROMOTIONAL PRODUCT TRENDS FOR FALL 2022

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NEW PRODUCT SPOTLIGHTS

The pandemic ushered in many new and surprising changes in how companies do business. One of the most interesting - and most impactful - changes for organizations has been how consumers now engage with brands.

There was a recent survey conducted

by Accenture on this very topic and the results were clear: Consumers are rethinking how they interact with others and have reevaluated their priorities in life. This reevaluation includes the types of brands that will get their business in the future.

Consumers are much more willing to change brands or service providers What worked in the past may no longer apply: The pandemic changed how businesses engage and if they feel the brand isn’t in aligncommunicate with their consumers. ment with their core values. They also felt that they would spend more money with brands that they felt supported and understood their needs during challenging times.

P2P Engagement, continued on Page 12

21

Are You Losing Ground To Your Competition?

Five Ways to Deliver Added Value

By Adriano Aldini, Imprint Canada

The industry is changing - from supply chain disruptions to new technologies - everyone can agree that what may have worked 10, five or even two years ago doesn’t necessarily work today.

September 23 & 24, 2022 • BMO Centre, Calgary, Hall D

Don’t Get Left Behind

What does being “left behind” mean in this business?

Falling behind means your company needs to race to the bottom with price in order to compete for clients in an oversaturated market. It means that you’re working slower and less strategically than your competitors.

When you’re not ahead of the curve, the reality is you’re asking to be left behind most of your competition.

In this business, it’s all about what value you bring to your clients.

The more unique your value proposition, the more ahead of your competition you are.

Value Added, continued on Page 6

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AUGUST 2022 While global macroeconomic uncertainty persists - i.e. supply chain disruptions, inflationary pressures, the ongoing war in Ukraine - there is good reason to believe that Canada is set-up well to circumvent these challenges.

The Way Forward is Through As another summer zips by and we head into Fall, Imprint Canada is excited to be launching its Le Salon National «Imprint Canada» in Montréal on September 8 & 9, 2022 at the Palais des congrès de Montréal, followed by our return to Calgary at the Western Imprint Canada Show at the BMO Centre on September 23 & 24.

Despite the many challenges we’ve been forced to navigate throughout the past two years, there remains a renewed sense of optimism in our industry for what the future will hold. I am happy to report that many promotional product distributors we’ve spoken to were successful in navigating the challenges that the pandemic threw at them, and are now busier and stronger than ever before.

Statistics Canada recently released its Retail Commodity Report which showed that retail sales grew a healthy 15.5 per cent to $67.8 billion. The good news is that higher sales were reported in 17 of the 18 commodity classes. Sales of clothing skyrocketed a whopping 88.9 per cent, and this commodity class was the second-highest contributor to the monthly gain. As more people physically return to work, sales increases were recorded in every subclass, the largest of which were for women’s clothing (+81.4 per cent) and men’s clothing (+120.6 per cent). Sales of footwear also continued to increase, rising 77.1 per cent from a year earlier.

What’s promising is that after falling by 59,000 (-2.2 per cent) in June, the number of self-employed workers increased by 34,000 (+1.3 per cent) in July. The fact that Canadians are starting new businesses is a leading indicator of consumer confidence.

The resilience that our industry and economy has shown is impressive and it gives us great confidence that the second half of the year will be a successful one.

I look forward to seeing you all at the upcoming Shows!

Looking at the workforce in Canada, Stats Canada announced the unemployment rate held steady at 4.9 per cent in July, matching the historic low reached in June. Long-term unemployment also dropped 23,000 (-12.2 per cent) to 162,000 in July, the third consecutive monthly decline.

September 8-9, 2022 Palais des congrés de Montréal

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3

IMPRINT CANADA

Supplier News

THE MARKETINGJuly/August AND INFORMATION SOURCE FOR IMPRINTABLE PRODUCTS 2022 - Volume 29, Issue 4

DML Inc. Appoints Tony Mannucci as New National Sales Manager DML Inc. has added Tony Mannucci to their sales team as National Sales Manager. Mannucci will work alongside current NSM Christian Juteau to help establish, maintain, and grow sales within the company’s promotional division.

In his new position, Mannucci will analyze market statistics to develop sales campaigns and create sales budgets, attend national tradeshows as well as customer visits with sales representatives, and communicate any trends or product needs that the company should be aware of. He will report to President Ron De Moor who states, “Adding

Tony to our sales team is very exciting! His many years of experience within the promotional industry will make him a valuable asset to our growing team.”

Mannucci has over 21 years of sales experience on the supplier side of the promotional industry. Mannucci states, “I am very excited to join DML. They are a young and energetic company focused on providing great products and services to their customers. I look forward to being a part of this fastgrowing dynamic company and working with their team to realize our goals.”

Tony can be reached via e-mail – tony@dmlcreation.com or 514.862.1315

GLOBAL RETAIL NEWS Ralph Lauren’s revenue up 8% in Q1FY23 In the first quarter of fiscal 2023, net revenue of Ralph Lauren increased by 8 per cent to US$1.5 billion on a reported basis and was up 13 per cent, ahead of expectations driven by strong growth across all regions.

North America revenue in the first quarter increased 6 per cent to $701 million. In retail, comparable store sales in North America were up 5 per cent, with a 5 per cent increase in brick and mortar stores and a 2 per cent increase in digital commerce.

H&M unveils new sportswear brand

that will support active indivduals of all abilities and skills to move comfortably and confidently.

H&M Move is launching with a global workout campaign led by fitness icon Jane Fonda, and acclaimed choreographer Jaquel Knight.

To reduce environmental impact, H&M group is aiming for 100 per cent of the materials to be either recycled or sourced in a more sustainable way by 2030.

The new sports brand H&M Move is almost at 85 per cent, starting with 99 per cent of the polyester sourced for its assortment being recycled and all cotton that is used in its collections is more sustainably sourced.

H&M hasEmblemtek_Imprint_July-August-2022.pdf launched its new brand: H&M Move, which aims 1 06-27-2022 to equip the world with stylish and functionable ‘movewear’

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IMPRINT CANADA | August 2022

Source: Fibre2Fashion.com

3:21 PM

ONLINE EDITION

www.imprintcanada.com/magazine

NEWS 1

WHY DIGITAL ENGAGEMENT IS P2P CONTʼD PG 12

1

HOW TO DELIVER ADDED VALUE CONTʼD PG 6,14

4

SUPPLIER NEWS / RETAIL BRAND UPDATE

8

CREATE STORIES THAT SELL FOR YOU

14

SIX THINGS EVERY OWNER NEEDS TO KNOW CONTʼD PG 16

20

FIVE PROMO TRENDS FOR FALL 2022

NEW PRODUCT SPOTLIGHTS 21 26 32

WEARABLES SHOWCASE ADVERTISING SPECIALTY SHOWCASE SUPPLIES & EQUIPMENT SHOWCASE

PUBLISHER

MARKETING COORDINATOR

Tony Muccilli : tony@imprintcanada.com

Steve Silva : feedback@imprintcanada.com

PRODUCTION MANAGEMENT

ADVERTISING SALES

Adriano Aldini : news@imprintcanada.com

CONTRIBUTORS

Tony Muccilli (Toronto) Tel: (905) 856-2600 Fax: (905) 856-2667

Adriano Aldini, Jane Cavalier, Lisa Apolinski, Jeff Mowatt Imprint Canada is published six times per year

by Tristan Communications Ltd. The contents of this publication may not be reproduced either in part or in whole without the consent of the copyright owner. The views expressed in this publication are not necessarily those of the publisher.

Request for missing issues are not accepted after three months from the date of publication.

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News {Business Development} Value Added, continued from Page 1

If your company is facing these problems, then you are likely leaving your organization susceptible to outside forces like competition and supply chain disruption.

How To Differentiate Yourself

The promotional product industry requires you to stand out from the crowd - after all, you sell brand recognition products, so how does your company differentiate from your competition?

There are two factors to consider when thinking about differentiation:

can you add value?

Are you a consultant? Do you provide unique insights and suggestions? Do you have the talent of tapping into a brand’s DNA? Or are you the only one around that tracks results of all of your promotional campaigns and programs?

Each of these are unique ways to play up your strengths and to get ahead in the sales race.

At the end of the day, it’s about what added value you can bring to your clients. The more unique value you can bring, the more ahead you are.

using an effective marketing campaign, you won’t retain these customers if your products don’t meet their expectations. To build a sustainable business, you must solve customer problems.

What You Sell

Are your products the same as everyone else’s? Can the client order what you’re selling online? In our industry, there is a lot of repetition and duplication, so it’s important that you stand out in ways far beyond simply just your product offerings.

The reality is you are competing against literally thousands of other promotional distributors, retailers and now online megamerchants like Amazon and Vistaprint. So standing out may be easier said than done, but it’s unequivocally critical to do so.

One way to stand out is by choosing to source and decorate unique products that aren’t “stock” items. These are products that are customized to your customers and that your competition can’t readily replicate.

Adding Value

Outside of the uniqueness of the products you sell, how

The reality is you are competing against literally thousands of other promotional distributors, retailers and now online mega-merchants like Amazon and Vistaprint.

Ultimately, businesses exist to solve problems for people, and the better you understand the problem your consumer needs solved, the better your company’s solution can be.

2. Provide your customers with a satisfaction guarantee

Here are five simple ways to deliver greater value to your customers:

If you have faith in your products and services, then you should be willing to stand behind it with a generous guarantee.

This gives consumers greater confidence to use your company and this will increase sales with little additional cost. After all, if your products and services are as good as you say they are, by providing a satisfaction guarantee, you’re giving customers more reason to take that leap and make a purchase with you.

It is a highly effective, relatively low-cost strategy.

1. Know your customer

3. Give Customers what they want

Adding value for customers comes in many forms, but the bottom line is ensuring the whole is greater than the sum of its parts.

Ultimately, businesses exist to solve problems for people, and the better you understand the problem your consumer needs solved, the better your company’s solution can be. The best solutions come from a deep understanding of the consumers you serve. Regardless of industry, the more informed you are about who buys your products and services, the more targeted you can be with your strategy.

Companies are built on a foundation of trust. While you might be able to attract new customers to make their first purchase

Beyond the product or service itself, there may be other things that consumers want that you can integrate into your overall brand strategy. For example, if your audience skews younger, you should consider the fact that Gen Z and millennial audiences are willing to pay a higher price for sustainable products.

Younger consumers in particular believe that they can incrementally make change in the world through their consumer behaviour.

In other words, they expect businesses to be forces for positive continued on Page 14

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IMPRINT CANADA | August 2022

News {Business Development}

Create Stories That Sell for You

By Jeff Mowatt

There’s an old saying:“Stats tell and stories sell.”

You already know it’s not easy gaining the attention and interest of today’s customer. They have so many options of where they can do business that your company can be perceived as a mere commodity.

Customers naturally assume that everyone’s selling more or less the same thing, so why not just go with the cheapest supplier? In my business building seminars, I share a simple tool that will help customers remember you. It will help you stand out from the competition, and it happens to be free.

I’m referring to the way you share your stories – your organization’s story, your product and service stories, and your personal stories.

Your Organization’s Story Imagine you’re planning to build a home and start searching for a builder by visiting several websites. Each site features photos of nice homes and beautiful interiors.

You try to find out more about the company and click on the tab, ‘About Us.” Most of these pages tell you how much

these home builders are committed to customer service and quality.

On another builder site, they tell a short story about how the founders were journeymen carpenters working for various builders. They came to realize how poor the workmanship was and became angry when they were asked to cut corners on quality. They finally got fed-up, pooled their resources and started building homes the way they thought they should be built.

Quite the difference with the company that told their story isn’t it? How about your company?

Chances are at some point the founders and visionaries of your company realized there was a better way to do something, and that’s the story your website should be telling customers. It gives your organization a human side and, like any parable, tells about your personality and values.

Your Product Story Any product can be described by its features and benefits, right? If a competitor’s product or services has the same features or benefits to yours, then it can be viewed as a commodity and price becomes the differentiator.

However, telling the story behind your product and services will separate you from competitors. Share your product’s history; what did customers use before it came on the market? In other words, what prompted the conception of this product or service? Most importantly, how or why is are you different?

Stories give your products and services a human element - a persona if you will - that links your customers back to you. Keep in mind, people don’t really have relationships with a product but rather with the brand which seems to understand their needs.

Of course you’re still going to describe features and benefits. The back-story simply makes its features and benefits more interesting and more believable.

Your Personal Story In my training sessions, I point out that customers don’t really need employees to provide them with information.

Customers can search Google and get thousands of pages of information about anything. It’s instant and it’s free; information alone is not really valued.

So, in addition to knowing the story behind your products, customers are looking for evidence that what they’re buying will do the job. That’s where personal stories are so powerful. Tell stories about how you personally used the products or services. Or tell a story about how your other customers use the product and share their experience. Be honest – you don’t need to overstate or exaggerate. These stories gives customers something that no website or brochure will ever provide. It gives them access to a real person who directly or indirectly uses the product or service.

Stories have been used to influence people since before the written word. People still crave stories as evidenced by our endless appetite for movies.

When told well, stories are memorable and draw an emotional response. Emotional responses evoke decisions.

Perhaps it’s time for customers to hear more of your stories, and in doing so, you’ll boost your bottom line.

About the Author: Jeff Mowatt is a customer service strategist, Hall of Fame business speaker, and author of the bestselling book, Becoming a Service Icon in 90 Minutes a Month. To obtain your own copy or to inquire about engaging Jeff for your team, visit www.jeffmowatt.com

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News {Business Development} P2P Engagement, continued from Page 1

This new dynamic can translate to a simple construct: the more human the brand, the more business that brand may get. These consumers looked at factors other than just price and quality; trust and brand reputation factored into their decisions. This trust entailed taking responsibility to live by their values and be more relevant in today’s world.

No Longer A Nebulous Concept

Consumers are looking for companies that represent and reflect their values, their beliefs and their sense of purpose in the world today.

Brands of the PPE (Pre-Pandemic Era) could float out with no real shape or form. Those types of companies may still try to exist on that plane, but companies that do are missing out in a massive way. They fail to capitalize on retaining customers as well as attracting new customers. And those new customers may be willing to pay more for the relevancy brought to the business exchange.

The antiquated constructs of business-to-business or business-to-consumer (B2B or B2C) do not take into account this new shift in consumer beliefs or wishes.

Prospects and customers want a deeper focus on building the relationship, having a brand reflect today’s current values and providing the type of support and alignment that makes the interaction feel more like an investment in a relationship.

Instead of looking at organizations as one end of a transaction, companies that wish to grow in the current paradigm must look at the “who” in the interaction. The focus must now move to people-to-people or people-to-person (P2P).

By allowing the people behind the brand to emerge out of the shadows, companies can move beyond the products and services they sell and provide engagement with the people who create those products and services.

Several recommendations can be quickly applied by any organization to move past B2B and B2C and move into a P2P interaction. Here are three ways to help move in that direction.

1. Many Voices, One Brand

There was a time where one person was sharing content on behalf of the organization. Smart organizations, however, have moved to sharing several different voices and points of view in their digital communications. Not only does this allow different viewpoints from a brand perspective, it also keeps content fresh, as many voices make the brand what it is today.

Providing different styles of content engages more than one type of prospect, which sets up potential growth.

How To Translate Digital Engagement Into P2P

Digital engagement and communication are set up to be much more humanistic than many organizations allow. The focus on connection and community is readily available for organizations.

Prospects and customers want a deeper focus on building the relationship, having a brand reflect today’s current values and providing the type of support and alignment that makes the interaction feel more like an investment in a relationship.

Taking the opportunity to bring in humanity into any organization’s digital communications can bring accelerated digital growth and engagement.

2. Focus On The Individual In Every Interaction

It should be obvious that the individual consumer should be a focus. But what about when businesses market to other businesses?

There are individuals that each business brings to the table for the engagement, and each one is important in bringing a different viewpoint. When creating content, consider the personality of the key players in the receiving organization.

The antiquated constructs of business-to-business or businessto-consumer (B2B or B2C) do not take into account the new shift in consumer beliefs or wishes.

What are their individual roadblocks? How does s/he define success? Always consider the individual sending and the one receiving the communication. Because either way, a person is on each end of that communication.

3. Know Where The Power Lies

It has been said that consumers are now holding all the cards in the business interaction and have no plans to give them back.

When organizations look at who is in control of the communication, the power lies with the consumer, not with the company. Organizations need to understand this fundamental shift in power to the person receiving marketing and communication. This will help move communication to a person-to-person level and allow the consumer to drive the engagement, which is what the consumer not only wants but demands in today’s digital paradigm.

Taking the opportunity to bring in humanity into any organization’s digital communications can bring accelerated digital growth and engagement. This may feel like a risk to some organizations. However, the new paradigm has shifted this from novelty to necessity.

By switching the focus from B2B or B2C to P2P, digital communication can be realigned to meet the current demands of audiences. With this ever-changing shift in consumer behavior, thinking about how one person communicates with another has become a cornerstone in digital engagement. This is no longer a passing trend but a new way of being, and the organization who embraces this way of being will reap the rewards.

About the Author: Lisa Apolinski, CMC, is an international speaker, digital strategist, author and founder of 3 Dog Write. She works with companies to develop and share their message using digital assets. Her latest book, Persuade With A Digital Content Story, was named one of the top content marketing books in the world by Book Authority. For information on her agency’s digital services visit www.3DogWrite.com.

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change and they align their spending with those companies and brands that they identify with.

Here are several current trends that you can consider taking advantage of to appeal to these more conscious consumers in order to create a competitive advantage: • Made in Canada (or the U.S.A): Over the last several years, consumers have really started waking up to the fact that while we can buy products made overseas for less money, it comes at a social, environmental and geopolitical cost. As a result, more consumers are shifting to domestic products, especially those produced at a local level.

• Environmentally friendly: Consumers around the globe are increasingly alarmed by the consequences of climate change and want to do their part to lighten their consumer footprint.

Integrating initiatives which include using sustainable and recyclable materials, reducing packaging waste and giving consumers the option to offset their purchases with carbon offsets. Consider how you can implement similar practices in your own business.

• Giving back: Consumers today expect businesses to give

back to the communities where they do business.

Companies should consider what community contributions make sense for them and how those contributions can enhance their brand. Whatever programs you choose to support, they should be aligned with your overall brand mission.

4. Provide personal customer service This may sound “old school” but it’s anything but common.

Personalized customer service is perhaps the most notable loss in business with the advent of automation. We can all identify with calling a 1-800 number and getting bounced around from one automated response to another and ultimately not getting the help we need.

Highly personalized customer service is an amazing competitive tool. This is the one time when consumers need to talk to a “real person,” so you should be there for them in their time of need! What better way to build brand loyalty than with a personal interaction when consumers need help? Especially as your business grows, it’s important to maintain the level of hands-on customer service; this is arguably the best way to

establish customer loyalty.

5. Put customers at the centre of your brand Back in the “old days,” businesses put consumers at the centre of their businesses. As the world has become more digital and more automated, we sometimes forget that brands exist to serve their consumers; and therefore, consumers should be at the centre of all that you do. Whether you are formulating your product offering strategy, your sourcing strategy, your customer service strategy, your product guarantee or your customer service model, your first question should always be, “What would our customers prefer?.

When it comes to adding value and thereby setting your brand apart in a crowded marketplace, use the above tips to deliver true value to your target customer. Problem solving, personalization and customer service all go a long way in establishing customer loyalty, and those customers will continue to come back to your business for years to come because of the unique value your organization delivers.

Six Things Every Business Owner Needs to Know About Branding

By Jane Cavalier

We live in a rapidly changing world where the old rules no longer apply. Many call it a VUCA world – volatile, uncertain, complex and ambiguous.

Mass consumerism has been replaced by a new consumption paradigm as people are driven by new essentialism where things matter less and relationships, experiences and self-being dominate all.

In this new world, workers are restless, customers fickle, investors skittish, and the public has an appetite to cancel.

In order to rally everyone together to stand behind a com-

pany and its path during all the ups and downs, leaders need to draw upon emotions as rationality will not carry the day.

They have one tool at their disposal to do this delicate work – the brand.

Although often associated with marketing, brands are actually cultural icons that symbolically carry meaning. In just a nano second, they evoke common immediate meaning and emotions across all people. Think BMW, John Deere, Chanel, Apple and American Express. In a world where everything is uncertain, brands can be trusted to stand true.

EVERYDAY GREAT VALUE

Now, if you don’t have a brand, you can build one. Anyone can. It takes commitment to people, in order to tell their story and to represent their brand, not your own.

If you create a brand that represents the highest common denominator between your people (customers, employees, investors) and your products and services, then you can forge an enduring powerful partnership that will yield surprising dividends for your business. It all begins with understanding the basics of what a brand really means for a business.

SUBLIMATABLE HD

Branding, continued on Page 16

PHOTO PANELS

iLumipiX™ HD Photo Panels are designed to showcase superior fine art and high definition photo prints. they display the most brilliant colors, highest dynamic range, and the best contrast available using the most advanced technology to date. In comparison to normal direct flatbed printing on composite materials, iLumipiX™ is specifically designed for sublimation. Photos are transferred by printing on sublimation paper using a sublimation printer and then applying heat to transfer to the iLumipiX™.

VARIOUS SIZES AVAILABLE

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1-800-565-5686

WWW.JOTOIMAGINGSUPPLIES.CA 14 IMPRINT CANADA | August 2022

NEW TECHNOLOGY SMART TENSION SYSTEM Smart Tension System automatically adjusts thread tension by analyzing the stitch type and machine speed.

Produce consistently high-quality embroidery with STS and reduce lost productivity in manual adjustment of thread tensions.

SLIM CYLINDER ARM Redesign of the cylinder arm improves the quality of embroidering on products.

Reduction of the cylinder arm circumference to 170mm.

Reducing working space between the needle plate and cap frame.

SMART ACTION PRESSER FOOT

PICKER ON / OFF

Smart Action Presser Foot (SAP) adjusts the height of the presser foot automatically by way of an independent presser foot motor.

We offer Picker on/off both two versions. You can get below meaningful result when selecting Picker Off version.

Regardless of the thickness of the fabric, the best quality embroidery can be completed easily with SAP.

Do not need to replace picker when it’s bent or snapped.

Adjust the minimum height of the presser foot by setting preferences on the operation panel

Easy to change bobbin and bobbin case.

SWF CANADA INC.

300 Trowers Road, Unit 13 Woodbridge, ON, L4L 6A1

Please call 416-889-3598

News {Business Development} Branding, continued from Page 14

1. A Brand Resides in the Mind not in a Logo

Although expressed in a logo and a tagline, a brand is actually a mental construct that gets into the mind and lives in the memory of people.

Branding is the process of creating the brand in the minds of people. It is typically done by creating things and experiences that “express” the brand such as marketing materials and product design.

Brands also live in the culture. Powerful brands like Nike become social concepts and exist in the culture where they continually give people cues and establish the brand as a part of society.

based. Branding is another world that is concept-based.

Branding brings out the big gun – an idea. A powerful, transcendent, mind-tweaking idea designed to engage the mind and heart at another level. The idea is what catalyzes new behavior and thinking. When Tide gets clothes clean, it means that Mom and Dad are good parents and conveys that message. The Home Depot is a large hardware store, but the brand makes it a Home Center for any current and aspiring do-it-yourselfer.

2. Brands Set Meaning

Brands give meaning to products. Is an anti-lock braking system (ABS) a breakthrough in performance (BMW) or safety (Volvo)? That depends on the brand. The brand is a mental lens that provides immediate meaning. A Snickers bar is a snack. Tiffany means luxury taste and quality. Apple is about unleashing creativity while IBM is about improving productivity.

The brand provides context which tells people why a product is important to them.

3. Brands Carry Emotional Power

Like great art, brands are designed to elicit a response, both emotional and rational. Like art they can enchant and often captivate people, which creates desire.

Marlboro was the first filter-tipped cigarette and was initially launched as a woman’s cigarette which failed. The same product was re-branded as the ultimate masculine smoke and with the swagger of the Marlboro man, still remains one of the most powerful brands in the world.

Powerful brands are mythologies that evoke emotions that swell to desire.

4. Brands are Fiction Not Fact

Branding is poetry not journalism. Messaging matrixes and value propositions belong to marketers and are fact-

In this new world, workers are restless, customers fickle, investors skittish, and the public has an appetite to cancel.

16 IMPRINT CANADA | August 2022

While products and employees come and go within a company, the brand can endure forever – as long as it is well maintained.

5. Brands Defy Logic

When you have a powerful brand, you’ll be surprised by what it can do. You will see strong conviction and commitment across employees, customers and investors despite challenges.

People tend to defend the brands they love and stay loyal against all odds – better alternatives, cheaper alternatives, easier alternatives. To achieve that kind of priceless cohesion, you have to build and continually maintain the brand campfire - and make it into a bonfire for the whole world to see. At John Deere, they say people bleed green because the brand is so deep.

6. Brands Deliver Business Value Multiple Ways

Because powerful brands are sticky, they have the ability to build a moat around the business. Customers remain loyal even in the face of superior performing or lower priced competitors.

Although expressed in a logo and a tagline, a brand is actually a mental construct that gets into the mind and lives in the memory of people.

People forgive and forget product and corporate errors which mitigates losses. People are more willing to try new products, services and experiences from brands they love which accelerates sales.

If you have a vision to build an empire, build a brand to amplify the upside and mitigate the downside. Many corporate executives view the brand as simply a marketing asset.

Others like Steve Jobs, Bill Gates, Richard Branson and Elon Musk view it as a corporate asset, part of the business strategy. Once built, a powerful brand can be used to wield influence in many circumstances from Main Street to Bay Street to Parliament Hill.

While products and employees come and go within a company, the brand can endure forever – as long as it is well maintained.

Powerful brands nurture; in a world where people are becoming increasingly unmoored and where constant shocks and disruptions seem to prevent ‘normal’ from ever being a reality, brands are a reassuring presence that people can depend on.

Business always comes down to connecting with people on a human level. Powerful brands are creative concepts that stimulate the imagination and emotions in ways that many business owners cannot.

With a powerful brand, organizations have an amazing tool to open minds, raise hearts, command attention, bring everyone together and protect the business again in a volatile, uncertain, complex and ambiguous world.

About the Author: Jane Cavalier, CEO and Founder of BrightMark Consulting, is a nationally recognized brand strategist, board member, blogger and author of bestselling business book The Enchanted Brand (Amazon). She helps organizations conquer a changing world with powerful brands and reputations. Recognized for creating breakout brands like Snapple and Qwest, Jane has worked with over 100 organizations including American Express, Johnson & Johnson, ExxonMobil and the U.S. Navy. For more information, visit www.brightmarkconsulting.com.

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News {BUSINESS Development}

Five Promotional Product Trends for Fall 2022

By Adriano Aldini, Imprint Canada

Trends are hard to keep up with, especially when it comes to promotional products. Products that are in high demand one minute can become completely out of style the next.

The pandemic has changed the way we live and work. End users are more aware of what they are buying, as well as the impact these items have on daily lifestyle.

Marketing a business is tough, but thankfully promotional products are one of the most powerful marketing tools out there. You are literally one your clients’ best weapons when it comes to levelling up their brand awareness.

The most popular promotional products are a combination of function, style, recognition and usability. Here are five promotional product trends that you can leverage to help boost your bottom line for Fall 2022:

1. Retail Brands Make no mistake brand recognition is more important than it has ever been. One could argue that retail brands are as big as they ever have been in the promotional industry.

End users want products that they recognize from brands that they know, like and trust.

They want brands that have a solid reputation and are willing to accept the price point to match.

Creating memorable promotional campaigns using revered retail brands makes them more desirable and aligns your brand with a quality product. Brands like Nike, Adidas, Under Armour, Herschel, Carhartt, High Sierra, TravisMathew, Thule,

End users want products that they recognize from brands that they know, like and trust. They want brands that have a solid reputation and are willing to accept the price point to match.

20 IMPRINT CANADA | August 2022

e11even (and many more) continue to generate a lot of interest and demand from end users.

2. Eco-Friendly Items Sustainability can no longer be called a trend; it’s a movement that continues to grow and companies that fully adopt this mentality have realized that it’s becoming a strategy for success, while also helping reduce environmental impacts.

Younger buyers especially are drawn to sustainable products.

Astute consumers are searching for more than just quality products and services these days, they are looking for brands that align with their personal values. As a result, there continues to be increasing demand for eco-friendly products.

Giving eco-friendly and environmentally responsible giveaway items will showcase a company’s responsibility while lending credibility to its brand.

3. Leisure Products Over the past handful of years, fitness products were among the most popular and trendy items.

The pandemic however ushered many changes, one of them was a heightened demand for leisure and relaxation products.

In my opinion, the need and demand for relaxation - and products that facilitate relaxing - are only going to continue to grow in popularity in the promotional products space.

Lounge wear and casual work attire has seen a boom since work-from-home became normalized due to the pandemic.

As such, many consumers are moving away from corporate uniforms and into more casual wear items.

Outside of apparel, anything to do with enticing relaxation is very popular; think cozy weighted blankets, spa kits, bath salts and essential oil kits.

Astute consumers are searching for more than just quality products and services these days, they are looking for brands that align with their personal values. As a result, there continues to be increasing demand for eco-friendly products.

4. Distinctive Customization Much like the demand for retail brands, custom branding is becoming more popular.

The push towards more customized products has been helped by the advances in decorating technologies which allow for personalization of goods. The desire for enhanced customization continues to become more popular as end users increasingly look to invest more capital in highly customized products that will help set their brand apart from others.

5. Wireless / Tech Products Connectivity is a must in today’s world. With home and work life meshed together like never before, wireless products are at unprecedented high demand.

The remote office has fueled the need for flexibility in work spaces, and a decrease in cord clutter.

Plus, as our world becomes firmly planted in the digital space, the need for wireless products will continue to proliferate the promotional space.

UV Sun Protection AJM is adding 0E630M to their extensive line of promotional headwear. What makes this cap unique is the Polyester Pearl Nylon / UPF50+ fabric which provide excellent UV sun protection. In addition, the moisture wicking sweatband will keep your forehead cool and dry. Made in a 6 panel constructed full-fit shape, with an elastic tuck-in velcro closure, it comes available in 4 colourways; black, graphite, navy & white.

For more information, please contact AJM International at 1-800-361-6256 or visit www.ajmintl.com

V-Neck Sweater The Stargard (Men’s FW3008 / Women’s FW3005) is a fall layering essential. A modern classic, this fine gauge v-neck sweater is sure to make a great impression. Made from 60% cotton and 40% acrylic, the Stargard is offered in 4 trendy fall colours. Choose from an array of decoration techniques to complete your look. Available in sizes XS3XL. Contact Fersten Worldwide (800) 5657462 or visit www.fersten.com

Adult Heavy Weight Quarter Zip Jacket Without Pockets Milltex Sportswear showcases Style#925, the Adult Heavy Weight Quarter Zip Jacket Without Pockets. Constructed from 3-End Soft Handfeel Fleece, this garment features a great contemporary fit, a YKK Metal Zipper and rib with Lycra Spandex.

Available in solid colours (65/35 cotton/ poly); Heather Colours (60/40 cotton/ poly); and Marled Colours (55/45 cotton/ Poly).

Visit www.milltex.ca for more information

Unisex Bogart Eco Packable Half Zip Jacket The unisex Bogart Eco Lightweight Half Zip Jacket (#12609) is as sustainable as it is versatile. Made with a recycled poly blend, a recycled pinch label and a zipper made from recycled content, it has everything you need to stay comfy and dry. Features like a water-resistant coating, a water-repellent finish and a drawcord in the hood to keep moisture out, plus underarm vents for breathability.

And it packs away into in the left pocket, so it's perfect for lightweight weather protection on the go. And through a partnership with 1% For The Planet, one per cent of sales of all Eco products are donated to environmental nonprofits.

WEARABLES Fruit of the Loom Sofspun® Tees Made with an innovative spinning process that delivers a surprisingly soft hand and includes multiple silhouettes with contemporary styling details. Softness and style come together in Sofspun® T-Shirts, where you can choose from a men’s or ladies’ fit. The breathable, lightweight fabric delivers a classic fit that is available in a variety of colours.

Sofspun delivers fashion that’s on trend and in line with any budget.

Please contact FOTL team at CanadaCustomerService@fotlinc.com for information

Men's Catskill Anorak The Catskill Anorak (KS-4) features a high performance lightweight waterproof, breathable outer shell designed for maximum mobility. A PFC-Free water repellent finish added to the H2XTREME® waterproof breathable outer shell provides extra wet weather protection. Durability, warmth, and comfort have come together to create a unique solution for variable weather conditions.

Visit www.stormtech.ca for more information

Independent Trading Co. Midweight Hooded Sweatshirt Contemporary styling and classic comfort come together in this hooded sweatshirt. Style SS4500 features a standard fit, a jersey lined hood, splitstitched double-needle sewing on all seams, metal eyelets, a pouch pocket and tear away label for easy branding.

For details please visit en-ca.ssactivewear.com

Torrent Rain Jacket Canada Sportswear is showcasing its Torrent Rain Jacket, style #2185. Made from 145 g/m2 – 4.3 oz./ yd2 100% recycled polyester, this jacket features a mechanical stretch and a 5000 mm waterproof rating.

The wind resistant and water repellent finish is fully seam sealed and features an adjustable drawcord in hood and body hem. Also available in a Ladies' style.

Please contact Canada Sportswear, Tel: 416-740-8020 or visit www.canadasportswear.com

For more information, please visit www.trimarksportswear.com

Battery Heated Traffic Safety Jacket This rechargeable battery heated Orange 300 denier polyester traffic safety jacket comes with 3 levels of rechargeable battery powered heat, front and back, that lasts up to 6 hours. It has a front zipper, detachable hood, 3 front pockets, and 4” 3M reflective tape. Style BK145ORG meets WCB and CSA Z96-15 Class 2, Level 2 standards. Available in Sizes: S-3XL Visit www.BigKclothing.ca for more information

August 2022 | IMPRINT CANADA 21

WEARABLES

Youth Pro-Round with Mesh AJM is adding a new colourway royal/ white to the youth style 8E019B. Made in AJM’s popular constructed ProRound shape, the front panels and peak are made from a Deluxe Chino Twill, while the sides and back consist of a Nylon Mesh with an adjustable plastic back strap. Available now in 7 popular colourways in youth sizing, there is also a matching adult size 8E019M that comes in 17 colourways.

Midweight Mélange Jacket Enjoy the functionality of this midweight mélange jacket with 3M™ reflectivity and microfleece lining. The Forli (Men’s FW3180 / Women’s FW3183) is ideal for temperatures between -6°C to -21°C and is equipped with a detachable hood and waterproof fabric. Ideal for a wide selection of decoration techniques.

Available in sizes XS-4XL (Men) & XS-3XL (Women).

Contact Fersten Worldwide (800) 565-7462 or visit www.fersten.com

For more information, please contact AJM International at 1-800-361-6256 or visit www.ajmintl.com

Men's Oakland Thermal Shell

Unisex Sponge Fleece Raglan Crewneck Sweatshirt

Cool-weather casual. The Oakland Thermal Shell (BXM-1) features low profile thermal fill panels, adjustable waist with snap closure for Women’s, and a PFC-Free water repellent finish designed to keep you warm and dry. Both Men’s and Women’s styles feature classic flat rib curved collar with rib knit cuff and hem on Men’s.

The stylish and unique Unisex Sponge Fleece Raglan Crewneck Sweatshirt from Bella + Canvas is available in a cotton/poly blend, a triblend, and in an acid washed construction. Available in a range of classic and unique colours, the contemporary retail fit will delight your most discerning clients.

Visit www.stormtech.ca for more information

Please visit en-ca.ssactivewear.com

New Observer Hybrid Jacket Canada Sportswear is showcasing the Observer Hybrid Jacket.

Style #4100 is made from 100% polyester dobby pongee and features water repellent finish - trim on front body, shoulders, collar and sleeves, double layer self fabric cuff and body hem, a YKK front zipper and lower front zipper pockets. Also available in Ladies.

For more information, please contact Canada Sportswear, Tel: 416740-8020 or visit www.canadasportswear.com

Fruit of the Loom HD Cotton® T-Shirts Fruit of the Loom's revolutionary HD fabric is knit tighter using finer-gauge yarns that yield a higher-density fabric with an exceptionally smooth print surface for superior printability. With virtually 100% ink coverage and remarkable detail retention, trust HD Cotton® T-shirts for the most intricate designs.

For more information, please contact fotl team at canadacustomerservice@fotlinc.com

EVERYDAY GREAT VALUE

DTF Benefits

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Epson F2100

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1-800-565-5686

LEARN MORE ABOUT DIRECT TO FILM AT WWW.JOTOIMAGINGSUPPLIES.CA 22 IMPRINT CANADA | August 2022

WEARABLES

Lime Green High Vis Poly Mesh Safety Shirt Stay safe and ensure high visibility in this popular soft mesh polyester safety shirt (style #BK046) which includes a breast pocket, 4” 3M reflective tape and meets CSA Z96-15 Class 2, Level 2 standards. Available in Sizes: S-3XL Visit www.BigKclothing.ca for more information

The Wrightson Cap The Wrightson Cap from Imperial is constructed from performance fabric made up of a 97/3 polyester/spandex blend. This structured, five-panel, mid-profile cap features a pre-curved visor a retro fit with contrasting braid, a performance sweatband, and a plastic snap closure. Available in five great colour combinations.

For details please visit en-ca.ssactivewear.com

Hardy Eco Jacket The stylish, sustainable men's Hardy Eco Jacket (#12720) is the perfect transitional jacket. Its breathable fabric and lining are made from recycled polyester, and its zipper and pinch label are also made from recycled content, making it a comfy, eco-friendly piece you can feel good about wearing. It has a water-resistant coating that provides lightweight weather protection, plus upper patch pockets and lower welt pockets to store valuables. Available in a coordinating women's style (#92720). And through a partnership with 1% For The Planet, one per cent of sales of all Eco products are donated to environmental nonprofits.

For more information, please visit www.trimarksportswear.com

Ultra Heavyweight Jacket This ultra-heavyweight performance jacket will help you go through the most extreme winter weather days.

The Frisco (Men’s FW3226 / Women’s FW3228) is suitable for -10°C to -35°C, features a Shearling lining with Diamond Quilting, a detachable hood, antiRFID technology and waterproof breathable fabric.

Available in black and graphite and suitable for a multitude of decoration techniques. Offered in XS4XL (Men) & XS-3XL (Women).

Men's Juneau Knit Hoody Casual just became serious. From sea to sky to summit, life is built upon layers of experience and memories. The Juneau Knit Hoody (FH-2) is the perfect urban or outdoor mid-layer for those days where winter is more than just a hint in the air. Its ultra-soft sweater-knit fleece, scuba hood and low-profile, zippered hand warmer pockets are the perfect combination of comfort, style, and function. Make your life story the one that keeps them talking.

Visit www.stormtech.ca for more information

The Pitch Lightweight Jacket Canada Sportswear is showcasing the Pitch Lightweight jacket, style #2250. This 100% polyester pongee features a wind resistant and water repellent finish, YKK zipper closure and lower front zipper pockets. Detailing includes elastic binding at sleeve cuff and body hem, and reflective heat transfer on back of sleeves. This unlined jacket folds into the pocket. Also available in a Ladies' style.

Please contact Canada Sportswear, Tel: 416-740-8020 or visit www.canadasportswear.com

Contact Fersten Worldwide (800) 565-7462 or visit www.fersten.com

Constructed Poly Serge Flat Bill Cap KC Caps is showcasing style # 6819 - the Constructed Poly Serge Flat Bill Cap. Made from 100% Poly Serge Twill, this cap features a firm buckram, pro-stitching, a poly snap closure, and a flat bill with a trendy snapback closure design.

For details, visit www.kccaps.ca or contact 1-888-303-0888

Adult Heavy Weight Deluxe Zipper Jacket Milltex Sportwear's Adult Heavy Weight Deluxe Zipper Jacket (#750) features YKK Antique Metal Matching Zipper, a 5/8" Flat Matching Drawcord, Double Needle Cover Stitching, Double Layer Fleece Hood and Rib With Lycra Spandex. Available in solid colours (65/35 cotton/poly); Heather Colours (60/40 cotton/poly).

Visit www.milltex.ca for more information

Fine knit beanie This fine knit solid beanie is a fall and winter wardrobe go-to, keeping you warm during outdoor activities.

The Lasalle (FP556) is made from 100% acrylic and is available in a wide range of 16 colours. Ideal for embroidered and knitted logos. One size fits most.

Contact Fersten Worldwide (800) 565-7462 or visit www.fersten.com

Argus Eco Fleece Full Zip

SuperSoft Raglan High Collar Hoody King Athletics is showcasing style KF4085 - SuperSoft Raglan High Collar Hoody. This 100% Made in Canada garment features a 15oz & 55/45 Combed Cotton Ringspun Fleece construction with a trendy high collar neck with centre pull cords & an adjustable toggle. Available in S-XXL, this style also has a hidden accessory pocket which is perfect for your smart phone.

This style comes in a wide range of great colours for any promotional campaign.

The women's Argus Eco Fleece Full Zip (#98144) combines classic styling with unbelievable comfort. With super-soft fleece made from recycled polyester and sustainable cotton certified by the Better Cotton Initiative (BCI), plus a recycled For details, please visit www.kingathletics.ca pinch label and eco knit tape, it's a lightweight layer you can feel good about wearing all year round. It also features a ribknit hem and cuffs for a comfier fit, and the shaped seams and tapered waist make it even more flattering. Available in a coordinating Men's style (#18144). Through a partnership with 1% For The Planet, one percent of sales of all Eco products are donated to environmental nonprofits.

For more information, please visit www.trimarksportswear.com

24 IMPRINT CANADA | August 2022

The Rosseau 24 oz. Mug

Stanley® IceFlow 40oz Flip Straw Water Jug Big-time Hydration, perfect for any season! DezineCorp is highlighting the Stanley® IceFlow 22oz Flip Straw Water Jug (style M0138). This unique jug provides maximum hydration with major style. Made of 18/8 stainless steel that won’t rust and is also BPA free. This double wall, vacuum insulated jug keeps drinks cold 14hrs, or iced for 2.5 days. Features a built-in straw for clean, fresh sipping. The rugged handle and built-in fence hook also provide portability and convenience.

Available in 3 stylish colours.

Please contact DezineCorp at (866) 625-7820 or visit www.dezinecorp.com

New Bamboo and Wheat Straw Pens Stylish and eco-friendly. Add your logo or inspiring message to the Bamboo barrel of these boho chic pens. The trim and grip are made from wheat straw (not plastic or rubber). MOQ is 5000 with 6 week delivery.

Check out the trending styles and colours at www. kustompromos.com/ custom/eco-friendly-pens

Packable Pillow Blanket

Bringing outdoor camp-ware design into kitchens around the world. The Rosseau mug (CM9001) combines a classic camper style design with a speckled stoneware mug to create this fashion forward drinkware piece that is sure to be a welcome addition to anyone’s kitchen. The large capacity and comfortable “C” shaped handle will make drinking a cup of any hot beverage a delightful experience. Microwave safe and hand wash recommended.

For more information, visit www.hpgbrands.com

Durable Non-Woven Cooler Bag Windmill Canada is showcasing its Silver Tone Non-Woven Cooler Lunch Bag. The unique silver tone fabric design features a foil lamination and foam polyethylene insulation to keep your stored contents warmer or colder for longer.

The front open pocket is handy for storage of utensils, napkins and more. This bag holds up to 9 cans. Recommended weight tolerance is 14 lbs. Add your custom business artwork or logo!

For more information, visit www.windmillcanada.ca

Recycled PET Backpack

Ecorite’s Packable Pillow Blanket – B5650 - is the perfect blanket for car trips, campouts and backyard picnics. Easily folds up into the attached pouch and becomes a pillow…adding comfort to any situation whether it’s opened or closed.

This eco-conscious drawstring backpack is made of 84% post-consumer recycled PET fabric. Item #16167 features a large main compartment, front zippered pocket, drawstring closure. Great for environmentally-focused clients interested in reducing and reusing available materials.

For details, please visit www.ecorite.com or contact 416.636.2328

For more details, please visit https://www.kooziegroup.com/CA/

EVERYDAY GREAT VALUE

1-3 COLOUR LOGOS, NUMBERS, NAMES AND LETTERINGS

IDEAL FOR FULL COLOUR LOGOS AND DECALS

1-800-565-5686

WWWW.JOTOIMAGINGSUPPLIES.CA 26 IMPRINT CANADA | August 2022

Custom-Made Holiday Gift Set

Finn, 18oz Double Wall Vacuum Insulated Bottle

NEW for 2022, spread cheer with a turnkey holiday gift that includes: Turkish custommade notebook (choice of 22 colours, 1 location imprint); Metal custom pen (1 location laser engraving or digital imprint); Gift Sleeve featuring a holiday message OR holiday greeting card (branded inner pages, end sheets and tip-in possible).

For more info, download the Kustom Promo flyer at www.kustompromos.com/product-flyers or request a quote at anthony@ kustompromos.com

DezineCorp is proud to introduce the newest bottle in their collection of double wall, vacuum insulated stainless steel – the ‘Finn’ (style M6700SSWH). This stylish bottle features a unique detachable, heavy plastic screw off top feature – great for adding ice and/or easy cleaning. The Finn also has a screw off top lid with a wide mouth opening, held on by a comfortable soft handling loop. The matte white finish with light grey accents make a perfect canvas for your logo. Consider the Finn for your next promotional project.

Please contact DezineCorp at (866) 625-7820 or visit www.dezinecorp.com

Environ Wireless 60W Speaker

Herschel Tech Organizer

The Environ (OR2360) packs a punch with powerful bass, loud sound and clear audio.

Play off one charge for up to 8 hours and make calls with a built-in microphone in between listening to your favourite podcasts and playlists. With a wireless design, this speaker can join the party anytime, anywhere.

Keep it together with the Herschel Tech Organizer. From small devices to cables, chargers and other accessories, the Tech Organizer keeps everything protected on the go.

Featuring storage pockets and elastic organizers to keep your tech accessories in place, this compact style opens out flat for easy access to the essentials.

Visit www.pcna.com for more details

For more information, visit www.hpgbrands.com

Classic Heather Shoe Bag

Adhesive Colour Burst Cubes

The B5400 is Ecorite’s Classic Heather Shoe Bag – a perfect companion to bring to the course. Contemporary heather construction, double sided venting and piped edges make it functional and fashionable.

Jay-Line’s Adhesive Colour Burst Cubes come in your choice of one of five colours: Lemon Yellow, Vulcan Green, Pulsar Pink, Cosmic Orange, & Cobalt Blue. 8pt minimum standard type size. 10pt minimum reverse type size. Product comes with top sheet black imprint only. Side imprint not available.

Visit www.ecorite.com for full details and pricing

For details visit www.jay-line.com

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GlacierPeak Cooler Bag

Wellness at Work Notebook

The Glacier Peak cooler (CB905) is an adventure essential that’s loaded with features and built to last. Constructed from durable Tarpaulin this cooler is water resistant and has padded PE foam insulation. The main pocket is accessible with a three-side zipper while the top and sides are equipped with carry handles. The front slash pocket and loop stitched straps allow you to secure even more contents on the outside. The included attached bottle opener hangs off the side strapping for easy access. This cooler holds up to 12 cans and is easily transported with the adjustable/removable shoulder strap.

October is Healthy Workplace month. This wellness themed notebook features daily selfcare reminders, custom quotes and employee resources customized for each client.

Great for health awareness events AND throughout the year; welcome new hires and returning employees, kickoff new projects and appreciate employees. Low MOQs with 6 week shipping.

For more information, visit www.hpgbrands.com

Contact anthony@kustompromos.com for a physical sample and FREE virtual

Climate LockTM Vacuum Insulated Kanteen This 20 oz. Klean Kanteen Eco is an Insulated Classic. The Loop cap is constructed from 90% post-consumer recycled 18/8 food grade stainless steel. It features Climate Lock™ double-wall vacuum insulation, keeping drinks hot for 24 hours and iced for 63 hours! This bottle features a wide mouth that fits ice and makes filling and pouring easy. Includes a loop cap with easy-carry swivel loop. This item is BPA-free. Its slim design fits most standard cup holders. Its electropolished interior does not retain or impart flavors. Recommended hand wash only.

Visit www.pcna.com for more details

Trend Setter Mini 360

Lazy Bear Chair Whiteridge Inc. is showcasing its Lazy Bear Chair. Style #433 offers supreme comfortability and ample space to kick back and relax. The fully padded seating includes a convenient insulated drink holder. Constructed from durable 600D polyester, this chair features a Sturdy 3/4” black tube frame with stabilizer feet. Available in a range of great colours.

Visit www.whiteridgeinc.com for more information

Mini but mighty, the Trend Setter Mini 360 covers all the angles. An excellent choice for the coffee connoisseur, the 400 ml/13.5 oz insulated stainless steel tumbler features a TrueTaste ceramic-lined interior, which helps preserve the taste of the stored liquid. Its spill-resistant 360 Sip lid is perfect for on-the-go: push down on the plunger to drink from any angle & engage 360 Sip! Decorate the bold metallic colours of the Trend Setter Mini 360 with our default silk screen branding method.

Visit www.spectorandco.com for more details

EVERYDAY GREAT VALUE

1-800-565-5686

FOR FULL RANGE OF HEAT PRESSES, VISIT WWW.JOTOIMAGINGSUPPLIES.CA 30 IMPRINT CANADA | August 2022

m u m i x a M ” “ t r o f Com

717

ADULT UNISE X FASHION PULLOVER HOODIE

NOW AVAILABLE IN 27 COLORS

BLACK

ROYAL

FOREST

SAND

GOLD

SAGE

LIGHT BLUE

WHITE

LIGHT PINK

MAROON MILITARY GREEN

MINT

YELLOW CHARCAOL HTR GRAPHITE HTR GREY HTR

NATURAL GREY

GREEN HTR

NAVY

ORANGE

ORCHID

PURPLE

MAROON HTR NAVY HTR OATMEAL HTR ROYAL HTR

ADDRESS : 3535 Laird Road, Unit 13 Mississauga, Ontario L5L5Y7 TO ORDER : Email : orders@milltex.ca | Call : 905-820-1100 | Website : www.milltex.ca

RED

The Ultimate Varsity Emblem Letters, numbers, school, colleges and team logos and emblems are the perfect design elements when choosing Emblemtek's Chenille Embroidered Emblems. These badges are manufactured with 100% polyester felt fabrics, and 100% acrylic chenille threads, which give the emblems their unique and identifiable wool-like texture and feel. Chenille Emblems can be formatted into many different shapes and sizes, individual letters and title bars. They are commercial and dry-clean launderable.

For more information, please visit www.emblemtek.com/ products/chenille-emblems/

The Most Complete Embroidery Hooping Station Embroidery Systems Canada now carries the new All-InOne Hooper ProXL. Perfectly place and hoop virtually any garment, for almost any embroidery machine. The All-In-One Hooper is a complete system, with no additional parts required.

Order by calling 1-888-805-8631 or visit www.embroiderysystems.com to order online

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Threads For all Your Embroidery Needs Cansew Inc. is offering CR Polyester Metallic from Madeira that is engineered for effortless ease of use. Available in 30 colours, like Frosted Matte which delivers a true matte finish that adds dimension and clarity to your design. Also available is Burmilana – Wool or Cotton – which is a thicker thread for chenille, chain stitch, fringing, seam and other special effects.

Contact Cansew Inc., Tel: 1-800-361-7722 or info@cansew.ca. Visit them online at www.cansew.com

Screen Printing Job Cart Vastex is showcasing its new mobile Screen Printing Job Cart model SR23-JC. Keeps screen, squeegees and supplies readily at hand for increased productivity during set up, printing and clean up. Recessed to contain minor spills, the top shelf is intended for inks, emulsions, degreasers, cleaners and wipes. One side of the cart provides six squeegee rests. A pegboard with hooks on the opposite side allows custom arrangement of T-squares, ink spatulas, scissors, tape and other essentials.

Contact sales@vastex.com or visit www.vastex.com

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Make Patches and Crests With Professional Edges Embroidery Systems Canada is an Authorized dealer of the original Merrow industrial emblem edging machine. If you need to create that perfectly finished edge on a crest or patch, Merrow is the gold standard. If you already own a Merrow machine, we can also provide merrow thread, parts, needles, and oil.

Go to www.embroiderysystemscanada.com or call 1-888-8058631 for more information

K-Series Features SmartHead Technology Barudan Canada is a one-stop embroidery equipment and supplies provider. Featured is the K-series 6-head machine with New SmartHead technology, SmartHead Sewing Head and Servo Motors for Increased Production. Shop for single and multi-head machines, order hoops, framing devices, machine parts, Madeira thread and more for all your embroidery needs.

Visit shop.barudan.ca for more information

32 IMPRINT CANADA | August 2022

www.canadasportswear.com

Lightweigh Puffy Jcket: Men’s - L00900 Ladies - L00901 Youth - L0900Y

Ladies Long Lightweigh Puffy Jcket: L00903

JANUARY 6 & 7, 2023 TORONTO CONGRESS CENTRE

FREE REGISTRATION OPENS SEPTEMBER 1, 2022 IMPRINTCANADA.COM

Big K Imprint Ad Summer-Fall 2022 FINAL.qxp_Layout 1 2022-07-18 12:55 PM Page 1

Brand It All Over 300 Products to Choose From Heat Transfer, Embroidery and Screen Printing Available on Minimum Orders of 12 Items.

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Hi Vis Style: L01277

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Men’s 3 in 1 Bomber Jacket