Effect Of Covid-19 Spread On Digital Marketing The novel coronavirus is spreading rapidly and governments across the world are trying to contain it by closing all the public spaces, schools, and state and international borders. Physical events like business conferences, concerts and sporting events, have been cancelled or postponed and global markets are in free fall. An increasing number of organizations are encouraging their employees to work from home. The rapid increase of people being indoors has led to a transformation in the lifestyle where consumers have moved to spend more time online than before. Businesses already catering to the ‘sofa-surfers’ will most probably not be in too much trouble and might even perceive an increase in sales. Businesses that are usually offline will possibly innovate new online products in an effort to acclimate to this new way of living. The most significant factor of the pandemic is clearly the health of the population, but there are far more people affected than just the sick. Businesses are seeing the effects of the virus and organizations are announcing cuts one after another. Marketing departments around the world are seeing the effects as well. Most marketers are at a crossroad, speculating which path to take in such an indeterminate future.
This post goes through how marketers at online digital marketing company India are acclimatizing to these new situations and what you should keep in mind while getting through this contagion.
How marketers are responding Short-term adaptations Recent research has revealed that 61% of marketers are changing their short-term media strategy. Though, only 9% are making lasting changes. There is a small move from offline media to online, as marketers in the similar study made clear that they would take a more online tactic. This budget shift is not shocking seeing that digital media is consumed at an advanced rate due to the online regime of the post-corona consumer.
Moving to flexible channels Marketers seeing a cut in budgets will profit by moving toward cheaper and more flexible channels like programmatic advertising where consumer presence and available impressions are growing. Digital display ads, social media, and online video are channels that most probably will surge in the short-term media plan. Out-of-home advertising like metro billboards will have much lower exposure since most people staying at home. Event marketing has come to an instant stop, and we’ll possibly see that marketing budget cease or shift towards online ads.