Platform Overview Guide

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ENGAGE. EDUCATE. EMPOWER. BIGGER & BETTER BUSINESS 2024-2026 PLATFORM OVERVIEW IMPACT1914.ORG BRO. RASHON M HOWARD, MSFP, AFC ®
PLATFORM OVERVIEW TABLE OF CONTENTS 03 History of Bigger Better Business 05 Vision Statement 06 Platform Focus 07 Platform Defined: (Engage, Educate, Empower) 10 About the Candidate 14 Connect with Rashon BRO. RASHON M HOWARD, MSFP, AFC ® CANDIDATE FOR EASTERN REGIONAL DIRECTOR OF BIGGER & BETTER BUSINESS

HISTORY OF BIGGER & BETTER BUSINESS

Bigger and Better Business became the first National Program of Phi Beta Sigma Fraternity. It was first introduced to the Fraternity at the Tenth Anniversary Conclave held in Philadelphia, Pennsylvania in December 1924. At this conclave exhibits from twenty-five black businesses were displayed and forums were held to acquaint the Brothers with the problems encountered by blacks and their advancement in business. The Program which was start in the Eastern Region is carried on throughout the year; however, special observances are held during the month of April.

The main purpose in 1924 was to encourage black businessmen to improve their business acumen, efficiency and service to the public in order to favorably compete with other businesses. The present day purpose of the program has changed very little. With many improvements in race relations, the program is now geared to both minority and small businesses. It is our desire that the minority buyer patronize minority business not only because of who they are, but also because minority businesses offer the efficiency and service that would be found in any other business. The program is under the supervision of the International Director of Bigger and Better Business. The seven regional Bigger and Better Business directors assist the International Director.

PLATFORM OVERVIEW
1924 Conclave Grand Ball
BRO. RASHON M HOWARD, MSFP, AFC ® CANDIDATE FOR EASTERN REGIONAL DIRECTOR OF BIGGER & BETTER BUSINESS
Quoted: The Perfection Scoop*

WHY I'M RUNNING

I became a member of Phi Beta Sigma Fraternity, Inc. because I saw an opportunity to join an organization that had a bigger platform then mine. Since I was a child I wanted to make a difference in the world. Very early in my childhood I saw the wealth disparities in my community. I found out quickly how lucky I was to have parents that had some since of economic understanding. It bothered me that people who looked like me weren't afforded the same resources as others in communities that didn't look like mine.

I am passionate about ensuring all people have equal opportunity for wealth; my life mission aligns with the mission that drives the programmatic thrust of bigger, better business. Starting with this brotherhood while expanding SIGMA economic empowerment development through the communities we serve, I am sure we can change the economic conditions that plague our wealth trajectory. Leading the Eastern Region as its chair for Bigger & Better Business we can and will increase financial literacy, build financial stability and close the racial wealth gap; for the brotherhood and the communities which we serve.

PLATFORM OVERVIEW
BRO. RASHON M HOWARD, MSFP, AFC ® CANDIDATE FOR EASTERN REGIONAL DIRECTOR OF BIGGER & BETTER BUSINESS
My life mission aligns with the mission that drives the programmatic thrust of bigger, better business.

VISION STATEMENT

To elevate & enhance the financial well-being of the brotherhood & their families; expanding PROJECT SEED through engagement, education & empowerment.

PLATFORM OVERVIEW
® CANDIDATE FOR EASTERN REGIONAL
OF BIGGER & BETTER BUSINESS
BRO. RASHON M HOWARD, MSFP, AFC
DIRECTOR

PLATFORM

FOCUS AREAS

ENGAGEMENT

Promoting organic professional connections between brothers. Identifying benchmarks & areas of need. Providing access and accessibility where there may not otherwise be especially within the financial services, real estate & small business sectors.

EDUCATION

Delivering on focused business development, coaching, and mentorship metrics. Educating on focused economic areas that lead to generational wealth-building habits.

EMPOWERMENT

Providing resources, inspirational communication channels & training programs that reinforce economic & entrepreneurial confidence within the brotherhood so we can together take what has been learned and share it within our communities.

PLATFORM OVERVIEW
BRO. RASHON M HOWARD, MSFP, AFC ® CANDIDATE FOR EASTERN REGIONAL DIRECTOR OF BIGGER & BETTER
BUSINESS

ENGAGE

PILLAR ONE

Providing access to the brothers of the Eastern Region by first connecting our brothers with subject matter experts we already have within our chapters, promoting the strengths & existing skills up and down the eastern corridor of the fraternity.

SURVEY THE LANDSCAPE

INTENTIONAL COMMUNICATION

SHARING AVAILABLE RESOURCES

PLATFORM OVERVIEW
BRO. RASHON M HOWARD, MSFP, AFC ® CANDIDATE FOR EASTERN REGIONAL DIRECTOR OF BIGGER & BETTER BUSINESS

PILLAR TWO

Providing platforms with focused development, enhanced training programs and mentorship.

PRODUCTIVE, PROACTIVE PROGRAMING

BUSINESS DEVELOPMENT

FOLLOW-UP & COACHING

PLATFORM OVERVIEW
BRO. RASHON M HOWARD, MSFP, AFC ® CANDIDATE FOR EASTERN REGIONAL DIRECTOR OF BIGGER & BETTER BUSINESS
EDUCATE

EMPOWER

PILLAR THREE

Empowering the brotherhood to be the best version of themselves by putting their education into action. Education is POWER. It promotes confidence and conviction in a person. Once we have the roadmap we are empowered to accomplish anything.

KNOWLEDGE RE-INFORCEMENT

LEADERSHIP/SUBJECT BASED TRAINING

BBB RESOURCE KIT

PLATFORM OVERVIEW
BRO. RASHON M HOWARD, MSFP, AFC ® CANDIDATE FOR EASTERN REGIONAL DIRECTOR OF BIGGER & BETTER BUSINESS

ABOUT

BRO. RASHON R. HOWARD: INTERNATIONAL & REGIONAL SERVICE

INTERNATIONAL SERVICE

BBB Team Member (2021-Present)

Sub-Committees Include Awards

Financial Literacy

Sigma Business Network

2023 Billboard Jackson Contest Finalist

EASTERN REGIONAL SERVICE

Regional BBB Team Engagement Coordinator (2021-Present)

Sub-Committees Include Awards

Financial Literacy

Strive & Thrive Learning Series

Small Business/ Non- Profit

2023 Eastern Regional Billboard Jackson Winner

FEATURED WEBINARS & PRESENTATIONS

The Secret Behind Generational Wealth

Money Management

Estate Planning Essentials

PLATFORM OVERVIEW
BRO. RASHON M HOWARD, MSFP, AFC ® CANDIDATE FOR EASTERN REGIONAL DIRECTOR OF BIGGER & BETTER BUSINESS

ABOUT

BRO. RASHON R. HOWARD: LOCAL SERVICE

NU SIGMA CHAPTER, PHILADELPHIA PA

Chapter President, December 11th, 2019 to June 9th 2022 Honorable Mention

Voter Registration Partnership, City Council (Sept. 2020)

2020 Eastern Regional Social Action Chapter of the year

2020 Eastern Regional Bigger Better Business

Formation of Community Engagement & Sigma Beta Fund (2021) Formal Event Sponsorship Package created (Jan.2021) *Over $30,000 in Sponsorships Received

Chapter's First Adopt- A - Business MOU Signed,

Royal Blue Restaurant(Feb 2021)

Formation of the Nu Sigma Foundation (Feb 2022)

Strategic Business Partnership Initiative (May 2022)

Chapter Raised Over $20,000 for various charitable giving during tenure (2020-2022)

Utilized Social Media and Local Media Outlets to Enhanced Chapter Visibility

Vice President, 2016

Co-Chaired Sigma Tri-State First All- White Party Developed Membership Payment Plan (Project 17)

Treasurer, 2014-2015

Sustained Chapter Bottomline

MU UPSILON CHAPTER, LA SALLE UNIVERSITY, PHILADELPHIA PA

Chapter Advisor (2012-Present)

Mentioned in Eastern Regional Director of Education report for Regional Conference 2016 for the creation of Project S.L.A.M (an undergraduate mentorship program)

Southeastern PA Area MIP Chair 2014 ( assisting in the chartering of Gamma Delta Gamma)

Initiated, Spring 2008

Vice President 2009-2010

President Inter Fraternity and Sorority Council

PLATFORM OVERVIEW
BRO. RASHON M HOWARD, MSFP, AFC ® CANDIDATE FOR EASTERN REGIONAL DIRECTOR OF BIGGER & BETTER BUSINESS

Designation

Credentials

FINRA Series 6,63,66,7

PLATFORM OVERVIEW 2009 2011 2015 2018 2022 GENERALAGENT, AMERICANINCOMELIFE RELATIONSHIPBANKER, CITIZENSBANK FINANCIALADVISOR, CITIZENSFINANCIALGROUP FINANCIALADVISOR, 1847FINANCIAL BUSINESSDEVELOPMENTDIRECTOR, 1847FINANCIAL ABOUT BRO. RASHON R. HOWARD: PROFESSIONAL FINANCIAL SERVICES PROFESSIONAL PROFESSIONAL
& AWARDS
Penn Mutual President's Scholar 2020 Finseca Diversity Scholar
Emerging Advisor of the Year
NAIFA Greater
Star
DESIGNATIONS, CREDENTIALS
2019
2020
2020
Philadelphia Rising
Accredited Financial Counselor
Awards
BRO. RASHON M HOWARD, MSFP, AFC ® CANDIDATE FOR EASTERN REGIONAL DIRECTOR OF BIGGER & BETTER BUSINESS

ABOUT

BRO. RASHON R. HOWARD: IN THE COMMUNITY

BUSINESS/NON PROFIT SECTOR

SHON LLC

Founder, CEO

Reach Up Foundation

Founder, Chairman

COMMUNITY INVOLVEMENT

NCAA, A10 Conference

Member, Commission on Racial Equity, Diversity & Inclusion

La Salle University

Alumni Board of Directors (2016-2022)

Chair, Greek Task Force (2018-2020)

Professional Networks

Philadelphia Chamber of Commerce (2017-Present)

Young Professionals Council ( 2017-2021)

Political

2020 DNC Presidental Fellow

AWARDS & RECONGITION

2022 Inductee, Marquis Who's Who In America

2022 Philadelphia Business Journal

Influencer Collection

2021 Philadelphia Business Journal

Diversity Leaders in Business

2021 Philadelphia Tribune, Most Influential African Americans

PLATFORM OVERVIEW
BRO.
M
AFC ® CANDIDATE FOR EASTERN REGIONAL DIRECTOR OF BIGGER & BETTER BUSINESS
RASHON
HOWARD, MSFP,
CONNECT WITH US BRO. RASHON M HOWARD, MSFP, AFC ® CANDIDATE FOR EASTERN REGIONAL DIRECTOR OF BIGGER & BETTER BUSINESS IMPACT1914.ORG askrashon@impact1914.org /Impact1914 /RashonMH

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