Imogen Design Portfolio

creative portfolio creative portfolio imogen design

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Visual language editorial publishing book design branding marketing art directing design & print digital web

Hi, I'm Imi.

I am a graphic designer and creative director with over 15years’ experience. I have spent 6+ years experience as a Lead Designer and Design Manager in the editorial and publishing industry.

My experience includes Lead Design for 3dtotal Publishing, concept creator and lead designer for Character Design Quarterly Magazine and designing for international digital artists who have experience on films such as Avatar and Avengers.

I work to design books, magazines and other publications (including eBooks), ranging from text heavy tutorial books through to more luxurious Artbooks containing visually stunning content, finishes and bindings.

I have worked with a variety of clients in a wide range of industries, from artists, illustrators, influencers to digital artists who have experience on Hollywood Blockbusters.

I am based in the West Midlands, have my own travel and am also able to work remotely in my home office. I am highly proficient and have over 18 years experience in Adobe design suite, Illustrator, Photoshop, InDesign and Acrobat.

Contact me: 07929 382 469 | hello@imogen-design.com

THE ART OF HEIKALA

This design concept for this very talented individual required a nimbleness of thought, to transfer, what is very personal and intimate artwork into a commercially desirable product. Without diluting the very essence of the idea or losing her core base of diehard fans.

Adding in design elements such as rough textured edges and paint strokes to compliment the style of the artist’s work

A colour palette that reflects the colours used in her artwork to help tie everything together

PRINT MAGAZINE DESIGN

BOOK DESIGN

Fausto De Martini is a wellrespected concept and digital artist, with credits on the film Avatar, Avengers, End Game and Predator.

Fausto has been developing a personal portfolio of ‘characters’ and felt the time was right to publish a book showcasing his unique artistry. On this assignment as his freelance designer, we have been working together to achieve layouts which best reflect his personality and talents.

The engraved feel to the front cover has a title in bold orange peel font together with the internal layout of small pictures portraying old school tools mixed with modern tooling

FORGE & CARVE (CANOPY PRESS)

Taking on the role of an art director was essential to lay down a strong concept and finish. The book aimed at a readership who have a potential interest in the revival of craftsmanship and sustainability linked with the recycling of natural materials.

The overall project needs to appeal to a new generation of crafters to be clear and crisp with a magazine style, but retain the feel of old crafters handbooks. Seeing the book through from concept to finish was my most significant contribution, working along-side the printers to achieve a quality design finish. The book is marketed mainly online and required a sharp image of ‘cover that tells the story’ The texture and print of the paper was my most significant contribution to the project.

EDUCATIONAL BOOKS

The presentation of copy and imagery in a text heavy or tutorial lead publication it is important that the information is broken down into manageable chunks with plenty of variation to keep readers engaged.

TUTORIAL ARTBOOK

This book was created as a practical tool teaching readers traditional drawing techniques with added sections giving an insight into the artist. The main body of the book is made up from quickly sketched tutorials laid-out in an informal style with annotations to give direction into what the artist is teaching.

To further the sketchbook feel a free flow diecut half dust jacket has been used, the book itself has rounded corners. a ribbon marker and elasticated band.

CROWDFUNDING KICKSTARTER

Page and promotional graphics for the launch of a Kickstarter project. The brief was to create engaging visuals that will reflect the style of the artist and encourage viewers to back the project.

BRANDING, DIGITAL & PRINTED MARKETING MATERIAL

VISUAL LANGUAGE & BRANDING IDENTITY

Developing an organisation’s identity is an important part of any marketing strategy. Although a logo is an integral part of any business’ branding, it’s important to consider the bigger picture, by creating a strong visual language the brand is recognisable regardless of whether or not the logo is visible..

EVENT COLLATERAL

creative cv

IMOGEN WILLIAMS

I am a graphic designer with over 15 years’ experience, working in both freelance and in-house capacities to fulfil briefs and create high-quality designs.

I have a versatile design style so that I’m able to adjust the finished result following the audience requirements. I pride myself in working as efficiently as possible, problem-solving, managing my time and creating a streamlined workflow. Ready to take on new challenges.

I am incredibly hard-working, conscientious and diligent. I am calm in a high-pressure environment. I have a flexible and adaptable approach, and I enjoy working to meet needs on a project-by-project basis within existing teams to create the required deliverables.

07929 382 469 | @imogen.design hello@imogen-design.com

SKILLS

• Proficient in Adobe Creative Suite Software

• Skilled in designing for both digital and print

• Clean and efficient workflow style to ensure the artwork is created to a high standard with quickly turned around, ready for feedback

• Experience designing for marketing purposes so that the imagery evokes the right look and feel to appeal to the target audience

• Comprehensive understanding of editorial layout and hierarchical

• Capable of coming up with creative solutions to turn projects around quickly

• Experience in creating email marketing campaign tools such as MailChimp

• Very organised and able to plan ahead

This is me by the way!

EDUCATION

BA HONS GRAPHIC DESIGN

University of Gloucestershire Sept 2008 - May 2009

HND MULTIMEDIA

Barbourne School of Art & Design. Worcester College of Technology Sept 2006 - May 2008

ND GRAPHIC DESIGN

Barbourne School of Art & Design. Worcester College of Technology Sept 2002 - May 2004

ADDITIONAL info

- Full UK Driving licence

- Full Public Liability insurance

- First-Aider with defibrillator training

- Microsoft Office: Word, Excel, Powerpoint

- Marketing Campaign builders: Campaign Monitor, MailChimp and Send In Blue

- Cloud Platforms: Google Suite, Dropbox and Microsoft OneDrive

- Time management & workflow applications: Wrike, Slack, Skype and Basecamp

- Advanced Management Skills: CMI & CPD

EMPLOYMENT

INDEPENDENT DESIGNER & FREELANCER

Owner of Imogen Design Ltd, helping value-based & purpose driven individuals and businesses

Sept 2019 - Present

• Creative problem solving, finding solutions to clients pressure points.

• Offering Art direction and project management.

• Working with clients to create engaging material that aligns with their values and target audiences.

• Keeping to tight deadlines and managing clients expectations.

• Quickly coming up with inattentive solutions to turn projects around promptly.

• Establishing a rapport and transparent relationship with clients.

• Support and guide purpose-driven individuals and businesses to create an identity and brand that reflects their vision, so they make a significant impact.

3DTOTAL.COM & 3DTOTAL PUBLISHING

Independent publisher specialising in resources for artists, high-quality art books.

Lead Designer / Design Manager: Sept 13 - Sept 2019

• Managing the design department

• Working with the editorial and marketing team to create engaging books that appeal to the target audience and show off the content to its full potential

• Creating engaging visuals for Crowd-funding projects

• Liaising directly with printers worldwide

• Art Direction, photography and general style of books and other marketing material

• Scheduling projects to ensure that deadlines are met.

• Providing training to ensure a high level cohesive style

• Working to tight deadlines.

• Managing and coordinating the streamlining of the company brand and a complete overhaul of the outdated website. Working directly with a development agency to redesign and restructure the site

NINETYFIVE CREATIVE

Worcester based Design and Marketing agency

Graphic Designer : Oct 10 - Sept 2013

• Designing marketing & branded material such as Logo design, stationery, brochures, leaflet, signage, banners as well as social media campaigns for a range of clients

• Often outsourced as a freelancer for companies such as WM Productions and Top Banana Productions, so used to working in a variety of different environments and picking-up projects as at varying stages.

• Sourcing and quoting for printed materials

MODUS CREATIVE AGENCY

Design & Marketing Agency

Junior Designer: May 09 - Oct 2010

THE HOTHIVE PUBLISHING

Specialising in assisting authors to self-publish

In-house Artworker: Sept 08 - May 2009

If any of the what you seen looks like something you need help with, then drop me a message

07929 382 469 @imogen.design hello@imogen-design.com www.imogen-design.com