How to Promote a Web Application? We have already said and reiterated that web applications are a good alternative to native and hybrid solutions. Their development, which is based on the same technologies as those used for the creation of classic websites, costs significantly less than Android or iOS app development. However, the choice of technology affects not only the cost of IT development, but also the strategy of promoting the application.
What is a web application? Called web apps, a web application is nothing more than a web site perfectly adapted to the size and characteristics of mobile devices, so that it resembles a native application. It is accessible from a browser such as Chrome, Safari or Firefox. Those wondering if this solution would suit their digital project should know the three main characteristics of web apps: Indexing by web search engines such as Google, Yahoo and Bing. This is an undeniable advantage for companies seeking to make themselves known to the general public. Unlike native and hybrid applications, we can find and launch web applications from any search engine, by typing keywords. What is NOT a web application? We insist on this point: a web application is not like the ones we install on our smartphones. This is only a website suitable for mobile formats. Therefore: It cannot be downloaded and installed on the phone. A web application is executed in the web browser of our smartphone. If you want to keep it, you only have to add its URL to favorites.