Megatech Brand Guideline

Brand Identity Guidelines

Feb 2014

Identity Elements

Overview The Megatech brand identity consist of:

• Brandmark (Logo) • Colour Palette • Typography • Graphic pattern

Megatech Brand Identity Guidelines

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Brandmark

The Logo The Megatech Brandmark is the key identiďŹ er of the brand.

Brandmark Brandmark (or) Logo

Our symbol is a combined idea of Independent, Excitement, Friendliness & Energy supported by a Modern, Direct, Bold & Clean Wordmark overall to make the Brandmark which cannot be separated.

Symbol

Wordmark

The height and width ratio of the brandmark is 1:4.3

Megatech Brand Identity Guidelines

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Brandmark

Clearspace The Megatech Brandmark needs to be surrounded by an uninterrupted area of clearspace to ensure it remains prominent across all applications.

This ‘clearspace’ area is defined by the x. (width of the Letter “M” in the Wordmark).

Minimum Clearspace Clearspace defined by x-height of “M”.

Clearspace

x

x

Megatech Brand Identity Guidelines

x

x

x

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Brandmark

Placement The Megatech Brandmark should always be positioned in the right hand corner of any communications.

Brandmark Placement Top Right Preferred / Bottom Right Secondary

The positioning is formalised by the size of the symbol (x) from right edge. The space on top must be more than the x height in case of top right placement and the space on bottom must be more than the x height in case of bottom right placement.

Top Right

Megatech Brand Identity Guidelines

Bottom Right

x + x/2

x

x/2 + x

x

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Brandmark

Minimum Size To avoid any possible legibility issues, the Brandmark must not be produced smaller than the minimum size speciďŹ ed.

Minimum Size Never reproduce the brandmark smaller than the dimensions shown here.

32mm for print 100px for screen

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Brandmark

ConďŹ gurations Horizontal ConďŹ guration is always preferred in all communication where as the vertical conďŹ guration can be used only if the space provided for logo placement is lesser than minimum size.

Horizontal Configuration (Preferred Use) Horizontal Positive

Horizontal Negative

Vertical Configuration (Restricted Use) Vertical Positive

Megatech Brand Identity Guidelines

Vertical Negative

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Brandmark

Don’t Always use the approved artwork, and never recreate, make changes or add special effects to the brandmark.

Megatech Brand Identity Guidelines

Use approved artwork

DON’T add a drop shadow to the logo

DON’T create a pattern with the logo

DON’T use non-approved colours

DON’T shrink the logo

DON’T stretch the logo

DON’T outline the logo

DON’T change the proportions between the symbol and logotype

DON’T place the logo on a colour without sufficient contrast

DON’T use over a busy image

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Typography

Primary Typography is a key brand element within the brand identity and it sets the tone of Megatech brand communications.

Our primary typeface, Museo Sans is a Sans Serif typeface that is friendly yet legible.

Museo Sans Primary Typeface

Museo Sans 300 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Museo Sans 500 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Museo Sans 700 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

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Typography

Alternate Trebuchet is an equivalent alternative typeface to Museo Sans for digital application such as MS Word Documents, Power Point Presentation, Email Marketing, Websites.

Trebuchet is a system fonts which is widely available on all operating systems.

Megatech Brand Identity Guidelines

Trebuchet Alternative Typeface

Trebuchet Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Trebuchet Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

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Colour Palette

Primary & Secondary Colour palette plays a major role in creating consistent and recognisable communications for Megatech.

The palette is divided into Primary Colours and supportive Secondary Colours.

Accurate reproduction of these colours is essential. Each of the colours has a corresponding reference for print in CMYK and for Screens in RBG.

Megatech Brand Identity Guidelines

Primary Palette

Megatech Green Print: C:56 / M:0 / Y:100 / K:0 Screen: R:130 / G:186 / B:38 Hex: #82BA26

Black Print: C:0 / M:0 / Y:0 / K:100 Screen: R:0 / G:0 / B:0 Hex: #000000

Grey Print: C:0 / M:0 / Y:0 / K:60 Screen: R:134 / G:134 / B:134 Hex: #868686

Secondary Palette Print: C:00 / M:42 / Y:100 / K:0 Screen: R:247 / G:166 / B:0 Hex: #F7A600

Print: C:00 / M:75 / Y:100 / K:0 Screen: R:234 / G:91 / B:12 Hex: #EA5A0B

Print: C:85 / M:0 / Y:0 / K:0 Screen: R:0 / G:172 / B:233 Hex: #00ABE9

Print: C:100 / M:50 / Y:0 / K:0 Screen: R:0 / G:105 / B:180 Hex: #0069B4

Print: C:45 / M:65 / Y:0 / K:0 Screen: R:158 / G:107 / B:171 Hex: #9E6BAB

Print: C:60 / M:90 / Y:100 / K:0 Screen: R:130 / G:54 / B:140 Hex: #82358B

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Graphic Pattern

Green Wave Pattern A green wave pattern derived from the symbol, act as a IdentiďŹ er and also as a space ďŹ ller. This pattern represents the green future and friendliness.

Green Wave Pattern

Title Name

The colour in the pattern must not be changes at any cause and if there has to be any text on it has to be white.

Megatech Brand Identity Guidelines

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