Hardworx Depot

HARKWORX DEPOT BUSINESS PLAN

HARDWORX DEPOT Ar. Armon Landincho Ar. Ira Joy Jamisola Ar. Marianne Liz Ar. Marck Angelo Fruelda Ar. Victor Ayandepo

DECEMBER 2023

HARDWORX DEPOT OVERVIEW Established in 2010, Hardworx Depot is a customer-centric hardware retail company strategically located in urban areas, offering a diverse range of high quality products to DIY enthusiasts, professionals, and contractors. With a vision to be an industry benchmark, our strategy focuses on convenience, product diversity, and superior customer service through physical and online channels. Marketing initiatives include digital strategies, local partnerships, and promotional campaigns, while operations prioritize efficient staff training and a user-friendly online platform. Anticipating steady revenue growth, Hardworx Depot is positioned for sustainable profitability and success in the dynamic hardware retail sector.

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TABLE OF CONTENTS Title Page

1

Overview

2

Table of Contents

3

Confidentiality and Disclaimer Statement

4

Executive Summary

5

General Company Description

6

History and Market Potential

7

Growth and Milestones Market Potential

8

Why do our Customers choose us

9

Mission

10

Vision Opportunity

11

Industry and Market Business Strategy Marketing Plan

12

Operational Plan

13

Financial Plan

14

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Confidentiality and Disclaimer Statement The market analysis and financial projections presented herein represent the company's best judgment and reasonable assumptions of future events and circumstances. All other information contained has been obtained from sources deemed reliable. However, no warranty or representation, expressed or implied, is made regarding the information's accuracy or completeness. We are providing you with certain information regarding our business to assist you in making a business decision. This information will be provided, and discussions between us will occur, based on your agreement not to utilize or disclose to others the concepts and information we disclose to you. In consideration of our providing you with such information, to set forth a clear understanding of the mutual rights and obligations, and intending to be legally bound, the parties agree as follows: 1. You agree to maintain in confidence all information that we provide to you relating to our business including, but not limited to data, designs, know-how, technical and non-technical materials, equipment, software, schematics, drawings, specifications, samples, and prototypes.

2. You will not use the Information except to evaluate our business for the purposes of a business decision, and you will not use the Information for your own or another's benefit, or for our detriment.

3. You will not reproduce, duplicate or make additional copies of the Information in any manner, without our written permission.

4. You will disclose the Information only to your employees who are directly concerned with evaluating a business decision on a need-to-know basis, and you will inform them of the confidential treatment to be given the Information. You agree to take reasonable measures to restrain such employees from prohibited or unauthorized disclosures or use of the Information. In any event, you will be liable and responsible for any breach of this agreement by you or any of your employees.

You won't be able to share the Information with anyone else without our prior written permission.

5. All the information will remain our property, you shall return it to us immediately upon our request.

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Executive Summary Hardworx Depot is a comprehensive hardware retail company aiming to become a go-to destination for DIY enthusiasts, professionals, and contractors. Our primary goal is to offer a wide range of high-quality hardware products, tools, and materials while providing exceptional customer service and expert advice. With a strategic focus on customer satisfaction and innovation, we aim to establish ourselves as a leading player in the hardware industry within the next five years.

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General Company Description Hardworx Depot is a customer-centric hardware store committed to delivering top-notch products and all services. Located strategically in prime urban areas, our stores boast an extensive inventory, catering to diverse needs ranging from home improvement

to

large-scale

construction

projects.

Our

team

comprises

knowledgeable staff dedicated to assisting customers in finding the right solutions for their projects.

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History and Market Potential Founded in 2010, Hardworx Depot emerged from a passion for empowering individuals with quality DIY tools, materials, and equipment for their projects.

They envisioned a customer-centric hardware store that offers a comprehensive selection of high-quality products, knowledgeable and friendly staff, and a

Growth and Milestones

The first Hardworx Depot was opened in Makati, Philippines.

Three new stores were opened across Las Pinas, Alabang, and

2017

The company expanded online sales through a user-friendly

2019

Taguig, Philippines.

Five new stores were opened across Makati, Taguig, and

2023

2012

Year

2010

convenient shopping experience.

The Hardworx Deport launches its line of branded tools and

website and directories.

Paranaque, Philippines.

hardware.

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Market Potential In 2023, according to Statista, the hardware retail market in the Philippines generated a revenue of USD 14 billion with over 15,000 hardware stores. This report shows that the market potential for hardware and home improvement is robust, driven by an increasing number of DIY enthusiasts and a booming construction industry. With our commitment to quality, expertise, and convenience, we're poised to capture a significant share of this thriving market.

Why do our Customers choose us ?

Quality Assurance: We source products from reputable suppliers, ensuring that our customers receive durable and reliable tools and materials.

Expert Guidance: Our experienced staff provides personalized guidance,

assisting

customers

in

making

informed purchasing decisions based on their specific requirements.

Convenience: Hardworx Depot offers a seamless shopping experience, whether in-store or online, with flexible payment options and timely deliveries.

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HARDWORX DEPOT

Mission Our mission is to be the preferred destination for customers seeking top-quality hardware products, exceptional service, and expert advice. We aim to foster a culture of innovation, sustainability, and community engagement, consistently exceeding customer expectations while contributing positively to the industry.

Vision Hardworx Depot envisions becoming the benchmark in the hardware retail sector, recognized for its unwavering commitment to excellence, innovation, and customer satisfaction. We aspire to expand our footprint nationwide while maintaining our core values and personalized service.

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Opportunity The hardware industry is experiencing a surge in demand driven by DIY trends, home renovation projects, and infrastructure development. With a customer-centric

approach,

technological

integration,

and

strategic

partnerships, Hardworxs Depot is well-positioned to capitalize on this growth, offering a unique and unmatched shopping experience to customers.

Industry and Market The hardware retail sector is a key component of the construction and home improvement market, expected to witness sustained growth. With a focus on convenience, product diversity, and superior customer service, we aim to disrupt the industry, catering to the evolving needs of consumers.

Business Strategy Hardworx Depot's strategy revolves around offering an extensive range of high-quality products, leveraging technological advancements for a seamless shopping experience, fostering strong supplier relationships, and investing in employee training to ensure unparalleled customer service. Additionally, expansion plans encompass both physical store growth and an online presence to cater to a wider customer base.

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The Team Ar. Armon Landincho Our Chief Executive Officer (CEO), Armon Landincho, boasts 15 years in project management and architectural design, guiding Hardworx Depot with imaginative leadership.

Ar. Marianne Liz The Chief Operating Officer (COO), Marianne Liz, with a decade in operations and logistics, streamlines our daily operations

Ar. Ira Joy Jamisola Our Chief Financial Officer (CFO), Ira Joy Jamisola, with 12 years in financial management, ensures the long-term financial health of Hardworx Depot

Ar. Marck Angelo Fruelda As our Chief Marketing Officer (CMO), Marck Angelo Fruelda, with 10 years in brand management, transforms the Hardworx Depot brand

Ar. Victor Adeniyi Ayandepo As the Chief Technology Officer (CTO), Victor Adeniyi Ayandepo, an 8-year tech expert, keeps us at the forefront of industry innovations. This skilled team positions Hardworx Depot for success, earning trust from potential partners and investors.

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Marketing Plan Our marketing initiatives will focus on targeted advertising campaigns, social media engagement, community events, and loyalty programs to create brand awareness and customer loyalty. Collaborations with influencers, workshops, and DIY tutorials will also be utilized to educate and engage our customer base.

Digital Marketing Website optimization, social media engagement, and targeted online advertising.

Local marketing Community events, sponsorships, and partnerships with local businesses.

Promotional campaigns Seasonal discounts, loyalty programs, special offers.

Public relations Building positive media coverage and community engagement.

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Operational Plan To ensure the seamless functioning of our company, Hardworx Depot has outlined the following key objectives: • To implement rigorous inventory management strategies, ensuring optimal stock levels, reducing waste, and enhancing overall efficiency.

• To prioritize staff training programs, empowering our team with the knowledge and skills necessary to provide exemplary service and meet the diverse needs of our clients.

• To establish an efficient logistics system, guaranteeing timely deliveries and minimizing disruptions in the supply chain.

• To develop a user-friendly online platform, providing our customers with a convenient and accessible interface for browsing and purchasing our extensive range of hardware and related products.

• To continually strive for operational excellence through a commitment to process improvement, aiming to enhance customer experiences and ensure smooth operations across all interaction points.

• To uphold a dedication to innovation and adaptability, embracing emerging technologies and industry best practices to stay at the forefront of the construction supplies market.

Operations will center on inventory management, efficient logistics, staff training, and a user-friendly online platform. Continuous improvement in processes and services will be prioritized to enhance customer experience and streamline operations across all touchpoints.

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Financial Plan Hardworx Depot anticipates steady growth in revenue over the next five years through a mix of online and offline sales channels. Projections include strategic cost management, and investment in marketing, technology, and infrastructure to ensure sustainable profitability and long-term success.

2010

2012

2017

2019

2023

TOTAL

Cash Outflow

₱6,502,000.00

₱19,506,000.00

₱1,000,000.00

₱32,510,000.00

₱2,000,000.00

₱61,518,000.00

Cash Inflow

₱-

₱7,802,400.00

₱12,153,600.00

₱32,734,900.00

₱24,607,200.00

₱77,298,100.00

Net Cashflow

₱-

₱7,802,400.00

₱12,153,600.00

₱32,734,900.00

₱24,607,200.00

₱15,780,100.00

ROI

0.00%

30.00%

45.00%

55.00%

40.00%

170.00%

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HARDWORX DEPOT