Outdoor Advertising Market By Type, Segment, Regional Demand, Key Players and Forecast Till 2024

Global Outdoor Advertising Market Research Report and Forecast 2024 Report Edition: 2019 © 2019 IMARC All Rights Reserved

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Global Outdoor Advertising Market Overview: According to the latest report by IMARC Group, titled “Outdoor Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024�, the global outdoor advertising market size reached US$ 41.8 Billion in 2018. Outdoor advertising, also known as out-of-home (OOH) advertising, is one of the oldest forms of promotions, which advertises products and services in the public domain. This kind of advertising focusses on consumer present in public places and in-transit while placing their ads around parks, metros, malls, highways, shopping complexes, and bus and train stations. This serves as an ideal marketing platform for business trying to reach a broader audience. These advertisements are often placed on billboards, hoardings, banners, buses, trains and kiosks. Billboards and transit advertising are one of the most preferred modes of promotion amongst growing business. Bright, attractive and informative advertisements usually attract the attention of a wide audience which urges the potential consumers to opt for the products of services being publicized.

Outdoor Advertising Market Trends Owing to significant growth in the global economy, an increase in the construction of public establishments such as malls, subways, train stations and shopping complexes has been witnessed across the globe.

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157.3 146.7 152.0 141.4 136.1 125.5 130.8

160 140 120 100 80 60 40 20 0

120.2 2011

2012

2013

2014

2015

2016

2017

2018

In Billion US$

In Billion US$

Report Description

180 160 140 120 100 80 60 40 20 0

160.0 2019

175.9

181.2

186.5

165.3

170.6

2020

2021

2022

2023

2024

Other factors creating a positive outlook for the market include modernization of public transports and rising urban population. On account of the aforementioned factors, the market is expected to reach US$ 55.9 Billion by 2024, expanding at a CAGR of 4.9% during 2019-2024.

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Furthermore, technological advancements such as the advent of digital billboards is also significantly contributing to the market growth. Consistent development of infrastructures, especially across developing countries, is expected to drive the demand for outdoor advertising. Apart from this, since the majority of the working population uses public transports for continually adopting in-transit advertising methods to promote their services. In line with this, the modernization of public transports act as another major growth-inducing factor.

For more information, click here: https://www.imarcgroup.com/outdoor-advertising-market Key Market Segmentation: Market Segmentation by Type • •

Traditional Outdoor Advertising Market Digital Outdoor Advertising Market

Based on the type, the market has been bifurcated into traditional and digital outdoor advertising market. Amongst these, traditional outdoor advertising market is the most preferred segment.

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Report Description Market Segmentation by Segment • • • •

Billboard Advertising Transport Advertising Street Furniture Advertising Others

On the basics of segments, the market has been categorized into billboard, transport and street furniture advertising, wherein billboard advertising accounts for the majority of the total market share.

Market Segmentation by Region • • • • •

North America Europe Asia Pacific Latin America Middle East and Africa

On the geographical front, Asia Pacific exhibits a clear dominance in the market.

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Other major regions include Europe, Middle East and Africa, North America and Latin America.

Competitive Landscape: The competitive landscape of the market has also been studied with the detailed profiles of the key players operating in the market.

Browse related report Advertising Market Report: https://www.imarcgroup.com/global-advertising-market Online Advertising Market Report: https://www.imarcgroup.com/internet-advertising-market

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