Mobile Advertising Market 2018: Global Industry Trends, Growth, Share, and Forecast Till 2023

Global Mobile Advertising Market Report and Analysis of Top Key Players

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Report Description and Highlights

Report Description

Mobile Advertising Market Report By Platform (Search, Display, Video, Social Media, Websites and Others), Industry, Region Mobile advertising enables advertisers to offer consumer directed ad-content, meanwhile making it more interactive. Owing to technological advancements and increasing number of mobile phone handsets, the global mobile advertising market is expanding exponentially.

Market Overview: IMARC Group’s latest study, “Global Mobile Advertising Market Report and Forecast 2018-2023” gives statistical and analytical insights into the global mobile advertising market. Mobile advertising refers to the act of sending advertisements on mobile phones. It is a departure from the traditional channels of promoting products and services which mainly relied upon newspapers, televisions, periodicals, etc.

Currently, mobile advertising provides a more cost-effective mode providing wider coverage. The market has grown at a CAGR of 42.16% during 2010-2017, representing the fastest growing advertising segment. In 2017, the market was valued at US$ 133.7 Billion and by 2023, it is forecasted to reach US$ 352.8 Billion.

Report Description and Highlights

Report Description

Mobile advertising presents the companies with an opportunity to stretch out the services to the target audience more conveniently. Nowadays, consumer directed ad-content is widely being promoted through various social media platforms such as Facebook, Google, Pinterest, BizSugar, etc. which are extensively accessed through various mobile devices. The other major factors for the proliferation of the mobile advertising industry are easy availability of mobile phone handsets and internet data. This has motivated a larger part of the consumer section to spend their disposable income on media and entertainment. Since their time spent on browsing different websites has increased, mobile advertising has become a viable source for the companies to promote their content.

Mobile advertising Market Segmentation: Market Segmentation by Platform o o o o o o

Search Display Video Social Media Websites Others

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Market Forecast

Sample Figure: Global: Mobile Advertising Market Forecast: Sales Value (in US$ Billion), 2018-2023

184.3

191.7

199.3

207.3

2018

2019

2020

2021

215.6

224.2

2022

2023

Market Segmentation

Report Description

Request for a sample report: https://www.imarcgroup.com/request?type=report&id=805&flag=B Market Segmentation by Region • • • • •

North America Europe Asia Pacific Latin America Middle East and Africa

On the basis of regional segmentation, North America has emerged as the largest market in mobile advertising, followed by Asia-Pacific, Europe, Middle East & Africa and Latin America.

Competitive Landscape: The competitive landscape of the market has also been examined with some of the key players.

• • •

Facebook Google Microsof

Regional Segmentation

North America

Europ e

Asia- Pacific

Latin America

Middle East and Africa

Market Segmentation

Report Description • • •

Millennial Media Twitter Yahoo.

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Partial Listworld's of Clients leading corporates, governments, and

A partial List of our Clients

institutions

Report Description and Highlights

Report Description

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