Mayonnaise Market: Global Industry Overview, Sales Revenue, Demand and Forecast by 2024

Global Mayonnaise Market Research Report and Forecast 2024 Report Edition: 2019 © 2019 IMARC All Rights Reserved

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Global Mayonnaise Market Overview: Mayonnaise is a thick creamy emulsion of egg yolk, oil, vinegar, lemon juice and seasonings. It is used both as the base for other sauces, such as thousand-island salad dressing and tartar sauce, as well as in the preparation of snacks, such as sandwiches, burgers, salads, dips and cupcakes. Over the years, the growing popularity of salads and fast-food products has resulted in an increased consumption of mayonnaise across the globe. A new research report by IMARC Group, titled “ Mayonnaise Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-202 4 ”, estimated that the global mayonnaise market was worth US$ 10.3 Billion in 2018. The report further anticipates the market to reach a value of US$ 13.2 Billion by 2024, at a projected CAGR of 4.15 over the forecast period.

Global Mayonnaise Market Drivers/Constraints: • •

Due to the hectic schedules and busy lifestyles of the working population, there has been a shift towards convenience foods which has fueled the demand for mayonnaise, in turn, impelling the market growth The manufactures are introducing eggless variants of mayonnaise with different flavours so as to expand their consumer-base.

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157.3 146.7 152.0 141.4 136.1 125.5 130.8

160 140 120 100 80 60 40 20 0

•

120.2 2011

2012

2013

2014

2015

2016

2017

2018

In Billion US$

in Billion US$

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180 160 140 120 100 80 60 40 20 0

160.0 2019

175.9

181.2

186.5

165.3

170.6

2020

2021

2022

2023

2024

The high oil content in mayonnaise can result in obesity and various other health issues. This has restrained the sale of mayonnaise products, thereby declining the global mayonnaise market.

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This has resulted in a rise in the consumption of mayonnaise, particularly in the countries with high vegetarian population.

Key Market Segmentation: Market Segmentation by Product Type • •

Flavoured Unflavoured

Based on type, the market has been segmented into flavoured and unflavoured mayonnaise. Currently unflavoured maynnoise is the most popular product type, accounting for the majority of the market share.

Market Segmentation by End Use • •

Institutional Retail

On the basis of end use, the market has been segregated into institutional and retail sectors.

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Amongst these, the institutional sector dominated the market, holding around three-fourths of market share.

Market Segmentation by Distribution Channel • •

Standard Grade Specialty Grade

On the basis of distribution channel, supermarkets and hypermarkets represent the largest segment as they offer convenience to the consumers by providing a large variety of products and brands in one place. Supermarkets and hypermarkets are followed by convenience stores, online retailers and specialty stores.

Market Segmentation by Region • • • • •

Asia Pacific Europe North America Middle East and Africa Latin America

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Region-wise, North America accounts for the majority of the total market share on account share of the growing popularity of Mexican and Latin American foods coupled with the rising demand for heathier varieties of mayonnaise in the region. North America is followed by Europe and Asia Pacific.

Other major regions include the Middle East and Africa, and Latin America.

Competitive Landscape: The competitive landscape of the market has also been examined with some of the key players.

• • • • •

Nestlé SA Ajinomoto McCormick Kraft Heinz Unilever PLC

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Clients world's leading corporates, governments, and ourPartial ClientsList of institutions

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We are the trusted business partners to the

of Clients leading corporates, governments, and ourPartial ClientsListworld's institutions

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