Indian Advertising Market Report, Growth Trends and Forecast 2017-2022

Indian Advertising Industry to Reach INR 997 Billion By 2022

Copyright © IMARC. All Rights Reserved

About IMARC Group

Report Description

IMARC is a leading advisor on management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations.

Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

IMARC’s tailored approach combines unfathomable insight into the dynamics of companies and markets with close cooperation at all levels of the client organization. This ensures that our clients achieve unmatchable competitive advantage, build more proficient organizations, and secure lasting results.

Report Description and Highlights

Report Description

Indian Advertising Industry to Reach INR 997 Billion By 2022 The Indian advertising industry is currently witnessing a strong growth and has evolved into a fullfledged industry over the years, owing to the penetration of internet and smartphones and support by the government.

The latest report by IMARC Group titled, “Indian Advertising Market Report & Forecast: 20172022� finds that the Indian advertising industry reached a value of more than INR 510 Billion in 2016, growing at a CAGR of 11% during 2011-2016. Over the years, the Indian advertising industry has creatively evolved as one of the major industries in the tertiary sector. The industry has broadened in every aspect employing more personnel and offering a host of services to its clients such as client servicing, media buying, media planning, creative conceptualization, etc. In addition, media channels in India have also been expanding, providing opportunities for the advertisers to promote their products and services extensively. Although, the traditional media platforms remain the most effective, online and digital advertising are rapidly gaining popularity.

Request Sample of the Report: http://www.imarcgroup.com/request?type=report&id=546&flag=B

Report Description and Highlights

Report Description

Highlights of the Indian advertising market: • • •

Dominance of smartphones and internet in the lives of the consumers is driving the Indian advertising market.

An affluent brand conscious consumer-base is another factor facilitating the market.

Print advertising is the most popular segment.

The Indian advertising market is driven by the rising penetration of smartphones and internet in the country which is encouraging the use of digital advertising. Mobile advertising is also expanding due to huge popularity and affordability of smartphones. Favourable support from the government is another factor facilitating the growth of the advertising industry since advertising is a crucial communication material for the government. High rate of economic growth, flourishing businesses, increase in spending power and a rise in the number of brand-conscious consumers in India are some of the other market drivers. As a result of these factors, India is one of the fastest growing advertising markets in Asia and is further expected to reach a value of INR 997 Billion by 2022.

Read full report @ http://www.imarcgroup.com/advertising-industry-india

Report Description and Highlights

Report Description

The market has been segmented into television, print, radio, internet/online, mobile and outdoor advertising. Amongst these, print advertising is the most popular segment owing to its wide regional reach. Auto, banking and financial services and insurance (BFSI), and e-wallets are the major sectors that contribute to its growth. Online and digital advertising, on the other hand, are the fastest growing segments with sectors like finance, IT and education being the largest contributors. On evaluating the competitive landscape of the market, the report has found that JWT India, Ogilvy & Mather India, DDB Mudra Group, FCB-Ulka Advertising Ltd., Rediffusion - DY&R, and McCann Erickson India are the key players operative in the Indian advertising industry.

The report by IMARC Group has examined the Indian advertising industry on the basis of: Segment:

• • • • • •

Television advertising Print advertising Radio advertising Internet/online advertising Mobile advertising Outdoor advertising

Report Description and Highlights Report Description Key player: • • • • • • • • • •

JWT Ogilvy and Mather Mudra Communications FCB-Ulka Advertising Ltd Rediffusion DY & R McCann Erickson India RK Swamy/BBDO Advertising Ltd Grey WorldWide (I) Pvt. Ltd Leo Burnett Contract Advertising Pvt. Ltd

Browse more related reports: http://www.imarcgroup.com/categories/technology-marketreports

Report Description and Highlights

Report Description

Š 2017 IMARC All Rights Reserved

This Publication and all it’s contents unless otherwise mentioned are copyrighted in the name of International Market Analysis Research and Consulting (IMARC). No part of this publication may be reproduced, repackaged, redistributed or resold in whole or in any part. The publication may also not be used in any form or by and means graphic electronic or mechanical, including photocopying, recording, taping or by information storage or retrieval, or by any other form, without the express consent of International Market Analysis Research and Consulting (IMARC).

Disclaimer: All contents and data of this publication, including forecasts, data analysis and opinion have been based on information and sources believed to be accurate and reliable at the time of publishing.

International Market Analysis Research and Consulting makes no representation of warranty of any kind as to the accuracy or completeness of any Information provided. IMARC accepts no liability whatsoever for any loss or damage resulting from opinion, errors or inaccuracies if any found this publication.

IMARC, IMARC Group and Global Therapy Insight Series are registered trademarks of International Market Analysis Research and Consulting. All other trademarks used in this publication are registered trademarks of their respective companies.

Contact Us

FOR MORE DETAILS Visit us at :

http://www.imarcgroup.com Stay With Us:

TELEPHONE: +1-631-791-1145 E-MAIL: sales@imarcgroup.com