Indian Advertising Market Share, Size, Trends, Growth, Demand and Forecast Till 2024

Indian Advertising Market Research Report and Forecast 2024

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Report Description and Highlights

Report Description

Indian Advertising Market Overview: The latest report by IMARC Group titled, “Indian Advertising Market Report & Forecast: 2019-2024” finds that the Indian advertising industry reached a value of more than INR 641 Billion in 2018, growing at a CAGR of 11.4% during 2011-2018. Over the years, the Indian advertising industry has creatively evolved as one of the major industries in the tertiary sector. The industry has broadened in every aspect employing more personnel and offering a host of services to its clients such as client servicing, media buying, media planning, creative conceptualization, etc. In addition, media channels in India have also been expanding, providing opportunities for the advertisers to promote their products and services extensively. Although, the traditional media platforms remain the most effective, online and digital advertising are rapidly gaining popularity.

Highlights of the Indian advertising market: • • •

Dominance of smartphones and internet in the lives of the consumers is driving the Indian advertising market.

An affluent brand conscious consumer-base is another factor facilitating the market.

Print advertising is the most popular segment.

Report Description and Highlights

157.3 146.7 152.0 141.4 136.1 125.5 130.8

160 140 120 100 80 60 40 20 0

120.2 2011

2012

2013

2014

2015

2016

2017

2018

In Billion US$

in Billion US$

Report Description

180 160 140 120 100 80 60 40 20 0

160.0 2019

175.9

181.2

186.5

165.3

170.6

2020

2021

2022

2023

2024

High rate of economic growth, flourishing businesses, increase in spending power and a rise in the number of brand-conscious consumers in India are some of the other market drivers. As a result of these factors, India is one of the fastest growing advertising markets in Asia and is further expected to reach a value of INR 1227 Billion by 2024.

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Report Description and Highlights

Report Description

The Indian advertising market is driven by the rising penetration of smartphones and internet in the country which is encouraging the use of digital advertising. Mobile advertising is also expanding due to huge popularity and affordability of smartphones. Favourable support from the government is another factor facilitating the growth of the advertising industry since advertising is a crucial communication material for the government.

For more information, click here: https://www.imarcgroup.com/advertising-industry-india Indian Advertising Market Segmentation Market Segmentation by Segments • • • • • •

Television Advertising Print Advertising Radio Advertising Internet/Online Advertising Mobile Advertising Outdoor Advertising

Report Description and Highlights

Report Description

The market has been segmented into television, print, radio, internet/online, mobile and outdoor advertising. Amongst these, print advertising is the most popular segment owing to its wide regional reach.

Competitive Landscape: The competitive landscape of the market has also been examined with some of the key players.

• • • • • • • • • •

JWT Ogilvy and Mather Mudra Communications FCB-Ulka Advertising Ltd. Rediffusion DY&R McCann Erickson India RK Swamy/BBDO Advertising Ltd. Grey WorldWide (I) Pvt. Ltd. Leo Burnett Contract

A partial List of

We are the trusted business partners to the

Clients world's leading corporates, governments, and ourPartial ClientsList of institutions

A partial List of

We are the trusted business partners to the

of Clients leading corporates, governments, and ourPartial ClientsListworld's institutions

Report Description and Highlights

Report Description

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