Global Hair Care Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023

Global Hair Care Market Prospering Due to a Surge in the Personal Care Activities

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Report Description and Highlights

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Global Hair Care Market Prospering Due to a Surge in the Personal Care Activities Hair care refers to the overall hygiene and maintenance of the tresses which grow out from the human scalp.

The key objective of hair care products is to enhance the health, texture, colour, softness and aesthetic appeal of hair. Some of the abundantly used hair care items include shampoos, conditioner, oils, gels, serums, hair colours and other relaxant products. Hair care routine of an individual may vary from person to person depending on their different hair concerns. In the recent years, introduction of customised hair care products has captivated customers who desire healthy, lustrous and manageable hair. As per the global hair care market report by IMARC Group, the market reached a value of more than US$ 85 Billion in 2017.

Rise in demand for herbal and organic hair care products Harsh weather conditions and elevating pollution levels have resulted in an increase in hair problems like damaged ends, hair-fall, dandruff, split ends, greying, etc. This has resulted in a surge in personal care activities amongst the consumers.

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One of the key trends that has been witnessed in the hair care industry is the fact that apart from women, men are now also willing to spend on professional and premium hair care products. This has prompted manufacturers to come up with a wide variety of men’s grooming and hair care products, thereby looking at men as their potential buyers in the forecasted period. Moreover, the changing trends of the fashion industry and rising adoption of herbal and organic shampoos have further bolstered the growth of the global hair care market. Some of the other factors that are propelling the market growth include rapid urbanisation, rising economic growth, changing lifestyles, escalating disposable incomes and increasing aging population.

Nevertheless, the high prices of professional and premium products may lead to a decline in the hair care market size.

Read more here: https://www.imarcgroup.com/hair-care-market Hair care market segmentation based on product type and distribution channel On the basis of product type, the global hair care market is segregated as shampoo, hair colour, conditioner, hair styling products and others. Shampoos exhibit a clear dominance in the global hair care market share owing to its widespread applications for cleaning and secondary purposes, such as preventing dandruff and calming irritation. Presently, they are available for different hair types, age, concerns, etc., followed by hair colour, conditioner and hair styling.

Report Description and Highlights

Report Description

Based on distribution channel, the market is segmented as supermarkets and hypermarkets, specialty stores, convenience stores, online retailers, and others. Amongst these, specialty stores are one of the popular distribution channels on account of brand loyalty.

North America dominates the market On a geographical front, the global hair care market is divided as North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. Currently, North America represents the biggest market owing to rising hair concerns amongst the consumers. Moreover, the region is experiencing a strong demand for natural, paraben-free, suplhate-free and organic hair care products. Additionally, the growth in the organised retail sector coupled with surging number of fashion conscious consumers has propelled the growth of the market.

Apart from this, increasing urban population which is keen to acquire better career opportunities by enhancing their personalities has further surfaced the global hair care market.

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Report Description and Highlights Key players are investing on aggressive promotional activities The fragmented and competitive global hair care market consists of various international manufacturers.

Some of the major players of the market include Kao Corporation, L’OrÊal, Procter & Gamble, Unilever and Johnson & Johnson. In order to expand their consumer-base, the companies are investing into various promotional activities, via brand awareness and online retailing. Besides this, incessant product development and innovation in packaging are also being employed by these brands for building a loyal consumer-base.

Looking forward, the global hair care market is expected to witness a steady growth. It is anticipated to reach US$ 100 Billion by 2023, exhibiting a CAGR of more than 3% during 2018-2023.

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Report Description and Highlights

Report Description

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