Feminine Hygiene Products Market to Expand at a CAGR of 6.3% Over 2019-2024 - IMARC Group

Global Feminine Hygiene Products Market Research Report and Forecast 2024 Report Edition: 2019 © 2019 IMARC All Rights Reserved

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Global Feminine Hygiene Products Market Overview: The latest report by IMARC Group, titled “ Feminine Hygiene Products Market: Global Industry Trends, Share, Size, Growth, Opportunity and Fore cast 2019-2024 ”, finds that the global feminine hygiene products market reached a value of US$ 24.5 Billion in 2018.

Feminine hygiene products play a significant role in improving and maintaining the well-being and reproductive health of women. These products are made up of raw materials such as rayon, viscose and cellulose wood fluff pulp. Feminine hygiene products are mainly associated with menopause, menstruation, genital cleanliness, contraception and maternity. Over the past two decades, the popularity of these products has increased due to a rise in safety concerns for personal hygiene among women.

Highlights of global feminine hygiene products market: • • •

A shift towards organic products remains the primary growth-inducing factor.

Sanitary pads represent the largest product type, accounting for majority of the market share.

Asia Pacific dominates the market owing to the increasing demand in the region.

The growth of the global feminine hygiene products market is primarily attributed to a shift towards organic products which are compostable, biodegradable and eco-friendly.

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157.3 146.7 152.0 141.4 136.1 125.5 130.8

160 140 120 100 80 60 40 20 0

120.2 2011

2012

2013

2014

2015

2016

2017

2018

In Billion US$

in Billion US$

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180 160 140 120 100 80 60 40 20 0

160.0 2019

175.9

181.2

186.5

165.3

170.6

2020

2021

2022

2023

2024

Moreover, manufacturers are coming up with new product varieties in order to increase their consumer base. As a result, the global feminine hygiene products market is expected to be valued at US$ 35.3 Billion, exhibiting a CAGR of 6.3% during 2019-2024.

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In developing countries, there is a high demand for good quality products, whereas, premium products remain popular in developed countries. In addition, several awareness campaigns and programmes have also been organised by different NGOs and governments so as to raise awareness for maintaining an appropriate personal hygiene among women.

Key Market Segmentation: Market Segmentation by End-Use • • • •

Sanitary Pads Panty Liners Tampons Spray and Internal Cleaners

On the basis of products, sanitary pads clearly show a dominance in the market followed by panty liners, tampons, and spray and internal cleaners.

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Market Segmentation by Distribution Channel • • • •

Supermarkets and Hypermarkets Specialty Stores Beauty Stores and Pharmacies Online

Based on distribution channel, supermarkets and hypermarkets represent the largest distribution channel in the market. It is followed by specialty stores, beauty stores and pharmacies, and online.

Market Segmentation by Region • • • • •

Asia Pacific North America Europe Middle East and Africa Latin America

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Region-wise, Asia-Pacific currently accounts for the majority of the global market owing to rapidly increasing demand for feminine hygiene products. Other major regions include North America, Europe, Middle East and Africa, and Latin America.

Competitive Landscape: The competitive landscape of the market has also been examined with some of the key players.

• • • • •

Procter & Gamble Edgewell Personal Care Unicharm Kimberly-Clark Corporation Kao Group

Browse Related Report Intrauterine Devices Market Report: https://www.imarcgroup.com/intrauterine-devices-market Intravenous Solution Market Report: https://www.imarcgroup.com/intravenous-solutions-market

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