Feminine Hygiene Products Market By Product Type, Region, Demand and Top Industry Key Players

Global Feminine Hygiene Products Market Research Report and Outlook By 2023

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Report Description and Highlights

Report Description

Feminine Hygiene Products Market Report By Product Type (Sanitary Pads, Panty Liners, Tampons, Spray & Internal Cleaners and Others), Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Beauty Stores & Pharmacies, Online and Others), Region The global feminine hygiene products market has been witnessing a positive growth. This is due to the rising awareness of personal hygiene among women, product innovations and various awareness campaigns and programmes.

Market Overview: The latest report by IMARC Group, titled “Feminine Hygiene Products Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023”, finds that the global feminine hygiene products market reached a value of US$ 23 Billion in 2017. Feminine hygiene products play a significant role in improving and maintaining the well-being and reproductive health of women. These products are made up of raw materials such as rayon, viscose and cellulose wood fluff pulp. Feminine hygiene products are mainly associated with menopause, menstruation, genital cleanliness, contraception and maternity. Over the past two decades, the popularity of these products has increased due to a rise in safety concerns for personal hygiene among women.

Report Description and Highlights

Report Description

Highlights of global feminine hygiene products market: • • •

A shift towards organic products remains the primary growth-inducing factor.

Sanitary pads represent the largest product type, accounting for majority of the share.

Asia Pacific dominates the market owing to the increasing demand in the region.

The growth of the global feminine hygiene products market is primarily attributed to a shift towards organic products which are compostable, biodegradable and eco-friendly. In developing countries, there is a high demand for good quality products, whereas, premium products remain popular in developed countries. In addition, several awareness campaigns and programmes have also been organised by different NGOs and governments so as to raise awareness for maintaining an appropriate personal hygiene among women. Moreover, manufacturers are coming up with new product varieties in order to increase their consumer base. As a result, the global feminine hygiene products market is expected to be valued at US$ 34 Billion, exhibiting a CAGR of 6.5% during 2018-2023.

Feminine Hygiene Products Market Segmentation: Market Segmentation by Product Type Request for a sample https://www.imarcgroup.com/feminine-hygiene-products-market/requestsample

report:

Market Forecast

Sample Figure: Global: Feminine Hygiene Products Market Forecast: Sales Value (in Billion US$), 2018-2023

184.3

191.7

199.3

207.3

2018

2019

2020

2021

215.6

224.2

2022

2023

Market Segmentation

Report Description o o o o o

Sanitary Pads Panty Liners Tampons Spray and Internal Cleaners Others

Based on product types, the market has been segmented into sanitary pads, panty liners, tampons, sprays and internal cleansers. Amongst these, sanitary pads are the most popular product type as they provide comfort to women.

Market Segmentation by Distribution Channel • • • • •

Supermarkets and Hypermarkets Specialty Stores Beauty Stores and Pharmacies Online Other

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Market Segmentation

Report Description

On the basis of distribution channels, the report finds that supermarkets and hypermarkets are the largest distribution channels which offer a wide range of products to the consumers under one roof.

Other segments include specialty stores, beauty stores and pharmacies, and online.

Market Segmentation by Region • • • • •

North America Europe Asia Pacific Latin America Middle East and Africa

Region-wise, Asia Pacific represents the leading market of feminine hygiene products. Growing awareness about the importance of personal hygiene is increasing the demand for these products in the region.

Other major regions include North America, Europe, Middle East and Africa, and Latin America.

Competitive Landscape: The competitive landscape of the market has also been analyzed covering the profiles of the leading manufacturers. Some of the key players operating in the market are:

Regional Segmentation

North America

Europ e

Asia- Pacific

Latin America

Middle East and Africa

Market Segmentation

Report Description • • • • •

Procter & Gamble Edgewell Personal Care Unicharm Kimberly-Clark Corporation Kao Corporation

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Report Description and Highlights

Report Description

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