Digital-Out-Of-Home Advertising Market PDF: Growth, Outlook, Demand, Keyplayer Analysis

Global Digital OOH Advertising Market Research and Upcoming Forecast Report

© 2019 IMARC All Rights Reserved

Author: Elena Anderson, Marketing Manager | Copyright © IMARC Service Pvt Ltd. All Rights Reserved IMARC Group

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Report Description

Global Digital OOH Advertising Market Outlook 2026: IMARC Group, titled "Digital OOH Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026," The global digital-out-of-home advertising market reached a value of US$ 17 Billion in 2020.

Digital out of home (OOH) advertising uses digital media formats for marketing purposes. These advertisements are positioned in public places, such as airports, subways, bus stations, shopping malls, retail stores, movie theatres and waiting rooms, which are easily accessible to a large number of individuals.

The placement of digital billboards and outdoor signage in an area with heavy traffic aids in targeting the attention of the audience, which increases brand recognition among the masses.

The utilization of projectors, motion graphics, video content and virtual screens in OOH advertising offers unparalleled viewability, which has contributed to its widespread popularity.

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Report Description and Highlights

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Global Digital OOH Advertising Market Trends: The global market is primarily driven by the increasing digitization across industries, along with the need for efficient advertising solutions.

In line with this, technological advancements, such as the integration of advanced technologies, including near field communication (NFC) and artificial intelligence (AI), with OOH advertising, is also contributing to the market growth.

Advertisers are employing these technologies to generate real-time viewership analytics.

Equipped with facial recognition software, these advertisements offer in-depth information about the demographics of the onlookers and passers-by, which assist the advertisers in understanding and further engaging with their audience in an efficient manner.

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The advent of interactive billboards is acting as another major growth-inducing factor. For instance, MISEREOR, a Germany-based aid organization, launched a campaign called ‘The Social Swipe,’ dedicated to ending world hunger.

It utilized interactive digital posters to grab the attention of the passers-by and encourage them to donate a small amount of money for the greater cause. These posters also offered credit/debit card swiping facilities across numerous international airports.

Apart from this, numerous public places are now replacing traditional forms of marketing with OOH advertising solutions to target a wider audience.

The impressive visibility and the customization offered by these signages, unlike static displays, along with the reduced costs of digital advertisements, have contributed to their rising demand.

Looking forward, IMARC Group expects the market to grow at a CAGR of 12.03% during 2021-2026.

Report Description and Highlights

Report Description Breakup by Format Type: • • • •

Digital Billboards Video Advertising Ambient Advertising Others

Breakup by Application: • •

Outdoor Indoor

Breakup by End-User: • • • • • •

Retail Recreation Banking Transportation Education Others

Report Description and Highlights

Report Description Market Breakup by Region: • • • • •

North America Asia Pacific Europe Latin America Middle East and Africa

Note: We are updating our research report 2021-2026. If you want to need latest primary and secondary data with Cost Module, Business Strategy, Distribution Channel, etc

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Competitive Landscape With Key players: • • • • • • • •

APG|SGA Clear Channel Outdoor Holdings Inc. Global Media JCDecaux Lamar Advertising Company oOh!media Limited Outfront Media Inc. Stroer, etc.

View Report TOC, Figures and Tables: https://www.imarcgroup.com/digital-ooh-market

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© 2019 IMARC All Rights Reserved This Publication and all it’s contents unless otherwise mentioned are copyrighted in the name of International Market Analysis Research and Consulting (IMARC). No part of this publication may be reproduced, repackaged, redistributed or resold in whole or in any part. The publication may also not be used in any form or by and means graphic electronic or mechanical, including photocopying, recording, taping or by information storage or retrieval, or by any other form, without the express consent of International Market Analysis Research and Consulting (IMARC).

Disclaimer: All contents and data of this publication, including forecasts, data analysis and opinion have been based on information and sources believed to be accurate and reliable at the time of publishing. International Market Analysis Research and Consulting makes no representation of warranty of any kind as to the accuracy or completeness of any Information provided. IMARC accepts no liability whatsoever for any loss or damage resulting from opinion, errors or inaccuracies if any found this publication.

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