Beer Market Value is Projected to Reach US$ 692.1 Billion by 2024 - IMARC Group

Global Beer Market Research Report and Forecast 2024

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Report Description Global Beer Market Overview:

According to the latest report by IMARC Group, titles “ Beer Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024� the global beer market size reached US$ 589.6 Billion in 2018. Beer is an alcoholic beverage made with hops, water and various cereal grains, such as wheat, rice, corn, and rye. The alcohol content in beer ranges from less than 3% to 40% alcohol by volume (ABV), depending upon the style and recipe of the formulation. Beer can help in preventing diseases related to heart and circulatory system, including atherosclerosis, angina, stroke and heart attach, if consumed in a controlled manner. However, with increasing health concerns associated with the consumption of alcohol, the popularity of alcohol-free and low alcohol beer is rising among consumers.

Beer Market Trends One Of the key growth drivers of the global beer industry is the premiumization of beer. Nowadays, manufactures are using high-quality ingredients and special brewing techniques to produce superior products. Besides this, brewers are introducing new flavors, such as strawberry, blueberry, chocolate, peach and lemon, to enhance the taste and expand their consumer base.

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157.3 146.7 152.0 141.4 136.1 125.5 130.8

160 140 120 100 80 60 40 20 0

120.2 2011

2012

2013

2014

2015

2016

2017

2018

In Billion US$

In Billion US$

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180 160 140 120 100 80 60 40 20 0

160.0 2019

175.9

181.2

186.5

165.3

170.6

2020

2021

2022

2023

2024

Moreover, there has been an increase in the demand for beer, especially in developing countries, owing to the large young population pool. This has encouraged several international alcohol brands to invest in these region. Looking forward, the market value is projected to reach US$ 692.1 Billion by 2024, growing at a CAGR of 2.7% during 2019-2024.

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For instance, Natural Light, a reduced-calorie light beer brand by the American brewing company Anheuser-Busch, has recently launched Naturdays, a strawberry lemonade-flavored beer.

Key Market Segmentation: Market Segmentation by Product Type • • • •

Standard Beer Premium Beer Specialty Beer Others

Based on type, standard larger is currently the most preferred product type, accounting for the majority of the global market share. Some of the other product types include premium lager and specialty beer.

For more information, click here: https://www.imarcgroup.com/beer-market Market Segmentation by Packaging

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Glass PET Bottle Metal Can Others

On the basis of the packaging, the market has been segmented into glass, metal can, PET bottle and others. At present, glass containers represent the leading segment, holding the largest market share.

Market Segmentation by Production • • •

Macro-Brewery Micro-Brewery Others

The market has been classified based on the production into macro-brewery, micro-brewery and others.

Amongst these, macro-breweries dominate the market across the globe.

Market Segmentation by Alcohol Content

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High Low Alcohol Free

On the basis of the alcohol content, the report finds that high alcohol beer exhibits a clear dominance in the market. High alcohol beer is followed by low alcohol beer and alcohol-free beer.\ Market Segmentation By Flavour • •

Unflavoured Flavoured

The market has been segregated int flavoured and unflavoured beer. Unflavoured represent the largest distribution channel, followed by on-traders, specialty stores, convenience stores and others.

Market Segmentation By Distribution Channel •

Supermarkets and Hypermarkets

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On-Trades Specialty Stores Convenience Stores Others

Based on the distribution channel, supermarkets and hypermarkets represent the largest distribution channel, followed by on-trades, specialty stores, convenience stores and others.

Market Segmentation By Region • • • • •

Europe Asia Pacific North America Middle East and Africa Latin America

Region-wise, Asia Pacific enjoys the leading position in the global beer market. Other major regions are North America, Europe, Middle East Africa and Latin America.

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Report Description Competitive Landscape:

The competitive landscape of the market has also been examined with some of the key players.

• • • • • • • • • • • •

Asahi Group Holding Ltd. Anheuser-Busch InBev Beijing Yanjing Brewery Company Limited Carlsberg Group Diageo plc Dogfish Head Craft Brewery Inc. Heineken N.V Sierra Nevada Brewing Co United Breweries Group Oettinger Brauerei Gmbh Kirin Holding Co. Ltd Molson Coors Brewinf Company

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