Image By Design Portfolio Book

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imagebydesign.net

“Pick me! Pick me!”



Image By Design is a creativity-driven, resultsoriented multimedia communications firm. Over the span of more than two decades, we’ve built a strong portfolio of success with our advertising campaigns, television commercials, video productions, print ads, marketing collateral, branding and more. We are committed to delivering the highest levels of creativity, service and integrity with every project and every relationship.

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As your advertising agency, IBD will become cutbaitmu an essential member of your marketing team with a shared commitment to developing effective brand strategies and creative multimedia communications. Together, we will tell your story in a way that resonates, inspires and achieves results.

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Our journey. Image By Design started simply as a two-person graphic design firm in 1991 by business partners Cyde McQuien and Jenny Horton. As demand increased, we expanded our IBD team and services to include expertise in media planning and placement, brand messaging, and creative development, copywriting and production for multiple forms of advertising, including television, print, radio and outdoor. Image By Design’s journey to become a respected full-service advertising agency gained momentum in the mid 90’s with the addition of several key accounts. Over the years, we’ve worked to grow our relationships and develop a reputation for delivering the highest levels of creativity, service and integrity. In business now for over 25 years, the IBD team has a strong portfolio of creative success, including award-winning advertising campaigns, television commercials, video productions, print ads, corporate publications, marketing collateral, branding and more. Today, IBD is known as a creativity-driven, results-oriented multimedia communications firm, providing a complete spectrum of business-building creative services and strategic media planning expertise for an array of clients – on a local and regional level.

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Small firm. Big work. Our clients work directly with agency partners Cyde McQuien and Jenny Horton at Image By Design. With a commitment to service and responsiveness, our goal is to make you feel like you are our only client. Cyde McQuien With over three decades of ad agency and design experience, Cyde has been recognized regionally and nationally for his work. He is a past recipient of the American Advertising Federation Silver Medal Award which is presented in recognition of lifetime contributions to advertising, creative excellence and responsibility in areas of social concern. Cyde’s responsibilities at IBD include the development of creative concepts, direction for television and video production, copywriting, art direction, graphic design and account management. Jenny Horton Jenny has over three decades of creative development, agency management and media strategy experience and expertise. Her responsibilities at IBD include media planning and buying, developing creative concepts, art direction, graphic design, copywriting and account management. In addition, she manages the business and daily operations of Image By Design. Jenny’s integrity and thorough approach to implementing ad budgets has earned her high respect from clients and the media representatives with whom she works. The creative team at IBD includes graphic designers who have a strong, contemporary design skill set as well as print production and pre-press experience. Additional Image By Design assets include strategic partnerships with video production, print supplier, digital media and marketing research resources.

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What we can do for you. As a full-service advertising agency, IBD is well-positioned to work with your marketing team to develop and implement creative and effective advertising and branding strategies addressing your goals and objectives. We have the talent, experience and expertise to provide the agency services you require.

[Just ask our clients.] Brand planning and account management Multimedia campaigns Television commercials Video production Logo development and brand identity guidelines Print advertising Radio Outdoor Corporate publications Marketing collateral Research Advertising/marketing strategies Media planning and buying Digital media Web design Signage and environmental design

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“ I don’t like ad agencies.” — Haley Walker, Director of Public Relations Floyd Medical Center

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References Those were the first words spoken by Haley when we were

Christi Pennington

first introduced at a Georgia Hospital Association Conference

Director, Marketing Operations

vendor showcase. My response was “I don’t either, let’s talk

Synovus

about why.” As Haley described everything that turned her off

706.644.7813

to advertising agencies: possessive of creative concepts, not

christipennington@synovus.com

receptive to client input, resistant to changes, disconnected from their culture and values, lacking the responsiveness they needed, I realized she was describing everything we’re not. I almost worried I would sound disingenuous as I described how we were a different kind of ad agency. Ultimately, I knew she would hear for herself by talking to our clients, see for herself

Laura Seavers Advertising Manager Synovus 706.649.5742 lauraseavers@synovus.com

by reviewing our work and experiencing for herself by giving

Mark Holloway, COE

us a chance. She did and today we enjoy a productive client/

Administrator

agency relationship with Floyd Medical Center in Rome, GA.

West Georgia Eye Care

I believe what others say about us carries more weight than what we can say about ourselves. That’s why references are so

706.507.7654 mholloway@wgecc.com

important. We want prospective clients to talk to the people

Martin Smith

who have worked with us, challenged us and trusted us with

Senior Marketing Communications Officer

their marketing needs and budgets. Our clients will paint

MAP International

the most accurate picture of what it’s like to have Image By

912.280.6636

Design as a member of their marketing team.

msmith@map.org

– Cyde McQuien

Chief Ricky Boren Columbus Police Department 706.225.4466 rboren@columbusga.org William Pendergraph Vice President, Correctional Division Kimbles Food By Design 706.302.4736 williamp@kimblesfood.com

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A selection of our clients.

Acom Integrated Media Company

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Awarding. Rewarding. Image By Design has been recognized with numerous local, regional and national awards for our advertising campaigns, television commercials, video productions, print collateral and logo designs. However, we do not produce work for the purpose of winning awards. Our goal is to please our clients and achieve results. If our work wins an award, it’s a bonus. At IBD, it’s not about winning awards, it’s about winning customers.

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Our work. Where creativity meets results. It’s rewarding to present a creative concept that pleases the client. It’s even more rewarding to see the results. Like helping St. Francis deliver 1,300 babies during their first year offering maternity care, more than doubling their goal. Or, achieving a 35% increase in applications and hiring of new police officers for the Columbus Police Department. Whether it’s increasing brand awareness and deposits for Synovus Banks across the Southeast, or improving joint replacement numbers for Floyd Medical Center, creativity is at it’s best when it meets results.

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Visit imagebydesign.net. Visit our website, click “Our Work” and then select “Video/Television” on the drop-down menu to view examples of our video and television productions.

Video Productions

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AMAZING COLUMBUS 5:57

STOP THE STIGMA 3:20

HOUSE OF HEROES 4:52

CPD RECRUITMENT 3:09

NEW HORIZONS 4:35

FLOYD JOINT REPLACEMENT 3:19


Television Productions

ST. FRANCIS ROBOTIC SURGERY :30

SOUTHEAST BRAIN & SPINE SURGERY :30

ST. FRANCIS WOMEN’S HOSPITAL :30

ST. FRANCIS CARDIAC CARE :30

WEST GEORGIA EYE CARE :30

LEDGER-ENQUIRER MEDIA :30

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St. Francis Women’s Hospital “Baby” Campaign :30 Television Commercial – visit imagebydesign.net Magazine Ads Billboards Newspaper Ads Web Ads

The beginning of something special. Every day! Every day is the beginning of something special at the St. Francis Women’s Hospital! Here, families in our community have access to the most modern and well-equipped birthing suites available. Plus our team of respected and experienced physicians, together with a professional and knowledgeable staff, provide the highest level of clinical skills and expertise. From pregnancy to childbirth, mother and baby enjoy quality care in a comfortable and secure state-of-the-art environment. Where special deliveries are arriving daily.

Future actress

wecareforlife.com

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MAGAZINE AD


BILLBOARDS

The beginning of something special. Every day!

The beginning of something special. Every day!

Every day is the beginning of something special at the St. Francis Women’s Hospital! Here, families in our

Every day is the beginning of something special at the St. Francis Women’s Hospital! Here, families in our

community have access to the most modern and well-equipped birthing suites available. Plus our team of

community have access to the most modern and well-equipped birthing suites available. Plus our team of

respected and experienced physicians, together with a professional and knowledgeable staff, provide the

respected and experienced physicians, together with a professional and knowledgeable staff, provide the

highest level of clinical skills and expertise. From pregnancy to childbirth, mother and baby enjoy quality

highest level of clinical skills and expertise. From pregnancy to childbirth, mother and baby enjoy quality

care in a comfortable and secure state-of-the-art environment. Where special deliveries are arriving daily.

care in a comfortable and secure state-of-the-art environment. Where special deliveries are arriving daily.

wecareforlife.com

wecareforlife.com

NEWSPAPER ADS

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Floyd Center for Joint Replacement Campaign 4:35 Web Video and :30 Webmercial – visit imagebydesign.net Magazine Ads Billboards Newspaper Ads Web Ads Panel Card

My hip! Sometimes a hip or knee can wear out before you do. Don’t

My knee!

let the pain and loss of mobility hold you back. We can help. At the Floyd Center for Joint Replacement, skilled surgeons work together with highly trained nurses and therapists to provide an effective, coordinated treatment and recovery experience. It’s a journey back to where you want to be. Brought to you by the Floyd Center for Joint Replacement. • A unique program designed in collaboration with Marshall–Steele, nationally recognized experts in the development of destination joint replacement centers. • Accredited with The Joint Commission’s Certificate of Distinction for Orthopedic Joint Replacement. Contact us at 706-509-6489 or visit www.floyd.org 304 Turner McCall Blvd., Rome, GA

Feels like

new!

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MAGAZINE AD


Floyd_Joint-Hip_14x48BB_13_Layout 1 8/15/14 6:22 PM Page 1

My hip feels like new! www.floyd.org Floyd_Joint_10x30_BB_Layout 1 8/15/14 6:21 PM Page 1

My knee feels like new! www.floyd.org

BILLBOARDS

My hip!

My hip!

Sometimes a hip or knee can wear out before you do. Don’t let the pain and loss of mobility hold you back. We can help.

My knee!

Sometimes a hip or knee can wear out before you do. Don’t

At the Floyd Center for Joint Replacement, skilled surgeons work together with highly trained nurses and therapists to provide an effective, coordinated treatment and recovery experience. It’s a journey back to where you want to be. Brought to you by the Floyd Center for Joint Replacement. • A unique program designed in collaboration with Marshall–Steele, nationally recognized experts in the development of destination joint replacement centers.

My knee!

let the pain and loss of mobility hold you back. We can help. At the Floyd Center for Joint Replacement, skilled surgeons work together with highly trained nurses and therapists to provide an effective, coordinated treatment and recovery experience. It’s a journey back to where you want to be. Brought to you by the Floyd Center for Joint Replacement. • A unique program designed in collaboration with Marshall–Steele, nationally recognized experts in the

• Accredited with The Joint Commission’s Certificate of

development of destination joint replacement centers.

Distinction for Orthopedic Joint Replacement.

• Accredited with The Joint Commission’s Certificate of Contact us at 706-509-6489 or visit www.floyd.org

Distinction for Orthopedic Joint Replacement.

304 Turner McCall Blvd., Rome, GA

Contact us at 706-509-6489 or visit www.floyd.org 304 Turner McCall Blvd., Rome, GA

Feels like

new!

Feels like

new! NEWSPAPER AD

PANEL CARD

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Franciscan Woods Assisted Living Campaign Magazine Ads Billboards Newspaper Ads Web Ads

Social Networking. F r a n c i s c a n

W o o d s

S t y l e .

At Franciscan Woods, our residents experience assisted living the way it should be. It’s an active, caring and stimulating environment where our level of assistance is based on your level of need. As a member of the St. Francis family of care, Franciscan Woods provides a 24-hour staff of professional caregivers, including highly-trained nurses. Call or visit today and learn more about our beautiful facilities, our array of amenities and our many activities. We’re here to help you worry less and live more!

An Assisted Living Community of St. Francis 706-653-8100

|

2425 Williams Road

|

Columbus, GA 31909

|

www.wecareforlife.com

MAGAZINE AD

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Game On.

Franciscan Woods Style

An Assisted Living Community of St. Francis www.wecareforlife.com

Social Networking.

Franciscan Woods Style

An Assisted Living Community of St. Francis www.wecareforlife.com

BILLBOARDS

Game On.

F r a n c i s c a n

W o o d s

S t y l e .

Road Trip.

F r a n c i s c a n

W o o d s

S t y l e .

At Franciscan Woods, our residents experience assisted living the way it should be. It’s an active, caring and stimulating environment where our level of assistance is based on your level of need. As a member of the St. Francis family of care, Franciscan Woods provides a 24-hour staff of professionals, including highly-trained nurses. Call or visit today and learn more about our beautiful facilities, our array of amenities and our many activities. We’re here to help you worry less and live more!

An Assisted Living Community of St. Francis 706-653-8100

|

2425 Williams Road

|

Columbus, GA 31909

At Franciscan Woods, our residents experience assisted living the way it should be. It’s an active, caring and stimulating |

www.wecareforlife.com

environment where our level of assistance is based on your level of need. As a member of the St. Francis family of care, Franciscan Woods provides a 24-hour staff of professional caregivers, including highly-trained nurses. Call or visit today and learn more about our beautiful facilities, our array of amenities and our many activities. We’re here to help you worry less and live more!

PRINT CAMPAIGN

An Assisted Living Community of St. Francis 706-653-8100

|

2425 Williams Road

|

Columbus, GA 31909

|

www.wecareforlife.com

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Floyd’s Got Heart Cardiac Campaign :30 Animated Web Video – visit imagebydesign.net Digital Billboard Series Static Billboards Employee Direct Mail Consumer Direct Mail Magazine Ad Web Ads Social Media Collateral Printable Cards Insta

#floydsgotheart

#floydsgotheart

#floydsgotheart

#floydsgotheart

Insta

Insta

Insta

Insta

Tell us your story! heart.floyd.org 24

Insta

BILLBOARD SERIES


Floyd’s got heart!

Be kind to your heart.

Floyd’s got heart! And heart doctors! Harbin Clinic Cardiologists 24 /7.

Live a heart-healthy lifestyle.

Our relationship with Harbin Clinic means your

Harbin Clinic Cardiologists 24/7 Over the years, you’ve turned to Floyd for your health care needs. You’ve taken

primary care doctor works with the region’s most

Your lifestyle is your best defense against heart

experienced and respected cardiologists to provide

disease and stroke. By following these few simple

extraordinary care for your heart.

steps, you’ll be kind to yourself and your heart.

Spread some kindness, and then tell us about it. When you are kind on purpose, it’s good for others

Learn more at heart.floyd.org.

Charles B. Baggett, M.D., FACC

comfort in our team and trusted in our technology. Today, that total continuum

and it’s good for your heart. Try it! Then go to our

Gwynne D. Floyd, M.D., FACC

• Quit using tobacco

website and tell us about it. You’ll get a free t-shirt!

Rahul Garg, M.D.

• Reduce your cholesterol

Visit heart.floyd.org.

Charles “Chas” Jackson, M.D.

• Lower high blood pressure

and treatment techniques available to provide extraordinary care for your heart.

Christopher Merritt, M.D., FACC

• Be physically active every day

Floyd’s got heart and heart doctors. Visit heart.floyd.org.

Hunter G. Myers, M.D., FACC

• Aim for a healthy weight

Himanshu Patel, M.D.

• Manage diabetes

Hector R. Picon, M.D., FACC

• Relieve stress

Frank D. Stegall, M.D., FACC

• Limit alcohol

of care continues, including care for your heart. The experienced and respected cardiologists from Harbin Clinic work closely with our skilled and caring staff. Together, this talented health care team utilizes the most advanced diagnostic

• Chest Pain Emergency Care

• Pacemaker Placement

• Cardiac Catheterization

• Defibrillator Placement

• STEMI Intervention

• Comprehensive Diagnostics

• Angioplasty

• Cardiac Rehab

• Stent Placement

• Preventive Care

• Intravascular Ultrasound

Robert Styperek, M.D., FACC Michael Ware, M.D., FACC

To learn more, visit heart.floyd.org

heart.floyd.org

To learn more, visit heart.floyd.org

To learn more, visit heart.floyd.org

Insta

Insta

PRINT AD

Insta

Insta

PANEL CARDS – 3 OF 6

DIRECT MAIL BROCHURES – COVERS AND INSIDE SPREADS

Insta

Presorted First class u.s. Postage Paid rome, ga Permit no. 80

Chest pain?

loyd. artbeat!

ency Care 24/7.

Spread kindness. Get a free t-shirt!

#floydsgotheart

Harbin Clinic Cardiologists 24/7 Visit heart.floyd.org

Insta

Choose Floyd...

in a heartbeat! Chest Pain Emergency Care 24/7 Heart attacks are serious. chest pain or discomfort is the most common sign of a heart attack for men and women. minutes matter! if you experience any of the following symptoms, call 911 and get to Floyd’s emergency care center right away. • Pressure, fullness or pain in your chest

• Women are somewhat more likely than men

Comprehensive Cardiac Care • Chest Pain Emergency Care • Harbin Clinic Cardiologists 24/7 • Cardiac Catheterization

Floyd’s got heart! heart.floyd.org

• STEMI Intervention • Angioplasty • Stent Placement • Intravascular Ultrasound • Pacemaker Placement • Defibrillator Placement

• Pain or unexplained discomfort in one or both arms

to experience some of the common symptoms,

• Comprehensive Diagnostics

• Uncharacteristic shortness of breath

particularly shortness of breath, nausea or

• Cardiac Rehab

• Unusual tiredness

vomiting, and back or jaw pain.

• Preventive Care

CEILING HANGER – 1 OF 3

• Continual rapid heartbeat • Feeling that your heart is skipping a beat

cut Here to remove magnet. attacH to your car or any metal surFace.

• Sudden cold sweat, nausea or light-headedness • Unexplained back or jaw pain or discomfort

To learn more, visit heart.floyd.org

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Columbus Police Department Recruitment Campaign 3:09 Video for web, social media, and job fairs – visit imagebydesign.net :30 Public Service Television Commercial – visit imagebydesign.net 10 - :15 Video segments for social media – visit imagebydesign.net Billboards Print Ad Banners Digital Media Social Media Collateral

BILLBOARDS

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protectcolumbus.com

Join the Force for Good.

The Columbus Police Department is recruiting

Requirements

dedicated men and women who share a

• Be a United States citizen • Be at least 21 years of age • Must pass a physical agility test involving sit-ups, push-ups, an obstacle course and a one-mile run • Pass a state-mandated entrance exam

commitment to excellence and a calling to protect and serve. Join our Force for good and become part of a highly trained law enforcement team focused on the safety of our community and improving the quality of life for every citizen. As one of the largest police departments in the state of Georgia, the CPD has earned a reputation for using the most progressive approaches and innovative tactics in law enforcement. And, it all starts with quality officers who are committed to the highest levels of professional and ethical standards. After all,

Upon fulfillment of these requirements, and pending a thorough background check, polygraph test and psychological exam, recruits are interviewed by the Command Staff of the Columbus Police Department.

the citizens of Columbus deserve the best we have to offer. Join the Force for good today.

Benefits • • • • • • • • • • • •

Up to 20 paid vacation days per year 13 days sick leave per year 11 paid holidays 18 days military leave per year Salary based on education Health insurance (with dependent coverage) Full salary while training at police academy Take home car plan Uniform and equipment provided Complete banking services with credit union Deferred compensation program available City funded retirement

Accepting qualified applicants 706-653-3154 | protectcolumbus.com

BROCHURE COVER AND INSIDE SPREAD

Join the Force for Good. The Columbus Police Department is recruiting dedicated men and women who share a commitment to excellence and a calling to protect and serve. Join our Force for good and become part of a highly trained law enforcement team focused on the safety of our community and improving the quality of life for every citizen. As one of the largest police departments in the state of Georgia, the CPD has earned a reputation for using the most progressive approaches and innovative tactics in law enforcement. And, it all starts with quality officers who are committed to the highest levels of professional and ethical standards. After all, the citizens of Columbus deserve the best we have to offer. Join the Force for good today.

Accepting qualified applicants 706-653-3154 | protectcolumbus.com PRINT AD

PULL-UP BANNERS

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Ledger-Enquirer Campaign :30 Television Commercial – visit imagebydesign.net Magazine Ad Billboards

MAGAZINE AD

BILLBOARDS

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A-COM Campaign Magazine Ads Billboards

MAGAZINE ADS

BILLBOARDS

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Synovus Print Ads

Here. For you. At Synovus, we truly understand what matters to you; that’s why we’re doing all we can to help you grow. Not just a bank, we’re your neighbors and friends. People from here who understand here. And we’re here. For you. 1-888-SYNOVUS synovus.com

Here is where futures take shape. Supporting our students and the dedicated educators who are molding the bright minds of tomorrow. 1.888.SYNOVUS | synovus.com

Synovus Bank, Member FDIC.

We can help you get there from here. At Synovus, we combine valuable local insight with the financial strength and depth of services to meet almost any business need, large or small. Here is where we have the understanding to share your vision and the resources to help you get there. Let’s talk today.

Synovus Bank, Member FDIC.

Game-winning drives start here. Success under the bright lights starts with hard work under the hot sun. Here is where practice, preparation and perspiration give rise to cheering fans, game winning drives and character that will last a lifetime. We are proud to support our hometown teams. 1-888-SYNOVUS | synovus.com

1-888-SYNOVUS | synovus.com

Synovus Bank, Member FDIC.

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Synovus Bank, Member FDIC.


Synovus Print Material

Here for the moments that matter most. You look to us for all your financial needs. It’s a trust we take to heart.

Here’s where we do the lifting. We see banking as an opportunity to elevate our community and the people who live here.

Synovus Bank, Member FDIC.

From here. For here. We see banking as a service to our community and the people who live here. Synovus Bank, Member FDIC.

POSTER

Synovus Bank, Member FDIC.

TELLER SIGNS

From here. For here.

130 years. 5 states. 1 focus – you. We’re proud to be here for you. With a growing footprint that includes Georgia, Florida, Alabama, Tennessee and South Carolina, we remain committed as ever to building personal relationships, meeting individual needs and supporting the communities we serve. From opening a new personal checking account to providing innovative business banking solutions to financing a modern corporate expansion, we see banking as an opportunity to elevate our community and the people who live here. 1-888-SYNOVUS | synovus.com

Synovus Bank, Member FDIC Synovus Bank, Member FDIC.

DOOR SIGN

TAKE ONE

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Floyd WellNow Publication Cover and various inside spreads

Spring 2013

a Healthy Publication for Floyd employees

.indled.

pe rekindled. rs to be answered . life do not last. ill come again.

Fitness Friendship and Fun! Also in this Issue: • New Wellness Program • Mind, Body & Spirit • Healthy Recipes • Exercises for the Back

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rewarding experience!

Your change for the better starts with Floyd’s newly improved Employee Wellness Program. It’s our

often, the first step is the hardest. But we’re here to help you every step of the way. employees can begin signing up this april. Watch for details. getting started is as easy as one, two, three!

the opportunity to earn points that can be redeemed for prizes. Take that first step to a better you and join Floyd’s Employee Wellness Program. You’ll discover that living healthy has many rewards.

1. Log on to: https://floyd.personalhealthsurvey.net User name: floydemployee Password: betterhealth 2. Complete your online personal health survey. 3. After completing the survey, you will be directed to a scheduling link to choose your wellness screening date, time and location. Then, you will be prompted to create your own user name and password.

Get busy! Get benefits! after you’ve completed steps 1 through 3, beginning July 1, you can officially start earning points through access to our Wellness tracker system. the more you do, the more you earn. When planning what to do, use your imagination, and focus on your interests or the areas of your life that feel out of balance. Here’s a list of suggested, rewarding activities to get you going: • Complete an online wellness educational activity • Join a group fitness class • Attend a health-focused Lunch and Learn • Take part in an adult recreational league • Participate in a bike ride • Join a dance class • Run in a local 5K • Swim regularly

Unveiling the Myth of Multitasking MYTH Multitasking gets more accomplished and is critical in a world of infinite demand.

Find your balance! an important goal of Floyd’s employee Wellness Program is to help you achieve a well-balanced life. Your total wellness and life balance center around the areas of mind, body and spirit. to improve your overall health, you need to focus on these areas to create balance. You’ll have access to informative wellness classes on important subjects such as finances, parenting and coping with stress. Plus, a certified Wellness coach will be available to help you with: • • • • • • •

The Energy Project is a performance-focused initiative created to energize people and transform companies.

The big payoff! at the end of the year, you can redeem your accumulated points for prizes. However, the big payoff for participating in Floyd’s employee Wellness Program is feeling better, looking better and living better. Your journey to a healthier you starts now.

Building Positive Health The Gale Encyclopedia of Public Health defines self-care as the decisions and actions we take to cope with a health problem or to improve our health. It is important to take a more active role in our health. We should start focusing on what keeps us healthy and not waiting until something breaks to fix it. We just have to make the switch. The advantages of making positive health choices include more energy, better emotional stability, stronger relationships, longer life, more creativity and fewer health problems! Choose those opportunities that come your way that will build positive health in your body! They come our way every day in the most subtle ways. Be looking for them.

RELAX – Be mindful of how tense your muscles are. do a body check at least three times during the day. start at your head and move down every muscle group in your body, purposefully relaxing each one and taking deep breaths as you go. take about five to 10 minutes to do this. SLEEP – Four to five hours is not enougH. schedule a regular bedtime, and stick to it for at least four nights of the week. setting a reminder on your calendar is helpful. limit your caffeine intake past 3 p.m. PEACE – nourish inner peace. learn to live quietly and simply with less strife. Praying, meditating, keeping a journal and practicing personal reflection are good habits. Don’t get discouraged when the process of developing new behaviors becomes difficult or you slip up and revert back to old ways. Just get up the next day and try again! Keep moving in a positive direction. It can take up to 28 days for a new routine to become habit.

COMMUNITY a social, religious, occupational or other group sharing common characteristics or interests.

We are a Community

Making the switch...

by cindy shelton, rn, Wellness Program manager

“How many of us have felt truly safe in a social setting – i.e., cared for, trusted, free to express our deepest thoughts and feelings, unafraid of being abandoned or misjudged, unfettered by constant pressure or impersonal competition and yet stimulated to be thoughtful, creative, spontaneous and able to solve problems?” – Sandra Bloom

• create a home environment with abundant access to healthy foods. limit access to unhealthy foods. • in the February issue of News in Health from the national institutes of Health, experts recommend that most kids get at least an hour of moderate to vigorous physical activity every day. Parents can help by limiting tV and computer time to no more than one or two hours a day. remember, it is important for parents to set a good example.

do you have such a community; are you part of such a body of people? What is your role in building such a place? What if you could truly be yourself at work, at home, at play? What impact would that have on your satisfaction and productivity? according to the energy Project: “to truly be ourselves, we must feel safe, we must trust our environment and feel that those around us have our best interest at heart.” Without this trust and sense of safety, the ground below us is unsteady, and we can’t get our footing.

• establish family traditions. the Journal of Family Psychology concluded,“family rituals and routines can be good for both physical and mental well-being.” Family traditions often increase children’s self-esteem, security and sense of belonging. examples include:

Human beings crave attachment. We feel safer when we’re connected to others. When we feel safe, we are free to bring the best of ourselves to the task at hand. Because of certain physiological limitations, our ability to connect to one another has helped guarantee our survival through the years. But that seems to be something that is

- Dinner at the table with no tV. take turns discussing the highlights of each person’s day. - Bedtime routines with set times and no electronics one hour before bedtime. try some form of relaxation before retiring such as yoga, music, reading, aroma therapy, baths, etc. - Shared domestic chores by all members of the household. You can find great charts and reward ideas on the internet.

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as for mentoring his prized partner, dr. Biuso admitted, “i encouraged him, and i think it helped get him hooked. i was always bugging him about what time we were going. now, we laugh a lot and have our business meetings in the gym, and with greg in operations and me on the medical side, we always have something to talk about.”

dr. Biuso, a veteran when it comes to exercise, and Polley, his more recent convert, are workout partners and part of a growing number of Floyd leadership regulars taking advantage of the facilities available to every employee (as well as patients) at Floyd Physical therapy & rehab on shorter avenue in rome. “i’m convinced working out is the key to a healthier life,” dr. Biuso recently stated. “it reduces stress, it makes you feel good...it becomes fun.”

Polley also credits his inspiration to dr. dee russell, Floyd’s chief medical officer, who continued his disciplined and well-documented exercise approach (“marathon man,” WellnoW, Fall 2009) despite a hip fracture, the result of a bicycle accident that led to the formation of the Floyd safe Bikers club. dr. Biuso winks when he proudly shares that he even had t-shirts printed. “after his accident, we spent some quality time with him on those exercise bikes,” dr. Biuso reminisced. “the shirts weren’t very attractive, but we had a lot of fun wearing them together.” in addition, there was the stroke patient Polley saw when he first started exercising, the one whose wife had to physically get him in their truck using a sliding board as they departed his rehab session. “When i saw that, i thought to myself, i don’t think my wife could do that, and i don’t want her doing that. i better keep this up,” he admitted. “that was about four years ago after my doctor had mentioned i ought to lose some weight. so i cut back to one dessert a week and made sure i kept working out with Joe.”

FEATURE

13

1/4 cup cut-up mango. sprinkle with 1 tablespoon chopped, unsalted roasted cashews. 204 calories | 3g fiber | 12g protein | 7g fat

• Be a safe place for a friend listen without judgment. • We find common ground in our vulnerabilities, not our strengths. Be authentic in your relationships.

• Have empathy. More than likely that grumpy mate, colleague or neighbor is suffering today. • Develop a sense of gratitude. • Perform daily acts of kindness. Community eliminates isolation, creating a holding container for life; a sanctuary, if you will. It is through this community of care, that we are able to raise the bar and find the strength we need to successfully see through our blind spots and endure the many challenges that come our way.

Community enriches our lives… Be a part of one.

Health care professionals, especially nurses, often end up in pain and discomfort as they work to provide care and comfort for others. Whether it’s turning patients in their beds, transferring them from stretchers and chairs, or simply lifting the wrong way, nurses and other health care professionals suffer from back injuries and chronic back pain more than people from almost any other profession. as awareness has increased for the chronic back pain risks of care givers, so has the emphasis on prevention. Here are a few simple steps that may be helpful in avoiding workplace-related back problems. • Maintain proper posture when standing or sitting. • Participate in regular stretching and exercising. • Use lifting assistance devices when possible. • Use proper lifting techniques. • Wear proper shoes.

“Our back is a part of our bodies we often ignore. Yet, we need it every day to support us. Back pain can be a communication, to us that we might need to change the way we are doing something. Or it could be a communication to us that something is wrong. Pay attention to the communication and if you need help understanding what your back is saying, contact a physical therapist or your physician for help.” – Jos Kramer, PT, Floyd Physical Therapy & Rehab

DID YOU KNOW?

All Floyd employees have

Floyd’s Spine Care Program

complimentary access

provides effective, individualized treatment plans for patients with back injuries and chronic back pain, from pain management therapies to same-day surgeries to the most complex procedures.

to the exercise equipment at the

Floyd’s Physical Therapy & Rehab Facility on Shorter Avenue in Rome.

k See “4 EASY EXERCISES FOR YOUR BACK” on page 20.

Just sign in, and make sure you wear your badge!

Things

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Propel

Name: cindy shelton Job Title: rn, Wellness Program manager; Wellness coach Main job responsibilities: Wellness Program development – developing a positive culture to help cultivate and sustain total wellbeing for our community What you enjoy most about your job: Working with our company and employees to achieve better health and wellness, and to accomplish long-term lifestyle change Hobbies: of late, finding gluten-free recipes and cooking for my husband and step-son with celiac disease

too much chair time puts excessive pressure on the spine making this a great exercise. the Hip Bridge stretches the hip flexors and strengthens the muscles that stabilize the spine, including those of the lower back, the gluteals and the large, stabilizing abdominal muscles.

Name: caroline P. Blaylock Job Title: Wellness coach Main job responsibilities: Ymca scholarship coordinator. Help plan and implement Wellness activities. supporting employees seeking to make healthy lifestyle changes. What you enjoy most about your job: Building relationships Hobbies: cycling, running, swimming, traveling

top 1/2 cup plain low-fat Greek yogurt with 1 cut-up kiwi and

• Realize we’re not separate from one another. We’re all in this thing called life together. We can’t make real change alone it’s just too hard.

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HIP BRIDGE lie on your back, feet flat and hip-width apart, arms relaxed, and knees bent. lift your hips while squeezing your buttocks, creating a straight line from the knees to the shoulders. Hold for a slow count of ten, then lower slowly. Build up to 10 to 12 repetitions.

Gene

Tropical Yogurt Parfait

• Bring humility and honesty to relationships. Be willing to speak exactly what you’re feeling. Don’t be fake.

“i look forward to it every day,” Polley added. it’s something we now have in common and it’s definitely improved our working relationship. i would recommend it to anyone at Floyd. so get a buddy and come on.” Biuso even offered this guarantee: “if you and a partner give exercise a try for at least a week, i guarantee you will enjoy it.”

EASY EXERCISES FOR YOUR BACK

Name: gene lane Job Title: director of corporate Health Partners Main job responsibilities: Provide leadership to the department and increase our client relationships and services offered What you enjoy most about your job: Building relationships Hobbies: golfing and outdoor activities

Cindy

Why is it so difficult for us to give ourselves to this place of connection, to this place of community? do you feel safe, cared for, valued in your environment today? do you fear being judged, anxious about what others will think? do you feel vulnerable in your present environment, isolated? is there anyone that really listens to you? What are the consequences of feeling so depleted, so threatened, so under siege that we go into what tony swartz, in his book, Be excellent at anything, calls the survival zone. it’s where most of us live the majority of our days and it’s costing us dearly. it’s here that we kick into that old familiar mode of “protecting ourselves” and the walls go up. relationships are only superficial in this place. creativity is stifled and what we bring to the table is limited. our focus narrows and all our energy is focused on self preservation.

dr. Buiso and Polley usually arrive at the gym between 4:30 and 5 p.m., and spend at least 35 to 40 minutes on the cardio-vascular equipment, utilizing ellipticals, treadmills, or stationary bikes, before moving onto weights for 15 to 20 minutes more. While both remain driven in their individual pursuit, they also recognize how they might serve as role models for patients and the community by exhibiting how exercise can be an important lifestyle component for everyone, especially health care professionals. “there are days we get hung up and can’t make it because of something unforeseen or unavoidable, but we try to remain as regular as possible,” dr. Biuso confirmed.

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EXERCISE

News

Employee Wellness

WELLNESS

RECIPES

201 calories | 5g fiber | 5g protein | 4g fat

Engage!

14

Meet the Staff

and 1 cup almond milk until smooth.

becoming extinct. We are becoming more and more independent, more isolated, less reliant on one another. is that a good thing? Have our communities become so virtual that we have lost touch with that part of our existence that brought us sustainability? can the virtual community do the same things for us as the human touch, as the pot of homemade chicken soup brought over by the neighbor? What about the sunday dinner at grandma’s with the men folk sittin’ on the porch, or the church christmas caroling followed by hot chocolate or old-fashioned barns raisings with huge pot-luck dinners?

FEATURE

Come On!

12

in a blender, puree 1 medium banana, 1 cup chopped kale

SPIRIT

BACK!

Both agree that being exercise partners provides daily benefits and ensures ongoing results. “now, when we see each other in the morning, the first discussion is always ‘What time are we going?’” Polley said. “We’ve learned we can actually get a lot of business done in the gym. We seem to be more creative and approachable, especially when it comes to being able to connect with other employees and patients who are either rehabing or working out. it’s like a family.”

Banana, Kale and Almond Milk Smoothie

Exercise releases mood-brightening hormones and decreases stress and anxiety! Be an accidental exerciser by making your everyday environment, at home and work, your gym. • Park far away • Workout in front of the tV • take the stairs • take classes at your gym

9

“that’s right, everybody has their routine, but we’re always talking,” dr. Biuso concurred. “there are about 60 people who exercise regularly, and we’re always talking about it in an encouraging way. it’s not gold’s gym. everybody exercises to whatever ability or interest level they have. there’s no question it helps.”

Polley echoed those sentiments and added, “He’s the funny guy, and i’m the serious guy. We’re the odd couple at the gym, but we’re better together. it’s more fun, and the ones who do it this way seem to keep coming back for more.”

Crackers with Chocolate-Hazelnut Spread and Banana

in the morning can change your whole day. Set up daily inspirational messages to come your way either via text, e-mail, internet, daily devotional book, etc.

PROBLEM: DISTRACTED DRIVING According to the Department of Transportation, “sending or receiving a text takes a driver’s eyes from the road for an average of 4.6 seconds, the equivalent – at 55 mph – of driving the length of an entire football field, blind.” Text messaging creates a crash risk 23 times worse than driving while not distracted.

WatcH Your

For Floyd’s chief medical officer Joe Biuso, m.d., and Vice President greg Polley, the reasons are obvious, the choices were simple and the benefits have become what it’s all about. the two of them are absolutely convinced they have become healthier, more productive and better executive leaders for Floyd because of the hour they spend together every weekday afternoon away from the office.

dividing evenly, spread 2 crisp bread crackers with 1 tablespoon

One positive thought

POSSIBLE SOLUTION: Realize you are addicted and begin the process to break the habit and reclaim your freedom!

8

Executive Decision: Floyd Execs Work It Out Through Exercise

214 calories | 6g fiber | 4g protein | 7g fat

in the study of 800 men and women aged 75 and older, those who were more physically active, more mentally active or more socially engaged had a lower risk of developing dementia. and those who combined these activities did even better.

Wouldn’t it be better if we learned to really hold one another through life’s challenges and celebrate life’s victories together? tony schwartz, from the energy Project, believes this would have a healing effect, instead of holding things inside, unacknowledged, allowing them to build up, weigh us down and isolate us. We would actually be cleansed, in a sense, freed, if you will, and better able to return to our everyday lives focused, energized and ready to be productive!

6

chocolate-hazelnut spread. top with 1 small banana sliced.

PROBLEM: ADDICTION The continual flow of social media has addictive components. How much time do you spend e-mailing, tweeting, texting, Facebooking, etc.? “There are few things ever dreamed of, smoked, or injected that have as addictive an effect on our brains as technology,” writes Stanford psychologist Kelly McGonigal in her book, The Willpower Instinct.

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- Saturday and Sunday family days with drives, walks and games. no electronics, just face-toface time.

EATWell Healthy Snacks

these steps might also reduce our risk of alzheimer’s disease or other dementias. • stay physically active • adopt a healthy diet • remain socially active • Practice mental stimulation

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- Family vacations. make time for time away from work. it doesn’t have to be a big trip or luxury destination. You can benefit from a staycation as well. getting away is rejuvinating and can be very healing to mind, body and spirit.

Get a Buddy and

a long-term study of 1,500 adults found that those who were obese in middle age were twice as likely to develop dementia in later life. those who also had high cholesterol and high blood pressure had six times the risk of dementia.

POSSIBLE SOLUTION: No texting while driving.

Develop positive habits…

MOVE more, sit less – make time and take time to be kind to your body, and allow for the opportunity to moVe, FleX and stretcH at least three to five minutes every two hours! try to fit in some physical activity each day. discover what you like: wrestling with the kids, playing basketball, riding bikes, walking, etc.

POSSIBLE SOLUTION: Close your e-mail account for two hours during the day to allow for focused concentration on a specific project. Plus, have the entire family take a technology break in the evening.

FYI

BODY EAT more whole foods – choose food that moves from the earth to the plate with as little processing and preservatives as possible.

the energy Project refers to “switching time” as the time it takes the brain to switch from one activity to another. research shows it increases the amount of time needed to complete any given task by 25 percent when we multitask.

TRUTH

SPIRIT

BODY

being pro active and making yourself a priority, taking care of yourself

According to the Alzheimer’s Association, we can make lifestyle choices that can keep our brain healthier as we age.

PROBLEM: DISTRACTION In a recent “Energy Project” study, 80% of people surveyed acknowledged they spend much of their time reacting to immediate demands rather than focusing on activities with longer-term leverage. And 72% said they are easily distracted during the day, especially by e-mail.

We ARE NOT more efficient when we multitask; we actually split our attention between activities.

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SELF-CARE

Think Well

Our Attention is Under Siege

We pride ourselves on being a culture that can multitask. However, we need to take a look at a recent study led by mit Professor earl miller called the energy Project. study data revealed that multitasking frequently can lower a person’s iQ a full 10 points. His study also showed that multitasking uses a different part of the brain than the normal thought process does. like a muscle, if the brain does not use an area frequently, it can weaken. so, not only will it take us longer to accomplish things when we multitask, but it will make us grumpy and lower our intelligence.

Organizing your time Developing an exercise program Preparing healthy meal plans Guidance for journaling Setting up a fitness buddy system Understanding relaxation methods Stress management

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“Take care of your body. It’s the only place you have to live.” – Jim Rohn

MIND

SPINE CARE

Ready. Set. Go!

way of helping you improve your health. Plus, with this voluntary initiative from Floyd, you’ll have

FOCUS

to concentrate, a central point of attention or activity

Floyd’s Employee Wellness

THINGS TO COME

Program provides a pathway to a healthier you. Plus, earn points and get stuff!

The key to success is to focus our conscious on things we desire…not things we fear.” – Brian Tracy

MIND

WELLNESS

At Floyd, living healthy is a

SIDE PLANK lie on your right side, in a straight line from head to feet, resting on your forearm. Your elbow should be directly under your shoulder. With your abdominals gently contracted, lift your hips off the floor, maintaining the line. Keep your hips square and your neck in line with your spine. Hold 20 to 40 seconds and lower. repeat two to three times, alternating sides. (if this is too challenging, start with bent knees.) What it does: Builds strength and endurance in the core. this will help keep your lower back protected and stable during activities that require movement in the hips or back.

Make it harder: lift one foot off the floor, and hold it straight up toward the ceiling, foot flexed, keeping the hips even. this is much more challenging, so start by holding this pose for just a few seconds. repeat five to eight times, and then switch legs.

Make it harder: While holding the basic position, lift and lower your top leg. gradually work toward holding the upper leg for five to 10 counts. another option: instead of resting on your forearm, support your body with your hand, palm on the floor and under the shoulder, elbow straight.

LUNGE With your abs gently contracted and hands on hips, take a big step forward with your right foot. sink down so your right knee is at a 90-degree angle, then push back to the starting position without pausing. repeat eight to 12 times, then switch legs and repeat. Be sure not to go down too far and to maintain the 90 degree angle of the knee.

BIRD DOG Begin on all fours, knees hip-width apart and under the hips, hands flat and shoulder-width apart. squeeze your abs by pulling belly toward spine. Keep the spine neutral, without arching the back or rotating the hips, and extend your right leg back and your left arm straight ahead. Hold for two to three seconds or as long as you can maintain form. repeat five to six times on each side.

Earn points for your Wellness activities, track them online and redeem them for prizes.

Point Recognition Store all Wellness-accumulated activity points and choose prizes that will be shipped to your home

Dave Ramsey’s Financial Wellness Bringing financial freedom to your household

Smoking Cessation Freedom from the habit and addiction of smoking

Caroline

Bagel with Ricotta and Strawberries spread 1/2 toasted whole-grain “flat” bagel with 2 tablespoons fresh ricotta. top with 1/3 cup sliced strawberries. drizzle with 1 teaspoon honey or agave nectar. 148 calories | 4g fiber | 7g protein | 5g fat

Lemony Avocado with Endive Dippers mash 1/3 chopped avocado with 2 teaspoons fresh lemon juice and a pinch of kosher salt. serve with endive leaves. 143 calories | 12g fiber | 4g protein | 9g fat

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Your Wellness Committee Floyd has organized a team to work on behalf of the employees to promote health and wellbeing throughout our organization. It is our endeavor to work together toward a common goal:

Cassidy Carter

To invest in our greatest asset, our people, by establishing a healthy culture throughout the Floyd community and to sustain energy and build greater health to support healthy lifestyles.

Chris Butler Cindy Logan Daniel Bosarge Deidra White Judy Schmidt

This committee is composed of people who will become your advocates who were nominated by their directors and selected by the wellness team to invest into your well-being!

Kristy Hunt Mallory Heard Peggy Crepeau

It is our hope that through the efforts of this committee and the wellness team, you see that it is our desire to develop a culture of ALWAYS for YOU, where you are valued, where your health and well-being are important, and where you have a voice in the programs offered.

Tammy Pike Teresa Prevost Tracy Morgan Ute Blake

What it does: improves whole-body control, which is key to protecting the spine during walking or running. additionally, this exercise utilizes both surface and deeper stabilizing muscles along the sides, glutes, hamstrings, quads, and calves. Make it harder: set up to do a basic lunge, but this time step your right foot out on a diagonal, not straight ahead, as if the foot is pointing to 2 o’clock on a clock face. (When you lunge with the left foot, step it out to 10 o’clock.) the change in foot placement makes it harder to balance. as you get stronger, try it with your hands interlaced behind your head or hold a dumbbell in each hand to increase balance.

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this exercise improves muscle balance and coordination, making it easier to keep the spine stable for everyday moves, such as walking, running, dancing, and carrying a child. it also tones your glutes, upper back, lower spine, and hamstrings. tighter abs also keep the spine supported and works towards a strong core. Make it harder: gradually increase the holding time for 10 to 12 counts. For an additional challenge, add movement to the mix by slowly lifting and lowering the extended arm and leg a few inches, maintaining proper form throughout.

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St. Francis Spirit Magazine Cover and various inside spreads

­­­Spirit S t. F r a n c i s | S u m m e r 2 0 1 4

prsrt stD U.s. postage

paiD

Columbus, Ga permit 182

Columbus Clinic Joins St.Francis I Can Hear You Now Relief for Allergies

Three Unique Birthing Experiences!

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ONE Hospital.

by Karen Johnson

St. Francis Partners With Columbus Clinic olumbus Clinic joined St. Francis April 1. Together, the two organizations will collaborate to improve patient care. “Our goal is to become a fully integrated medical system that emphasizes health management and promotes wellness,” said Robert Granger, St. Francis president and CEO. “By working collaboratively, we will do wonderful things for this community.” “At St. Francis, we have found an environment of collaboration that can adapt to the many changes coming to health care,” said Dr. James “JP” Miller of Columbus Clinic. “As a multispecialty group, we understand the vital role of collaboration.” Founded in 1990, the Columbus Clinic has 27 physicians and specialists, 15 mid-level providers and approximately 230 associates, serving patients in the group’s offices, in the hospital and at a 24-hour acute care facility on Macon Road.

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(L) Dr. Lee McCluskey, (2nd from R) Dr. Butch Wolff and (R) Dr. George McCluskey welcome Columbus Clinic physicians (2nd from L) Dr. Jill Moore, Dr. JP and Dr. Kamlesh Amsingkar to St. Francis.

THREE UNIqUE BIRTHING ExPERIENCES

The collaboration will expedite patient care by eliminating duplication of efforts, including diagnostic testing. “Our physicians will be able to access test results more quickly and easily,” said Jim Zacharias, CEO of Columbus Clinic. “Care will become more cost effective as well as more comprehensive and better coordinated.” “Once again, I am amazed at the progress St. Francis has made. This is a true collaboration,” said Dr. Butch Wolff, chairman of the St. Francis Physician Leadership Committee. “As physicians, we are grateful our board has made this partnership possible.” Additionally, the new partnership gives Columbus Clinic physicians access to Mayo Clinic expertise through St. Francis’ membership in the Mayo Clinic Care Network. St. Francis joined the network in November 2013.

“Our goal is to become a fully integrated medical system that emphasizes health management and promotes wellness.”

etecia Willis felt she was well-prepared for her son’s birth. The mother of two sons and two daughters had planned for everything—everything, that is, except a caesarean section. That came as a surprise. “I assumed I’d have a normal childbirth, just like my other four children,” says the former U.S. Army soldier. “But with every contraction, his heart rate kept dropping.” Letecia’s nurse, Mandy, was concerned. She called Letecia’s OB/GYN physician, Dr. Curtrina Strozier. For the baby’s safety, the decision was made to deliver Letecia’s son via caesarean section. “I was scared,” explains Letecia, “but there were 10 people in the room making sure I was okay. The anesthesiologist was there the whole time, asking if I had pain. He talked me through it while Dr. Strozier delivered my baby.” Having fallen asleep while Dr. Strozier completed her caesarean section, Letecia woke up in the recovery room with her new baby son and husband by her side. During her two-night stay, she says that the nurses were wonderful. “When I pressed the nurses’ button, they came right away. If I needed a nap or a shower, they offered to take the baby. I had not experienced that in the military.” Letecia and her husband, Jermaine, were also impressed by the unit’s security. Baby Jermaine Jr. had two armbands and a leg band to detect his whereabouts. No one was allowed into the unit after 9 p.m., and there was always a nurse at the computer station. “You had to have your picture taken for an ID badge and sign in before your visit. I give the whole experience an ‘A’,” says Jermaine. “I would recommend St. Francis and Dr. Strozier to anyone,” says Letecia. “She was the first doctor I’ve experienced who was so warm with her patients. She always took the time to answer my questions.”

L

HEr FEarS PUT To rEST

— Robert Granger, St. Francis president and CEO

First-time mother Yien Wang also found her OB/GYN physician, Dr. Amanda McPherson, to be warm and empathetic. “I felt like I could talk with her about anything. Like me, she was pregnant with her first baby in her 30s, too.”

Letesia Willis gave birth to her fifth child, Jermaine Jr., April 2.

“I would recommend St. Francis and Dr. Strozier to anyone. She was the first doctor I’ve experienced who was so warm with her patients. She always took the time to answer my questions.” — Letesia Willis, fifth time mom and former U.S. Army soldier

Yien felt afraid of hospitals, needles and doctors, but attending a childbirth class helped put her fears to rest. “When I took the class and a tour, I had a very good impression. It was very clean and beautiful with all new equipment and a big pull-out bed for your spouse. I learned a lot I did not know about childbirth and newborns.” On March 13, three weeks before her delivery date, Yien’s baby, Evan, arrived. “I had an amazing experience with all the doctors and nurses. Everything was so great at the new facility,” says Yien. “There was not one negative thing.” Dr. Eikelberry, the physician on call, delivered her baby. “He was really fast, efficient and comforting at the same time. He is a great, great doctor.” Yien spent two nights at St. Francis. Lactation specialist Carolyn Bentley visited her in the hospital and taught her how to nurse. “At first it was very painful. The baby’s sucking was so strong,” she continued on page 6

(L-R) Yien Wang and Evan, four months; Alice Cellino and Sam, eight months; Letecia Willis and Jermaine Jr., four months, are among the more than 1,000 babies born at St. Francis since the Women’s Hospital opened last October.

(L-R) Dr. James “JP” Miller of Columbus Clinic and Robert Granger, St. Francis president and CEO, announced the new partnership at a March 31 news conference. Spirit of St. Francis 3

2 Spirit of St. Francis

Invisible Hearing Aid Offers Superior Sound Quality

Spirit of St. Francis 5

4 Spirit of St. Francis

“I’d say the quality of hearing with the Lyric is 40 percent

Relief from Allergies

better and 95 percent more comfortable.” — Richard Sheffield, Businessman

by Karen Johnson

After suffering from severe allergies for 27 years, Julie King found relief from symptoms with immunotherapy, which causes the immune system to block the allergic process.

eeting with customers over lunch is critical for self-employed businessman Richard Sheffield. “The fewer times you have to ask people to repeat themselves the less aggravating it is for you and for them,” he says. Since Richard got a new Lyric hearing aid, he rarely asks people to repeat themselves. Though he has had six other good hearing aids the past 25 years, he says that the Lyric’s sound quality and comprehension are superior and the device is far more comfortable. “I’d say the quality of hearing is 40 percent better, and the Lyric is 95 percent more comfortable,” says Richard. “I hear more detail now, like birds singing. And the Lyric doesn’t itch. You don’t even know it’s there after a couple weeks.” The Lyric delivers exceptional sound quality because the pinna (the ear’s natural shape) ensures good directional hearing, according to manufacturer Phonak. “It naturally amplifies high frequencies and reduces ambient and wind noise,” says Stacy Ashby, an audiologist at St. Francis Ear, Nose and Throat (ENT). Made of a soft material that contours to the ear canal, the Lyric is comfortable to wear 24/7 and can be worn sleeping, exercising, showering or swimming. Because it is planted deep in the ear canal, it is invisible to other people and does not interfere with wearing glasses. “The biggest challenge is hearing things you have not heard for a long time,” says Richard. “You have to mentally adjust.” While it is possible for Richard to adjust the device’s volume or remove it, he does not need to. A trained audiologist at St. Francis ENT inserted the device and adjusted it to meet his needs. He puts it in sleep mode at night. He does not have to change the batteries, but returns to St. Francis ENT every three months for a new pair of the hearing aids, which are available as a one-year subscription. Richard’s wife, Sandi, reaps the device’s benefits, too. The couple has been happily married for 37 years. “If something bothers her, it bothers me, too. I don’t have to turn up the TV anymore now.” And he understands conversations with friends over lunch. “Before, I did not have a clue what they were saying,” he says.

M

ed itching eyes, sneezing and sinus congestion had plagued Julie King since she was five years old. She could not visit neighbors because of their cat. As a young adult, she suffered worse symptoms. After favorite activities, such as tennis, she came to expect morning headaches. Over-the-counter medication brought her little relief, and she began having four or five sinus infections a year. After starting work as a physical therapist in Columbus, the 32-year old decided to get help. “Allergy symptoms aren’t compatible with constant patient interaction,” she says. She made an appointment at St. Francis Ear, Nose and Throat (ENT) and says, “It was one of the best decisions I ever made.” At King’s first appointment, she underwent a RAST (blood) test. Results showed she was allergic to dust mites, dogs, cats, four types of grass, oak trees, ragweed and two types of mold. The trees, grasses and weeds bloom at different times of the year, so King never got a break from her symptoms, and the consistency of indoor irritants compounded symptoms. “I was amazed at how many things I was allergic to and impressed that Dr. Blankenship knew just what to do, says King.” Dr. Russ Blankenship recommended allergy shots. King began the weekly shots, and within only four months, began feeling better. A year later, sinus infections became far less frequent, and her nasal congestion was much improved. “Julie’s care is a good example of how an allergy sufferer can benefit from immunotherapy,” says Dr. Blankenship. “Immunotherapy works by causing the patient’s immune system to block the allergic process. This eliminates or greatly reduces symptoms, such as

r

For more information about the Lyric hearing aid or an appointment, contact St. Francis ENT at 706-324-7753 or ENT@sfhga.com.

After getting a Lyric hearing aid, businessman Richard Sheffield no longer has to ask customers to repeat themselves over lunch. He visits St. Francis ENT every three months to get a new set. Audiologist Stacy Ashby checks the device.

Spirit of St. Francis 9

8 Spirit of St. Francis

The Power of Partnership (L-R) Dr. Glenn Fleming, Dr. Luke Wolff and Dr. Catalina Aranas give to improve patient care, comfort and safety.

FOR THE FUTURE “What we give has been multiplied 1,000 times. Doctors want to practice here. People aren’t going to Atlanta or Birmingham for care. They stay here.” — Catalina Aranas, MD St. Francis OB/GYN Physician Partners

rthopaedic surgeon Luther (Luke) Wolff III, MD, has a long family history with St. Francis. His grandfather, Dr. Luther Wolff, began partnering with the hospital when its doors first opened and his father, Dr. Luther (Butch) Wolff Jr., continues that partnership today. One day, his son, Lucas, a high school student with aspirations of becoming a physician, may also work at St. Francis. Dr. Wolff pledged to the Power of Partnership campaign because he wanted to support the hospital so it will be here for future generations. “Giving is a gesture of commitment,” he says. “The expansion is attracting the best nurses and physicians in the area to work here.” During 2013, 17 new physicians joined the hospital—four OB/GYN physicians, a neonatologist/ pediatrician, a cardiothoracic surgeon and a hand surgeon, among others. Since January 2014, seven more have come, including a new vascular surgeon and neurologist. Dr. Wolff also sees the value to patients, particularly his orthopaedic patients, who benefit from having private rooms following their surgery. Patients having orthopaedic surgery need larger rooms to accommodate larger beds and the equipment required for rehabilitation. Unlike semi-private rooms, family members can now stay with them, too.

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“It’s important to take a personal stake in the success of the place where you work. When you have more ownership, you have more direct influence in the patient experience.” — Luther Wolff III, MD St. Francis Orthopaedic Institute

“It’s important to take a personal stake in the success of the place where you work. When you have more ownership, you have more direct influence in the patient experience, says Dr. Wolff. Dr. Catalina Aranas, an OB/GYN physician, says that the expansion has surpassed patients’ expectations. “Patients are not going to Atlanta and Birmingham now. They are staying here,” she says. “And doctors want to practice here.” She supported the improvement and expansion projects because she wanted to give back to the community that has been good to her. Dr. Glenn Fleming, a hospitalist, moved from New Jersey to Columbus to work at St. Francis in August 2013. Though he has only worked at the hospital for a year, he chose to support St. Francis’ Power of Partnership campaign because he likes what St. Francis has done to bring all physicians under one roof to care for the hospital’s patients. “It’s almost like a village where patients can go for everything. Having all physicians on one campus improves patient safety and the continuity of care,” he says. “For me, it’s like my second home. I want to support my family here. What better way to do that than through a financial gift.” by Karen Johnson

“Having all physicians on one campus increases patient safety and the continuity of care. St. Francis is almost like a village where patients can go for everything.” — Glenn Fleming, MD St. Francis Hospitalist

Make a gift for the future. Call the St. Francis Foundation today. 706-653-9375

Keep humidity levels below 50 percent to inhibit mold and dust mites. Remover airborne allergens with a HEPA room air cleaner. Use an anti-allergen treatment on carpet and upholstered furniture and vacuum with a HEPA-filtered machine. Launder in 140 degree water or use an anti-allergen additive or detergent. Stop incoming dust with furnace and vent filters.

Julie King visits her physician, Dr. Russ Blankenship. Allergy shots recommended by Dr. Blankenship gave Julie relief from allergy symptoms.

itchy watery eyes, nasal congestion, and sneezing. Immunotherapy can also reduce a tendency toward recurrent sinusitis, which often accompanies chronic allergic rhinitis.” The ENT staff taught Julie ways to reduce indoor allergens by using a HEPA air purifier and dust mite proof pillow and mattress encasings. “Dust mites live in everything with cloth in your home,” explains Jessica Baldwin, LPN. “Covering bedding in dust mite proof encasings, washing all bedding in hot water, and steaming the mattress are a few steps that help decrease exposure to dust mites. Heat kills them.” The lack of symptoms made Julie’s life better. Gone were morning headaches, and she didn’t have to worry about being outdoors. “I could go play tennis and not worry about it anymore,” she says. Julie continued weekly shots for two years, further building her immunity. Then she began

maintenance doses, which she administered at home. Every 10 weeks, she returned for a skin test and to pick up her shots. “It’s nice to come into an office where they know you by name,” she says. “Everyone cares. If you have allergy problems, this is where you need to be. They definitely have patient care as the priority.” by Karen Johnson

St. Francis ENT uses the Multi-Test® II to test for 30 different allergens. This quick and easy skin test does not use a needle. Instead, a sterile, disposable unit with eight heads applies the test serum. Results are immediate.

For more information or an appointment, call 706-324-7753 or email ent@sfhga.com. Spirit of St. Francis 11

Welcome to

Neely Dean, MD

St. Francis MEET oUr nEW PHySiCianS Nojan Valadi, MD Dr. Nojan Valadi, a neurologist, joined St. Francis Neurology July 28. He is also medical director of St. Francis’ Cerebrovascular Disease and Stroke Program. Dr. Valadi brings with him five years of experience as the medical director of the Stroke Program and EEG Laboratory at Midtown Medical Center, where he was also chief of Neurology. He is board-certified in neurology by the American Board of Psychiatry and Neurology. Dr. Valadi earned his medical degree from the Medical College of Georgia (MCG). He completed a research fellowship, internal medicine internship and neurology residency with a focus on stroke at MCG, where he was chief resident from 2008-2009. Additionally, he was a member of the Alpha Omega Alpha Honor Medical Society and the graduate medical education committee at MCG. Dr. Valadi provides his neurologic expertise to the care of stroke and epilepsy patients, as well as patients with other neurological illness, such as multiple sclerosis, dementia and Parkinson’s Disease. St. Francis Neurology is located in the Woodruff Pavilion, Suite 201. For an appointment with Dr. Valadi, call 706-243-4550.

Juan Ayerdi, MD Dr. Juan Ayerdi joined St. Francis Cardiothoracic and Vascular Institute August 1. Dr. Ayerdi practiced with the Macon Cardiovascular Institute and was the director of the Acute Aortic Center at the Medical Center of Central Georgia from 2006-2014. He was also an associate clinical professor of Surgery in the Department of General Surgery at the Mercer University School of Medicine, Macon, Ga., from 2006-2014. Formerly, he was an assistant professor of Surgery and director of Endovascular Therapies in the Department of General Surgery at Wake Forest University School of Medicine, Winston-Salem, NC. Dr. Ayerdi earned his medical degree from Francisco Marroquin University and Medical School in Guatemala City, Guatemala. He completed his general surgery internship at the University of Massachusetts Medical Center, Worcester, Mass., and general surgery residency at Gutherie Clinic and Robert Packer Hospital, Sayre, Penn. He completed vascular and endovascular fellowships at Southern Illinois University School of Medicine, Springfield, Ill. He is board-certified by the American Board of General Surgery and Vascular Surgery. St. Francis Cardiothoracic and Vascular Institute is located in the new Butler Pavilion, Suite 1009. For an appointment with Dr. Ayerdi, call 706-596-8200.

Dr. Neely Dean, joined St. Francis OB/GYN Associates July 14, bringing with her seven years of experience. Dr. Dean practiced with Piedmont Physicians Obstetrics and Gynecology in Newnan, Ga., from 2011-2014 and with the PAPP Clinic in Newnan from 2007-2011. She is board-certified in obstetrics and gynecology by the American Board of Obstetrics and Gynecology and a fellow of the American Congress of Obstetrics and Gynecology. She was chief of Obstetrics and Gynecology at Piedmont Newnan Hospital from 2011-2012. Dr. Dean earned her medical degree from Mercer University School of Medicine in Macon, Ga. She completed her residency in obstetrics and gynecology at Memorial Health University Medical Center in association with the Mercer University School of Medicine in Savannah, Ga. She was administrative chief resident from 2006-2007. For an appointment

Shaun Price, MD Dr. Shaun A. Price joined the St. Francis Center for Surgical Care April 1. Dr. Price brings with him more than 10 years experience, practicing most recently at Columbus Clinic. He was also a U.S. Army physician from 2000-2011, deploying to combat zones in Iraq and Afghanistan. Dr. Price received the Meritorious Service Medal and the Army Commendation Medal and achieved the rank of Lieutenant Colonel. He was General Surgery Clinic chief and Department of Surgery chief at Martin Army Community Hospital at Ft. Benning, Ga., and at Bayne-Jones Army Community Hospital at Fort Polk, La. Dr. Price earned his medical degree from Ohio State University College of Medicine and completed a general surgery internship and residency at the University of Louisville School of Medicine. He is board-certified by the American Board of Surgery. For an appointment with Dr. Price, call 706-324-3243.

Iveta Boyanchek, MD David Kaiser, MD Dr. David Kaiser, an adult, child and adolescent psychiatrist, joined The Bradley Center August 1. Dr. Kaiser was in private practice for 12 years in The Woodlands, Texas, and was the medical director of the child inpatient unit of IntraCare North in Houston from 2004-2014 and Aspire Behavioral Hospital in Conrole, Texas, from 2010-2014. He is board-certified in adult and child adolescent psychiatry by the American Board of Psychiatry. Dr. Kaiser earned his medical degree at the American University of the Caribbean in Montserrat, British West Indies. He completed his psychiatry residency at Wayne State University School of Medicine in Detroit, Mich.; his child and adolescent psychiatry fellowship at the Baylor College of Medicine in Houston, Texas; and an electroconvulsive therapy fellowship at Duke University, Durham NC. For an appointment with Dr. Kaiser, call 706-320-3770.

Dr. Iveta Boyanchek, a geropsychiatrist, joined The Bradley Center in April. Dr. Boyanchek earned her medical degree from the Medical School of Comenius University in Bratislava, Slovak Republic. She completed a geriatric psychiatry fellowship at McGaw Medical Center of Northwestern University in Chicago, Ill., and a psychiatry residency at Loyola University Medical Center in Maywood, Ill, where she was chief resident and resident of the year. At Loyola, she also received the Teaching Excellence and Faculty of the Year awards. Dr. Boyanchek is board-certified in general and geriatric psychiatry by the American Board of Psychiatry and Neurology. Previously, Dr. Boyanchek was a psychiatrist and the medical director at Edward Hines Jr. VA Hospital in Hines, Ill. She was also a clinical assistant professor in the Department of Psychiatry and Behavioral Neuroscience at Loyola University Medical Center in Maywood, Ill. She was in a private practice from 2004-2010. For an appointment with Dr. Boyanchek, call 706-320-3770.

Spirit of St. Francis 15

14 Spirit of St. Francis

SUPPORTING

Quality Health Care at St. Francis ou don’t realize how important health care is until you need it.” That’s what Chuck Briscoe believes. His father passed away in 2004 after battling multiple myeloma. “Going through that experience with my father made me realize how important health care is,” says Chuck. As a husband and father, Chuck wants to ensure his family has access to the best possible care. “I like to plan on the front end so I’ll have resources when I need them,” he explains. In 2009, Chuck attended the St. Francis Foundation’s Fellows program. The program gives local community leaders a glimpse behind the scenes at St. Francis. The experience gave Chuck insight into St. Francis’ growth strategy, which he describes as “aggressive,” and he became excited about the direction St. Francis was heading. “I like the idea of a one-stop shop for orthopaedic, cardiac and women’s services,” says the self-employed businessman and owner of Ridgeway Outdoors. “It’s more efficient for patients and offers them the benefits of a collaborative approach to medicine that leads to better care.” After attending the nine-month long Fellows program, Chuck was invited to join the Fellows Board, serving as board chairman the past two years. In 2010, he chaired the Fellows Society’s Derby Day event to raise funds for deserving students to pursue health care careers. Chuck’s not the only family member who supports St. Francis. He is proud of wife Lauren’s involvement in the hospital’s auxiliary. As an Auxiliary volunteer, Lauren helps customers in the hospital’s Butler Boutique, the hospital’s new gift boutique run by the Auxiliary. She enjoys the variety of people she meets, including fellow volunteers, associates and patients’ family and friends waiting for new babies to arrive at the Women’s Hospital. “Being a stay-at-home

y

mom, you tend not to get out and see other adults,” she explains. “But at the boutique, I get to meet different people.” Having been invited to join the Auxiliary by past President Margie Norman in 2011, she has also served on the Auxiliary’s board and been chair of the volunteer appreciation committee. Like husband Chuck, she believes health care is vital for the community, particularly in light of coming changes. “It’s good to be involved with something you feel passionate about,” she says. “I’m amazed by how dedicated the volunteers are and the amount of funds the gift shop raises. It all goes back to the hospital.” Two years ago, the Auxiliary pledged $500,000 toward the Butler Pavilion’s Sara Ruth Carroll Auditorium, named in memory of the former Auxiliary president. Last year, the Briscoes also hosted the Class of 2013 Fellows graduation and the Auxiliary’s Volunteer Appreciation Tea at their home. “It’s heartwarming to see a young couple commit their time, talent and energy to serving others,” says Mac Plummer, chief development officer at St. Francis. “When the Briscoes see a real need, they jump in, whether it’s to work with youth, help out in their church or improve health care at St. Francis.” As members of St. Paul United Methodist Church, the Briscoes help with the youth on Sunday nights, and Chuck serves on the board of directors of the United Methodist Children’s Home. Lauren also volunteers at Brookstone School.

“You don’t realize how important health care is until you need it.” — Chuck Briscoe, Business Owner

Chuck and Lauren Briscoe recognize the importance of health care to a community. They support St. Francis with their time and money.

16 Spirit of St. Francis

Cover your pillows, mattress, box spring and comforter with dust mite proof encasing.

10 Spirit of St. Francis

Spirit of St. Francis 13

12 Spirit of St. Francis

TIPS TO CONTROL HOME ALLERGENS

auxiliary news auxiliary news

Auxiliary Presents $75,000 Power of Partnership Gift

Introducing 2014-2015 Executive Committee Officers

Auxiliary Treasurer Kelley Watts and President Lynn McCluskey present St. Francis Executive Vice President Matt Moore a $75,000 check toward the Auxliary’s $500,000 pledge made during the Power of Partnership campaign for the Sara Ruth Carroll Auditorium. The check was presented at the Auxiliary’s May 21 luncheon.

The Auxiliary installed its new officers during their spring luncheon. They are (L-R) Leslie Slaughter, treasurer; Lauren Briscoe, recording secretary; Peyton Farrar, corresponding secretary; Kelley Watts, president-elect; and Meredith King, president.

New & Noteworthy Meet New Senior VP of Hospital Operations/Chief Nursing Officer

Announcing 2014 Volunteers of the Year

Enthusiastically stepping forward to design and stock the Auxiliary’s beautiful new Butler Boutique, volunteers (L-R) Gerry Seguin, Lauren Briscoe and Rosie Fortson were named 2014 Volunteers of the Year. The three labored tirelessly to open the Auxiliary’s new gift shop to coincide with the grand opening of St. Francis’ new Labor and Delivery Unit October 15. They continue to cheerfully serve customers coming to buy special gifts for new mothers, babies, family, friends and hospital associates. The boutique is located in the Butler Pavilion. (R) Rachel Peek presented the awards.

In June, St. Francis named Debbie Bostic, MSN, RN, as the hospital’s new senior vice president of Hospital Operations and chief nursing officer. Debbie comes to St. Francis via Texas Health Presbyterian Hospital in Arlington, Texas, where she was chief nursing Debbie Bostic, MSN, RN officer from 2011-2014. Her responsibilities included heart and vascular services, women’s and children’s services (including a level III neonatal intensive care unit); medical/surgical services; and emergency services, among others. Under Debbie’s leadership, the hospital achieved a successful Joint Commission survey; Level IV Chest Pain Center accreditation; and improved Press Ganey employee engagement scores (46th to 93rd percentile) and physician engagement scores (30th to 77th percentile). Among her many achievements, Debbie developed and implemented a service excellence plan for all services. As a result, ambulatory services scores at Texas Health rose from the fifth to 98th percentile; outpatient services rose from the 15th to 90th percentile; inpatient service scores rose from the fourth to 76th percentile; and emergency services scores rose from the 30th to 84th percentile. Previously, Debbie was a consultant with JPS Heath Network, a 567-bed facility in Fort Worth, Texas, and president of Sacred Heart Hospital, a 466-bed facility in Pensacola, Fla.

Recognizing Scholarship Winners

The Auxiliary also recognized 2014 recipients of the Sister Mary Evelyn Fitz Scholarship at their luncheon. Pictured with (center) Scholarship Chair Linda Shinkle are (L) Rachel Harp and (R) Victoria Buckner. Not pictured: Shequrrior Banks, Katherine Jones, Ba’Sharra Moore, Sarah Terrell, Rachel Riddick, Mary Skinner, and Taylor Weekley.

Spirit of St. Francis 17

18 Spirit of St. Francis

St. Francis Wins Statewide Patient Safety Award The Partnership for Health and Accountability (PHA) presented its prestigious quality and Patient Safety Award to St. Francis for a project that improved medication reconciliation. The project, entitled “Medication Reconciliation – A Patient Safety Initiative to Reduce Harm,” won second place in the “Hospitals with Greater Than 300 Beds” category. The project’s goal was to reduce adverse drug events at transitions of care by comparing a patient’s medication orders to his or her existing medications to avoid duplication, omission and dosing errors. Patients are most at risk for errors during transitions, such as when a patient sees a primary care physician and is sent to a hospital for inpatient care. St. Francis implemented a master medication list shared across all contingencies of care. Using the master list eliminates the need at each care point for staff to obtain a patient’s medication list since they can obtain the list from prior providers. St. Francis also received its seventh PHA Circle of Excellence Award—the most of any Georgia hospital—for demonstrating a sustained commitment to quality and patient safety as evidenced by winning a 2013 patient safety award and earning three or more PHA Patient Safety Awards within the past five years.

Dr. Sylvester McRae First in Columbus to Perform Single-Site™ Robotic Hysterectomy On May 27, Dr. Sylvester McRae of St. Francis OB/GYN Partners became the first surgeon in Columbus and the surrounding area to perform an entire hysterectomy using da Vinci® Single-Site™ technology for robotic surgery. Unlike traditional robotic surgery, which requires three to five small incisions, the da Vinci® Single-Site™ platform enables surgeons to make a single incision in the belly button and remove the uterus in less than 60 minutes. The procedure is virtually scarless in that the small scar is hidden in the patient’s naval. “For those concerned about body imaging, using the single-site platform gives us a much better result cosmetically,” said Dr. McRae. “Most patients are able to go home the same day as surgery and return to their normal routine within one to two and a half weeks.” Da Vinci® Single-Site™ robotic surgery also offers minimal pain and low blood loss. “Our aim at St. Francis is to become a Center for Excellence for minimally-invasive surgery,” said Dr. McRae. “I don’t know of any other hospital within 90 miles of Columbus that offers this latest advance in minimally-invasive surgery.” The Food and Drug Administration approved Single-Site™ instruments for use with the da Vinci® System in 2013.

St. Francis Receives the Better Business Bureau’s Torch Award

St. Francis President and CEO Robert Granger accepts the Better Business Bureau’s (BBB) Torch Award® in the large business category from BBB Board Chairman Richard Davis February 10. The hospital received the award for demonstrating high ethical standards in its relationships with customers, associates, suppliers and the community.

St. Francis Pledges $100,000 to Valley Healthcare In April, St. Francis pledged $100,000 to Valley Healthcare System to expand women’s services, including obstetrical services, at the Federally qualified Health Center on Ft. Benning Road. The center, which sees 9,708 patients annually, has faced the challenge of referring high-risk women advanced in their pregnancy to providers who will accept Medicaid. As a result of the pledge, the center hired Dr. Kamesha Fair, an OB/GYN physician. “This is beyond what we’ve been looking for these past 20 years,” said Sarah Lang, Valley Healthcare CEO. “Women in our community will benefit from having access to prenatal care and other women’s services right here.” “Our partnership with Valley Healthcare is an extension of St. Francis’ goal to reduce the rate of infant mortality and low birth weight babies in our community, a goal that Valley Healthcare shares with us,” said Robert Granger, St. Francis president and CEO. “Through collaboration, both organizations’ patients will benefit.” Dr. Fair treated 314 women during her first three months at Valley Healthcare, including 14 pregnant women. “I knew there was a need,” said Sarah. “I did not realize the extent of the need until Dr. Fair arrived and word spread.” Dr. Fair also provides a full range of gynecologic services, including colposcopies and treatment for uterine fibroids, ovarian cysts, chronic pelvic pain and cervical polyps and cancer, among other conditions. “Valley Healthcare and St. Francis believe in an integrated model of patient-centered care that includes family physicians and specialists,” said Sarah. Valley Healthcare has five physicians, including three family practice physicians, a pediatrician and now an OB/GYN specialist. The center also offers dental and vision care, plus behavioral health services.

Spirit of St. Francis 19

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Synovus Annual Report Cover and two inside spreads

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MAP International Annual Report Cover and two inside spreads

Medicine for the world.

2019 Annual Report

2019 Board of Directors

Jim Barfoot, Chairman Allen Craig, Vice Chairman Linda Freeman, Secretary Susan Roeder, Treasurer Mark Bell Cynthia Blandford Wanda Burgund Michael Erisman Ken Gustavsen Alan Ichikawa Jim Leonard Peter Limeri Abi Oseni-Oyebode Glen Reed John Reid Rich Reynolds Bob Rowan James Sirleaf Steve Stirling

2019 Annual Report | 2

2019 Annual Report | 3

MAP International by the Numbers

Medicines delivered

$553,760,875

RX

Disaster relief provided

$16,750,295

People impacted

13,344,983

Countries served

98

Our mission is to provide medicines and health supplies to those in need around the world so they might experience life to the fullest.

2019 Impact Highlights

2019 Annual Report | 4

Disaster Relief • •

Provided $16,750,295 (dollars and Gift-in-Kind) in disaster relief. Responded to 13 disaster relief efforts in the Bahamas, Guiana, Haiti, Malawi, Mozambique, Saipan, Syria, Trinidad, United States and Venezuela. Rushed 58,594 Disaster Health Kits to help treat injured and displaced people.

Global Impact 2019

2019 Annual Report | 5

More than 13.3 million people served worldwide in 98 countries.

Life-Changing Medicines and Health Supplies • • • •

Provided critically needed medicines and health supplies to 13,344,983 million people. Worked with 1,052 global partners to deliver $553,760,875 dollars’ worth of medicine in 98 countries. Distributed 747 Mission Packs for medical mission teams meeting needs in impoverished communities. Partnered with and served 18 clinics in Georgia through our Domestic Medicines Program and reached 5,172 people with 9,541 treatments.

Countries where MAP provided medicines and health supplies in 2019

Areas where MAP provided disaster relief in 2019

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