Imaan Raza Portfolio

PORTFOLIO Imaan Raza

Graphic Designer

Imaan Raza

I am a creative graphic designer known for my unique style and ability to produce stunning, functional and visually appealing artwork. My ambition, reliability, and self-motivation drive me to excel in every task I undertake.

With

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and working towards organisational goals.

StOP UTI Project StOP UTI Project

Project Brief

Create a resource booklet and descision-making tools to inform and aid care home workers to tackle UTI in elderly people.

This front cover is just one of the many assets designed to aid care workers to make informed descisions when treating UTI in elderly people living in care homes without prescribing antibiotics, in collaboration with the University of Southampton. The outcome in the end was essentially a resourse booklet, that used research-based evidence on how to tackle UTI in elderly people without prescribing them antibiotic. The design and layout of the booklet was kept simple to make it easy for care home workers to process the information with the help of vector illustrartions and tables. The colours chosen for this project are in relation to hydration and how staying de-hydration can lead to Urinary Tract Infection, which then can lead to sepsis.

Link to the booklet: https://issuu.com/imaan.raza/docs/stop_uti_booklet_

StOP UTI Project StOP UTI Project

A few vector illustrations used in the resource booklet

In addition to vector illustrations and editorial designs, the elements of flowcharts was weaved in to the resource bookletas they were used in presentations to present to stakeholders.

New Blood - Netflix

Project Brief

UK customers appetite for non-English language titles has historically been low. British viewers are resistant to watching foreign content with subtitles and dubbing.

Great stories are universal and so are visuals as a form of communication. with this in mind, the campaign will focus on the idea that pictures will tell the story while incorporating the famous phrase ‘A picture is worth a thousand words’. If a picture is worth a thousand words, translation should not be a barrier - a OOH (Out Of Home) campaign using Emojis and captivating stills from non-English language content to communicate to 18-34 year olds how great stories transcend language because visuals are powerful enough to tell a story without the need for spoken or written text to understand what is going on.

D&AD New Blood - Netflix D&AD New Blood - Netflix

D&AD New Blood - Giffgaff posters

Project Brief

Not many customers are aware of giffgaff’s initiatives to give back to its customers including their refurbished phone service.

There’s currently 55 million old phones languishing in people’s drawers at hone and giffgadd wants to change that.

Humour in an effective way to grab people’s attention. Everyone loves to laugh and people are much more likely to shre a video or image they find funny, incorporating humoir will help the campaign go viral.

This campaign is centred around using humourous wordplay based off the word ‘e-waste‘ that will persuade consumers to dump their old phones into alloacted toilets to refurbished or recycled.

A catchy and memorable phrase that will explain giffgaff’s initiative and summarise the campaign is:

Bag it. Flush it. Get cash for it.

We Give A Crap To Give Back - a campaign using interactive billboards around major cities in the UK to motivate people to recycle their old phones into a toilet in exchange for cash and free scented phone case. Afterwards, toilets will be up-cycled and auctioned to raise money that will fund phone contracts for the homeless.

Link to the portfolio: https://issuu.com/imaan.raza/docs/d_ad_new_blood_giffgaff_ portfolio

D&AD New Blood - Giffgaff posters

D&AD New Blood - Giffgaff artwork

A Day In A Life Video A Day In A Life Video A Day In A Life Video

This is a still of a video that showcases my daily life, hence the title of the video, A day in a life. This is an experimental video that used my smartphone to record my daily routine, then comprised of small video clips then weaved in Premiere Pro and the title effect and audio added in After effects that would par well with the theme of the video. Link is available on the next page.

A Day In A Life Video

These are a selected few screenshots of the video as this available on youtube to view. Link is provided bleow:

https://youtu.be/-DhQu_yKDHc

Screenshots of video taken from my smart phone.

Project Brief

As an assignment for an interview with Minerva Research Lab, I was tasked with making three assets: Social media content for one of their products, A newsletter and a poster.

As shown below are a designs for the social media page for their gold collagen hair products to promote healthy hair and roots. The social media these posts are designed for is for -

Minerva Research Lab instgram page as the next page would showcase the mockups of the posts on instagram.

Please see next page and page 20 for social media mockups.

Collagen poster Gold Collagen poster

The third task was to create a informative poster of one chosen product to highlight the benefits of said chosen product and how it will help the consumer’s hair, skin and nails.

To complete this task, I adhered to the brand guidelines, to make sure that I select the company font used on all platforms, the colour scheme set by the company as well as going back to the previous designs to stay within the company brand guidelines.

The image below shows the poster mocked up on a billboard.

Project Brief

Design a new logo for this up-start company and a business card to showcase what the services the company provide.

For this project, I designed a business card for Ample Construction LTD as it was a up-start company but then liquidated 2 years later.

The colour scheme I was given to work with was black and yellow

Here, I mocked up the design of the business cards to showcase, how the design of the business cards would look in real life and sent it to the client, which was later on approved.

Here, I designed a logo for Ample Construction LTD that was to be used for all future design purposes such as their letterheads, business cards, website and emails but, before it could be implemented, the company was liqudated.

Turn static files into dynamic content formats.

Create a flipbook