Case... October 2008
BAYER NORDEN: REGIONAL HEADQUARTERS
Why Denmark? “For a company like ours, with global headquarters in Germany, geography counts. Denmark has direct flights to most cities in Europe and is logistically a perfect choice. In addition to this, the social infrastructure is splendid for our expatriates - they even have an international and a German school here...� Peer Steensbro, Finance Director, Bayer Norden
Bayer is a global enterprise with core competencies in the field of health care, nutrition and high-tech materials. After reorganization the Bayer Group now consists of three sub-groups: HealthCare, CropScience and MaterialScience supported by three service companies. The net sales in 2004 were EUR 29.8 billion.
CASE: BAYER NORDEN HEADQUARTERS
The reasons for choosing Denmark: • Communication with continental Europe is as efficient as the inter-Scandinavian links • The relations with the Baltic States and Eastern Europe have been historically strong • The direct access to the east cannot be matched from neither Sweden, Norway nor Finland • Europe’s most flexible labour market – allowing companies to operate 24/7/365 • Dynamic business environment with a minimum of ‘red tape’
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In the beginning of the 1990s, Bayer decided to streamline the organization by establishing a regionalized structure. The Nordic headquarters - Bayer Norden - were placed in Denmark. Today, Bayer Norden is made up of one integrated organizational structure for subsidiaries in Denmark, Norway, Sweden, Finland, Iceland and the three Baltic States. Bayer Norden handles management, sales & marketing, accounting & taxation, environmental affairs, IT and quality control for the entire region.
Denmark at a glance • World's Best Place to conduct business in a five year perspective (Economist Intelligence Unit 2005 & 2006) • Top 5 on the world competitiveness overall scoreboard (IMD 2006) • No 3 in the world on the basis of flexible labour regulations (IMD 2006) • No 1 in the world on E-readiness (The Economist & IBM, 2006) • Highest worker motivation in the world (IMD 2006) • No. 4 in the world on availability of venture capital for business development (IMD 2006)
Whether your company considers to relocate, consolidate, set up new production facilities, is on the lookout for new innovation partners or other strategic business solutions in Europe, Invest in Denmark is a good place to begin. We provide customised information and services free of charge and in full confidentiality.
Invest in Denmark 2, Asiatisk Plads DK-1448 Copenhagen K Tel. +45 33 92 11 16 Fax +45 33 92 07 17