Marketing Kick Start

Marketing

KICK START One of the most sincere forms of respect is actually listening to what another has to say.

-Bryant H. McGill

GETTING TO KNOW

You

Our goal is to help you effectively reach your audience, better service your customers, and differentiate yourself from the competition. We’ll begin by identifying your unique value proposition.

The questions below will help you identify what you want your business to achieve in the midterm and long-term.

Where do you live and where are you from (Community/City)?

What is your previous work experience in real estate or other field?

Why did you choose to join Illustrated Properties?

What does success look like to you (ie. Number of Listings, Closings, Volume)?

Who is your primary competition and why are they successful?

What are your strengths (ie. Networking/People, Consistency, Closing, Problem Solving, Lead Gen)?

What are your areas of expertise (ie. Waterfront, Luxury High-rises, New Construciton, HOAs)?

IDENTIFYING YOUR

Target

CUSTOMER

Knowing who makes up your target audience is important for growing your business. The more you know about who your audience is, the more precisely you can match your services to their needs.

Identifying who your target audience is allows you to select the best channels for delivering your marketing campaigns. This results better conversion rates, less waste, and a better return on your investment.

What type of customer are you looking to connect with? □ Buyers □ Sellers □ Renters/First-time Home Buyers □ Other (i.r. Retirees, Military, Investors)

Where does your target customer want to live?

What do they want from their home?

What is their age and family size?

Where is your customer finding you?

BUILDING YOUR

Sphere

An efficient place to begin identifying your target audience is by analyzing who forms your current inner circle. This approach has the advantage of starting with people that already know, like, and trust you, which promotes objectivity and minimizes speculation. This can be more reliable than relying on intuition or guesses to identify your audience.

Who is your sphere? Describe each one below: □ Family (Where do they live?)

□ Friends (Where do they live?)

□ Neighbors (Do you live in an HOA, high-rise, two places different times of the year?)

□ Co-workers (Do you have previous companies you can leverage connections from?)

□ Social Activities (What do you like to do? Golf, Tennis, Motorcycle, Church, School, Other)

□ Business Partners (Who can send you referrals? Mortgage, Title, Insurance, Designers)

Build Your Contact Database Where are you pulling your contacts from to import into IP Connect (kvCore) CRM? □ Outlook □ Gmail □ Excel Sheet □ Other

BUILDING YOUR

Brand

We are here to help you define a unique identity as a real estate agent. Specifically one that accurately portrays who you are as a person.

Being you is important to quickly growing your business because people do business with who they know, like, and trust.

Identify Your Design Style What type of FONT do you gravitate to? (Check all that apply) □ MODERN □ Traditional □

Playful

□ Elegant

Which DESIGN do you gravitate to? (Check all that apply) □ A

□ B

OFFERED AT $1,095,000 YOUR TEAM NAME

□ C

REALTORS®

A New Chapter,

JUST LISTED

Just Listed

but the Same Commitment

1790 SW Crane Creek Ave Palm City, FL

to You!

LA COQUILLE VILLA

Residences

LISTED AT $1,095,000

400 South Ocean Blvd.#204A Manalapan, FL

Stephen P. Ngo REALTOR® 772.485.0266 | sngo@ipre.com

Your

Gina Staten REALTOR®

□ D

□ E Palm Beach Gardens and Neighborhood Expert

No.1

2 BD 2 BA 1,753 SF

independently owned brokerage in Florida

NEW BROKERAGE, SAME EXPERT SERVICE

772.263.6499| gstaten@ipre.com

Just

SOLD

□ F

Illustrated Properties Is Now an Exclusive Member of Forbes Global Properties.

Native

Trustworthiness, confidence, and professionalism in selling your home

3 2 9 S E H A L I FA X L N S T U A R T, F L 3 4 9 9 4

C 952.201.2354

Want to know what the power of Forbes can mean for your home?

CALL TODAY FOR YOUR DISCOVERY CALL

Consistency is Key Illustrated Properties has a highly recognized brand locally and world-wide. Our talented design team will create a style for your branding that carry the staples true to Illustrated.

GETTING

Started

What can we help you with? □ (A) Building Your Brand (Logo, Postcard, Flyers, Signs, Templates)

□ (B) Listing (Coming Soon, Just Listed, Under Contract, Sold)

□ (C) Open House/Broker’s Open

□ (D) Farming New Busniness (Neighborhood, Community, Building)

□ (E) Farming My Sphere (Closed Customers, Prospects, Family, Friends)

□ (F) Listing/Buyer Presentation Booklet (Print, Digital)

□ (G) Review Marketing Tools, Resources, and Services

Marketing with Purpose We will help you identify the specific marketing materials and methods you should use to reach your target audience before you spend money in places you won’t see a return.

Let’s set you up for success!

To request your marketing strategy meeting contact marketing at: design@ipre.com

LET’S GET

Connected

Now more than ever, it is up to businesses to find innovative ways to stay connected with their customers and engage them in a productive dialogue that keeps the relationship alive.

Let us help you achieve social success by connecting with you on multiple platforms.

In a world where most cannot meet face-to-face, more opportunities must be created in the digital world build these connections and strengthen them for the future.

Where can we connect with you on social media?

SITE

LOCATION (URL/@ HANDLE)

FACEBOOK: LINKED IN: TWITTER: INSTAGRAM: YOUTUBE: TIKTOK:

Be sure to follow us on our social media so we can tag you!

Scan this QR code to connect:

OWNING YOUR DIGITAL

Footprint

Your entire sphere should be able to easily identify you on ALL marketing platforms. That means a consistent head shot, phone number, email address, look, and feel need to be present. Think of all the big players in real estate. Do they have a consistent, instantly recognizable ‘brand’?

If you are selling lifestyle, your digital presence and print should be telling the same story.

RESOURCE

LOCATION (URL)

LOGIN

PASSWORD

Website 1: Website 2: FACEBOOK: LINKED IN: TWITTER: INSTAGRAM: YOUTUBE: TIKTOK: Zillow: Realtor.com: Homes.com: Other:

Ask Us About: Real Grader We have invested time into researching the very best tools and resources for our agents.

Real Grader measures, manages and maximizes your Digital Marketing and Your Online Reputation.