KICK START MARKETING
One of the most sincere forms of respect is actually listening to what another has to say.
- BRYANT H. MCGILLGETTING TO KNOW YOU
Our goal is to help you effectively reach your audience, better service your customers and differentiate yourself from the competition. We’ll begin by identifying your unique value proposition.
The questions below will help you identify what you want your business to achieve in the midterm and long-term.
Where do you live and where are you from (Community/City)? _________________________________
What is your previous work experience in real estate or other field? _____________________________
Why did you choose to join Illustrated Properties? ____________________________________________
What does success look like to you (ie. Number of Listings, Closings, Volume)? ___________________
Who is your primary competition and why are they successful? _________________________________
What are your strengths (ie. Networking/People, Consistency, Closing, Problem Solving, Lead Gen)?
What are your areas of expertise (ie. Waterfront, Luxury High-rises, New Construciton, HOAs)?
IDENTIFYING YOUR TARGET CUSTOMER
Knowing who makes up your target audience is important for growing your business . The more you know about who your audience is, the more precisely you can match your services to their needs.
Identifying who your target audience is allows you to select the best channels for delivering your marketing campaigns. This results better conversion rates, less waste and a better return on your investment. What type of customer are you looking to connect with?
Where does your target customer want to live? _______________________________________________
What do they want from their home?
What is their age and family size?
Where is your customer finding you? ________________________________________________________
BUILDING YOUR SPHERE
An efficient place to begin identifying your target audience is by analyzing who forms your current inner circle. This approach has the advantage of starting with people that already know, like and trust you, which promotes objectivity and minimizes speculation. This can be more reliable than relying on intuition or guesses to identify your audience.
Who is your sphere? Describe each one below.
Family (Where do they live?)
Friends (Where do they live?)
Neighbors (Do you live in a HOA, high-rise, two places different times of the year?)
Co-workers (Do you have previous companies you can leverage connections from?)
Social Activities (What do you like to do? Golf, Tennis, Motorcycle, Church, School, Other)
Business Partners (Who can send you referrals? Mortgage, Title, Insurance, Designers)
GETTING STARTED
Marketing with Purpose
LET’S GET CONNECTED
Now more than ever, it is up to businesses to find innovative ways to stay connected with their customers and engage them in a productive dialogue that keeps the relationship alive. Let us help you achieve social success by connecting with you on multiple platforms. In a world where most cannot meet face-to-face, more opportunities must be created in the digital world build these connections and strengthen them for the future. Where can we
OWNING YOUR DIGITAL FOOTPRINT
Your entire sphere should be able to easily identify you on ALL marketing platforms. That means a consistent head shot, phone number, email address, look and feel need to be present. Think of all the big players in real estate. Do they have a consistent, instantly recognizable ‘brand’?
If you are selling lifestyle, your digital presence and print should be telling the same story.
RESOURCE
Website 1: Website 2: FACEBOOK: LINKED IN: TWITTER: INSTAGRAM: YOUTUBE: TIKTOK: Zillow: Realtor.com: Homes.com: Other:
Ask Us About: Real Grader
We have invested time into researching the very best tools and resources for our agents. Real Grader measures, manages and maximizes your Digital Marketing and Your Online Reputation.